Reflections, Toronto

Finishing internships is like so last year!

It’s been way too long…..after 2 months of early mornings, I’m proud to say that I love PR! I completed my internship on December 29,2009! It was an amazing way to finish off the year and I’m eager to find opportunities that are custom fit. I worked in the consumer care/beauty “department” and loved it! I found myself getting very focused at times. I enjoyed the tedious preparation before an event. The prep helped me see the bigger picture and anticipate the level of dedication required. Some of the skills I acquired were:
Media coverage tracking – I had to learn over time that having coverage trackers ready for client consumption was key.

Pitching – Phone & media pitching. I gree confidence in this area. Part of being able to develop stronger pitching was my ability to hear/feel the media contacts response to the pitch.

Active writing – Writing actively meant being concise,focused and developing for the audience. Having a clear writing objective for industry websites vs. electronic pitches for industry media equals very different

Keeping track of media impressions – This had to be a science of sorts : ) Running in EVERY morning with commuter papers and publications anticipating media coverage for the client, had me feeling very in tune with the beauty industry.

Media list building – This was so challenging. A proper media list gives you a chance to clearly redefine your client’s objectives. By aiming to the correct media outlet, I found that the media contacts were open-minded about covering the topic in their publication or running a product review in their blog or even better: attending the event planned by my firm!

The list of skills I acquired was enough to make me feel that I chose the right industry and that I will consider starting a business……….

Until then, I’m trying to “build relationships” with people and organizations that I can benefit from and can also benefit from me.

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