DJ Culture & Music, events, House Music, Movers & Shakers, promoters, Public Relations, Reflections, Social Media, theshineprjct, Toronto, Travel, women & entrepreneurship

theshineprjct (this blog) and Drumsradio UK presents-RALF GUM-Progressions – Part Deux with Sir LSG,Dave Rankin (Toronto)

I had to pull out an excerpt from our Skype interview almost 3 years ago! So I asked,’You mentioned at the beginning that you’ve been to Toronto once?’ Which he replied ‘Yes. In the Winter. It might have been 2009. Or 2010. I had a great, great night. It wasn’t at all what I expected. It was an amazing party! I can’t wait to come back’

Interviewed a few years ago at Toronto music lifestyle blog theshineprjct.com at the cusp of his last album release he talked about his first visit to Toronto and how unique he thought our scene was….he returns next month with theshineprjct.com and Drumsradio UK bringing you local and international selectas together…..can’t be missed!Please read it>>>>> https://bit.ly/2Tpd3fz

It’s 2019….and folks,HE’S BACK! I’d like to add that I’ve had a list of people I wanted to interview for years. He’s one of the DJ/Producers that I didn’t expect to return my requests and he did! It was a thought provoking interview and he’s made some banging hits! It’s Ralf GUM feat. Monique Bingham – Take Me To My Love (Ralf GUM Main Mix) – GOGO 053 – that lead me to speak to him.

With a solid Discography spanning more than a decade he gifts House with new,new album Progressions. He wraps instrumentals around vocals, he handcrafts each note to match the human voice (you definitely hear this with Monique Bingham’s tracks!)

theshinprjct.com & Drumsradio UK brings you RALF GUM Progressions with guests SIR LSG and Dave Rankin (Toronto)

German DJ/Producer and Label head Ralf Gum of GO GO Music re-visits #toronto with a long-planned intimate night of Deep and Soulful House. After 10 years he returns and brings forth his latest album Progressions (2019).

DJ/Producer SIR LSG joins Ralf (Luka ft. Jaidene Veda – Overstanding – Remixed with Anthony Nicholson – 2013) and (Gratitude feat. Melanie Scholtz – 2017) on first Traxsource charted album ‘Moving Circles’.

This year’s Canada Music Week selected country focus was South Africa- just because #CMW2019 is over doesn’t mean the electronic rhythms by way of SA aren’t…..theshineprjct.com held a ‘Tribal to AfroTech’ panel with guests Nick Holder and Ralf Gum this past May; to shed a little light on the Canadian and South African #djculture collaboration. Part Deux will be exciting!

These blog-to-live events are the first 2 of a series of #inspiredevents created by Owner/Creator Shanay Egwuenu with her PR/Digital Marketing agency urbcomgrp.com.

With a few years under her belt as a Digital and PR Marketer- I continue to mix my love of blogging,social media and organic promotion with Underground Music. I aim to deliver a fresh perspective on traditional media. Stay tuned for more!

Arrive early,
Come as you are,
We are Global,
It’s #aboutthemusic

drumheavy

Dancefloor Certified.

DJ Culture & Music, Establishments, events, Movers & Shakers, Music, promoters, theshineprjct, Toronto

UNCDTNL SUPPORT: The future of publicity in Toronto is bright!


Meet the two women partially responsible for the next wave of women music executives in Toronto: Yvette Angela and Deneita Evans

From what I understand UNCDTNL Collective are women of colour executives mentoring women of colour?

UNCDTNL Collective is a company that specializes in project management that support underrepresented individuals and groups. It is this specific program where we’ve created a mentorship component.

At what point did you decide to connect and collaborate?

We met in 2017 during our volunteer run at Yonge-Dundas, where we were handing out flyers for that years’ Manifesto. We just clicked and from working with each other and learning about our love for music, putting on shows, and what we felt was missing from Toronto at that time. We started talking and a little bit later, UNCDTNL was on its way.

What are some of the things about hip hop and R&B that becomes a little more challenging (aside from event production and talent buying.)

Curating hip hop and r&b shows in spaces where they aren’t welcome. Toronto loves the aesthetic of hip hop but doesn’t want live performers. It’s challenging to find the space where we are not only welcomed but embraced, not policed.

For Yvette and Denieta: What makes a great event from start to finish

D: I’d say the most difficult thing about planning an event would be keeping organization the whole way through, to make sure we’re not skipping a beat and we’re covering all our bases. Especially when it’s a decent sized group taking on a huge event. Also, being prepared when things randomly change and you now have to quickly find solutions.

Y: For me, it’s the lack of resources. Sometimes we will have a vision and it might be hard or close to possible to execute. So we either need to find/create the sources. We usually work with what we got until we can get what need and want. But it’s a huge hurdle to overcome, but we always do and we end up with more than we hoped.

What do both of you feel about carving your own path vs. following the industry standard? (What are some of the things that you feel have to be followed or blazed “blazing your own path”-Explain front and back of house?

We believe every path is different, we don’t think there is any industry standard. There’s space for everyone, you just need the passion and persistence to get there. The only thing in common with us, our mentors, mentees, colleagues is that we are all went for what we wanted. Sometimes that means volunteering internships, attending networking events – just putting yourself out there, working hard and you’ll see the fruits of your labour.

What you want to say to the next gen music entertainment women of colour executives in Canada?

Persistence, patience and passion is all you need. Sometimes it seems as though your goal will never get accomplished but it’s not true – it’s coming. But it only happens with hard work, be the best worker at every job that you do. Research and know your craft, and always be open to learning more.

What kind of events do you want to create in the future? Any company,client,group,biz,artists?

We are working on another volume of our show ‘Sunshine’, we plan on making some changes and doing it even better than our first one. We are planning on getting involved with more festivals in the country (such as Pop Montreal, VELD or NXNE) and also we want to continue to provide resources to those who don’t know where to go. We also are going to delve into art, Deneita is a huge art fan so that is in the works – to represent local visual artists.

How can people stay up-to-date with UNCDTNL? INSTAGRAM: @uncdtnl

Show Info:

CANADIAN MUSIC WEEK: Ebhoni, Witch Prophet and Sydanie.

May 8th at The Baby G (1608 Dundas St West)

Doors Open at 8pm / Show Starts at 9pm.

Tickets are $12 Online and $15 at the Door. 

Buy tickets: bit.ly/UNCDTNLCMW

DJ Culture & Music, events, Music, promoters, theshineprjct, Toronto

LUXELIFE SOUND Touches Toronto

A few minutes before I arrive at a Downtown Café last Fall, she sends a quick text identifying herself as the one with the big curly hair! Walked up to the glass doors and yes, she had the massive hair and the warmest bubbly smile. We just dived right in! Cleo Ellis, one half of LUXELIFE SOUND broke down for me how the business came about, and like most of the conversations I’ve had with shineprjct interviewees, it was soooo organic!!!!

With the strong ongoing 2018 theme of women-lifting-women up and the pride I can hear in her voice, this story  is definitely a huge accomplishment. She didn’t expect it to take the direction it did ‘it kinda just happened’ Ellis said.

Originally from Edmonton, she  moved to Toronto from Vancouver  in 2014  to pursue her Masters Degree in Professional Communication and almost immediately started a  volunteer position with Canadian PR Powerhouse Natasha Koifman of (NKPR) during their TIFF IT Lounge. That was also how she met her now business partner, DJ Lissa Monet — and unbeknownst to them both, that was the beginning of Toronto’s first all-female boutique DJ booking agency — LUXELIFE SOUND. JUST.LIKE.THAT.

Cleo Ellis – Partner
Photo: @djpplus

Anyone following Monet on Twitter will notice that she drops needles of wisdom navigating the industry as a tenured DJ and as a woman. She’s one of Toronto’s most well known DJs and has pioneered the way for a host of other DJs in the city, particularly female DJs.

DJ Lissa Monet – Partner

Even further ‘Our DJs are more than just a playlist. They actually have the skill needed to live-spin to the needs of the crowd’. LUXELIFE SOUND’s goal is to set a luxury standard of service for their clients, but also to ensure each and every DJ on their roster is paid their worth and treated fairly — the DJ industry, particularly in the club sector is notorious for these issues.  Cleo takes the time to educate each client on the expectations of hiring a DJ, while making the process seamless and simple on both ends. . One of the most engaging parts of our exchange was her communal ideology. ‘In our world, everyone gets a bag and everyone shines’ (Yeah, baby EVERYONE).

For years she was on the club circuit  and transitioned to corporate events , all while keeping a keen eye on other up and coming  lady DJs in the space. Many of whom  I’ve seen and heard at various events all over the city. The grouping of what is now LUXELIFE’S  roster includes a few definitive selectas from all over Canada. Cleo explains ‘we lucked out in that every DJ on the roster is so different; if the client requires a certain style, WE DELIVER and that is our strength’

Although business is flowing in from all over Canada they are not yet ready to expand nationwide but would like to continue reaching clients from coast-to-coast. “One day we hope to replicate this model on a larger scale in other cities, and maybe even expand to the US — but slow and steady wins the race. We want to be able to have the infrastructure to support a move like that”.

If you’re looking for more LUXELIFE SOUND has a dope SoundCloud channel  right now. Keep your ears open for the ladies at the next private party, it might be yours! Wishing LUXELIFE SOUND amazing success in 2019!

Follow ‘em IG: @luxelifesound

Follow ‘em on Facebook: @Luxelifesound

Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

Biography, DJ Culture & Music, events, House Music, Movers & Shakers, Music, promoters, Reflections, theshineprjct, Toronto, women & entrepreneurship

DJ Heather – Apollo Records – (APT) Chicago’s – International – House Music – Summer Series 2018 – (Chicago) Pt.1

With DJ Colette doing a sound check, I sat with DJ Heather instead: Instead, Heather and I had a REAL good chat.We talked about soooo much- from coming of age,to transitioning into motherhood and remaining artistically inspired. I’m glad the interview was split,we had more of a ‘let’s meet for drinks’ kinda chat.She took control of the energy and convo as I’d expected from a DJ and we journeyed through each topic pretty much like her set later on that night at Second City Sessions. Her energy and style are undeniable.

At 20 years in-she’s reflective and is now finally feeling that she is progressing,thriving,comfortable and starting to feel good….she said ‘as an artist you do have moments where you ebb and flow continuously’ So where does this endless motivation come from? ‘There’s an engine inside of you that continues to drive and regardless of what people think about age,gender-all those social mores fall to the wayside’

On coming of age and being a DJ she says one of her greatest moves forward is when she started focusing on herself and all the other chatter just disappeared- it didn’t matter anymore. The people who usually bring up the age or gender thing are those wondering how long its gonna take to achieve a certain status OR they feel that you’re not inspiring as much as you think you are. But along with that-there’s a clichéd phrase that ‘if you’re not inspired you should retire…..’I don’t really feel like I’m at that stage now to do that and there’s been many times through my life as I’ve DJ ‘ed and I remembered that making music hadn’t really been a thing that I grew up with-I never said I’m going to be a DJ, it kinda just happened’

What role has music played for you? Music was always been something that ran parallel with what I was doing with my life. Working for record labels, I was still always in the music industry but not truly focused on the art of DJ’ing. And over time I really enjoyed the element of DJ’ing because of the ability to TRAVEL. There were numerous friends I met and even still today I continue to meet more people and still enjoy what I do. It can be a struggle at times now because I have an added family element to it (just ask Colette) but it still gives me life, it still gives me enjoyment-the literal act of playing music for people is so satisfying but it becomes more of a difficult thing trying to make a living from your art…and I think that doesn’t matter what age you are-whether in your 20s,30s,40s,50s,60s-whatever 70; but in my personal experience I’m a big fan of artists regardless of the medium they choose.

I admire the fact that she has continued with what she does cause you know, it ain’t a regular job. She explains as an artist that ‘the ones who continue to create probably do it because it’s an ever-present thing like a scratch’ and in this case she has to itch……..lol

We are very aware that in accordance to society, even with modernization and some changing values-regardless of what they do,women often take pause from their paths,careers or jobs. Heather re-iterates ‘we do struggle with stuff and even I took time off after he (her son) was born. I was off for five months give or take, maybe three months?…..And my first gig was New Years Eve the following year!’

About how IT (pregnancy) went: I played up until my seventh month- so yeah, I was at the club and my husband was leading me through the venue and I was playing and literally he helped me up onto this stool. But it was a part of my life that I wanted to experience. Being in a relationship with a person (knowing this is the person I’d love to have a child with) and with this  addition it made me change the way I operate in terms of the flexibility of working when I wanted to (that was gone.) Being regimented,being scheduled and disciplined came back-it was like being in college again. (In a strange way.) You still have all this time but you have to learn again how to make that time work for you because you don’t have a lot of it- and between trying to compartmentalize the childcare with everything else, it kind of dampened. I’ve come out of that little ‘baby-ness’ stage. He’s got his own schedule now-he’s got his own feet. He’s in school so that gives me the opportunity to drop him off and I can work as much as I can during the time that he’s at school.

Do you travel with your son yet? He’s yet to come with me on a trip but he’s seen me play at street festivals and stuff. So he feels at home.

Have you noticed his musicality? I see it- but it translates into the fact that he thinks the DJ stuff is cool and he likes to dance. He’s still kind of figuring out what he likes. He’ll pretend to play…We’re just letting him pursue what he wants to pursue and just kinda find his feet. He’s in the studio sometimes, other times he doesn’t want to be in there. Yesterday he came on his own and gave her a sticker installation with labels to be there for her in the room and she put it on a speaker. He left a piece of himself there with her.

How important is it to have a partner that understands what it takes? Has it been easy? It’s been helpful for sure-I wouldn’t say ideal; but it’s great. We’re in total opposite worlds. He’s in corporate construction and I’m in art and music so we’re not really perpetually talking about the same thing. We appreciate each other and we appreciate what we can offer. He’s more in the tactile side of corporate design so he works with colour and fabrics.He’s more on the art side of his business as well. So we still appreciate art in very different ways.

Mind if I ask how you met? He met me as a DJ, he arrived at my show early and met at the booth. And here we are quite a few years later….. 😉

DJ Heather on relationships: As any relationship goes whether it’s a friendship,marriage or partnership (it is work) but if you both know that your end goal is the same and you don’t want to bail and you’re ready to work through it- that’s half the battle and that’s what’s kept us going and it’s just that awareness. It’s difficult when you’re polar opposites.I wanna be able to do my thing and express myself but I’m also a Mommy and if I weren’t doing this I wouldn’t be the mother I am.Being myself means that I won’t ever have a sense of animosity-so there is a lot of freedom I’m given for sure- and I’m very lucky…..

It’s a powerful conversation to have at this time when women are making bold movements to balance work,purpose,entrepreneurship and identity-This had to have been the highlight of our discussion as the theme running globally is women’s empowerment. There’s no direct path…..I explained my level of concern at this juncture in my own life. She admits ‘I never thought I’d be married, I never thought I’d have a child. And both have happened and I’m still maintaining some sort of career that I’m happy with. I’m still always trying to find out methods that feel organic and natural and very honest. And I’m still trying to maintain that honesty, its very difficult to do. She still feels very fortunate to have people that she can still play records for and can share music with them for this long! And I said surprisingly WHY NOT! Fabric 21 and the House of OM Mix CD were stellar projects-Her insightful breaks from my questions had me looking at her role from many angles.

 

She explained this to me: As a DJ you know that the number of DJs-per-capita has grown. There’s the myth about what a DJ does and what a DJ actually does. Many of those who are discovering the art now are finding that there is no way to kind of ‘break in’ to the scene-unless you have a big record or a ‘team’ or unless you have ‘followers’. Now there are all these other things that you don’t have the luxury of cultivating over time. It’s more instantaneous (Where’s the lie? It’s true-this is one of the industry’s biggest changes!) 

Let’s humanize DJ Heather for a moment: She’s grateful for the opportunity to learn a lot of stuff through trial and error. Hopefully she says,’I’ve built a reputation of being a solid DJ but all the other stuff comes with it. The music stuff is great but hopefully being known as a decent human being and the other stuff falls in line. And of course your relationships should be great. I’ve always tried to make life ‘normal’ and not take it as seriously but only take things as serious because its important to me-this is where I’ve found more balance. It’s about balance. Balance is a good thing.’

It’s about the music: I asked her about new Apollo Records track ‘The Acid’ with Berlin based Detroit producer Lauren Flax (June 8). She’s a great producer,Lauren is one of  her fave persons and can produce her butt off. It dropped June 8th and this ‘Acid’ track Heather describes as raw, to the point and machine based. They collaborated on this track and there are remixes out on her label. (partnered with Dann X and Little Mark) At the time, (May 2018) teasers and promo packs had gone out-the single is now available on Traxsource and the acidity is fresh!

Is there a revival of the Acid sound? There’s a kind of revival but just like Nu Jazz it comes in waves. When people say Deep House is back or Acid Jazz is back-it doesn’t really leave. IT sort of appears in waves of consciousness and you hear these records and they’re kind of throwback but they are also sounds that people really love to hear. There’s warmth,grit and depth.

About Blackcherry Recordings, it says House and Downtempo…….is that something you prefer? Do you like that sound? Yeah, as it pertains to Black Cherry I try to have it perpetuate the Chicago sound-It’s more trackier (polished) stuff as well as Downtempo stuff so it’s a kind of homage to Classic House sounds-let’s say upfront tracky stuff (that’s what I tend to focus on with Blackcherry so I was happy to bring it back with that J-Fader EP and I’ve got something coming out with another artist she’s from Chicago T Mixwell….She’s fantastic and she produces lovely music……the track is currently untitled but its’ coming out before the end of the Summer/early Fall.

For artists on the label are you looking for something specific (sound?feel?) When you receive submissions?You know if I feel something, again-its an honesty thing. It’s like this is right..someone’ll send me a track and a few pieces. I might play it out to see or get a sense of where it could go, if it’s perfect or if I think it’s super hot. I play it and get a response and see the initial feeling about it. That helps me verify in that moment. Its like oh yeah…this is pretty dope. I decide if I’ll make some changes and that kinda thing-I kinda like to test run stuff. I do the same with Apollo Records music as well. I test it out at the club and how a room responds to it spatially. It’s not always in the spirit of House Music. For example Derek Dunbar submitted some stuff and I gave it the nod. It’s nice for people to have it (new stuff) so they can put it out because there’s a market for it.

Do you ever have people approach to ask you to help them out or hook them up? (a leg into the industry) Sometimes,but it’s not that blatant, the help now people are looking for are things like ‘could you say something about my track or could you chart it? could you tweet about it?..but again I do share stuff that I feel connected to. So if someone asks me and its kinda weird, I’m not sure but if I kinda know them and they need a little push I’ll do it, its no problem as I’d want anyone to do the same for me.  In the past I would usually reach out to people and tell them their track was awesome and because they were so enthused, they would literally help me out and PUT ME ON tour and let me open-but there’s plenty of that stuff that clubs don’t wanna do anymore.

She explains the way being PUT ON works today: They’ll have these tours where the headlining DJ picks their supporting cast…..unless you have a camp like Dirty Bird they’ve created a culture where everyone’s in-house and literally everyone who’s with the label throws their own events and showcases their own artists, that’s a  formula that has worked for them.So from top to bottom all night,you’re gonna see people who’ve put music on the label or down with their crew and it’s worked! And when they’ve put their people on they’ve added a particular flavour. People are trying to replicate that formula-sometimes it works other times it doesn’t. Or you’ve had stages that are set up at one event or big festival….and let’s say  for example you have Green Velvet, he’ll have a stage with people he really likes and it works.

I tried to do that at my Smartbar residency by kinda mixing it up with people who haven’t played at the club before. I want to get them in the rotation-so they can get used to the club setting…..(it helps them build confidence too!) Sometimes the club sees the new DJ’s potential and they might want to put that person on. By doing that-new people bring a network of friends OR FAMILY, that’s what it should be about! She’s passing the torch in a sense…..Having friends & family who come out to her events gave Heather confidence back in the day. In an encouraging way she says ‘they can put these on their resumes,get other gigs or put that flyer aside as part of their archival information’ It’s almost like passing the torch……

Imagine what kind of advice she’s going to offer which such an in-depth interview…..Must read. 

  • Don’t be limited with what you think you should be doing versus what you truly want to do. Take risks when you feel like you should. Even now- She still feels nervous before a show and (the fear factor is good.)
  • Never assume what’s going to happen at a venue-even with a sound check (you may have an idea of what to expect but you never know…..all those things are nice to know, but you won’t always know)
  • Make sure you have all your tools (part of your arsenal) to rock the crowd. There might be people at a club, festival or rave who have no clue who you are….its a reality. Don’t forget that you’re there to entertain, to bait and switch…. sometimes it’s okay to give people something that’s relatable. That’s where the balance is.(Starting out as a primarily HipHop DJ gave her another tool to use-because Hip Hop audiences usually only dance to shit they know (truth lol) and that’s the commercial aspect of it. But she was able to squeeze in stuff during sets back then- she really understood the art of DJ’ing, whether it was with Downtempo or Hip Hop

 

What about the way women connect on an emotional level with what they do musically and artistically (Production/DJ’ing/Music?)  I shared with Heather  recording artist Kelela’s Opinion piece from earlier this year at  Resident Advisor and it  then spurred a whole conversation on how to proceed beyond that context. She clearly has had different experiences but the future is here. She says, ‘All Women, Women of colour,Transwomen and LGBTQ groups- these are the voices in vogue now…how long will this platform be in place? Will it stay a trend? Being in the industry for as long as she has been-she doesn’t really feel that it’s no longer about the ‘shine’ on music or artists that has changed-it’s just something people are used to now. After all IT IS entertainment. But women have always been behind the scenes and contributing for a long time. From management, to artists, to DJ’ing, to production and just now we’re seeing women as par for the course. Her advice with these changes is to take advantage of this platform, the visibility, the people paying attention and to not be afraid to ask questions and speak out-especially within a learning capacity. If people think you’re being ridiculous it’s okay….don’t worry about the boys club. There are plenty of women,spaces and places where you can find help, get questions answered, obtain resources from blogs, online and printed media outlets and even platforms like YouTube tutorials for example to learn production, DJ’ing techniques and still maintain anonymity. Feel free to learn your craft the way you’d like.

Just like any other city in the world Toronto’s tempo has changed and what people enjoy has changed as well. DJ Heather from sister city Chicago is excited to still be able to play from a fresh spectrum and it sounds like that! Second City Sessions is a collaborative project that was born from their (DJ Colette and DJ Heather’s) House of OM CD release back in 2006 when they toured and traveled with Fred Everything and Andy Caldwell. Fans love to hear Colette and Heather spin together and they deliver the synergy that works between them whenever they play. DJ Heather will be playing alongside Gene Farris, Jason Hodges,Teeloo and Mike Gleeson on Saturday July 27, 2018 after the lunar eclipse at Toronto’s CODA-it’s gonna be an electric one!!!

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Japan, New Jersey, New York, theshineprjct, Toronto, Travel, Vancouver

10 Travel Tips While On The Road

Are you a Snowbird or do you travel all year round for business? Are you switching climates or checking off your bucket list? Where are you headed? What do you need? How do you prepare for flights/trips? I’ve had a few things happen during trips and in some cases had to work around them here a few tips with bonus:

  1. Mail photocopies or digital versions of passport, birth certificates , frequent flyer cards or citizenship particulars. If/when those things go missing-if you’re able to get to an Embassy everything needed to travel can be replaced fast.
  2. Book your seat as soon as you book you ticket-most international flights and air carrier seats are gone right away-as fees have gone up on everything and most things that never used to be charged are now charged (emergency seating is now classified as extra-leg room seating) and can cost anywhere from $20-$100 more
  3. If you do have first aid training or emergency anything training-if you’re comfortable consider sitting at the emergency section. There are so many that panic during turbulence and may not remain calm during a REAL emergency-jus sayin’ (Ex-airline trainee over here!)
  4. Stay hydrated outside and inside (you’ll feel amazing once you land, no matter how long the flight is/was.) An Evian water atomizer or spring/distilled in a mini spray bottle is just fine
  5. Depending how far you go, stand-by is always a great option (Jet Blue’s stand-bys are cheap and organized)
  6. Save foreign currencies in jars so you can see what you have-you may not be headed to the same country again but you might be passing through a country’s airport and can use whatever bills and coins you have-it comes in handy and you don’t need to exchange any currency for a short stopover!
  7. Find the coldest place in your house when you return-leave your luggage there-let critters and bed bugs die. If it’s Winter where you are (even better) the garage. It is said that bed bugs and critters live in hotels in big cities and you may bring them back with you…..
  8. Get an effective mobile roaming package for your mobile-not all countries have the best wi-fi connections (if any). If your phone provider does not have a great one at least get one for free unlimited or broad text messaging. If that’s entirely not possible get an international SIM card with a local phone number i.e. Vodafone is an excellent company that operates in most cities worldwide.
  9. After I’ve used most of my travel sized products during my trip-I buy travel size products to re-fill my travel bag again from the country I’m in so it’s ready in my suitcase for the next trip. Don’t need to pack that again!
  10. If I plan on shopping and I’m staying in a country for a longer period of time and I know that I’ve used a small suitcase and I don’t want to carry anything around with me, I mail heavier items (via local post office) to my address. It usually arrives within days of arriving home and I’m still able to walk with a lighter load.
  • Bonus: Not all airlines have the same (flight) track record. Ask your travel agent to look up and research airlines that might not be well-known but have a flexible schedule and affordable price! I’ve generally always used Air Canada but there are other air carriers going to the same countries and leave more frequently, fly to other metropolitan cities in your designated country of choice and a few hundred dollars cheaper! 

There are plenty of tips and tricks out there to ensure an easier flight or travel experience. Is there anything YOU do to make the journey easier,cheaper or more organized? Please share! Safe travels 🙂

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DJ Culture & Music, Establishments, events, Music, promoters, Public Relations, Reflections, Toronto

Canadian Music Week – CMW 2018 – The Information Age

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A full week of non-stop music, panel discussions and mentorship all here in the T-Dot! This has to be one of the largest Music Week’s held in Canada this year! The official program guide was jam-packed with dozens of events hourly (Held at Toronto’s Sheraton Centre Toronto Hotel and all over the city.)

Jointly presented by San Rafael and Amsterdam Brewery-I don’t even know WHERE to begin-this Canadian Music Week was PACKED with current information; From the Mentors’ Cafe to the panels, to industry organization exhibitors (SOCAN, MROC,FACTOR)

It was refreshing to see all the various organizations that work behind the scenes to assist artists in bringing forth new-ish ways of tackling the good ole industry…..

Their app was quite good! I loved the high touch accessibility of the app and it was much easier to navigate than look through the program and section it off with post-its like I did in the past…..or maybe I like apps. My favourite was the scheduling tool! You know where to be and at what time……

Blockchain

With the app I found Blockchain Music:Set It and Forget It,You’re Getting Paid it’s been a hot topic for a minute and this was a conversation circulation at ADE2017! Panelists (Dino Celotti,Jason Robert,Jesse Grushack,Ritesh Patel and Steven Masur) all part of the Music Production and Indie Label industries,collectively explained Blockchain and how it benefits the artists and the cascading industry as a whole. It’s great to see that many panels across the board had a heavy focus on the future of the industry with all the new talent and new technology. It’s interesting to see how they’ll connect and grow to make things a little more efficient (especially for the artist.)

My takeaway from this presentation: Blockchain could work if implemented correctly by making sure who gets paid at what point in the process of the file sharing process-and that this is a huge task and a bit of a lengthy process.

Lemme re-iterate here: The idea of being able to move assets between artists or from business to business in a seamless process, can make distribution simpler. With Blockchain promotion is still primary and editing and recordings can’t be remixed or altered. Blockchain is great for tracking transactions and artists still maintains rights to their music.

I ventured over to the SOCAN,!eDDS and travel booths-What’s travel got to do with it? Hundreds of people came through all week (May 7-13, 2018) especially very specific cities all over the U.S. and Canada. What makes this so important is that the cities closest to us all play a role in boosting the travel,tourism and music industries!

Part of the infrastructure built around the music industry depends not only on the talent, businesses and establishments but it may partially coincide on the neighbouring cities closest to us.

Discover America located in Mississauga,Ontario in conjunction with city states nearby- ‘promotes U.S. Travel and Tourism to Canadians in Canada. They offer ‘a variety of initiatives that connect travel and tourism stakeholders on both sides of the border’
Hotels, travel agents and Motor Coach Airlines are members of this organization.

I spoke to Dream America Canadian representative and Montreal native Pedro Barbosa who delved a little more into the topic of music festival tourism and the mandate in place for the cities involved in boosting their travel and tourism initiatives for any of the music festival seasons. Barbosa mentioned that ‘most of these places present today have routes covered by Air Canada or Porter Airlines-so there’s the routes that bring Canadians and Americans from all over the country, it gets the word out across the country and it’s kind of like a trade and exchange…..some of the places exhibiting here at #CMW2018 are even closer to Montreal than Toronto is’.

We talked about the benefits of visiting cities that have broad musical varieties. He’s big into Jazz and Metal but some city scenes he feels ‘are much smaller and there appears to be less of a fan base even when the scene is popular in that city.’

Barbosa did mention though that ‘when it comes to niche [music] markets, it’s the markets themselves that don’t always reach tourist outlets. Tourism boards tend to focus on specific genres and in order for Tourism Boards to present music venues,events and seasonal programs in their plans and more liaisons can be formed in the future to promote all music across the board.

All representatives for each city/state were highly informative and provided tons of info on the vibrant nightlife for each of these cities. Surprisingly,Portland has a very vibrant Underground House scene and Choose Chicago (sister city to Toronto,) representative spoke in detail about Chicago’s House and Underground scenes…..it’s looks like a coincidence that just a few days ago it was announced that there would be a lunch hour dance party at Daley Plaza! (Yaassss Chicago!)

Portland – The cities represented at this year’s CMW all had one thing in common: thousands of Canadians commute from all over Canada to all these places-each booth was set to highlight their musical influences,entertainment and nightlife. I spoke to Director of Content Strategy Karen Martwick about Portland’s offerings and was presented with information about Craft Beer, Independent Design both Interior and Graphic by Independent Artists. The other booths held tons of information for Canadians on: Myrtle Beach, NC (undergoing major reconstruction), Georgia (Explore Georgia-Macon/Decatur and other historic sites.) And finally Austin,Texas. I look forward to delving into their Underground scenes in the future!

!Earshot for Indie Artists !Earshot Digital Distribution (!eDDS) really stood out among all the booths because of its slant on music distribution.Partially funded by the NCRA (National Campus & Community Radio Association)  It’s an online platform that is designed to get music from the Canadian music industry to the Canadian College campus and community radio sector.) With so many platforms internationally available in 2018 it’s easy to overlook a distribution system like this. Canadian College and University radio is still a powerful method to chart Canadian music and with Canadian Pride at it’s all time high over the last few years, I think this is an essential resource alongside all other local and global platforms. Over 90 stations are on this roster in May 2018.

Independent artists will be able to fully access this database this September. The cost is $7 per song and $50 per album! College Campus radio is still one of the most powerful outlets for pushing new and local music.  The list will grow by September especially after Canadian Music Week-check out the details here: I highly recommend any new or existing artists getting their feet wet and/or would like to do a little more national radio promo…..Tap into this resource as a starter or accompanying promotional tool.This is exciting!

Late Night Delights

What I missed: the Drake Underground with Amber Mark (her vocals possess Rihanna’s abruptness and Sade’s familiar sounding velvety Contralto. Live Nation artist tickets were sold out right away-no luck in May, I’m sure she’ll be visiting Toronto again!

What was recommended: Taiwan Beats (ABAO) Aljenljeng, JADE EYES and Dizparity

What I enjoyed: Ottawa MC @draemusic. He closed out for two of T.O.s hottest crooners: Tika and Sophia Danai! That night was electrifying (TIKA, HMLT,Sophia Danai and BAYLA.)  Drae laid some strong lyrics with a very. live. band. I’m lovin’ the live band and MC sound all over again!

Can’t wait to hear what next year’ll bring!

DJ Culture & Music, Establishments, events, House Music, promoters, Reflections, theshineprjct, Toronto, Travel

In the Land of Windmills and Dance Music: 11 Things a House Head Should do at #ADE2017

25 years in the making and it shows! I was looking at where to visit and I chose the Netherlands (Amsterdam Dance Event) mostly because of their emphasis on technology. Amsterdam has been known to be forward thinking and many steps ahead in the way they run their society among other things…….Amsterdam Dance Event describes itself as ‘the leading electronic music platform and the biggest club festival in the world for the whole spectrum of electronic sub-genres’.

I absolutely admired ADE’s strong support for all genres. They welcome all sorts of DJ culture-regardless of colour, gender and preference.What I loved the most is the way the city embraced  & all the artists,press,delegates that were participating! There were posters,stickers and promo EVERYWHERE!

I personally loved this scene so much and in several days I took in some DNB, Classic,Deep, Tech and Afro House-it was all-inclusive. It was crazy fun! I met all kinds of people-all music enthusiasts from all over the world in town for ONE thing: music! I met some of the same people at many events. Some enthusiasts from Belgium asked me where I was headed because they were so used to checking out the same artists everywhere.

Before and After a Music FestivalI truly wished I had gone a few years prior. I can’t wait until they expand even more. Jokes aside with memes depicting festival burnout, after the 6 hour flight from Toronto to Schipol Airport it was not tiring at first…… but after 48 hours………with all the excitement and party line-up-I crashed!

 

The one thing that really caught my attention was the Health and Wellness program dedicated to festival burnout and Dance Music/Club Culture. With all the networking events,panel discussions and parties-there were daily yoga and meditation sessions available for whoever needed it. Panel discussions like  [Protecting Mental & Physical Health for Fans & Professionals], and “Who is Responsible for the Mental Health of an Artist?” are very important discussions to be had in any industry.

I was floored by the holistic/health and wellness shops on every corner-shops all over the city carrying products I still have to order online lol! From sprinkles on buttered toast and fresh fruit and smoothies on Albert Cuyp Straat……the contrast was so refreshing. Everything was within walking distance-once you get the subway/streetcar line down pat-you can get anywhere within minutes. A sleek UBER from Schipol Airport takes you to the main city in a 15 min car ride!

The drivers, airport staff and city all expectedly ask you if you’re there for ADE and they have tons of information at their fingertips to help you navigate the city! (LOVE IT!) October is a bit chilly so bundle up with layers and your favourite walking shoes!

DRUGS and ADE! Everyone is aware ADE exists here and speak highly of the event. All drugs are tested before they are brought into venues to avoid injury and/or death! I highly respect this approach because Dance is often intertwined with hard drugs and this is a primary method to eradicate the misconception behind it.Total props!!!!!

Testlocaties-ADE-2017They push for body positive health awareness. I praise their drug education and push for ‘healthier’ usage instead of the ‘war on drugs’.

As drugs are often synonymous with club culture they do encourage safe usage and responsibility for fellow party-goers. It’s impressive.

All aspects of the scene are considered, and openly discussed. Room is made available to talk about the future of the industry. Panel discussions covering technology from equipment- to vinyl’s revival all had a space to showcase,teach and exchange ideas. ADE University teamed up with labels to discuss how they can improve websites, apps and ticket sales to boost revenue and allocate funds in an organized fashion.

I’m not sure if it’s organization is a Dutch thing or that it’s 25 years in the making, but whatever they are doing is beyond music for music’s sake.

I did find their app a little complicated to maneuver and also found it hard to navigate some of the workshops and networking locations around the city. However, all the flags and physical landmarks labelled everywhere made up for the app. I really wanted to attend more events but there are so many programs happening at the same time and back to back that by week’s end-I knew I’d be coming back! All these years I’d only stopped over at Schipol Airport and was finally able to visit and was  so grateful for!

The highlights of the week were the Detroit Love Party (Mirko Loko,Waajeed,Carl Craig,Kenny Larkin,Stacey Pullen,Kevin Saunderson and Moodyman) EPIC partay.

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Detroit Love 2

One of the final night parties at Paradiso (Louie Vega, Joey Negro, Francois K,Space Dimension Controller,Prins Thomas,Amine K,Beesmunt Soundsystem,Jan van Kampen) was memorable!

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Honourable mentions go to the guys over at Cuisine 020 (Bar Karakter)-DJ Migosy (Offering Recordings), DJ Andrew Foley (Deep Rooted Soul), and AMW Gill Charleston-it was a tight-knit LIVE joint! Had a great time! I’m sure by October this year………

11 things to do in Amsterdam (during ADE ) if you’re a House Head or purveyor of Dance Music

  • Go to the Amsterdam Dance Event, check out as many genres as you can……
  • Take naps in between events-you’ll wake up refreshed for your next workshop
  • Go to the artist panels/talks (they are so informative and inspirational)
  • Check out the good eats (so many amazing restaurants-if the locals are in it- it’s the shit!)
  • Buy some records, take in new music say hello to your fave and upcoming DJs (the environment is so chill out there!)
  • Club Hop, there are so MANY amazing events, all on the same night, check out all of them!
  • Purchase tickets in advance from home (they sell out FAST-months in advance), make sure you can actually attend all the events once you arrive!
  • Check out the Heineken Museum
  • Go to a local Coffee House and meet some interesting people, try out the green (if you feel like it!) It feels fabulous to be at a place where there are no issues with green treats-you’ll find many,many,many strains and flavoured paper 🙂
  • Don’t forget to browse in as many weed shops as you can-Many of the shops get most of their best strains from Canada (betcha didn’t know that!) *wink,wink
  • Link up with people who you’ll be able to work with later on-you just never know!!!!

Bravo #ADE2017 see you people at #ADE2018!

Beauty, Food, Health & Wellness, Holistic Health, Knowledge, Recovery, Toronto

Ayurveda – What’s Your Dosha?

When weather changes, life conditions and circumstances change our bodies respond and react. For me, Ayurveda serves as a maintenance and management tool. With a Canadian climate Ayurveda is a very useful tool for weight management, skin maintenance and overall body health and wellness.

While in Japan for example, I found it very humid, so humid that I had (heat rash) that just appeared the first few months of moving there. I’d  never experienced rashes in Canada and I didn’t know what to do. I immediately consulted my book: Absolute Beauty by author and Ayurveda Practitioner Pratima Raichur. One of the first things to look at before using anything is to do the quiz and discover what your body is doing right now! The quiz helps you to understand where your body is imbalanced and it is often not the symptom that shows up on the surface-it’s a series of symptoms that create one reaction or illness.

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You’re usually asked to complete a quiz that asks about skin and shows you the kinds of foods you’re eating, the foods that are aggravating or causing your symptoms and what you’re doing daily. Ayurveda gets you to tap into your life in detail by figuring what your body needs to heal or recover from its dis-ease. More than likely the foods that we all love the most are the ones that should be eaten in moderation or avoided completely.

I visited Dr. Sonal Bhatt for the first time 11 years ago. She’s one of the best Ayurveda practitioners in Toronto with a vast knowledge in Western Medicine as well! I had visited my family Dr. a few times and he wrote my skin eruptions off as a temporary skin flare up and gave me a series of harsh antibiotics. Without analyzing my symptoms too much,the first thing she did was look at my finger nails,the whites of my eyes,my lips,my hair strands and she pulled my skin to check for elasticity and hydration.

I love avocados, bananas and olives all of which I should not be eating. However I can tolerate these foods prepared with other fruits vegetables and spices! I also love peanuts and cookies (those of which I really have tried to scale back.)

She asked me to go into my Dr’s office and request lab tests asking for nutrient levels,antibodies,hormones,iron levels and hemoglobin. I returned with the results and her diagnoses was even more accurate than the test results. She sent me to get the test results so she would not administer ‘natural medicines and herbs’ that were too dangerous or would cause adverse effects.

She recommended I find a colon hydrotherapist (who I’ve recommended to many over the years) once I started ‘cleansing’ my system with all the herbs. I found a very experienced and knowledgeable colon hydrotherapist (Karryn Arato) owner of  (West Toronto Wellness Centre) on Bloor St. W. She’s one of the most youthful and healthy persons I’ve ever met!!!!!! Between both of them I used to travel back and forth to check for progress, and to receive more herbs and concoctions.

 

Owner/Founder Karryn Arato

@wtwellnesscolonics

Dr. Bhatt gave me all kinds of hand-prepared pills and capsules made with all kinds of herbs (usually bitter) to be taken with every meal or a few times a week with VERY specific instructions. Once those customized preparations are made it’s usually enough to last 3 months or more and the most incredible thing is that I see her very early on before said symptoms are severe-usually the issue disappears within a few weeks!

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Because Ayurveda, like most Native medical treatments, works with the body’s earth elements, symptoms are described in accordance to senses. Ingredients are used to diminish or balance overactive reactions within and outside the body. So for example: If the skin has acne breakouts and is maybe red and inflamed that’s considered heat, so a cooling food like cucumbers or Papaya are applied to the skin with Turmeric and honey (a natural anti-inflammatory)…..Get it?

I spent about a month mixing honey, turmeric and mashed Papaya all over my face and the eruption disappeared in about 10 days!

Many of us don’t pay attention to what our bodies are saying until the ‘disease’ appears. Ayurveda focuses on self-healing, prevention and maintenance. Author and Ayurveda Practitioner Pratima Raichur even has recipes with all natural cooking ingredients-some you might have to look for (in Brampton.)

With the quizzes online or in any of most informational books you’re able to see what your body does normally, what it’s doing abnormally and what it needs to achieve balance. Pre-mixed and measured face oils, face scrubs,teas and tinctures all need to be rationed, refrigerated or kept in dark bottles to prepare. Once you understand what the item is supposed to look like, how it’s supposed to smell and the expiration of the concoction-it’s easier to make the batches every few weeks!

Processed foods, fast foods,canned foods and chemically engineered foods can aggravate other times the body only shows symptoms at a chronic/critical stage. Which is why it’s important like any other medicine to finish it all and take at the recommended time!

Every season-I check the quiz, look at my symptoms/reactions and do a 30 day fast. It’s only required to do 9 but I find that the fast/cleanse doesn’t feel too extreme if it’s stretched out for a longer period of time. I do it this way to prepare my system for the next season or after a major change like a trip/flight or back to back partying OR stressful times and situations.

If I’ve eaten badly/poorly and had a fair amount of alcohol-the fast/detox/cleanse is more intense and will run for a longer period of time.

This detox is mainly an elimination of low vibrational foods and more nutrient rich ones which correct any bothersome symptoms such as gas, constipation, extreme sweating, body odor, bad breath, indigestion,weight gain, skin eruptions, joint pain or persistent colds and flus. (I haven’t had any of those symptoms in sooooo long.)

Living or travelling to another country for the first time was a huge change for me health wise. When I returned to North America I needed to overhaul my diet. It was really hard to eat foods I wasn’t used to. I developed allergies to foods I previously enjoyed. I used the little knowledge I had of Ayurveda back them to balance EVERYTHING.

Creating balance means eating a particular way to balance your body’s constitution. You may be required to also fast anywhere from 9-40 days or more! (With very specific foods of course.) After that a Pancha Karma (or five treatments) is needed to remove all the waste accumulated and ready to be dumped out. It involves colon cleansing, intense massage with steam/heat/herbs and induced vomiting. It’s a long process but the results are long lasting. It’s an amazing feeling afterwards-you feel lighter,cleaner,gut not as bloated and energy levels are sky-high. Countries with seasonal changes are places where it might be a better idea to fast and/or cleanse for clarity!

I found Ayurvedic practitioner (Sonal Bhatt) on Dupont St. She now has a new location on Lawrence Ave. in Toronto. She’s one of the best in the city, along with her assistance-she offered me an in-depth quiz and analysis which helped my established body constitution (Kapha) and she ordered a few lab tests and we found out with those results that I was deficient in every vitamin.

Sonal Ayurveda

Dr. Sonal Bhatt – Ayurveda For Total Health

Iron, B12, Vitamin C, Folic Acid, Vitamin E and many more. I took them separately instead of a bottled multi vitamin (too many fillers.) She recommended that I isolate the supplements to recover from deficiencies more quickly. She gave me tons of herbal supplements made from hand-picked herbs and I took them for about 3 months and   felt brand new!

I incorporated dietary changes into my daily routine. That was 10 years ago.
I recently went to see her again last year! As your body is constantly changing with age,jobs, life schedules and dietary changes-the old instructions she gave me were no longer required. I kept the previous instructions-I know what to do when something gets off track. (If I’m out and not eating or drinking what you’re having I’m not boujee I just can’t eat it-I really don’t feel great eating certain foods-I always try to find what alternatives work best!) One of the things I use to balance my combination/oily and sometimes overactive skin is all the oils inside and out. (Evening Primrose on a 15-day rotation, Cod Liver and Flax.) Within a few days EVERYTHING balances out-not to mention my skin looks great! Toronto water can be a little harsh, these oils protect everything from hair to nails to skin!

 

I was sometimes eating take out foods and foods that caused inflammation in my system from canola or soy oil used to prepare items so I tried to stay off of cooked foods for a while and it worked. I followed some of her guidelines for at least 3 months and all the symptoms ceased.  The treatments were and still are very effective! Visiting my Ayurvedic practitioner maybe 4 times in a decade means the results and advantages are PRETTY good! I usually don’t see my Doctor except for my routine annual check-up or an ear or eye exam.

So many household brands are embracing the Ayurvedic concept. What’s great is that companies making that subtle shift also make it easier for us to incorporate balancing practices and nutritional fasting into our busy schedules. As commercial brands evolve as they also dis-spell the myth that eating well and healthy is expensive or impossible.

 

I still consult a few Ayurvedic and other holistic books here and there for more understanding about ways I can change my meals and balance my skin and digestion. One of them is Queen Afua’s: Heal Thyself This is just one pathway to healthier living/eating.And yes, it’s a persoanl choice. There are many out there that’ll work better for you! We’re in month two of 2018-here’s to a cleaner lifestyle!

 

-shine

 

 

Establishments, Food, Health & Wellness, Knowledge, theshineprjct, Toronto

It’s That Time of Year Again…..1 month to go…….

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Even though corporations have vast collaborations with food banks to donate food on a grand scale and they are in every position to do what we can’t do financially; it’s people like you and I that add a personal touch to giving.

There are many things you can do as an individual to stay grounded. Staying grounded is something you should do regularly to remind yourself who you are, where you could be and what you want life look like internally. A great way to live your life is one where you’re giving of your time, efforts and hands to those in need-especially those that will appreciate it!

As a high school student I volunteered at the Y and loved teaching kids sports! I designed simplified Basketball, Soccer and Volleyball activities for really young kids. I loved watching kids progress with their motor skills and confidence over a year’s time-it was so rewarding! At the local hospital I’d be helping operating room patients fill out their paperwork when they could not understand the information or did not have next-of-kin with them when they checked in!

Those moments I’ll always remember. For the last few Christmases-I would call around and sign up with different organizations to help out for soup kitchens and/or food banks and the waiting lists are so long because so many want to help out this time of year. Early last Fall, I called the Daily Bread Food Bank and asked if they needed any people and they did!

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I reached out before Canadian Thanksgiving and glad I checked in a lot earlier. Just like food donations and hands, it’s better to start early. Did you know #DailyBreadTO supplies other food banks in Toronto with food/supplies/preserves? This insures that all neighbourhoods get an equal measure of what’s needed instead of running out-especially this time of year!

Apart from feeling good about helping others, the most rewarding part was seeing some of the same families every week who feed their children and are truly grateful for what’s available. Some of the other volunteers were so kind, dedicated and gracious. Once I got to know everyone, I got to hear their stories. Many people in the city are making ends meet and a few extra things make a huge difference.

The Food Bank is set up to look and feel like an actual grocery store to remove the ‘ration’ style of the Food Bank process and each customer can shop like they should. Volunteers are waiting to help bag the groceries and customers know how much they are permitted to receive!

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I lived in Etobicoke for almost 7 years and had no idea that Daily Bread Food Bank was on Islington Ave! I’m writing this not to promote volunteerism or helping out during the holidays but mostly to encourage food donation all year round. Once the holidays are over-shelves are bare. Many items running out quickly are things like diapers, wipes, ensure, milk, eggs, produce, laundry detergent, toilet paper and toiletries.  Anything that is used daily or weekly is so needed.  After talking to so many people, when the holidays have passed, it’s tougher to retain enough stock to go round.

There are so many corporations who bring their employers in for food sorting and packaging marathons to raise money for the Food Bank and those events are always high energy with good music and live DJs! (That’s my favourite part.)

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One thing I found touching was seeing patrons check labels for calories, sodium,  ingredients and expiration dates. They are just as conscious about what they are eating as the next person! Give what you can of course BUT think about the health of your fellow human beings.

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For me personally, food donation and donation in general has now taken on a whole new meaning. I give outside of the common holiday gift giving times, I give whether or not there’s a dire need or disaster and I try to give what’s necessary besides the usual donation items.

It was an incredible experience. Have a Happy Holiday! Have a wikked 2018!

-shine

 

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series-Local-Installment 8-Ticky Ty & Miz Megs Make an Awesome Team! (Toronto)

No matter where we are there’s always a starting point…..these ladies here revisited memory lane to talk about how they started doing what they’re doing today!

Before the official interview I spoke to Ticky Ty and for some odd reason- I discovered some interesting facts. For those of you who actually know me I’d lived in Japan for a bit and after talking for a bit I learnt that she also lived there! She worked at a local franchise club/bar Sam and Dave’s. They had many locations all across the city and country and I too worked at that same location many years ago. She had lived in Fukuoka/Osaka and I lived in Osaka. Two really happening places in the Kyushu and Kansai areas- this was an awesome surprise!

Cool facts about Miz Megs:

o She met Ticky Ty at Andy Poolhall;she booked her for an all girl DJ line-up

o She just found out about the term ‘New Jack Swing’ this year! She’s loved it long time.

Some cool facts about Ticky Ty:

o Used to listen to Happy Hardcore and Chill out. Did you?

o She started with a 2 channel Stanton Mixer and Battle Mixer Turntables

What struck my interest was the energy they had behind the decks. I wondered what it would be like to talk with them. I’d been to their shows a few times-Li’lys, CODA and Geary Lane. You see, sometimes it’s not so much what they play or how they play…it’s the passion they put into what they do. It shows. They keep the crowd going. I’d seen them spin separately and finally side by side at Love Buzz this past July! They absolutely make a great team. They took a bit of time to chat about how they got started. I’m truly inspired. I asked them what keeps the passion for music going and eventually we talked about how it all started …..

Me: What’s you earliest connection to music?

Megs: I remember being 6 years old, listening to Dance music, pushing the couch aside and watching my reflection in the TV while my parents played cards with their friends. I just loved Pop-you know, Debbie Gibson and Paula Abdul. I would turn on the Pirate Radio Sessions (Energy 108) and listen to Chris Sheppard! (I think everyone started with that.) I also danced Ballet from ages 3-16, that was very similar to Ticky Ty!

Ticky Ty: I started dance at Toronto Dance Theatre at 3 years old. All my early music connections were dance-related. ‘I went back to visit almost 24 years later and the same pianist and drummer was still there. Rhythm came naturally to me.

One thing I loved about talking with them is that they followed each others’ cues. You can see how connected they are. It’s then that I understood that these two had one of the foundational pieces that demonstrated a deep interest in music at such an early age.

Me:Which music era speaks to you the most? For me, I really Iike the 70s……

Miz Megs: 90s Euro and New Jack Swing. ‘I never knew there was a term for it until this summer’ I offered Blackstreet as the more well known groups that was known for this style in the 90s. She spent some time on Youtube listening to songs to see more groups. She never knew there was a term for it until this summer.

Ticky Ty: She says ‘Guys don’t laugh at me, but I really love the 20s. She mentioned the movie Chicago. And the truth is the 20s sound has been sampled quite a bit in Dance music. She is hilarious because she adds ‘ I probably wouldn’t do to well in that era or even be alive then. ‘I still really like Jazz and Swing.’

Me:When did you realize you were into House?

Miz Megs: Dancing at home and thinking I was in a club….’I wanted to be a GO-Go dancer’ and Ticky cheers her on and says ‘It’s not too late girl it’s not too late’ This was the interview highlight.lol

Ticky Ty: ‘For me it would be with an old friend of mine, we used to steal her older sister’s Happy Hardcore CDS and pick raspberries in the backyard and zone out.

Me:How did you both meet? Andy Pool Hall! They were both booked for an all girl Dj line up and Flipside/Andy suggested she ask Ticky for that night. Meg booked Ticky. ‘Thanks Flipside!!’

Me: Who do you wanna work with? Any production yet? ‘We’d love to work with Duro. ‘I had a song out with Jerome….We’ve worked with Flipside. Internationally they’d love to work with Chus and Ceballos and Channo.

Me: What kinda music are you both listening to right now?

Ticky Ty:‘Stuff comin out of Brazil… Groove to Light and all that dirty and hard stuff.(Okay!!!???lol) Megs-‘ Luciano is my all-time favourite but lately I have been especially inspired by Loco Dice. I love that hip hop flavor he adds to his sets.

Me:The one thing that comes to mind ladies; in the industry doing your thing spinning- Meeting people at the party, meeting people in and around the scene. What’s it like? You know, doing business?

They break it down to two trains of thought:

You get the ‘Wow, chicks that’s hot… let’s watch it OR ‘Oh mi gawd chicks;they’re probably gonna suck’…’You get a little bit of both. It’s either you don’t get the same sort of initial responses as with a guy. You’re either a chick or you’re a commodity. Or you suck. ‘You have to prove yourself past those barriers. Every. Fucking.Time. Which is fine-because every time we do it-we show what we can do…..’

Me: You ladies take what some would consider very sexy photos…..what’s up with that? They (the pics)look good by the way…

I got in shit for that a few weeks ago…..Meg said ‘someone called them out for showing side boob and abs’ they were told that on TRC….. that no one would be attending their gig because they actively/purposely used their bodies to sexually try to get a gig’. Their comment got destroyed by people defending us because they are just press PHOTOS and anyone who has actually seen us in person knows we usually wear baggy clothes and are so not like that. The guy eventually apologized. <<<interesting, yes.

Me: Wasn’t the gig already got?

Miz Megs/Ticky Ty: Yes! We didn’t make the flyer. A group discussion ensued and one of our fans supporters told the person where to go….fans are awesome that way!

Me: Where can we find you ladies?

Miz Megs/Ticky Ty:Nest, CZ (Comfort Zone) and various parties across Toronto or in cities out-of-town.

What do you both like about Dj’ing? Meg-‘The music and getting to be a part of something that has to do with the music you love….‘Just being there to dance. And creating a new sound with what you love.’

Ticky Ty:‘I love the connection I have with everybody. It’s really intense. You can almost feel the energy of this group of that people or that group of people. As long as you let go you get into a meditative thing. You can just feel it. Everyone moves as one. Not over thinking it. It’s really nice to be the catalyst of something like that. Spurring a movement, its healing for me and so many others.You can go to an underground party and a CEO of Microsoft can be dancing beside someone homeless. And it doesn’t matter. No one cares what you do in the daytime. No one asks.’ What do you do in the daytime?’ Meg says ‘I hate when people ask that’ they both agree. ‘Shut your face we’re dancing right now.’

It’s a challenge for the music/entertainment scene to really delve into current issues and/or politics but very necessary so I asked anyway:

In light of everything that has happened in the last week. (Orlando shooting) How do you feel about it as a musician/artist/House enthusiast?

Ticky Ty:I wanted to take it back to pride month because the House scene did come from the Black Gay Scene. She played the night and remarked at how special it was to spin for so many.’There are no cultural and sexual boundaries. We don’t give a shit about that stuff. We’re blessed to be part of an Underground Community that embraces everything. No cops standing around at the outdoor party. No one is being searched at the door. People are enjoying the music…..it’s such a gift….……The vibe is really connected. You can’t fake it. It’s visceral. You either don’t like it  or you totally enjoy it.And beats is their gift to us.Entertainment people don’t really like to make comments about political shit but they did! So much has happened since then…..

We’re half way through the year what’s in store for 2017? At the same time they answer: Production! That’s the next step, albums will happen once we tour and produce more!!!

Alright ladies, DO YOUR THANGS! You can find them on most social platforms! @DjTickyTy @MizMegs

Thanks so much ladies!! You both rock!

 

 

 

 

 

events, Food, House Music, Music, New York, promoters, Reflections, restaurants, Travel

Travel Inspiration – Return to New York City

It’s been a minute (like 3-4 years) and glad I went this summer! So much to do out there-tons of new food places/establishments to see! My return to NYC was amazing! I’m nostalgic because this is kinda the reason why the blog started. Travel provides a sense of wonder and inspiration. This is probably where my motivation comes from.

As always its essential to figure out where to stay. I’ve stayed at different hostels, homes and hotels but this time I chose to stay somewhere accessible, comfortable and a little swanky…..It’s a smaller hotel located on the Lower East of Manhattan the best things about it is mainly it’s location. The Smyth is located at a point where three stops east you’re in Brooklyn four-seven stops west you’re in Chinatown. This makes travelling around on foot, Uber or NYCT cheaper and safer. The Smyth (Thompson) is a small but stylish hotel on Broadway Ave next to subway, Whole Foods and a Barnes & Noble.

The service is amazing there! The staff is on point and the Bellman knows where to send guests for the best inexpensive/expensive food, nightlife and the nearest Duane Reade! The exchange rate wasn’t too great- for Canadians visiting make change at home. There are 2 other Thompson locations in Manhattan and this area is the best to get to BK, Bronx or Coney Island! The hotel lounge has a homey feel-looks very much like a cozy living room.

I didn’t wanna stay on the premises for long BUT decided to have breakfast at the restaurant connected to the hotel one morning.  It’s a quaint French-style Bistro looking small from outside; when you walk inside it’s filled with people ALL day. The menu is amazing and all breakfast items have a little variation to it. This restaurant is inspired by famous chef James Beard, this you’ll notice from the decor to the meal presentation. It’s good food. There’s a full service bar and patio on the premises. The whole restaurant is quite an experience.

 

Walking around the city and also with how HOT it was there; There were many stops for water, snacks and more food. Favourites include any Afro-Muslim food places. They are clean and have a crazy variety to choose from. Speaking of African food, I purchased tickets to the Afropolitan NYC Food Festival! It was held at The Brooklyn Navy Yard quite a ways deep into BK but for a fairly new culinary event to the city, it was very interesting. Foods from all over Africa made from local NY rising chefs and well-known establishments in the area were in attendance. The restaurant booth with the most line ups were the Eritrean and Ethiopian foods. There were South African wine samples, Afrobeat DJs and refreshments. It was a hot-ass day. Any refreshments they sold were a welcome relief. The food actually looked like the picture and tasted amazing.

 

*Pics taken from https://www.facebook.com/theafricanfoodfestival/ page! My camera was overloaded with photoshots! Couldn’t find my pics.I’m sure they’ll turn up somewhere 🙂

One more noteworthy food place Brooklyn Greenery-a hidden gen on Flatbush Ave. You can take the B,Q and S trains to Prospect Park Station. It’s a healthy, healthy place but what got me is the Hip-Hop Smoothie and Green Juice names. You have your choice of a small or large Supreme Clientele (Pineapple, Carrot, Green Apple), Mos Def, Queen Bee or Redman drinks. And to make your taste buds multitask you also hear your fave Dead Prez or Method Man playing for support. The place is immaculate and earthy. They run live shows in the shop and it is treated like a community meeting place. This shop has an each one teach one concept-they have a shelf filled with books where you can drop some off and pick some up. Besides it’s Hip-Hop enviro, the main reason it’s a gem is that it’s located amongst dozens of Popeyes’, Pizza joints and Golden Crusts-all of which have one too many calories to eat on a hot day! They really stand out on that block. Here’s a quote written by a Yelper about BKG: ‘The names of the smoothies and drinks are relevant and fitting for the times. The price is worth it.’ TOTALLY.Brooklyn Greenery

Now, on the holistic tip. I visited Namaste Bookshop. Wasn’t too fond of the name but the amount of people there……you’d want to walk in just to see what the hype was about. Lots of books, Crystals, incense EVERYWHERE. There were mini workshops and Tarot card readings going on. From the looks of it-it was as if everyone is looking to expand their minds at the same time. There people asking associates all kinds of questions about body ailments and meditation tips. This shop smelled amazing. It’s sensory overload when you walk in there! Lots of trinkets to see……

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I ate so much but burned it off with walking and dancing of course! This was my favourite part of the whole trip. There’s always something to do anywhere/somewhere in Williamsburg,NY. My favourite record store (Dancetracks) is gone so I headed over to the newer ‘gentry-fied’ Halcyon in BK. The music is still the focus. One thing I love about many establishments in New York are that they double or triple as a few things. This is wonderful for business as it brings many people to one spot at any given time. Over at Halycon you can drink coffee, listen to live DJ sets, sample records you’d like to purchase, party on the rooftop or party inside! (Output) I arrived when sound check was going on before the big event-their soundsystem was ridic……..I brought back some goodies-can’t wait to spin with them!

On of the main things I do down there is shop at the black beauty supply stores for cheaper or larger sized products and summer clothes. I visited a very neat flea market. A very stylish one with handmade but fashion forward. Who needs a mall? I found plenty of that EVERYWHERE!

The highlight of the whole trip was BBE’s 10th Anniversary celebration for JDilla’s ‘The Shining’. Parties for this anniversary celebration were held all across the U.S.and I’m sure the others were just as amazing!  It was an incredibly epic night. All kinds of freestylin’, all types of horn players. Guest birthday boy/ bad-ass drummer Daru Jones (Jack White of former White Stripes) killed it!  Subrosa NYC hosts an event ‘Soul in The Horn’ on Fridays where Soul, Jazz,Hip-Hop and any other genre meet. Hosted by Dj Natasha Diggs and friends, I was blown away. The Shining was celebrating FULLY that night. Guest DJs Rich Medina & DJ Scratch attended. Have a listen to a snippet from that night at>>>>>> Soul In The Horn

There’s so much more I can share here but if you’ve been to NY, you’d know that your adventures/travel preferences would completely differ from mine! If you head to the Big Apple, I’ve mentioned some places definitely worth checking out. Come by and visit shine2u.wordpress.com every now and then to see what I’ll be listening to and where I’ll be!

-shine

 

DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto, Travel

House Music Series – Toronto LOCAL -The Boxing Loft Social Club – Installment 4 – A Commitment to Excellence (Original article no misquotes here) :D

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is THE original article. There are many House DJs,artists,promoters all over Toronto. Be sure to check HERE. No one is above anyone else. No one is more supported than anyone else. The House Community should be a place where many people can showcase their work,make people move and most importantly show the world what we have here. (Not divisive in nature.) I would never support one movement,genre,sound,crew,mixer,club-over the other. I would never post anything that suggested that either. It’s highly unfortunate that more interviews couldn’t be successfully completed throughout the city…..oh well 👍🏾

The language used in the other versions were NOT the words spoken or recorded during the interview. Please check for misquotes and re-structured sentences and phrasing. Fact check for accurate info. I repeat there are so many people who contribute to the scene all over the city. As I started this section, my intention wasn’t to say one thing was better than another.

I’ve got many friends who visit this city and don’t know where to go if they want to hear good sounds and many are not aware that Toronto has a burgeoning House or Techno scene. We had an amazing interview, Emile. This is NOT what was said. No loss in translation. (Names of artists, hosts, promoters or venues might be preferential to the individual expressing that in the interview but if anyone has ever quoted anything sounding very odd-know that it is edited before it is posted here.)

(Emile, please don’t misquote our discussion, that’s not what was said.)* 

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From a gig as paralegal to event party planner to disciplined athlete turned boxing instructor and now accomplished business man-Emile Awe Reed is one focused individual seeking excellence.

I’d been to Loft SC a few times…I wondered who was behind  its open concept. I chatted with Emile via Skype a little over a week ago and talked about it quite a bit….

How House Music has influenced his life: Music has always been a part of his life. He was in the choir at school. He attended North Western State University and was a member of their Choir. He grew up listening to Nana Maskari, Harry Belafonte among very many unique artists. He grew up listening to Classic Rock and loved bands like The Who and Led Zeppelin. He still hadn’t embraced House by then yet but by the 80s and 90s  (the most influential era in my House Music opinion) and really got into Reggae.

He notes that it was not until one of the longest running Toronto parties (Twilight Zone) that created the connection. He started attending events in (2004).
During a difficult time in his life he truly embraced House. He eventually met DJ Gene King who always mentioned the importance of an ‘open mind’.They are now business partners! Look out for UDM (Underground Dance Music) parties they throw twice a year!

House Music IS Just So Cool: He opened The Boxing Loft Social Club. House music’s sole purpose at the Boxing Club serves as a pace-setter for boxing technique (shadowboxing) and foot technique. ‘Boxing still uses rhythm just like dance….. Reed tells me with conviction,’most of the House I hear, I love…if you want to be a good boxer, you’ve got to be good at everything-a complete fighter…this is why I fight to music’.

Unlike many…..I had no idea ‘The Boxing Loft’ was an actual boxing gym! As a brand marketing pro-star I thought it was a well-crafted brand image that simply brought people together-along with a prop stage boxing ring (silly me)! With ‘Inspired Gatherings’ happening frequently, ‘Social Club’ is exactly what it is. There are arts focused events, boxing instruction and dance party events all happening within those four walls! The social component never ends!

Reed started running events at 199 Queen St. E in 2004 and ran into snags with liquor permits for locations and capacity violations. It made sense to find a permanent home for events and voilà: The Boxing Loft was born! Growing up he watched Fred Astaire and Ginger Rogers and learnt that during their time social clubs were VERY popular. People with similar interests gathered to socialize and grow their memberships. This is what the future will look like at the Boxing Loft!

The Way Emile Sees It: Reed has a way he does business with co-organizers in the scene. ‘I’m always gonna be upfront and real with people…I’m a new cat, I’m still learning….I like to work with anyone who is willing to learn, you need others in order to attain wealth….With more people there’s power…I’m a business person first….You have to be respectful…It’s not just about me’. <<<shine’s thing too!

Misquoted elsewhere. Working With the Local Toronto House Behind-the-scenes promo people: If it wasn’t for my team, I wouldn’t be here without hosts and promoters. (if I didn’t mention you, I apologize) I removed the names because it seemed to cause issue. You are the ones that enable my name to get out there. I appreciate that they have helped me brand The Boxing Loft. Even though I’m the boss-I don’t stand alone…..I’d be nowhere if the DJs didnt play in my space.

shine’s words added here>>>SO MANY AMAZING KEY PLAYERS THAT MAKE UP THE CITY’s scene-I WISH IT WAS AN EVEN BIGGER SCENE with a unified platform to bring more people from overseas to (Toronto). Absolutely no shade. 

DJs as Artists:How Does That Work? (Misquoted section)<<<click here

DJs should be validated as artists. I have an idea of how DJs should play. This is how/why I choose who plays at The Boxing Loft. DJs like Yogi,Stan Zeff, Zepherin Saint,Ian Friday, Josh Milan, Joe Rizla. DJs of THAT calibre-this is how I choose. I try to keep the DJ guest choices at a certain level…..you know that standard…..As an athlete I strive to be the best, same as the DJs. I have to make sure I shine so the DJ shines and the underground’ll shine. I want The Boxing Loft to act like an advocate for House Music. <<<<<<<(there are many groups, that are very good, that sound good and have large, medium or small followings all over Toronto-it doesn’t make anyone better or worse.)

What to expect at The Boxing Loft:

No drugs allowed inside (it’s a sports venue and creative space too!)

Make sure as you enter TBL you can somehow relate to what you’re taking in (art/music/sport)

Come in with an open mind

You will always be treated well

It’s a place with an incredible vibe

You too can box or dance at The Boxing Loft Social Club….For events visit Twitter @TheBoxingLoftSC  or their website http://theboxingloft.com/

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is the original article. There are many House DJs,artists,promoters all over Toronto. Be sure to fact check HERE. No one is above anyone else.All key players as a WHOLE contribute in many ways. People visiting Toronto internationally should be able to visit many venues to party safely during their stay here. Please check for misquotes. Fact check for real info. All media outlets are used as informative vehicles for change and to build legacy. The section of this blog was intended to bring all types of people to Toronto to embrace all genres of House. This article was not intended to be divisive in nature. I enjoy House music. And this section is all about it.Don’t take offense until you know what you’re reading is TRUE. Don’t misquote or force something that wasn’t said. (Updated in 2018-had no idea this was altered elsewhere!)

-shine

Beauty, Biography, Fashion & Beauty, Product Reviews, Toronto, women & entrepreneurship

After 18 years it was all worth it!!

I found out about her after seeing the work she had done on a photo shoot! I could see how swiftly she applied make up on the model-like she’d be doing it for years.

I met up with Dionne Lafond and was immediately floored at how long she worked at MAC cosmetics. She started her career at MAC 18 years ago in Ottawa, Canada at a time when the company was a young, innovative addition to retail and beauty industries in this country. She wasn’t necessarily keen on make up artistry- but was able to pick up skills quickly through her general curiosity to learn. When I asked her to tell me about her career she closes her eyes and said, ‘Let me think…….there’s so much-I can’t remember’. She looks incredibly young for a lady whose career spanned 20 years at the ‘trend-setting organization’.

DIONNE LAFOND
Dionne Lafond


A friend who worked for MAC who thought she had style + solid retail work experience recommended she apply for a job there. Once she applied she got the job with an aim to watch, practice and learn. She embraced the different opportunities outside of the retail floor to practice skills discovered from being at MAC.

She embraced many opportunities to take part in so many ‘fashion meets charity’ causes affiliated with MAC. She worked at the very first Fashion Cares fashion show, the MAC AIDS fund show, L’Oreal Fashion Week-And in the late 90’s she did quite a few notable music videos!

It’s through her love of creating  and learning that she’s realized she loves to teach. She prefers to teach skills and techniques to students. After so many years of learning and building her expertise it became less interesting. With her love of teaching, she explains ‘I gain customer/client trust with trust I can show them how to make visual changes’. i.e. eyebrows, lip colour, blush

So what’s in store for Ms. Lafond MUA? She is currently participating in a  hair styling for make up artists program at George Brown College in Toronto and looks so excitedly forward to embrace this change. She had a general energy about her and any client would be excited to get dolled up! She continues to freelance for new and longtime clients.

So of course, I took the chance to ask her what was trending in make up this year and her are some trends she mentioned from runway, fashion spread to client requests:

kim kardashian contour            nicki minaj

 

 

 

 

 

 

Lafond says ‘All women regardless of look or ethnicity enjoy the contouring and exaggerated fully made face it’s great for the camera’.

peachy tones, complementary for eyes and lips almost natural
Another spring trend is the peachy almost nude tone complementary to one’s skin tone

nude black girl look

nude_makeupmuted asian make up

funky cat eye 2                      funky cat eye

LOR

LORDE CAT EYE
The funky cat eye as seen on the runway and on singer Lorde

 

Her sound advice for those trying to get and stay in the game:

  • Times have changed things aren’t the way they were. The competition is stiff. Keep this in mind.
  • Get stuff published or at least ensure the projects you’re working  on get published-to get published means it’s decent work!
  • Always work on your craft, never stop learning.
  • Find other artists who inspire you-you don’t have to copy them per se but you can learn skills and techniques that they use (her inspirations are Sir John, Francesca Tolot, Lucia Pieroni and Pat McGrath).
  • About make up application for clients or for yourself-remember to keep it simple….it’s okay to pare it down and keep it clean!

She does make-up for all occasions and can be contacted at dlafond@icloud.com!

-shine

Biography, DJ Culture & Music, Establishments, events, House Music, Music, promoters, theshineprjct, Toronto, Travel

House Music Series – Nothin’ But a Little Monday Night Reading – TRIBE – Zepherin Dean Saint Brings the Heat with Some Thoughts…..

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After reading so much about his accomplishments and time spent in the industry- the descriptions I heard were all positive. His intense level of creativity…his tenacity for music and his jet-setting Tribe crew….I had questions about what started it all and what keeps the whole thing going…

I hit up the TRIBE website and was graced with some new and current tunes from an awesome podcast and as I scrolled around I saw the growing list of label artists who hands down seem to be one of the hardest working artists collective in house music…I smiled at my fave-Kristel (props), Peven Everett, Tim Regisford, Djeff Afrozila (see July interview) Nathan Adams….the list is growing. As I met up with Zepherin ‘Dean’ Saint last weekend, I understood that he had been travelling extensively…..the kitchen corridor at the new Ricky Ricardo’s became our interview space and I fired away….

I asked him about the artists and why he signed them…. he answered straight with no chaser ‘it’s all soul music, with depth’…..I liked his answer this set me up to understand the way he perceived music……I asked him ‘why house music?’ He had grown up playing a wide variety of instruments (drums and piano) and he adds ‘house music is one of the only genres to encompass all styles sounds under one umbrella’ For what house music represents this is a very unifying answer. What’s the one trend changing the UK house scene today? The new generation is embracing the sound of the 90s and re-working it to suit the modern taste  and style.

What do you think of the South African music scene? Simply put ‘I’ve been visiting SA since the 90s…from then until now they stay hungry (about the music) South Africa had a bourgeoning scene in the 90s they’ve now been able to create something tangible and lasting, they’ve nurtured something that is uniquely their own.’ Similarly he argues that the South African House is differentiated by the drive and hunger of the people who make up that scene. From dance floors to studios it’s all authentic…… Very candid and well thought out!

I asked him how he feels the Miami Winter Music Conference (WMC) had changed in the last 15 years and one of the most interesting answers I’ve heard…He believes that ‘it hasn’t translated into a new audience, numbers haven’t grown or expanded which mean they haven’t connected with audiences’….Could Zepherin ‘Dean’ Saint be onto somethin’?

If things haven’t changed too much in the industry and you have trailblazers carving out their paths where does all his energy come from? How does he keep going artistically? It comes from the various musical genres he can draw from to make good music-no matter what it is. Disco, Latin, African, Caribbean, Tech….. pretty much anything. His comments veer into production styles he says that these genres can allow him to play with musical tempos and make use of some great production software. (He’s a techie)

With all this travelling the team’s been doing where has TRIBE been well received? He lists first and foremost France (See DJOON podcasts), New York, Atlanta, Montreal and Greece (Kefalonia) The energy in those cities is on a completely different level. You can see that the TRIBE family often promote and travel to these places together!  They support one another-this seems to be the formula!
With TRIBE making so many waves this year, what should we look out for with TRIBE in 2014? New music from Miranda Nicole and Stephanie Cooke and a string of singles he’s working on!
Advice he offers to those trying to get ahead and make waves with their music, projects, talent, production, promotion: Believe in yourself, stay focused, keep your passions alive!

Thanks for reading people!

-shine

Album Reviews, DJ Culture & Music, House Music, Movers & Shakers, Music

Luka – Overstanding Remixes feat. Jaidene Veda (Album Review) for Bamalovesoul.com

Overstanding

If you listeners can recall she brought singles Flo (2009), Do for Love (2010), Healing (2012) with Toronto DJ/Producer Victor Undergroundvibe (Soul Expansions) and now- sexy single ‘Overstanding’. Her vocals ride the beat effortlessly and she enunciates each word for you to feel the melodies.

The chorus resonates:
I tried, I cried, I’d fight, but now I’m overstanding this town, overstanding this sound, overstanding all around, overstanding this, now I’m overstanding my ground

She uses her voice to capture overstanding’s (Rasta) meaning beautifully.
Her vocals are neither overwhelming nor overstated. Less is definitely more here. Be sure to also check out the Overstanding remix by SIR LSG (sirlsg.com) & Anthony Nicholson (Miquifaye)
Enjoy this end of summer beauty. It’s on repeat for me!

https://soundcloud.com/sir-lsg/luka-feat-jaidene-veda

Album Reviews, Biography, DJ Culture & Music, House Music, Music, Product Reviews

Dezaray Dawn – The Dawning Album Review for Bamalovesoul.com

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This album is perfect for lounging at the Martini bar with a cocktail. Can you see it? It’s got the perfect Downtempo sound with substance and perfectly sweet. A cool 10 tracks with a proper bonus remix. There’s something about ‘Futuristic Soul’ that sets a precedent for good quality music that will always be ahead of it’s time! Each song is strikingly hypnotic….almost meditative.

Atlanta based ‘army kid’ import Dezaray

Dawn, has nailed a distinct sound and evokes thought by song rather than the usual listening ‘journey’ through the whole album. Each track can make strong standalone singles. Listen to single Over It. I first heard and still have Blue Six’s Aquarian Angel (2007) on rotation and I believe Dezaray’s The Dawning is taking its place.

The album is mellow with its intro title (The Dawning) and serves as an excellent entry into the world of Dezaray Dawn. This album challenges RnB artists to really push the envelope with sound rather than catchy, empty lyrics. The Dawning is a perfect mixture of Electronic and RnB music. Tracks to tantalize your ears: Da Day, Over It (2012), Chameleon (AppleJac’s Sound of Mecca Remix). My personal favourite is Brand New– it has an awesome chorus and sound. If you love ambient with soul, this album is yours!

Knowledge, Public Relations, Reflections, Social Media, Toronto

Did Your Client Even Try?

20130802-183210.jpgAs a freelancer embracing opportunities and leads like a private investigator-I’ve come across some very interesting circumstances. These situations have become synonymous with most clients and situations which led me to write this piece.

When deciding to take on a project whether its paid or not I’ve understood in the last few years that if the client is looking for: a) money b)fame c)endorsement with any of the work you will be doing for them, you are most definitely headed for disaster! Rather than any one of those three driving forces, a client looking to understand what the social media machine means to their business and to themselves as owner/CEO of the business is a key component to my willingness to work with them.

The progress the client/potential client has made since they’ve embraced any form of media-whether it’s a website, Facebook, Twitter, MySpace etc. will translate into how fruitful or complicated the undertaking of the assignment will be.

Clients/partners/collaborators can fall into a few categories:
Client 1: has no idea what social media is but needs help and is open to listen and learn
Client 2: has no idea what ‘new age’ promotion is and unwilling to listen/learn or relinquish control over to you
Client 3: has an idea about social media but doesn’t understand how it can grow a business (but uses it personally-sometimes a little too personally)
Client 4: making very little effort and wants to hand everything over to you to take over (ideal but comes at a cost-financially and brand marketing wise)
Client 5: has an idea what SM is/does but doesn’t use it for business and wants their work/brand/company to speak for itself (possibly living in a bubble or under a rock)

I am not pointing this breakdown at anyone in particular but I’m sure anyone working in the event promotion, marketing, public relations or social media industries would understand the path I’m trying to follow with this article.

If your client does not know how they can highlight their business, service, art, image, brand to the public-no amount of assistance from the best team will help.

So far I’ve found that the clients I prefer to work with and the ones with the most successes or growth besides making money are the ones who’ve tried and (need an extra hand), or those who are starting social media or promotion from the ground up. On the other hand existing brands making transitions from the old style to the ‘new school’ are at a major advantage to grow their reach and influence by tweaking their message.

Brands or entities with a huge fan base or stellar image or body of work can and do grow their businesses in areas they had never imagined possible.

I promise you that anyone seeing your vision as an artist, musician, business, brand will want to do what’s best to see you succeed.

Remember, your work is as good as your client’s efforts! Visit us over at @urbcomgrp_pr for tips and tricks!

 

Travel

I’ve been away …..The Motherland

The Market Place

 

Me. Sweating in the car. Sweating in every car. It’s so hot there! :S I’ve returned from a family trip in Nigeria. It was an interesting experience. There are lots of things to see and I look forward to visiting again but travel a little more on my terms. I love the beach, I love trying out street food and the beautiful marketplaces.  I was supposed to be in New York again right after this family trip but I missed my flight. I’m back in Toronto again trying to continue building my NYC travel plans. Smart Serve course was completed. Next is the (Toronto Institute of Bartending.)