If you’ve caught the first 2 stories the running theme is the direct experiences with racism. They were the most profound because I had never encountered those types of scenarios in that kind of way until the moments thy happened. I assure I’ve got so many others this music one is good!
It was the first and last time I was to experience this legendary place. A friend of mine was dating a New Yorker at the time and her first trip to see him in person after he was in Toronto for Caribana earlier that year in the summer. He was trying to impress us but my Hip Hop loving self was more impressed than she was about what we saw that night. We took the Amtrak during the winter of 2000-possibly November or December. If you’ve ever taken the train cross country Canada or anywhere metropolitan North America- you’re aware that the journey is long, the route is scenic and you really need a good wash when you arrive to your final destination.
He kept driving further into Manhattan and eventually we ended up in front of this:
As I heard the bass, I realized we were hitting up a club! A club? I was dressed undoubtedly for winter long distance travel with the beanie/toque and cable knit sweater. Ladies, you know how you want to look when you head out on the town. He assured me that there was no dress code but on the real though when you hear the beats of the latest Hip Hop you naturally wanna look lit. Some bouncer opens a little shutter just like in the music videos. He identifies himself and we are led up some stairs. Who’s cutting, scratching and talking to the FULL HOUSE of people on the dancefloor? Can you guess? Funkmaster Flex. I was floored, honestly. IT sounded like a live mixtape. The vibe was so hype! I just recently found out that it closed in 2001 and that Hip Hop parties were never given any priority except for Sundays but wow…lit on a random Sunday? In 2000,I had never seen that many people in one room devoted to Hip Hop. Toronto’s got Rebel and back then Guvernment BUT I heard shit that I’d never heard on any radio or club EVER again even 20 years later!
Have you heard of the legendary Tunnel Nightclub before? Until that Sunday night we arrived I had not. Instead of heading to our guest house destination her guy arrived at Grand Central Terminal at about 9:30pm! He was usually very impulsive and in this case, it was very successful…kinda…..I was so mad that I had a bulky sweater on and I couldn’t take the beanie off my little TWA (teeny weeny afro) because it was crushed on the sides 😂 but I was so shocked to be standing behind one of the dopest Hip Hop DJs in New York! HE was werkin’.
Here I was; dressed like RnB singer Case (look him up) after a 10 hour train ride feeling so dressed appropriately for winter. I was away from home in a sweater and beanie/toque but I DID shake his hand and danced the night away! It was by far one of the best impromptu outings I’d ever experienced during my travels. Every city has it’s sauce and this to me, was the epitome of the Hip Hop era at that time. Unforgettable.
so what’s the lesson?: some of your best moments are the ones you aren’t dressed or prepared for.
After last year’s multiple closures in the hospitality and venue space industries things became a little quieter than usual around the 6ix. Usually, right after the holidays as is often what happens after Christmas and New Year’s. I know this as I’ve worked at many of those places over the years. As the sun set on many of the city’s favourite places-recent memories included: Raw Artists, his signature anonymous (House of Balloons) ‘Weekend’ presentations before he became the mega star he is today- Now that I think about it over the years, I’ve even been to a few NXNE festival presentations or showcases there too!
Just a few short days ago Work Late dropped the announcement that the former Mod Club is renamed Axis and also re-opening! It’s an exciting new chapter as this corridor of College St. has so many historic spots! This piece was supposed to go out a few days ago and as I was excited to see that an old venue is re-emerging anew- my hope for the future, as with many venues and venue owners in this city, is that they would take a more open-minded approach to hosting events and artists outside of the genre they were most comfortable with and used to.
What I intended to write in this piece is that I felt Hip Hop and Underground genres should be given more of a closer look- considering how many Canadian acts have gone out to do great things on global charts and streams (the lockdown shows this) We are all very aware at this point that Canadian artists and acts can and do pull a crowd at many venues around the world.
The Axis Club then goes on a few days later to release this line up for the All Axis Festival next month! A full 2 in 1.The two-day hybrid event will featuring both IRL performances as well as pre-recorded streams via Happin, a ticketing and live streaming platform with artists Savannah Ré, The Dirty Nil, DijahSB, Dylan Sinclair and more will perform at the newly renovated venue. And who is actually more?
On September 9th along with 2021 Juno winner Savannah Re there’s 3409,Dani Doucette,DJ Shub,Dylan Sinclair,No Tourists,TRP.P,Villabeatz. And the following night- GRAE,Korea Town Acid,Olivia Lunny,Orson Wilds,Peter Serrado*+more
Happin,a Toronto based tech and ticketing company is working in collaboration with Axis Club and the Unison Benevolent Fund (a music industry charity, providing emergency relief to the Canadian music community in times of hardship for about a decade now) to deliver an amazing streamed and IRL experience for this event. Things have changed and they are combining the two performance options together. I like this.
This is one of the great ways to restart this city’s nightlife in a completely new way! For more details contact (Stay Out Late) and check https://theaxisclub.com/ for details on their next club/concert nights. The future of nightlife in Toronto is looking up. -theshineprjct
As we have reached the final days of February, we reflect on the new way we talk about Black artists in the Underground and all over the globe. Before I make this seem like another Black Artist asking for flowers, let’s consider how many we don’t really pay attention to even though they’ve delivered some excellent projects for the last decade. I’m proud to say he’s Canadian and even more so, he’s represented Toronto on a number of platforms most recently on his own over at IG,Patreon, Demuir DJ set – ReConnect: Deep House | @Beatport Live and Demuir Live From CODA in Toronto also last year. One of the things that caught my attention at first was the poster I saw at ADE a few years back with Demuir among many on a line up (he was at ADE) Demuir became a leader right before our eyes in a space where few speak up about issues that matter. Not only did he speak on multiple elephants in the room in 2020,he spoke on topics that get ignored but still affect the culture year after year.
There’s something to be said as COVID-19 has socially and culturally transitioned Canada into a new era-maybe I’m only speaking for Ontario and Quebec-There are frontrunners like Demuir that can beautifully represent being Black and Canadian in the electronic space at home and abroad. If not him then who? I pose this question because every win is a spotlight for the collective (it ain’t a competition or a point of contention, it’s motivation and in my case shine for all.)
There’s also something to be said where governing Canadian music entities (FACTOR,CBC,Ministry of Culture ,Sports & Tourism,CMW,Junos,Spotify,Apple,Live Nation to name a few) to take a look at nightlife as a viable cultural entity in and beyond the nightclub arena across the country especially now. Why? Now’s the time to anchor deeper roots and build an immovable legacy. It’s more than just pre-colonial museums, artefacts,colonial landmarks and I still say this: Canadian music and talent has always been lucrative and electronic music production has made a sharp boost in the last few years with remote production and tech tools being a little more readily available to most who are serious enough to take the craft to higher levels than most. Pay attention, people forget that Canadians have always supported other components of the local and international dance music landscape for long.
One of the hashtags I’ve used for years is #itsaboutthemusic and I still believe it is, but what happens in and around that though? Well, when Demuir decided to do this (online) he looked at the tools he could gather to assist his journey, the credibility he had developed over the years and the platform he already had and started putting informative pieces out. Demuir explains, ‘you see, apart from the music it’s also great to be in a position to serve people because it creates good vibes. It is about how I can help people. It’s a great feeling- people hit me up to thank me or something as simple as a personal email reply to a purchase or an exchange sets an impression…..going in with a perspective to serve others is rewarding ten fold.’
This chat meant alot because I was met with an incredible challenge a few years ago where at one point I was not able to reach, arrange and talk to DJs at home (Toronto) from a Canadian perspective for a number of years. This interview is VERY important. And in order to truly make a huge difference from a systemic standpoint; discussions should be had. I was pretty stoked to talk to an Electronic music focused DJ from this city who had a lot to say with no holds barred. If you follow him on IG, you’ll know. @Demuir
The Zoom age has actually pulled the communication standard up in that it is one of the only ideal ways available to make change and exchange. Demuir Pierre, owner/founder of Purveyor Underground contributes in more ways than one. He shares knowledge on sound & production, shows expertise on track development and genre specific techniques and very much an expert in music arrangement & instrumentation. And finally-he tells folks where to go. In addition to being informed it’s excellent to see it all come together. We talked about a lot of things and I made sure to ask about his opinion on media and press even small ones like mine and what it meant as an artist, we’ll get into that…..
His take on print and online media: ‘I think media and writers who are actively invested in what they are writing is a good thing for the music. Good and bad feedback in terms of the music itself. It comes down to the media and writer intentions. It should move between both quality and quantity.
How has COVID changed the game? Congratulations on your progress. I did notice how you’re bringing stuff on to the social space. ‘I think social media is the way. Whatever your niche, the tips and tricks is dope. Alot of people are good, but they need to level up. We talked about the huge pause levelling EVERYHING up and everyone up and the way it was reposted multiple times over. The people who get mad, with opinions are the people who pay $10,000 a month to make fans and the public think they’re the shit and then pay someone to make the music sound good with no talent.’ That’s pretty direct….but it’s the truth. If you really have to show us what you’ve got,these situations now have placed folks in a position where it forces people to re-think things-it’s an opportune time to do what is you. Be your authentic self with your craft.
What he thinks about social media platforms: With the SM tips and tricks and YouTube you have to tackle it with purpose. I’ve always had a global focus in mind. It’s (social media) is just a natural inclination to being connected to the world. By leveraging the power of socials he gets to work at what and who he likes, respectfully!
His take on copying and emulation:There used to be an old school gatekeeping mentality about sharing your signature/trademark production secrets because the thought was that someone is going to copy and your sound is gonna be out there-it doesn’t really matter.I can put you in a studio with me for a week, a month even and you will never be like me (it’s true) in terms on intuitively, that’s what makes us unique. There’s more depth to people. He has no problem sharing tips for this reason. And he feels that this way you can inspire someone today to be even better at what they do.Copying and pasting is a moment in time. It’s a form of flattery. It’s funny and frustrating. But it happens.The tips and tricks,plug ins can create something completely different than what Demuir has shown them.
What’s your musical style? For those who don’t know…..’I represent the Underground’s harder stuff.’ He does point out that some other DJ/Producers tend to represent the more commercial side of things but he points out that his stuff is more likened to artists like DJ Sneak, Sea Moss, Besassi. Real heavy hitters.
This symbol the accompanies the label name what is it? What does it represent? (Black History Moment) He brought my attention on the symbol-the concept goes back to the slave trade with the underground railroad. It’s a big part of his heritage and with Trinidadian roots he meaning is quite profound. He explains that ‘when slaves would escape to freedom this symbol would be etched into the ground for direction to the northern star.’ That’s deep.
About the labels: He goes on to explain-‘I’m a seller of free thought of artists and pushing Underground culture. The music is raw sounding, house jacking & tech house.’ He is definitive about the way it sounds. The label represents free thought of artists integrity and artists 100% in the forefront. It’s his 3rd label (Peetaah Music was in the early 2000s) He took a huge hiatus for about 10 years at the time and things had changed dramatically once Apple iTunes was just introduced. He introduced Purveyor Underground in November 2017.Purveyor Underground is an extension of Demuir. He has another joint venture Kultur with Junior Sanchez and it’s inception pays ode to Black and Hispanic roots to Underground sounds.
Strong statement about BLM/Racism in Underground – He doesn’t believe the industry is inherently racist but the method and/or practices with respect to business is an output or consequence of a systemic business model that’s been followed for a number years and must stop. They try to package the music in a way that it’s more easily consumed. He speaks very clearly in 2020 that as many Black artists should and could be on the line up representing their music and should be present at lives and festivals. ‘Factors such as the right look, age and race have affected representation. It’s about action now, visibility and no more long talk. It always should come back to the music. Let’s have more, more, more and in 2021 it looks like MORE is being shown!
What do you wanna work on the last quarter of the year?2020 Continue cultivating direct to consumer avenues particularly making music and focusing on licensing and publishing. He also enjoys the impact his music has at the creator level as well as the fans and supporters. People commend him about the progress he has helped them make when working on music production and it’s indeed fulfilling to receive the feedback. At that time of our interview he had about 11 hours worth of material ready for teaching courses so it’s coming soon. (Expect some tracks out on labels, at home still creating, connecting with true friends. And of course dealing with real people who like what he does.)
The advice about growing, building and establishing in the scene/industry? Alot of producers get caught up with others who look locally and worry about the same line up on every flyer. Work around some of the same things that seem to be deeply connected ,limiting opportunities and blocking the way. Start thinking on a global level. Work harder-think about the person across the globe who has no connections and less resources. Every city has it’s own thing, build yourself up. As an artist you’ve got to define who and where you want to be in this game. Don’t look at it from this city’s perspective. Be concerned about everything that’s happening in the city but find your place.
Amsterdam duo Barbara Rose and Andrew Foley bring sounds and styles that do not overlap. A set with them live at the hotel or pre-recorded on SoundCloud are incongruent and yet still mesh well. Lemme explain this: times are changing but prior to now, especially in Dance Music genres were quite distinct and remained separate. This is changing and can exist creatively together and I sat down with the two of them and recalled what it was like to meet them both on my first and second trip to Amsterdam’s Dance Event (ADE) and boy, do those trips REALLY mean so much to me this year! During my 2nd ADE focused visit I followed them out to a city limits radio venue (AMW for one of her very first live Techno sets) and two things stood out the most 1) #blackgirlmagic behind the decks and 2)what her story was- you see Barbara, former professional dancer was seriously looking for a comparable but creatively rewarding outlet after suffering from a dancing injury and musically paired up with Foley (Deep Rooted Soul) to form PASTRY MUSIC.
Rose recently returned to Holland after a one year foray in Spain and as many globe trotters all abruptly had to return to their respective hometowns because of COVID, she talks to me about her journey and what the take-aways were. She talks about how different it was: Djs play with passion, ‘from the heart’ Even if they aren’t spinning Deep House-whatever it is they play more deeply. In this way she learned how to listen more. She listens to music with more intention because of that kind of depth. Only a 2 hour flight from Holland and in Spain she found a whole ‘nother culture, culture. In light of her travel experience, this interview would’ve gone differently but in the thick of a global revolution, Barbara Rose put the topic out on the table about being Black in Spain.
On one side Spain is absolutely beautiful….’the food is amazing,the cultural experience is exciting….the night life is enchanting…..she describes it with fresh nostalgia. ‘You know we are world travellers,we are well-travelled. I got to know alot of Djs with the music,rent is cheap,food is great. Finding and securing gigs is an easier process….but the thing with Spain,they don’t even look at your music. If they like your vibe,they’ll book you,it’s as if nightlife has a completely place in the city. It is it’s own encapsulated experience.
This is synonymous what I’ve heard frequently. After all these positives with one huge BUT. At this very moment in out global history we as people can cross reference our POV’s soooo…with a poignant swiftness she says,’ once you’re there you feel like a minority’. Is it possible to have 2 experiences on two sides of a Euro? Absolutely.
Andrew recalls on his visit to Spain-‘they live in a bubble, bureacracy is thick’ This is pre-COVID we’re talking about here. Rose talks about not expecting it to be as intense, especially being a Black Woman when dealing with people in Spain….. But yeah, it was…..
Andrew Foley 2nd half of Pastry DJs crew shared so much about his love of Disco, Hip Hop and later and longstanding, House. He enjoyed the sounds from era to era but he also enjoyed the signature feel of what what each genre brought to the next. ‘I used to buy alot of vinyl and the sound is vintage, which is why it’s still so good.’ I didn’t know Andrew at all but I got to understand what he was like based off of the way he played on the night I met him at a late, late night party at really super tiny place after a day at ADE (Bar Karakter) I walked in really you would think we were at a place in 2004-5.
If I’m saying this don’t every think that I’m pre-dating this musical era as old or out of touch! But House Music between 2003-2006 had some of the dopest sounds I think I’ve ever heard; and from the greatest musical minds, so many great sounds came out of that era. Maybe it’s a regional thing on my part, I consume ALOT of music but I have NEVER heard some of the music I heard that night and he played the shit out of that.
I thought that this was a first listen on my part and coming from Toronto, I thought that maybe my tastes and preferences had fallen off. Then I heard Andrew (Deeprooted Soul) again at another ADE live event. Andrew, your extensive catalogue and knowledge of the genre is incredible and your delivery of this stuff is impeccable. He captures a time and space in Dance Music and if you know, you know. I urge you to tune in and give it a listen at some point with all this downtime we’re about to have. It’s nostalgic, it’s euphoric, it’s precise and it’s well seasoned-most of all the passion is in there. Check them out: starting 09 jul. | Moxy Houthavens presents:
P A S T R Y M U S I C L I V E S T R E A M a fresh weekly concept every Thursday live from Moxy Houthavens Amsterdam.
They announced their collaboration with MOXY Houthavens Amsterdam this past summer. As of Thursday the 16th of July they have been streaming live on location bringing a fresh vibe to the lockdown blahs every week! It’s the hotel party of parties. (It’s called the PAS T R Y M U S I C show.) From 19:00 till 21:00 giving you the best in House & Tech Music with a touch of R&B every week with a new set of guest DJs. Join them live! They are definitely one of many DJs helping us enter the new global #livestream life on Twitch (@pastrymusicdjs.) It’s a different vibe over there. They’ve got some feel good energy!
Her take on passion is insightful: what will her children take from what she puts forth today? Her response were a very different type of introspection that would have quite possibly rolled out a whole lot differently if we had done this exact interview 3 years ago-at this stage she tries to really focus on staying healthy and balanced and to show her kids that she has passion for music. ‘I want them to be around that…. not so they can go out and make music but I’m definitely open to them finding their passions in their own life’.
I talked about last year’s Canada Music Week focus (South Africa) and she matched my excitement and threw in that she toured SA. I told her about the the South African connection program I had put together last year-she added that they (the roster) went in the early 2000s! ‘IT was a long time ago’…..in 2001. She visited Capetown, Durban and Johannesburg it was incredible and with it being her first time, she reminisced about what a beautiful place it was and that over there she felt the love. That feeling ‘the love’ we talk about was felt wherever she went to perform.
About travel and performances: I’ve been on tours to so many countries because of DJ’ing. I’ve been able to visit so many parts of the world. Seeing how connected everyone is-is quite amazing. You can speak a completely different language and still be so connected to each other. Music is universal and when I started going outside of Chicago I saw how connected we all are. We have so much in common because of music y’know? And that’s what is so incredible about us (as people) and it continues to keep us unified. And that’s what is so incredible. Thankfully because of Dj’ing I’ve been able to visit all parts of the world to just see the community between us dj’ing and dancing and how connected how we all are……
One thing I noticed Colette talks about music,arts,dj culture with deep vivid passion. Isn’t that what inspires people the most when it is what you are most authentically passionate about? It really had me thinking how much of this year’s events had changed the trajectory of our lives – our interconnectedness is critical to the survival and sustainability of the culture.
She knew what I meant when I asked how do DJs do life? How does she balance everything? I take it day by day-I started releasing music in 1996 and started touring in 1998 and have always been working on something but having children does take so much time and diligence….. So making music and being a parent is definitely never boring which is good. I don’t sleep as much. When you’re making music and being a parent, being a wife it kind of suddenly is all about juggling and balancing time-So I can do the things that I love.(for me it’s music.)I want them (my kids) to grow up around that and be inspired by that.-I’m open to them finding their own loves in life. But I want them to see that I’m very passionate about something and it’s been like that my entire life.
How has this whole quarantine life been for you? DJ Community especially? Everything is on pause. We both say in unison (Everything is on pause.) At the time of this interview she says, ‘so far it’s been just over a week and I just try to take it day-to-day and spend one part of the day paying attention to the news but at the same time I’m not trying to spend my whole day on there. And my kids are here and we’re homeschooling here and still trying to work on music and y’know not trying to have too much concern and daily thoughts on this change. (wise perspective) I think that these are unprecedented times (how many times have we read this in the promo emails that keep coming through?) There’s no way to really plan for it, all you really can do is focus on the day. (I love that she said this)
Seriously it sounded like a mantra: Colette said, ‘Today I am healthy, today I am safe. What can I do that will bring joy to myself, my children (you know I’d rather show something light or entertaining online because I think that is what everyone needs right now (Don’t we, we really do!) We need some ‘lightness’ in our lives (I’ve been trying to stick to that!) Firm stance is positive. Love this.
She let me know that music is still always coming out. And she wanted to remind us all that as much as it can be disappointing with plenty of events cancelled worldwide-at least for now; it is also for everyone’s safety, health and well being.
Did she have anything that was released this year prior to lockdown? Absolutely! People can still listen to music, can still experience the music and she encourages everyone to look out for new albums that are dropping. She’s got music coming out this year celebrating 10 years of Candy Talk (her label) and will be releasing a bunch of compilations with stuff from the very beginning of DJ Colette’s journey along with new drops as well.
It’s really all about being patient and not getting overwhelmed by everything she reassuringly explained. And she’s right about this across the board. I asked her if we’d be expecting any Second City Sessions next year because I really like those-Her reply to that: ‘Heather and I are always doing tour dates together and we just celebrated 10 years of those…we’ve always toured together. We did have something set up for May at Smartbar…..we’ll play together again sometime soon! It might get pushed back. We have always had the best times playing records together and that’s not going to stop anytime soon!’ And for real those Second City Sessions are where get to really hear and feel their taste for music! These nights are the result of some very tenured music connoisseurs.
It’s changed so much in the last 20 years for female DJs and even this year alone the level of exposure that is even more possible with our favourites livestreaming more frequently- and on platforms with wide reaching audiences. Any advice for those who want to break into the scene? Into production? What should they prepare themselves for? What should they do? I think for anyone when diving into the world of music and art is to really focus on what’s inspiring to you instead of going with what the trends of music are….for me I think for anyone….We all have our own special flare and once you’ve learnt your craft and figured out ways to translate music-this is what makes us unique. And that’s what people want. It’s so much more fun to just play and make music that you feel and not worry if it’s popular or if people are gonna like it. First and foremost it has to be honest. And that is what will make you the dj, producer, vocalist, songwriter etc….the happiest. And when you can create music that you really feel-People will gravitate towards that. I find it weird when people are chasing a trends musically because if you don’t like the trend then what are you trying to do? Creating art is magical and you just have to tap into that inner voice, make what inspires you.
I asked about other labelmates she told me it OM was one of her favourite labels…and she gave me a little history ‘My first album debuted on OM, I’ve been signed to OM since 2005…..being on that label changed the course of my music, it changed so many things for me. I support everything they do.’ So I got a little rundown and schooling. I knew Marques Wyatt and Miguel Migs were on there BUT Kaskade?! OM is a big deal to me and even still- I had no idea about that…! I got new info and the correct details (these mean everything to me.)
This entire convo was a vibe. As deeply reflective as she was in the way in which she responds, remarks and teaches- I walked away with a sense of strength and understanding. All in one go I asked specific questions and got waves of info! Having this chat meant I’d now possess an even greater appreciation for her music and the style she’s delivered all these years: It’s flawless. The Second City Sessions event tour date I attended at The Loft (#toronto) almost 3 years ago was where I was introduced to her live vocals on tracks which I’ve never heard live and I listen in more now.
What are some of the projects/lives we can catch again or in the future? She joined the #ChicagoKids crew on Sneak’s Feast of Beats last month (https://futurestream.tv/djsneak exclusive with pay for play access) She was one of many artists providing entertainment at this year’s MCH Virtual Weekend and Fundraiser (MiCasaHoliday) in partnership with Build Chicago and YourPassion1st where artists performed and participants were able to connect with international & local talent! Content was streamed for 7 days, 24 hours a day. Check the snippets out all over FB and YouTube! Most of the lives are grouped together in segments of 5-6 hours, check it out-it’s really good-definitely something to take in while we’ve got a bit more time on our hands for the holidays and the global lockdowns! And at the time we interviewed, the uplifting video dance challenge for 2010 Club Hit Remix ‘Call On Me’ with Joshua Heath was released too! She announced that within a few days that she’d be working on a collaborative music video. Asking folks to contribute their own little videos of new dancing so put together a nice montage of people at home relaxing and dancing around (this is an excellent idea- an all inclusive video) and folks being silly and just letting go. It’s fun to watch!
To sum up this year, she said ‘I’m taking this day-by-day, my kids are healthy-what else can we do? It’s not an easy moment- we’re all trying to get through something that we’ve never seen in our lifetime-I don’t even watch the news more than once a day. It’s too much to process.’
Her daughter entered the room as our talk came to a close and I can’t help but wondering if she’ll get into the industry in the distant future making folks remember again that HOUSE is back and it’s never left! Only time will tell….
Meet the two women partially responsible for the next wave of women music executives in Toronto: Yvette Angela and Deneita Evans
From what I understand UNCDTNL Collective are women of colour executives mentoring women of colour?
UNCDTNL Collective is a
company that specializes in project management that support underrepresented
individuals and groups. It is this specific program where we’ve created a
At what point did you decide to connect and collaborate?
We met in 2017 during our volunteer run at Yonge-Dundas, where we were handing out flyers for that years’ Manifesto. We just clicked and from working with each other and learning about our love for music, putting on shows, and what we felt was missing from Toronto at that time. We started talking and a little bit later, UNCDTNL was on its way.
What are some of the things about hip hop and R&B that becomes a little more challenging (aside from event production and talent buying.)
Curating hip hop and r&b shows in spaces where they aren’t welcome. Toronto loves the aesthetic of hip hop but doesn’t want live performers. It’s challenging to find the space where we are not only welcomed but embraced, not policed.
For Yvette and Denieta: What makes a great event from start to finish
D: I’d say
the most difficult thing about planning an event would be keeping organization
the whole way through, to make sure we’re not skipping a beat and we’re covering
all our bases. Especially when it’s a decent sized group taking on a huge
event. Also, being prepared when things randomly change and you now have to
quickly find solutions.
Y: For me, it’s the lack of resources. Sometimes we will have a vision and it might be hard or close to possible to execute. So we either need to find/create the sources. We usually work with what we got until we can get what need and want. But it’s a huge hurdle to overcome, but we always do and we end up with more than we hoped.
What do both of you feel about carving your own path vs. following the industry standard? (What are some of the things that you feel have to be followed or blazed “blazing your own path”-Explain front and back of house?
We believe every path is
different, we don’t think there is any industry standard. There’s space for
everyone, you just need the passion and persistence to get there. The only
thing in common with us, our mentors, mentees, colleagues is that we are all
went for what we wanted. Sometimes that means volunteering internships,
attending networking events – just putting yourself out there, working hard and
you’ll see the fruits of your labour.
What you want to say to the next gen music entertainment women of colour executives in Canada?
Persistence, patience and passion is all you need. Sometimes it seems as though your goal will never get accomplished but it’s not true – it’s coming. But it only happens with hard work, be the best worker at every job that you do. Research and know your craft, and always be open to learning more.
What kind of events do you want to create in the future? Any company,client,group,biz,artists?
We are working on another volume of our show ‘Sunshine’, we plan on making some changes and doing it even better than our first one. We are planning on getting involved with more festivals in the country (such as Pop Montreal, VELD or NXNE) and also we want to continue to provide resources to those who don’t know where to go. We also are going to delve into art, Deneita is a huge art fan so that is in the works – to represent local visual artists.
How can people stay up-to-date with UNCDTNL?INSTAGRAM: @uncdtnl
CANADIAN MUSIC WEEK:
Ebhoni, Witch Prophet and Sydanie.
A full week of non-stop music, panel discussions and mentorship all here in the T-Dot! This has to be one of the largest Music Week’s held in Canada this year! The official program guide was jam-packed with dozens of events hourly (Held at Toronto’s Sheraton Centre Toronto Hotel and all over the city.)
Jointly presented by San Rafael and Amsterdam Brewery-I don’t even know WHERE to begin-this Canadian Music Week was PACKED with current information; From the Mentors’ Cafe to the panels, to industry organization exhibitors (SOCAN, MROC,FACTOR)
It was refreshing to see all the various organizations that work behind the scenes to assist artists in bringing forth new-ish ways of tackling the good ole industry…..
Their app was quite good! I loved the high touch accessibility of the app and it was much easier to navigate than look through the program and section it off with post-its like I did in the past…..or maybe I like apps. My favourite was the scheduling tool! You know where to be and at what time……
With the app I found Blockchain Music:Set It and Forget It,You’re Getting Paid it’s been a hot topic for a minute and this was a conversation circulation at ADE2017! Panelists (Dino Celotti,Jason Robert,Jesse Grushack,Ritesh Patel and Steven Masur) all part of the Music Production and Indie Label industries,collectively explained Blockchain and how it benefits the artists and the cascading industry as a whole. It’s great to see that many panels across the board had a heavy focus on the future of the industry with all the new talent and new technology. It’s interesting to see how they’ll connect and grow to make things a little more efficient (especially for the artist.)
My takeaway from this presentation: Blockchain could work if implemented correctly by making sure who gets paid at what point in the process of the file sharing process-and that this is a huge task and a bit of a lengthy process.
Lemme re-iterate here: The idea of being able to move assets between artists or from business to business in a seamless process, can make distribution simpler. With Blockchain promotion is still primary and editing and recordings can’t be remixed or altered. Blockchain is great for tracking transactions and artists still maintains rights to their music.
I ventured over to the SOCAN,!eDDS and travel booths-What’s travel got to do with it? Hundreds of people came through all week (May 7-13, 2018) especially very specific cities all over the U.S. and Canada. What makes this so important is that the cities closest to us all play a role in boosting the travel,tourism and music industries!
Part of the infrastructure built around the music industry depends not only on the talent, businesses and establishments but it may partially coincide on the neighbouring cities closest to us.
Discover America located in Mississauga,Ontario in conjunction with city states nearby- ‘promotes U.S. Travel and Tourism to Canadians in Canada. They offer ‘a variety of initiatives that connect travel and tourism stakeholders on both sides of the border’
Hotels, travel agents and Motor Coach Airlines are members of this organization.
I spoke to Dream America Canadian representative and Montreal native Pedro Barbosa who delved a little more into the topic of music festival tourism and the mandate in place for the cities involved in boosting their travel and tourism initiatives for any of the music festival seasons. Barbosa mentioned that ‘most of these places present today have routes covered by Air Canada or Porter Airlines-so there’s the routes that bring Canadians and Americans from all over the country, it gets the word out across the country and it’s kind of like a trade and exchange…..some of the places exhibiting here at #CMW2018 are even closer to Montreal than Toronto is’.
We talked about the benefits of visiting cities that have broad musical varieties. He’s big into Jazz and Metal but some city scenes he feels ‘are much smaller and there appears to be less of a fan base even when the scene is popular in that city.’
Barbosa did mention though that ‘when it comes to niche [music] markets, it’s the markets themselves that don’t always reach tourist outlets. Tourism boards tend to focus on specific genres and in order for Tourism Boards to present music venues,events and seasonal programs in their plans and more liaisons can be formed in the future to promote all music across the board.
All representatives for each city/state were highly informative and provided tons of info on the vibrant nightlife for each of these cities. Surprisingly,Portland has a very vibrant Underground House scene and Choose Chicago (sister city to Toronto,) representative spoke in detail about Chicago’s House and Underground scenes…..it’s looks like a coincidence that just a few days ago it was announced that there would be a lunch hour dance party at Daley Plaza! (Yaassss Chicago!)
Portland – The cities represented at this year’s CMW all had one thing in common: thousands of Canadians commute from all over Canada to all these places-each booth was set to highlight their musical influences,entertainment and nightlife. I spoke to Director of Content Strategy Karen Martwick about Portland’s offerings and was presented with information about Craft Beer, Independent Design both Interior and Graphic by Independent Artists. The other booths held tons of information for Canadians on: Myrtle Beach, NC (undergoing major reconstruction), Georgia (Explore Georgia-Macon/Decatur and other historic sites.) And finally Austin,Texas. I look forward to delving into their Underground scenes in the future!
!Earshot for Indie Artists !Earshot Digital Distribution (!eDDS) really stood out among all the booths because of its slant on music distribution.Partially funded by the NCRA (National Campus & Community Radio Association) It’s an online platform that is designed to get music from the Canadian music industry to the Canadian College campus and community radio sector.) With so many platforms internationally available in 2018 it’s easy to overlook a distribution system like this. Canadian College and University radio is still a powerful method to chart Canadian music and with Canadian Pride at it’s all time high over the last few years, I think this is an essential resource alongside all other local and global platforms. Over 90 stations are on this roster in May 2018.
NCRA – Ottawa
Independent artists will be able to fully access this database this September. The cost is $7 per song and $50 per album! College Campus radio is still one of the most powerful outlets for pushing new and local music. The list will grow by September especially after Canadian Music Week-check out the details here: I highly recommend any new or existing artists getting their feet wet and/or would like to do a little more national radio promo…..Tap into this resource as a starter or accompanying promotional tool.This is exciting!
Late Night Delights
What I missed: the Drake Underground with Amber Mark (her vocals possess Rihanna’s abruptness and Sade’s familiar sounding velvety Contralto. Live Nation artist tickets were sold out right away-no luck in May, I’m sure she’ll be visiting Toronto again!
What was recommended: Taiwan Beats (ABAO) Aljenljeng, JADE EYES and Dizparity
What I enjoyed: Ottawa MC @draemusic. He closed out for two of T.O.s hottest crooners: Tika and Sophia Danai! That night was electrifying (TIKA, HMLT,Sophia Danai and BAYLA.) Drae laid some strong lyrics with a very. live. band. I’m lovin’ the live band and MC sound all over again!
25 years in the making and it shows! I was looking at where to visit and I chose the Netherlands (Amsterdam Dance Event) mostly because of their emphasis on technology. Amsterdam has been known to be forward thinking and many steps ahead in the way they run their society among other things…….Amsterdam Dance Event describes itself as ‘the leading electronic music platform and the biggest club festival in the world for the whole spectrum of electronic sub-genres’.
I absolutely admired ADE’s strong support for all genres. They welcome all sorts of DJ culture-regardless of colour, gender and preference.What I loved the most is the way the city embraced #ADE2017 & all the artists,press,delegates that were participating! There were posters,stickers and promo EVERYWHERE!
I personally loved this scene so much and in several days I took in some DNB, Classic,Deep, Tech and Afro House-it was all-inclusive. It was crazy fun! I met all kinds of people-all music enthusiasts from all over the world in town for ONE thing: music! I met some of the same people at many events. Some enthusiasts from Belgium asked me where I was headed because they were so used to checking out the same artists everywhere.
I truly wished I had gone a few years prior. I can’t wait until they expand even more. Jokes aside with memes depicting festival burnout, after the 6 hour flight from Toronto to Schipol Airport it was not tiring at first…… but after 48 hours………with all the excitement and party line-up-I crashed!
I was floored by the holistic/health and wellness shops on every corner-shops all over the city carrying products I still have to order online lol! From sprinkles on buttered toast and fresh fruit and smoothies on Albert Cuyp Straat……the contrast was so refreshing. Everything was within walking distance-once you get the subway/streetcar line down pat-you can get anywhere within minutes. A sleek UBER from Schipol Airport takes you to the main city in a 15 min car ride!
The drivers, airport staff and city all expectedly ask you if you’re there for ADE and they have tons of information at their fingertips to help you navigate the city! (LOVE IT!) October is a bit chilly so bundle up with layers and your favourite walking shoes!
DRUGS and ADE! Everyone is aware ADE exists here and speak highly of the event. All drugs are tested before they are brought into venues to avoid injury and/or death! I highly respect this approach because Dance is often intertwined with hard drugs and this is a primary method to eradicate the misconception behind it.Total props!!!!!
They push for body positive health awareness. I praise their drug education and push for ‘healthier’ usage instead of the ‘war on drugs’.
As drugs are often synonymous with club culture they do encourage safe usage and responsibility for fellow party-goers. It’s impressive.
All aspects of the scene are considered, and openly discussed. Room is made available to talk about the future of the industry. Panel discussions covering technology from equipment- to vinyl’s revival all had a space to showcase,teach and exchange ideas. ADE University teamed up with labels to discuss how they can improve websites, apps and ticket sales to boost revenue and allocate funds in an organized fashion.
I’m not sure if it’s organization is a Dutch thing or that it’s 25 years in the making, but whatever they are doing is beyond music for music’s sake.
I did find their app a little complicated to maneuver and also found it hard to navigate some of the workshops and networking locations around the city. However, all the flags and physical landmarks labelled everywhere made up for the app. I really wanted to attend more events but there are so many programs happening at the same time and back to back that by week’s end-I knew I’d be coming back! All these years I’d only stopped over at Schipol Airport and was finally able to visit and was so grateful for!
The highlights of the week were the Detroit Love Party (Mirko Loko,Waajeed,Carl Craig,Kenny Larkin,Stacey Pullen,Kevin Saunderson and Moodyman) EPIC partay.
One of the final night parties at Paradiso (Louie Vega, Joey Negro, Francois K,Space Dimension Controller,Prins Thomas,Amine K,Beesmunt Soundsystem,Jan van Kampen) was memorable!
Honourable mentions go to the guys over at Cuisine 020 (Bar Karakter)-DJ Migosy (Offering Recordings), DJ Andrew Foley (Deep Rooted Soul), and AMW Gill Charleston-it was a tight-knit LIVE joint! Had a great time! I’m sure by October this year………
Go to the Amsterdam Dance Event, check out as many genres as you can……
Take naps in between events-you’ll wake up refreshed for your next workshop
Go to the artist panels/talks (they are so informative and inspirational)
Check out the good eats (so many amazing restaurants-if the locals are in it- it’s the shit!)
Buy some records, take in new music say hello to your fave and upcoming DJs (the environment is so chill out there!)
Club Hop, there are so MANY amazing events, all on the same night, check out all of them!
Purchase tickets in advance from home (they sell out FAST-months in advance), make sure you can actually attend all the events once you arrive!
Check out the Heineken Museum
Go to a local Coffee House and meet some interesting people, try out the green (if you feel like it!) It feels fabulous to be at a place where there are no issues with green treats-you’ll find many,many,many strains and flavoured paper 🙂
Don’t forget to browse in as many weed shops as you can-Many of the shops get most of their best strains from Canada (betcha didn’t know that!) *wink,wink
Link up with people who you’ll be able to work with later on-you just never know!!!!
Even though corporations have vast collaborations with food banks to donate food on a grand scale and they are in every position to do what we can’t do financially; it’s people like you and I that add a personal touch to giving.
There are many things you can do as an individual to stay grounded. Staying grounded is something you should do regularly to remind yourself who you are, where you could be and what you want life look like internally. A great way to live your life is one where you’re giving of your time, efforts and hands to those in need-especially those that will appreciate it!
As a high school student I volunteered at the Y and loved teaching kids sports! I designed simplified Basketball, Soccer and Volleyball activities for really young kids. I loved watching kids progress with their motor skills and confidence over a year’s time-it was so rewarding! At the local hospital I’d be helping operating room patients fill out their paperwork when they could not understand the information or did not have next-of-kin with them when they checked in!
Those moments I’ll always remember. For the last few Christmases-I would call around and sign up with different organizations to help out for soup kitchens and/or food banks and the waiting lists are so long because so many want to help out this time of year. Early last Fall, I called the Daily Bread Food Bank and asked if they needed any people and they did!
I reached out before Canadian Thanksgiving and glad I checked in a lot earlier. Just like food donations and hands, it’s better to start early. Did you know #DailyBreadTO supplies other food banks in Toronto with food/supplies/preserves? This insures that all neighbourhoods get an equal measure of what’s needed instead of running out-especially this time of year!
Apart from feeling good about helping others, the most rewarding part was seeing some of the same families every week who feed their children and are truly grateful for what’s available. Some of the other volunteers were so kind, dedicated and gracious. Once I got to know everyone, I got to hear their stories. Many people in the city are making ends meet and a few extra things make a huge difference.
The Food Bank is set up to look and feel like an actual grocery store to remove the ‘ration’ style of the Food Bank process and each customer can shop like they should. Volunteers are waiting to help bag the groceries and customers know how much they are permitted to receive!
I lived in Etobicoke for almost 7 years and had no idea that Daily Bread Food Bank was on Islington Ave! I’m writing this not to promote volunteerism or helping out during the holidays but mostly to encourage food donation all year round. Once the holidays are over-shelves are bare. Many items running out quickly are things like diapers, wipes, ensure, milk, eggs, produce, laundry detergent, toilet paper and toiletries. Anything that is used daily or weekly is so needed. After talking to so many people, when the holidays have passed, it’s tougher to retain enough stock to go round.
There are so many corporations who bring their employers in for food sorting and packaging marathons to raise money for the Food Bank and those events are always high energy with good music and live DJs! (That’s my favourite part.)
One thing I found touching was seeing patrons check labels for calories, sodium, ingredients and expiration dates. They are just as conscious about what they are eating as the next person! Give what you can of course BUT think about the health of your fellow human beings.
For me personally, food donation and donation in general has now taken on a whole new meaning. I give outside of the common holiday gift giving times, I give whether or not there’s a dire need or disaster and I try to give what’s necessary besides the usual donation items.
It was an incredible experience. Have a Happy Holiday! Have a wikked 2018!
Post-Manifesto re-cap and I’m still reeling from the festival’s High Energy vibe. A weekend mash up of Oldskool meets NuSkool under many historical roofs and under the open sky. (RBC Echo Beach) It was such an exciting weekend to look forward to and what an unexpected show it was! (The weather was fabulous!)
The peaceful party vibes continued all 4 days! Shout outs to local lady DJs Dre Ngozi and Nino Brown alongside special guest Selecta Vashtie for throwing down! What I loved was the way all eras and genres connected to Hip Hop legacy with pride and knowledge. All events were spread out all over the city!! Local acts Tika Simone,The Sorority,Sean Leon,Derin Falana,Matthew Progress and Majid Jordan all represented! Truly a pleasure to watch and sing along!
Sitting in to chat with Brooklyn’s Sweetheart Vashtie, we get to see the other side of urban culture and what it actually took for her to build her foundation from the inside/out. Che went from the mundane to the spiritual to the video light perspective. We learned a lot about how she ‘arrived’. Her story’s amazing. In a new age of the music industry, where it doesn’t take much to be notable, we often forget about what it takes to get there. Vashtie talked about Health/Wellness, the Art of Networking, her time at the record label, her travels, her childhood and her heritage. She’s a remarkable young woman. No wonder she’s sought after! Not only did Manifesters walk away with a little bashment but they walked away with some gems for self development.
Right now as social media reigns, Che asked about her play-by-play social postings online (prior to her arrival to the T.Dot that weekend.) She talked about her reasons for relying on it so much, “I think it comes from my filmmaking, storytelling side…..I feel like if you’re watching something, you should see it all-the conversations I have with people…..from having a blog…I want to show that I’m like everyone else.I come from a generation where we just don’t share information—and so now making a connection with people with every snap (Snapchat) I feel like I’m showing what’s happening. Back then (in 1998/1999) I felt that Social Media was so strange and I’m coming from a generation where we just don’t share information….but with technology we can talk to anyone anywhere”.
With social sharing permitted at a showcase like Manifesto-all angles of the weekend were splashed all over the web and city. Yes, there were smartphone users all over the concert but the ability to capture these moments helped show the world what’s here and it’s an incredible kind of new beginning.
If Manifesto is one of many Urban Culture fixtures that collectively brought the rest of North America to look at Urban Culture they way they did this June-I’m down. What’s most inspiring is to see the crowds of people at the live concert and parties enjoying all the incredible acts! Toronto is diverse-all ages and all faces really show what a mosaic looks like united in music and I love that.
The verdict: Toronto people love music and support local acts with force. According to Vashtie, (Che didn’t have to twist her arm or nothing) J Canadians are killin’ it with talent. Manifesto you’ve come a long way, Toronto let’s keep going!