DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto, Travel

House Music Series – Toronto LOCAL -The Boxing Loft Social Club – Installment 4 – A Commitment to Excellence (Original article no misquotes here) :D

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is THE original article. There are many House DJs,artists,promoters all over Toronto. Be sure to check HERE. No one is above anyone else. No one is more supported than anyone else. The House Community should be a place where many people can showcase their work,make people move and most importantly show the world what we have here. (Not divisive in nature.) I would never support one movement,genre,sound,crew,mixer,club-over the other. I would never post anything that suggested that either. It’s highly unfortunate that more interviews couldn’t be successfully completed throughout the city…..oh well 👍🏾

The language used in the other versions were NOT the words spoken or recorded during the interview. Please check for misquotes and re-structured sentences and phrasing. Fact check for accurate info. I repeat there are so many people who contribute to the scene all over the city. As I started this section, my intention wasn’t to say one thing was better than another.

I’ve got many friends who visit this city and don’t know where to go if they want to hear good sounds and many are not aware that Toronto has a burgeoning House or Techno scene. We had an amazing interview, Emile. This is NOT what was said. No loss in translation. (Names of artists, hosts, promoters or venues might be preferential to the individual expressing that in the interview but if anyone has ever quoted anything sounding very odd-know that it is edited before it is posted here.)

(Emile, please don’t misquote our discussion, that’s not what was said.)* 

TBL_logo1

From a gig as paralegal to event party planner to disciplined athlete turned boxing instructor and now accomplished business man-Emile Awe Reed is one focused individual seeking excellence.

I’d been to Loft SC a few times…I wondered who was behind  its open concept. I chatted with Emile via Skype a little over a week ago and talked about it quite a bit….

How House Music has influenced his life: Music has always been a part of his life. He was in the choir at school. He attended North Western State University and was a member of their Choir. He grew up listening to Nana Maskari, Harry Belafonte among very many unique artists. He grew up listening to Classic Rock and loved bands like The Who and Led Zeppelin. He still hadn’t embraced House by then yet but by the 80s and 90s  (the most influential era in my House Music opinion) and really got into Reggae.

He notes that it was not until one of the longest running Toronto parties (Twilight Zone) that created the connection. He started attending events in (2004).
During a difficult time in his life he truly embraced House. He eventually met DJ Gene King who always mentioned the importance of an ‘open mind’.They are now business partners! Look out for UDM (Underground Dance Music) parties they throw twice a year!

House Music IS Just So Cool: He opened The Boxing Loft Social Club. House music’s sole purpose at the Boxing Club serves as a pace-setter for boxing technique (shadowboxing) and foot technique. ‘Boxing still uses rhythm just like dance….. Reed tells me with conviction,’most of the House I hear, I love…if you want to be a good boxer, you’ve got to be good at everything-a complete fighter…this is why I fight to music’.

Unlike many…..I had no idea ‘The Boxing Loft’ was an actual boxing gym! As a brand marketing pro-star I thought it was a well-crafted brand image that simply brought people together-along with a prop stage boxing ring (silly me)! With ‘Inspired Gatherings’ happening frequently, ‘Social Club’ is exactly what it is. There are arts focused events, boxing instruction and dance party events all happening within those four walls! The social component never ends!

Reed started running events at 199 Queen St. E in 2004 and ran into snags with liquor permits for locations and capacity violations. It made sense to find a permanent home for events and voilà: The Boxing Loft was born! Growing up he watched Fred Astaire and Ginger Rogers and learnt that during their time social clubs were VERY popular. People with similar interests gathered to socialize and grow their memberships. This is what the future will look like at the Boxing Loft!

The Way Emile Sees It: Reed has a way he does business with co-organizers in the scene. ‘I’m always gonna be upfront and real with people…I’m a new cat, I’m still learning….I like to work with anyone who is willing to learn, you need others in order to attain wealth….With more people there’s power…I’m a business person first….You have to be respectful…It’s not just about me’. <<<shine’s thing too!

Misquoted elsewhere. Working With the Local Toronto House Behind-the-scenes promo people: If it wasn’t for my team, I wouldn’t be here without hosts and promoters. (if I didn’t mention you, I apologize) I removed the names because it seemed to cause issue. You are the ones that enable my name to get out there. I appreciate that they have helped me brand The Boxing Loft. Even though I’m the boss-I don’t stand alone…..I’d be nowhere if the DJs didnt play in my space.

shine’s words added here>>>SO MANY AMAZING KEY PLAYERS THAT MAKE UP THE CITY’s scene-I WISH IT WAS AN EVEN BIGGER SCENE with a unified platform to bring more people from overseas to (Toronto). Absolutely no shade. 

DJs as Artists:How Does That Work? (Misquoted section)<<<click here

DJs should be validated as artists. I have an idea of how DJs should play. This is how/why I choose who plays at The Boxing Loft. DJs like Yogi,Stan Zeff, Zepherin Saint,Ian Friday, Josh Milan, Joe Rizla. DJs of THAT calibre-this is how I choose. I try to keep the DJ guest choices at a certain level…..you know that standard…..As an athlete I strive to be the best, same as the DJs. I have to make sure I shine so the DJ shines and the underground’ll shine. I want The Boxing Loft to act like an advocate for House Music. <<<<<<<(there are many groups, that are very good, that sound good and have large, medium or small followings all over Toronto-it doesn’t make anyone better or worse.)

What to expect at The Boxing Loft:

No drugs allowed inside (it’s a sports venue and creative space too!)

Make sure as you enter TBL you can somehow relate to what you’re taking in (art/music/sport)

Come in with an open mind

You will always be treated well

It’s a place with an incredible vibe

You too can box or dance at The Boxing Loft Social Club….For events visit Twitter @TheBoxingLoftSC  or their website http://theboxingloft.com/

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is the original article. There are many House DJs,artists,promoters all over Toronto. Be sure to fact check HERE. No one is above anyone else.All key players as a WHOLE contribute in many ways. People visiting Toronto internationally should be able to visit many venues to party safely during their stay here. Please check for misquotes. Fact check for real info. All media outlets are used as informative vehicles for change and to build legacy. The section of this blog was intended to bring all types of people to Toronto to embrace all genres of House. This article was not intended to be divisive in nature. I enjoy House music. And this section is all about it.Don’t take offense until you know what you’re reading is TRUE. Don’t misquote or force something that wasn’t said. (Updated in 2018-had no idea this was altered elsewhere!)

-shine

Beauty, Fashion & Beauty, Holistic Health, Knowledge, Product Reviews, theshineprjct

Beautystat.com: AVIVA Hair Revitalizer Advanced Growth System

Beauty Stat

It’s wash day Naturalistas! It’s a long production to get this hair post out  but I’m using today to detangle my wash n go curls to show my full hair length as I try a new hair supplement. It isn’t always easy to grow longer hair faster BUT it is easy to take the right supplements and eat the right foods to help take care of your hair! Growing kinky,curlier more dense hair-is a little trickier;as dryness and poor products can damage hair.

A few things I’d like to add: I juggle between flat-ironing and wearing my hair in its natural state a few times a month. It’s challenging to regulate the level of heat my hair can tolerate even with a VERY good quality ceramic iron.

You’ll notice on the left side of my head; my hair is limp and straight. The other side is tight and actually quite curly…..this is the downside to using high heat and heat frequently. In the past, I would’ve shaved my head and started again…but this blown out hair has taken me 2 years to grow out! I’ll use AVIVA to assist! lol

I’ve got about 2-3 inches of new growth on the straight side and would like to cut/taper the side and let it grow during the summer 😀 (New look!) When I do taper it….I’ll monitor the Hair Revitalizer’s efficacy!

 

One side straight, one side curly
One side straight, one side curly

 

Kesha tapered side

photo 2 tapered side

I’ve started using AVIVA Hair Revitalizer Advanced Growth System capsules for the last 4 days and there aren’t any noticeable differences…. yet. I did notice quite a few strands in my hair brush today and yesterday. Overall I’ve got a lot of hair but it isn’t thin. My hair strands are VERY THICK. My hair is between 4a/4b for those of who understand Afro hair.

One thing I have noticed while taking supplements such as MSM, Silica, Biotin, B-complex-they all maintain my hair strand density. Naturally, I have 0 breakage and tons of split ends and ‘fairy knots’. I’m trying to get better at getting more frequent trims. (I promise Adrian!) With proper eating and supplements my hair gets bigger,wider and looks heavier so it takes a while to see visible length.

 

Blow dried and curls combed out!
Blow dried and curls combed out!

I’ve decided to take photos of my hair in its wash n go state and it’s blown out or combed out state (no curls) to accurately measure the supplement’s progress.

AVIVA promises to ‘enhance and enrich for stronger, thicker and beautiful looking hair….the secret is their ‘100 drug-free, extra strength dual complex of PENTPLEX HGF and TETRA HHL’ (concoction of more potent herbs)…….beneficial ingredients include Vitamin B5, Folic Acid, Vitamin H (Biotin) 5000mcg (I’ve never taken this much Biotin at once), Silica, Iron, Zinc and Iodine — all DRUG-FREE, all-natural, fish-free ingredients to help stabilize strong and healthy hair. Along with AVIVA I also use ACES….it helps my skin and my hair! I look forward to the summer heat when both supplements will work well.

ACES and AVIVA

What interested me the most was the formulations AVIVA created for this supplement! He Shou We (Fo Ti), Ashwagandha, MSM, Long Pepper Extract, Pumpkin Seed Oil, Saw Palmetto Berry Oil, Silica——–that’s a lot of herbs in just one capsule! I take some of these separately sooooo to see them all in one capsule saves time and almost functions for me as a multi-vitamin.

I started breaking out after two days of usage which is a sign that the capsules ARE working-however, I had to increase my water intake to 10-12 large glasses of water a day instead of 8 to filter out the excess in my system and because I work out! I believe the Biotin and MSM component is the pimple culprit!

I’ll go into specifics for my next update about what I use. I have an arsenal of products that I use (not all at the same time!)

  • Joico Smooth Cure Sulphate-Free Shampoo for curly/frizzy/coarse hair (no bubbles, its great!)
  • Apple Cider Vinegar (gets rid of product build up/diluted with tons of water)
  • Arm and Hammer Baking Soda (diluted with tons of water)
  • Jamaican Black Castor Oil
  • Dabur Amla Hair Oil
  • Organic Root Stimulator Nourishing Sheen Spray (lasts a year or more)
  • Hemp Hand Oil (The Body Shop) —- I use it on my scalp
  • Aussie Moist Revitalizing Conditioner (amazing)

hair arsenal

Use code AVIVAbstat14 to receive a 20% discount and FREE shipping on a 30-Day Supply product purchase of AVIVA Hair Revitalizer at www.avivahair.com.

This item was provided for review courtesy of www.beautystat.com.
-shine

Biography, DJ Culture & Music, Establishments, events, House Music, Japan, Knowledge, Movers & Shakers, Music, Osaka, promoters, Reflections, Toronto, Travel

END OF YEAR House Music Series – House of Pela – Afrobeta Bodega Boston

I got a flyer from the SecSeeTemp<3 ladies of house (Brigette,Denise) a few weeks back that read ‘House of Pela’.  It looked like the sticker label for a bottle of hot sauce. Hot sauce ain’t bad….. What’s a House of Pela? What’s an ‘Afrobeta Bodega’?  I asked proud Dominican DJ via Boston all that. So you buy House of Pela products at the Afrobeta Bodega….now I understand. You get a variety of beats, sounds and ideas at the Afrobeta Bodega on the corner all the way from Boston. Sooo…Afro sound, culture, vibe,essence+Beta (first test version)=Afrobeta.

What’s in Boston? I’d visited a few months back to visit a friend working there. I desperately checked all house outlets for shows, parties, events…..maybe it was Winter. Yes, that’s it. No house events happen in Boston because it’s too cold. I checked all my fave ‘selecta’ websites to see tour dates….NOTHING. I took to Twitter -my hub of information and asked a former BET VJ who happens to be a Boston native and she told me:

Free response on Twitter

Soooo to meet a Max Pela from Boston….I had some questions. Where’s the community? Where’s the underground? Who’s the audience? How did Afrobeta start? Why are you in Toronto? Boston seems VERY straight-laced is what I thought….I got schooled. NAGA  has a laid back vibe as a lounge, restaurant and club.  The home of House of Pela is located in Cambridge, Massachusetts. The home of MIT….the prestigious school. This is always where the underground thrives. Near the schools…the house community must be pretty awesome. Pela sites all kinds of musical influences that he enjoyed in phases- Afro Dominican roots music like Palo, Salve and Gaja from Haiti.

He grew up with rural Dominican cultural influences and he really emphasizes Haitian musical influences which is great to hear considering many of the sociopolitical cultural divides that’s rocked the Dominican Republic for many years. He transitioned from Rock to Old School Hip-Hop to 90s house (this is where it all begins), Tribal, Progressive overall he gravitated to anything with deeper content….

So what does Afrobeta do? Max describes on the site that he is constantly searching ‘ for a specific sound….and has a fondness for non-conventional producers’….what’s non-conventional? He answers ‘anyone can  make music, there many unknowns out there’d like to give them a platform to show what they have….show what makes them unique ; it could even be the old school music production’ I told him that I checked the roster of artists on the site:

All of them have a great body of work. But Marquez- Is the person who told him about US in Toronto! He gave Max the thumbs up and props to come to Toronto! (Shout out to all supporters and enthusiasts of the Toronto house scene!) At afrobetabodega you’ll find live sets, studio recordings, podcasts, news and general musings of  underground house. It’s a work in progress and he mentions that an international expansion is in order.

In 2014 Max wants to make House of Pela a household name and continue to throw successful events. He wants to continue putting Boston on the map. See: TRAXSOURCE. I always ask this because I do feel its important for anyone embarking down creative paths; What advice does House of Pela founder give? – Take risks. ‘If you’ve gotta leave the 9-5 makes sure it’s planned and calculated…..do what makes you happy. If it’s the energy of what you do that drives you, let it be the driving force…there will be times you want to quit…rest assured there will be that one person who will wake you up to keep you going’

House of Pela It’s been fun putting these blog posts out! Follow me in 2014 as I take @theshineprjct  in other directions…. -shine

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Music, Offering Recordings, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

Boddhi At Bunda Lounge in Toronto

Boddi Satva (Offering Recordings)

Lights dimmed, incense burning (precisely Nag Champa), music is just right- Late night date? No, not at all. It was the Toronto leg of DJ/Producer Boddhi Satva’s Canadian tour. I had been wondering about Boddhi the artist after stumbling on a podcast a few years ago and was assigned his latest ‘Ancestral Interpretations Pt. 2’ (for review).

I had a chance to sit down with Boddhi Satva last Saturday to discuss the album, the journey, the collaborations and most importantly; the person. He had a lot to say……..

About Being African: Born and raised in the Central African Republic and being well exposed to other parts of Africa and his approach to business and interaction with people in general- this is an integral part of who he is as well as the music he has chosen to share with the world. He is proud and says….’I’m African don’t get it twisted-I’m mixed but anyone who knows me knows I’m more African than any African’

On Being signed to Vega Records: Louie’s got a great heart, he’s family-oriented in business and in life. Our friendship is beyond business….it’s a team effort. He allows me to express my identity. It’s opened many doors for me…it’s definitely increased my credibility. People recognize me for my talent first and foremost……’

On his climb forward: ‘It was very slow, it was and still is lots of work….there are still challenges. Just because you tour, travel, have a label backing you up-the work never stops there. Money is a means to be able to direct your work but it’s not stop….I’m grateful for the all the opportunities awarded. I’m so blessed’

Collaborations with other artists: He’s always wanted to do this! In fact he says,’I wanted to collaborate-it’s the smartest way to get your brand out, it’s all about team work, I can’t have an ego when I know it takes a lot of collaboration with others….

On respecting those that paved the way: He sites Louie Vega, Alton Miller, Kai Alce, Osunlade among many that he has looked up to, worked with, those that have designed the music industry in a way that makes House what it is today….he lists tons of other producers from everywhere-‘I believe in Pan-Africanism especially with art/music’

On African artists namely (Oumou Sangare, Ade Alafia, Yuba, Mangala Camara) and their support of Boddhi Satva using their vocals for ‘house’ consumption- ‘They give me props, she (Oumou) is in full support and respects what I’ve done. The support is mutual-the connection is organic’

On the South African House Invasion: ‘No doubt that South Africa is a hub for house music but EDM in Africa has reached other African countries….Angola has been a runner-up for a few years now and Senegal’s hip hop music scene is stellar. Botswana is another heavy-hitter’

Music to look for: (For those looking for things he’s fond of….music and artists he mentioned during the interview……Paul Randolph (Soldier), Mara TK, Salif Keita, Jose James (Vicadin), Rancido, Offering Recordings vocalist Marie Jolie, Orgasm EP feat.Ade Alafia, Teedra Moses (My fave :D)……

Music as a spiritual connection: ‘Music can move a grown man to tears…..it can heal someone’s spirit, it invokes feelings…it can be sensual in nature’

Working with Promoters: ‘It can be tricky sometimes-my name has been used on events that I didn’t know about….you want to visit different cities but promoters don’t always come through’

On the future of Offering Recordings: ‘Offering Recordings is set to be persistent in providing quality music’

Advice to those on their hustle to succeed in the industry: ‘Stay true, work hard, collaborate, never forget to respect yourself, be grateful for all opportunities’

Impression of Canada (Canadian Tour cities): Winnipeg was happening. The festival (Manitoba Electronic Music Festival)…it was fireburn…a very organic city really peaceful. Lots of street art. Big ups to Winnipeg!’….He describes Toronto as ,vibrant with a mixture of people’ and, ‘good peoples’……’I hear Bunda’s the spot’

Expectations for that night’s (August 17) show (At Bunda Lounge): ‘I hear that Solid Garage and Booty Lounge are pretty good…..(laughs) I don’t have too many expectations but I plan to take the crowd on a journey’

Needless to say, the night was a journey. He traveled the world with music and brought tunes from countries where rhythm rules….no matter the language or dialect….you heard and felt the beats! Dancers of all ages and colours shook their butts (myself included) lol

Afrobeats and Eurobeats ran the night. The interview was as eclectic as the set that night….Boddhi, thanks for the visit!

offeringrecordings logo

 

Knowledge, Public Relations, Reflections, Social Media, Toronto

Did Your Client Even Try?

20130802-183210.jpgAs a freelancer embracing opportunities and leads like a private investigator-I’ve come across some very interesting circumstances. These situations have become synonymous with most clients and situations which led me to write this piece.

When deciding to take on a project whether its paid or not I’ve understood in the last few years that if the client is looking for: a) money b)fame c)endorsement with any of the work you will be doing for them, you are most definitely headed for disaster! Rather than any one of those three driving forces, a client looking to understand what the social media machine means to their business and to themselves as owner/CEO of the business is a key component to my willingness to work with them.

The progress the client/potential client has made since they’ve embraced any form of media-whether it’s a website, Facebook, Twitter, MySpace etc. will translate into how fruitful or complicated the undertaking of the assignment will be.

Clients/partners/collaborators can fall into a few categories:
Client 1: has no idea what social media is but needs help and is open to listen and learn
Client 2: has no idea what ‘new age’ promotion is and unwilling to listen/learn or relinquish control over to you
Client 3: has an idea about social media but doesn’t understand how it can grow a business (but uses it personally-sometimes a little too personally)
Client 4: making very little effort and wants to hand everything over to you to take over (ideal but comes at a cost-financially and brand marketing wise)
Client 5: has an idea what SM is/does but doesn’t use it for business and wants their work/brand/company to speak for itself (possibly living in a bubble or under a rock)

I am not pointing this breakdown at anyone in particular but I’m sure anyone working in the event promotion, marketing, public relations or social media industries would understand the path I’m trying to follow with this article.

If your client does not know how they can highlight their business, service, art, image, brand to the public-no amount of assistance from the best team will help.

So far I’ve found that the clients I prefer to work with and the ones with the most successes or growth besides making money are the ones who’ve tried and (need an extra hand), or those who are starting social media or promotion from the ground up. On the other hand existing brands making transitions from the old style to the ‘new school’ are at a major advantage to grow their reach and influence by tweaking their message.

Brands or entities with a huge fan base or stellar image or body of work can and do grow their businesses in areas they had never imagined possible.

I promise you that anyone seeing your vision as an artist, musician, business, brand will want to do what’s best to see you succeed.

Remember, your work is as good as your client’s efforts! Visit us over at @urbcomgrp_pr for tips and tricks!