I received the notification for a Tennessee meets Toronto event on blogTO yesterday and as a media and events person, I skimmed through with moderate interest because the article said, ‘It’ll be packed full of live music, authentic southern eats and plenty of activities for you to explore without having to leave Toronto.’
Seems kinda vague to me…..Scooted over to IG,I see Canadian DJ, Skratch Bastid, announcing the same event of which he’ll be dj’ing. He added a little history on Memphis DJ Culture…36 Mafia, DJ Paul, Gangsta Boo (RIP), Juicy J and many, many more. There’s so much that came out of Tennessee. Drake’s daddy is from Memphis. This is the why for theshineprjct blog platform, I fill you in on what’s not clearly explained. Over here, dj culture is heavily highlighted. There’s an underlying underground culture that exists, while the mainstream is being presented to the world. So far, the whiskey tasting events are sold out and breakfast is cancelled. But if you need a bit of a crash course before next week, watch Hip Hop Revolution starring Shad K, there’s a well researched segment on the southern hip hop! >>https://www.netflix.com/ca/title/80141782
Plenty of other activities to celebrate Tennessee! See you at the Drake!
How do you explain electronic music or the underground sound to those who don’t ‘get’ what the big deal is….some music holds an imprint attached to sonic tradition so rather than words,there are deep sounds.Each artist has a signature sound.
That sound if cultivated during the span of their career, provided that the intent possesses a level of truth and clarity would mean that it is recognized by many, touches lives, offers healing and allows us to also tap in creatively. The example I’m talking about, is this depth filled track, ‘Origins’ that reminded me of what I just explained…
The two artists who worked on this track, have signature sounds that cannot be duplicated by anyone, not even AI. That’s what makes us unique. When I write track or album reviews for labels or artists, I don’t write them to stroke egos or put any artists down, I write them from a human/cultural standpoint.
It’s likened to a religious group knocking on your door to ‘convert’ you to their belief system but I do that with underground music. I urge you to listen to this song/track because it sounds like sumthin’ beautiful and this is what it means to me and this is how it’ll help you.
Call it corny, but this is how I want to read reviews and this is my writing style and this is how my publication will continue to be moving forward get ready! So yeah, this track ‘Origins’ remixed by Ezel (Cee ElAssaad & Floyd Vader) is beautiful! It’s deep house in full form right here!
Juno Submissions are due! You’ve got less than a day left to submit your Underground Single or Dance Recording of the year. You could be the next winner or nominee. Global DJ,Producer and founder of 23by23com, Sydney Blu, took to her platforms a few days ago to remind artists and collaborators across the Canadian Underground Community, that the submission window is still open online until October 28,2022 and must be sent in by 11:59 pm EST. (There’s a $95 fee also!)
Let’s look at this for a minute; The Underground category was never part of the Junos for years and was added last year after Hill, along with very dedicated individuals, lobbied for the upgrade. (Yes, I called it an upgrade!LOL) A few hundred supporting letters were gathered from members of the Canadian Dance music industry to make this category possible.
Hill is passionate about the music and the future of the genre in this country. Hill adds, ‘it’s important for ANY artist in Canada to submit to this category and getting nominated is the best free marketing you can get- plus the category is not judged on sales. The judges are Underground dance experts that are not affiliated with any artists and are anonymously chosen by the people of CARAS/The Junos’
What’s exciting about this definitive categorization of the Underground genre, is how expansive it is and it does include multi-genres within the Underground.
Qualifying recordings for the ‘Underground Single of the Year’ may feature “slow builds, hypnotic and repetitive arrangements that may include vocals, often extended in length, all developed for maximum utility on the dance floor by club DJs. Rather than the only focus being the ‘Dance Pop’ flavour,the Underground Dance category at the Junos also includes:
Afro House (hello?)
Underground House (hello?)
Underground Tech house
Underground Deep/Melodic House
Underground /Traditional Progressive House & Trance and more!
It’s a huge step forward for arts and culture in Canada to finally have the Underground represented at a national awards level. These genres have existed for decades on dance floors across the country and around the world; it definitely makes a way for Electronic Music in Canada and reflects how Canadian sub genres and acts are doing abroad. i.e Jayda G, Kaytranada. Plenty of artists are at work, all year round, all the time- so any music projects you might be submitting to the Junos, is a way to get your work out there (If that’s what you want.) I realize that many feel that once the work escapes the Underground it’s selling out-I don’t see it that way,I see it as a set of larger building blocks for the future. The scene exists, the genre has it’s own flavour and the legends are out there! I see you!
Visit the Juno Awards website to see details for music categories #26 & #46! Your submission alone is making history!
I know this isn’t Canadian content, but this is totally worth noting. Between 1999–2006 is a prolific and momentous time for Modern Black Music. Why? Well, much has influenced hip hop and pop as well as the sounds from well known vocalistic influences of the 60s,70s and 80s. All of this can be heard throughout more recent music. When I say more recent; I’m talking about this year! I could have never imagined hearing what music recorded throughout the early-mid 2000s, would sound as snippets for some of the most recognizable hits in the last three years.
After attending “Crate Stories Live”, an online interview series presented by underground alternative Toronto presenters Little Dojo and The Academy, along with Loop Sessions Toronto + Dan Charnas, Author of Dilla Time, NYU Professor and former A&R rep, talked about his multiple encounters with instrumentalist, master sampler and sound bender, James Yancey aka J.Dilla.
The 2+hour deconstructive discussion with host Arcee, is where author Charnas, brought back memories and tons of meticulous supporting details of the sound technique signature to J Dilla. Snippets of music he’d worked on over the years when he was alive, played throughout the session and after hearing this author’s remarks on Dilla’s work, we find that his work left it’s mark on music production techniques and revolutionized multi-genre sound productions worldwide.
During the pre-pandemic COVID 19 window, I started listening to a slew of tracks that I believe created a wave of the most recognizable melodies from early-mid 2000s and heard many superior voices and hooks that’ll never die. Many artists who haven’t performed in years,(with Canadian dates included) are now touring again. With the stellar ticket sales for live shows in many big cities across North America, groups like Wu Tang Clan +artists Nas, Sean Paul are evidence that the ‘2000s’ sound is still hot. Is it? (I know every generation might say this about the music they listened to during their time but the 2000s were pretty dope!)
Aside from the notable copyright cases and remake similarities, what better way to ‘give flowers’ and avoid sampling mishaps + court case settlements by bringing the artists back! Some of the biggest rhythm +blues, ‘urban’ + hip hop artists aren’t dead yet and with major cases like Tracy Chapman’s 1988 song, ‘Baby Can I Hold You’ sampled for Nicki Minaj on her 2018 track ‘Sorry’ featuring Nas; or the VERY recent sampling issue with rapper Latto’s sample of Mariah Carey’s massive hit ‘Fantasy’ for catchy release ‘Big Energy’. Latto initially claimed she wasn’t familiar with Mariah Carey. I mean, myself as a teen, in the late, late 90s, knows Mariah Carey as THE diva of divas. So for Latto, nee Alyssa Michelle Stephens, born in 1998,to have claimed that she didn’t know about the original hit is sorta understandable and even if Carey has had hits spanning across 30 years; I’m still in disbelief she wasn’t aware…….anyway…
What has spurred the idea of this piece that I’m writing here, is the effect that battle show Verzuzhad on many Gen Xers and anyone who listened to that genre. As I’ve been listening to some of the older stuff and later on taking in some of the newer artist releases, the reworking and/or incorporation of melodies into these fresh tracks can be heard quite clearly and on purpose. I’d be remiss if I didn’t mention that Canadian artist Drake has released a ‘house’ sounding album titled Honestly, Nevermind, which includes some samples from the era I’ve mentioned above. Samples on the new album include Neo-Soul/rhythm + blues duo Floetry’s ‘Getting Late’ (2002) on familiar sounding track Flight’s Booked.
For those who don’t know what Verzuz is, it’s a ‘spin off’ of the battle between two opposing sides (an idea that sprouted from longtime successful Producers Swizz Beats (Ruff Ryders, DMX, Eve) and Producer Timbaland (Aaliyah, Missy Elliott, Nelly Furtado) who originally (early during lock down) went toe-to-toe in a challenge over their ‘hardest’ and familiar beats and tracks, over the course of their careers. They shared ALOT from their catalogue and as the event grew, we’ve been seeing from then onwards, how many tracks they’d produced and how many artists they collaborated with over the years.
These earlier in lockdown ‘digital battles’ presented a slew of throwback artists, sounds and groups from our childhoods, showcasing the sounds that were attributed to their genres at THAT moment in time. (roughly about 1997–2007ish) Some of the most popular sounds in Black Music, spanning the last two and a half decades, is now added to the already growing original artist features, remakes or samples and in the last 2–3 years, we’re now hearing a shift in the era from which the sounds are being gathered.
Let’s look back for a bit: The very well known rap song of resistance, ‘Fight The Power’ by Public Enemy, used 22 samples from various sources but the effect described in detail was intentionally made in a way to create a dense sonic landscape, to reinforce their message and connect their songs to thematically similar music from the past. Hence the “I” I mentioned in the opening paragraph. That’s the “I” from Bob Marley’s “I Shot the Sheriff.” You hear it during every “Fight the Power” chorus, but especially in the last few seconds of the song, starting at 3:33, where it repeats. See the article that breaks the sampling pieces here.
Knowing all this detail definitely forces an audiophile like myself to listen to older tracks a little more. (and I wanna add, I love samples!) With the quote I pulled from the article titled‘The Evolving Art of Sampling’it makes me wonder what the evolving art of ‘sampling’ looks like today. And in support of this piece, it looks to me as if the next stage of sampling (besides beats and loops) is bringing the live artist back into the mix again. Many of the artists are still here and we’ve actually encountered many of them on those VERZUZ presentations. Here are some of the tracks that I listen to where the OG artist blesses a new track, replaces the sample or lends a completely new sound material for the audience. This brings me to mention DJ/remixer and Twitter sensation @loneamorphous who starting showcasing popular Hip Hop and RnB ‘mashups’ of artists from the early mid 2000s and they sound really good!
So look, here’s a thought: Until the industry figures out how to make block chain and music platforms more equitable for artists, I think you should go ‘head and make a playlist and re-listen to some of your old faves and new gens rock out together!
I’m sure there are many, many more tracks like these coming, especially after summer 2022:
Artist performing with the OGs
Nicole Bus – You (Ghostface Killah Remix)
Latto, Mariah Carey – Big Energy (Remix (Official Audio)) ft. DJ Khaled
Lucky Daye Earth Wind and Fire You Want My Love Collaborative single a reimagining of R&B band’s 1976 hit “Can’t Hide Love”
Gwen Bunn ft. Faith Evans – Between The Lines (Official Music Video)
Be Like Water – Stevie Wonder, PJ Morton, Nas
G-Eazy – Provide (Official Video) ft. Chris Brown, Mark Morrison
Fat Joe, Dj Khaled ,Amorphous – Sunshine (The Light)
Why Don’t We – Sans from Amerie’s Why Don’t We Fall in Love
I’ve been working with the Songwriter’s Association of Canada since last Fall. It’s a smaller but VERY influential NPO located in Toronto with connections to other Canadian music creator advocacy organizations. I was motivated to work with them once I found out about their nearly 40 year history and it’s founder Terry McManus. McManus, a longtime songwriter and educator founded the org to fight for the compensation of Canadian artists as songwriters.
Prior to the early 80s, Canadian songwriters didn’t receive royalties from their music. Terry McManus (one of the early influences for SOCAN among many other organizations founded in Canada,) along with other very influential people in Canada’s music industry, created an association that would move forward to develop and protect the creative, business and legal interests of Canadian music creators. ‘With over 1,000 current members, including 200+ professionals, S.A.C. offers a suite of invaluable digital services and provides education and community for songwriters, lyricists, beatmakers, sound designers, topliners, instrumentalists and song collaborators’.
Please read more benefits of S.A.C. as an organization and the value of obtaining a membership with them here. S.A.C. is undergoing a multitude of changes behind the scenes so stay connected to them across all socials. If you’ve followed any projects and work I’ve been doing over the last decade-I’m passionate about Canadian music and underground culture; especially musicians and artists that are often not seen or highlighted due to heavy competition and very limited chances for media exposure and discussion. I really enjoy this stuff and talking about the music!
For Black History Month this year, along with the Operations Coordinator (Natalie B) at S.A.C., we designed a four week panel where I dug through many of the artists I’ve loved and known for years! I’ve watched their careers grow and wanted to talk to them to find how they were ‘doing it’ in Canada. I also wanted to showcase what making Black Music and creative material was like pre-BLM 2020 while looking forward into the future. With another lockdown imposed after Christmas, it caused a blockage and dramatically changed the budget and programming style we were hoping for.
Even though it was harder to navigate the discussions, the transparency we had in these conversations were invaluable. I urge you- if you’ve got an hour at a time over the course of the next few weeks, listen in to what Black Music creators and writers have to say about the industry in Canada. The struggle isn’t over for any type of artist and creative globally, but what Black Music creators and writers had to say about jumping over hurdles to remain in the music, arts, culture sphere is admirable.
I had a great time putting this program together to showcase Black Canadian Creators and an even better time asking artists questions about topics rarely discussed on a public platform. Here’s the the link to the Songwriter’s Association of Canada (YouTube):
A little side note here: I’d like to thank all artists for joining me to discuss the industry in Canada. It’s through discussion, that greater insights are made and change is possible!
If you’ve caught the first 2 stories the running theme is the direct experiences with racism. They were the most profound because I had never encountered those types of scenarios in that kind of way until the moments thy happened. I assure I’ve got so many others this music one is good!
It was the first and last time I was to experience this legendary place. A friend of mine was dating a New Yorker at the time and her first trip to see him in person after he was in Toronto for Caribana earlier that year in the summer. He was trying to impress us but my Hip Hop loving self was more impressed than she was about what we saw that night. We took the Amtrak during the winter of 2000-possibly November or December. If you’ve ever taken the train cross country Canada or anywhere metropolitan North America- you’re aware that the journey is long, the route is scenic and you really need a good wash when you arrive to your final destination.
He kept driving further into Manhattan and eventually we ended up in front of this:
As I heard the bass, I realized we were hitting up a club! A club? I was dressed undoubtedly for winter long distance travel with the beanie/toque and cable knit sweater. Ladies, you know how you want to look when you head out on the town. He assured me that there was no dress code but on the real though when you hear the beats of the latest Hip Hop you naturally wanna look lit. Some bouncer opens a little shutter just like in the music videos. He identifies himself and we are led up some stairs. Who’s cutting, scratching and talking to the FULL HOUSE of people on the dancefloor? Can you guess? Funkmaster Flex. I was floored, honestly. IT sounded like a live mixtape. The vibe was so hype! I just recently found out that it closed in 2001 and that Hip Hop parties were never given any priority except for Sundays but wow…lit on a random Sunday? In 2000,I had never seen that many people in one room devoted to Hip Hop. Toronto’s got Rebel and back then Guvernment BUT I heard shit that I’d never heard on any radio or club EVER again even 20 years later!
Have you heard of the legendary Tunnel Nightclub before? Until that Sunday night we arrived I had not. Instead of heading to our guest house destination her guy arrived at Grand Central Terminal at about 9:30pm! He was usually very impulsive and in this case, it was very successful…kinda…..I was so mad that I had a bulky sweater on and I couldn’t take the beanie off my little TWA (teeny weeny afro) because it was crushed on the sides 😂 but I was so shocked to be standing behind one of the dopest Hip Hop DJs in New York! HE was werkin’.
Here I was; dressed like RnB singer Case (look him up) after a 10 hour train ride feeling so dressed appropriately for winter. I was away from home in a sweater and beanie/toque but I DID shake his hand and danced the night away! It was by far one of the best impromptu outings I’d ever experienced during my travels. Every city has it’s sauce and this to me, was the epitome of the Hip Hop era at that time. Unforgettable.
so what’s the lesson?: some of your best moments are the ones you aren’t dressed or prepared for.
After last year’s multiple closures in the hospitality and venue space industries things became a little quieter than usual around the 6ix. Usually, right after the holidays as is often what happens after Christmas and New Year’s. I know this as I’ve worked at many of those places over the years. As the sun set on many of the city’s favourite places-recent memories included: Raw Artists, his signature anonymous (House of Balloons) ‘Weekend’ presentations before he became the mega star he is today- Now that I think about it over the years, I’ve even been to a few NXNE festival presentations or showcases there too!
Just a few short days ago Work Late dropped the announcement that the former Mod Club is renamed Axis and also re-opening! It’s an exciting new chapter as this corridor of College St. has so many historic spots! This piece was supposed to go out a few days ago and as I was excited to see that an old venue is re-emerging anew- my hope for the future, as with many venues and venue owners in this city, is that they would take a more open-minded approach to hosting events and artists outside of the genre they were most comfortable with and used to.
What I intended to write in this piece is that I felt Hip Hop and Underground genres should be given more of a closer look- considering how many Canadian acts have gone out to do great things on global charts and streams (the lockdown shows this) We are all very aware at this point that Canadian artists and acts can and do pull a crowd at many venues around the world.
The Axis Club then goes on a few days later to release this line up for the All Axis Festival next month! A full 2 in 1.The two-day hybrid event will featuring both IRL performances as well as pre-recorded streams via Happin, a ticketing and live streaming platform with artists Savannah Ré, The Dirty Nil, DijahSB, Dylan Sinclair and more will perform at the newly renovated venue. And who is actually more?
On September 9th along with 2021 Juno winner Savannah Re there’s 3409,Dani Doucette,DJ Shub,Dylan Sinclair,No Tourists,TRP.P,Villabeatz. And the following night- GRAE,Korea Town Acid,Olivia Lunny,Orson Wilds,Peter Serrado*+more
Happin,a Toronto based tech and ticketing company is working in collaboration with Axis Club and the Unison Benevolent Fund (a music industry charity, providing emergency relief to the Canadian music community in times of hardship for about a decade now) to deliver an amazing streamed and IRL experience for this event. Things have changed and they are combining the two performance options together. I like this.
This is one of the great ways to restart this city’s nightlife in a completely new way! For more details contact (Stay Out Late) and check https://theaxisclub.com/ for details on their next club/concert nights. The future of nightlife in Toronto is looking up. -theshineprjct
The definition of ‘if a remix was a true remix. All tracks were really good! You guys dropped this at just the right time. You know that tail end of summer?…..Flowdan’s flow is tight ‘I can smell what they’re cooking and I can’t overlook it! This is it! From UK Bass Master Roska, to local label Bare Selection’s come up king Wize, sub-soca legend Marcus Visionary (Inner City Dance) have you seen him live? I went to a Roni Size/Marcus Visionary party and my God, it was wikked and lastly local Cassius by way of Berlin and new with Bare Selection but knowledgeable in UKG as well as bassline Lijah (Bristol) ALL dropped a little something for us.
Here’s something worth noting: as new and underground sounds become more en vogue , Bare Selection is stepping forward and building up the scene. You know adding legs and deeper roots for Toronto’s underground community. I think we can FINALLY say that Canada (starting in Toronto,of course) is finally sustaining and creating a solid scene that is here to stay! So many pockets of subculture right here in the city and so many names, brands, events have their own distinct style. Bravo, Electronic & Underground Toronto! Yasss!
The one fave that stuck out the most on this Aug.6 re-release was ‘Plans In Motion’ why? well, the UK funky, drill and leftfield bass sounds (like any brand new track,) can and I’m sure, DID move waistlines in the 6ix-I’m sure of it, easily. Actually-tracks like these can and do appeal to multiple crowds. These tracks dropped at the perfect post Caribana ‘hotter than a devil’s balls’ time frame; when we reminisce about how summer went while still enjoying it.
This heat dropped at the perfect time. I had to replay them both a few times to see where/what was different and how it moved me.Plans In Motion was already loved by crowds, both here and across the pond. The newer improved versions though,give it more life! Wize definitely has the Toronto and London crowds in mind with the heavier (grime sound) while Visionary kept it a little more soca (sub-soca to be exact.) These sounded carefully crafted,and still all the way bashment!Let the tunes hit your ears and hips for these potential final weeks of outside (I hope not.)Keep an eye (and both hips) out for more fire drops from Bare Selection.
What a time to be alive! 2020/2021 was one for the books in all areas of life-but for House Music, i’ll say bravo, bravo! I spent most of the lock watching DJOON and Detroit Movement lives and caught all kinds of dope shit that I would’ve planned to see at festivals. .
I don’t know about you but…these tracks moved me! Time is an illusion so I’ve mashed together last summer and some of this summer’s finest that I play for my own ears and soul. As I presently have them all and more on rotation, let me preface this by saying that with many shifts in pace and modes of socialization gradually changing, music has re-emerged as the pillar of strength that carried us through that was seen on programs like Verzuz as well as dedicated channels and pay per view events.
I’ve taken in so many live sets online of which I wouldn’t be privy to unless I’ve seen those artists live somewhere, somehow. I’ve taken in tons of material that I don’t believe I would’ve heard if these artists were on the road most of the year. Thanks to Twitch, YouTube and other online platforms I make sure to factor in new and existing artist lives-I check for hot new drops and I am steadily listening to while I work.
Here are some of my top Global House & Tech track favourites! As much of a House and Deep House Lover that I am, I do listen to music outside of my faves and have stumbled on some good, good stuff. There’s some Canadian tracks squeezed in and around on rotation here goes:
Like a Fool Fred Everything Lazy Vox Crazy P – 15 Years of Lazy Days
This is what I remember hearing so often at Li’lys in Toronto! 2021’s Lazy Vox version of Like A Fool is a smoother and groovier collaboration with Crazy P. I call this a more buss down version of the earlier release in 2015. It’s subtle but waaayy heavier! One thing I love the most is when a Montreal DJ/Producer like Fred Everything puts his spin or re-interpretation on already really good tracks. Just when you think it can’t be made any better….This track sounds like what he usually puts out. It’s honest, raw and right in the centre of that pure Deep House scale. 2015’s Mercyless feat.Wayne Tennant has that same bounce. I couple this up with his Madhouse Records release Imagination & Determination. It’s soothing to my ears and soul. Keep them coming!
Stay Inside (Girls of the Internet Extended Remix) JT Donaldson, Liv.e, Girls of the Internet Classic Music Company |
I think upon hearing this I really didn’t mind being inside at all!!! Soulful vocals like this were definitely heard across most 90s tracks for them to be a certified bop; this revival is a solid new classic. This is what I was saying earlier about songs being created at the time for that perfect moment in history- it feels very authentic. I don’t know how else to say this; but black female vocals are unmatched. This is smooth and renews a place in time for 2021 and beyond! Accolades for the both of you putting something as dope as this! More please! https://bit.ly/3eV6sph
China Charmeleon – I Want My Soul – Tribute To George Floyd (My Father’s Records) Stay True Sounds
Soulful and timely for the year that everything changed. His death touched many around the globe including our brothers and sisters in Africa South. Something special about 2020 and 2021 brought forth cuts like this. This tune has the signature classic sound that moves us House heads. This is fresher. This track brought me to look a little deeper at China’s pre Stay True Sounds discography and remixes. China literally lights up any previously released track in a multitude of ways. We see that in Sculptured Music’s fire track re-do of Sad To Think. Check out China’s set at Djoon’s presentation of the Stay True Sounds roster to capture a more direct taste of his kind of vibe! https://bit.ly/3kQo3Cu
Boiler Original Mix Sydney Blu Release: Conviction I love to dance and this is it for me. It took me a minute to release that this was a punchier and persuasively Housier version of theUndr The Radrrelease in 2020. This track is an example of a period in time where Dance music had some very lit energy! The vocals are catchy and this to me stood out on the Conviction release. This goes with me to the gym, this sits with me as I work! I have to add in that she is also Canadian! You can hear this album here at this presentation from earlier this year! Mr. Afterparty presents Sydney Blu – Conviction Album Set https://bit.ly/3l64ir1
Devotion by Fred P devotion W&P by Fred P
A good friend put me on to his music years ago as he ventured out to Berlin from the U.S. years ago -and his sound imprint has only gotten clearer and deeper over the years. I’m a huge fan of Fred P’s Private Society on Bandcamp and look forward to all the new vibrations he puts forth on this platform quite often. His genre is described as ambient, electronic and it really does sound like this. Devotion is that perfect background music used to gather inspo to create masterpieces and is one of 7 beautifully crafted cerebral tracks released a few months ago. I look forward to anything under Perpetual Sound. How distinct is he as a DJ/Producer? Have a listen to this Fred P remix for Electro Pop artist St. Vincent featured on Nina Kraviz presents release compilation from 2019. I love to chill and lounge with some wicked thought provoking tunes and Fred P did THAT! (listen to the original as well!) He changed that tune into a whole other genre in his distinct style! https://bit.ly/3iLzKaV
I’ve loved Portia Monique’s sound for quite sometime. She captured my ears in (2013) on The Layabouts – Colours of Love. In addition to that I stayed listening in (2019) on Ralf Gum’s (Go Go Music) album Progressions with sneaky link track After Midnight and right now, this year with Who You Know and Flower. This song intends to nurture the soul and it does just that! The most beautiful tracks are the ones with the strongest messages. She can effortlessly ride these beats so if you’re more into the beauty and strength of vocals-check this out and take it in. Her voice is gorgeous and her sound is unforgettable! She knows her voice (lyrically and soulfully)-you should get to know it too!
The Way (Jazzuelle Darkside Remix) Luka, Jaidene Veda, Jazzuelle Re:Vibe Music (Afro Creations Vol.10 Compilation) – Spotify Reunited again and it sounds so good! Three artists on the House/Deep House circuit that I absolutely enjoy listening to when they collaborate with others but together-is some synergy. One signature style/sound I’ve come to recognize about Luka is what I personally call dark and jazzy which is rarely captured ensemble in ‘House’ anything. I first took notice on 2 out of 3 of them collaborating on the 2013 release Overstanding with the We Go Deep label remixed by sir lsg & Anthony Nicholson. Jazzuelle definitely demonstrates the deviation from his signature futuristic sound on his own projects. I love to hear it! https://bit.ly/371nQUW
Listen, I could go on and on but these are just a few of the things I listen to- maybe I’ll check in with some stuff in the fall or winter! Enjoy being outside and keep dancing!
As we have reached the final days of February, we reflect on the new way we talk about Black artists in the Underground and all over the globe. Before I make this seem like another Black Artist asking for flowers, let’s consider how many we don’t really pay attention to even though they’ve delivered some excellent projects for the last decade. I’m proud to say he’s Canadian and even more so, he’s represented Toronto on a number of platforms most recently on his own over at IG,Patreon, Demuir DJ set – ReConnect: Deep House | @Beatport Live and Demuir Live From CODA in Toronto also last year. One of the things that caught my attention at first was the poster I saw at ADE a few years back with Demuir among many on a line up (he was at ADE) Demuir became a leader right before our eyes in a space where few speak up about issues that matter. Not only did he speak on multiple elephants in the room in 2020,he spoke on topics that get ignored but still affect the culture year after year.
There’s something to be said as COVID-19 has socially and culturally transitioned Canada into a new era-maybe I’m only speaking for Ontario and Quebec-There are frontrunners like Demuir that can beautifully represent being Black and Canadian in the electronic space at home and abroad. If not him then who? I pose this question because every win is a spotlight for the collective (it ain’t a competition or a point of contention, it’s motivation and in my case shine for all.)
There’s also something to be said where governing Canadian music entities (FACTOR,CBC,Ministry of Culture ,Sports & Tourism,CMW,Junos,Spotify,Apple,Live Nation to name a few) to take a look at nightlife as a viable cultural entity in and beyond the nightclub arena across the country especially now. Why? Now’s the time to anchor deeper roots and build an immovable legacy. It’s more than just pre-colonial museums, artefacts,colonial landmarks and I still say this: Canadian music and talent has always been lucrative and electronic music production has made a sharp boost in the last few years with remote production and tech tools being a little more readily available to most who are serious enough to take the craft to higher levels than most. Pay attention, people forget that Canadians have always supported other components of the local and international dance music landscape for long.
One of the hashtags I’ve used for years is #itsaboutthemusic and I still believe it is, but what happens in and around that though? Well, when Demuir decided to do this (online) he looked at the tools he could gather to assist his journey, the credibility he had developed over the years and the platform he already had and started putting informative pieces out. Demuir explains, ‘you see, apart from the music it’s also great to be in a position to serve people because it creates good vibes. It is about how I can help people. It’s a great feeling- people hit me up to thank me or something as simple as a personal email reply to a purchase or an exchange sets an impression…..going in with a perspective to serve others is rewarding ten fold.’
This chat meant alot because I was met with an incredible challenge a few years ago where at one point I was not able to reach, arrange and talk to DJs at home (Toronto) from a Canadian perspective for a number of years. This interview is VERY important. And in order to truly make a huge difference from a systemic standpoint; discussions should be had. I was pretty stoked to talk to an Electronic music focused DJ from this city who had a lot to say with no holds barred. If you follow him on IG, you’ll know. @Demuir
The Zoom age has actually pulled the communication standard up in that it is one of the only ideal ways available to make change and exchange. Demuir Pierre, owner/founder of Purveyor Underground contributes in more ways than one. He shares knowledge on sound & production, shows expertise on track development and genre specific techniques and very much an expert in music arrangement & instrumentation. And finally-he tells folks where to go. In addition to being informed it’s excellent to see it all come together. We talked about a lot of things and I made sure to ask about his opinion on media and press even small ones like mine and what it meant as an artist, we’ll get into that…..
His take on print and online media: ‘I think media and writers who are actively invested in what they are writing is a good thing for the music. Good and bad feedback in terms of the music itself. It comes down to the media and writer intentions. It should move between both quality and quantity.
How has COVID changed the game? Congratulations on your progress. I did notice how you’re bringing stuff on to the social space. ‘I think social media is the way. Whatever your niche, the tips and tricks is dope. Alot of people are good, but they need to level up. We talked about the huge pause levelling EVERYHING up and everyone up and the way it was reposted multiple times over. The people who get mad, with opinions are the people who pay $10,000 a month to make fans and the public think they’re the shit and then pay someone to make the music sound good with no talent.’ That’s pretty direct….but it’s the truth. If you really have to show us what you’ve got,these situations now have placed folks in a position where it forces people to re-think things-it’s an opportune time to do what is you. Be your authentic self with your craft.
What he thinks about social media platforms: With the SM tips and tricks and YouTube you have to tackle it with purpose. I’ve always had a global focus in mind. It’s (social media) is just a natural inclination to being connected to the world. By leveraging the power of socials he gets to work at what and who he likes, respectfully!
His take on copying and emulation:There used to be an old school gatekeeping mentality about sharing your signature/trademark production secrets because the thought was that someone is going to copy and your sound is gonna be out there-it doesn’t really matter.I can put you in a studio with me for a week, a month even and you will never be like me (it’s true) in terms on intuitively, that’s what makes us unique. There’s more depth to people. He has no problem sharing tips for this reason. And he feels that this way you can inspire someone today to be even better at what they do.Copying and pasting is a moment in time. It’s a form of flattery. It’s funny and frustrating. But it happens.The tips and tricks,plug ins can create something completely different than what Demuir has shown them.
What’s your musical style? For those who don’t know…..’I represent the Underground’s harder stuff.’ He does point out that some other DJ/Producers tend to represent the more commercial side of things but he points out that his stuff is more likened to artists like DJ Sneak, Sea Moss, Besassi. Real heavy hitters.
This symbol the accompanies the label name what is it? What does it represent? (Black History Moment) He brought my attention on the symbol-the concept goes back to the slave trade with the underground railroad. It’s a big part of his heritage and with Trinidadian roots he meaning is quite profound. He explains that ‘when slaves would escape to freedom this symbol would be etched into the ground for direction to the northern star.’ That’s deep.
About the labels: He goes on to explain-‘I’m a seller of free thought of artists and pushing Underground culture. The music is raw sounding, house jacking & tech house.’ He is definitive about the way it sounds. The label represents free thought of artists integrity and artists 100% in the forefront. It’s his 3rd label (Peetaah Music was in the early 2000s) He took a huge hiatus for about 10 years at the time and things had changed dramatically once Apple iTunes was just introduced. He introduced Purveyor Underground in November 2017.Purveyor Underground is an extension of Demuir. He has another joint venture Kultur with Junior Sanchez and it’s inception pays ode to Black and Hispanic roots to Underground sounds.
Strong statement about BLM/Racism in Underground – He doesn’t believe the industry is inherently racist but the method and/or practices with respect to business is an output or consequence of a systemic business model that’s been followed for a number years and must stop. They try to package the music in a way that it’s more easily consumed. He speaks very clearly in 2020 that as many Black artists should and could be on the line up representing their music and should be present at lives and festivals. ‘Factors such as the right look, age and race have affected representation. It’s about action now, visibility and no more long talk. It always should come back to the music. Let’s have more, more, more and in 2021 it looks like MORE is being shown!
What do you wanna work on the last quarter of the year?2020 Continue cultivating direct to consumer avenues particularly making music and focusing on licensing and publishing. He also enjoys the impact his music has at the creator level as well as the fans and supporters. People commend him about the progress he has helped them make when working on music production and it’s indeed fulfilling to receive the feedback. At that time of our interview he had about 11 hours worth of material ready for teaching courses so it’s coming soon. (Expect some tracks out on labels, at home still creating, connecting with true friends. And of course dealing with real people who like what he does.)
The advice about growing, building and establishing in the scene/industry? Alot of producers get caught up with others who look locally and worry about the same line up on every flyer. Work around some of the same things that seem to be deeply connected ,limiting opportunities and blocking the way. Start thinking on a global level. Work harder-think about the person across the globe who has no connections and less resources. Every city has it’s own thing, build yourself up. As an artist you’ve got to define who and where you want to be in this game. Don’t look at it from this city’s perspective. Be concerned about everything that’s happening in the city but find your place.
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