Biography, Education, Information, Japan, Knowledge, Reflections, theshineprjct, Toronto, Travel

travel story – lesson 4

This is the last and most profound lesson I absorbed during my time in Japan. It’s something that I hadn’t expressed verbally but more so- an observation and a feeling. Whenever I do talk about Japan with folks who’ve never been to Asia, one of the many remarks made is that ‘it must’ve been a cultural shock to live there’ and although it sounds correct it isn’t. The culture shock hit me when I returned to Toronto. It took some time to process the difference and it also took time to flow again with what I’d known my whole life. For example: how to navigate where I was headed (on public transit and professionally) once I got back. I had to learn how to reject what people around me suggested I do.

Let me tell a story as I did with the first 3 travel stories for context. Every morning, when I first arrived to Osaka-I’d take the train to work. When you (a foreigner) arrives to Japan, you stand out (you’re not them.) It takes awhile to get used to, so the people around you seem like a blur because it’s a new environment. I’d head into the office (a whole multimedia centre) to teach English modules by webcam (pretty much what Zoom is like today!) *13 years ago we taught by webcam…..anyway during breaks, between classes, lunch hour, no show classes and finally at the end of the day- I’d sit around the centre talking to other instructors, operations staff and sometimes even the cleaning staff. Lemme focus on the cleaning staff. You know the saying we see often: “speak to everyone in the same way, whether he is the garbage man or the president of the university.” I discovered comes from Albert Einstein. I think about that quote a lot but I think about it in reverse. It’s hard for me to explain this in a way that doesn’t sound short sighted.

As teaching staff in that office we did our best to keep it tidy and clean up after ourselves-it never seemed disrespectful against the cleaning staff. After seeing 2 cleaning staff members almost everyday and talking to them here and there within the office space; there’s an observation I made as I navigated the city for my next 2 years there. Folks in all areas of the society worked hard, happily and with purpose. Please click the link that follows later in this paragraph. I use the term ‘happily’ very carefully. I observed the way different societies placed types of work in categories and then I observed those that actually worked those jobs; they worked with a kind of esteem I’d never seen before. I also looked at (the way workers interacted with each other), the people in the cities they worked for as well as public exchanges and cultural interaction between them) It was different.

One night, I observed two city workers on my way back from a DJ gig, both were bowing to each other after their shifts. It was something I’d never seen before. I looked at the way a city like Toronto places heavy importance on the status of an individual whether it be the ‘look’ and ‘show’ of class, wealth, clout and/or intelligence or the outward keeping of appearances to exude (being worthy of respect solely based on luxury, materialism or race) and then the hush, hush nature of being support staff and/or performing ‘blue collar’ work. Here’s a very unique thing to keep in mind also: the education process is quite intense in Japan- so no matter what your future looks like, by the time you choose a career path (most young people would have studied ALOT.) Everyone is well learned and fierce with the books.

So let’s step away from my intricate observations for a moment. This is the transitional part of myself I want to share here: One morning I was on the train-a few months before I ended my contract and came home. The train was packed. Typically, you will see on TV around the world what Japanese urban centres look like during rush hour. I used to hold the bar tightly preventing myself from tipping over on to other passengers. As I stared out the window on the train I felt someone looking at me. I was so used to it by that time: being taller than most, having dreadlocks and then later a little afro (I chopped them off) and the the obvious just being black…..anyway

I looked to my right and then my left and saw a couple standing together both smiling and waving at me. For a second I thought they looked so familiar. They waved and greeted me. I then realized who they both were, dressed to the nines and headed to work. I didn’t recognize them because I’d only seen them in their work uniforms for almost three years. I didn’t know they were husband and wife-she had a beautiful Prada jacket, handbag and hat-he was decked out in a beautiful and VERY expensive suit. I don’t know why it hit me differently at that moment. But the resonance for me hit in waves and it said ‘it’s necessary to have self esteem with whatever you do-no need to be fake about that shit, provided it’s safe, legit and works for you, NEVER FEEL ASHAMED for where you are NO MATTER WHAT YOU DO.’

I know it sounds like a judgement against them (the cleaning staff couple) for me seeing them dressed up and then later dressed for work-it wasn’t just seeing them at that very moment that made me think like this, but a series of events and observations of them at work that led me to embrace this message strongly. It prepared for the next decade in Toronto with no shortcuts. It was a culmination of things: I was headed back to Toronto with all types of plans for the way I wanted life to go and leaving the Canada I once knew and returning after sometime. This was a very much a ‘from the ground up‘ process. I’ve worked at many places to get by, to get through school again (Humber PR) and to literally, make it! And even when I was made to feel like what I was doing was beneath me at many intervals in the last decade; depending on where I was whether it be around certain groups, environments or classist circles that for some reason attempted to stamp that permanent mark of ‘less than’ on my back or forehead, I constantly reminded myself about what I had come to know after setting foot back in Toronto. I understood a resonance I described to you up top. Teachable moments are often more of a sense than anything else so please excuse how this message rolls out.

Looking back at the last 12-14 years, I realize there’s so much I had to learn by going through all types of experiences to get what I wanted and it wasn’t easy. I don’t think I would’ve had the grit I have today to sustain my goals if I hadn’t been through as much as I did. So after all this extra descriptive language and explanation, I formally re-discovered ikigai a few days ago. I also realized that what I’m trying to carefully explain here is ikigai in action. It’s definitely a strong cultural mindset. Even though I embraced hard work most of my life with diligence. I worked jobs in spaces and places I never thought I should or could do-THAT was my cultural shock. Here’s a paragraph that explains the concept and how it should ideally work:

Pride and camaraderie are more difficult to define and obtain. These two values are different in that they depend on each individual person’s character and needs. They are reliant on the relationship between the employee and his or her job (pride) and the relationship between the employee and his or her coworkers (camaraderie). What each person needs to be proud of their job is personal and unique and it’s crucial to ensure that everyone is in a role that satisfies their goals. The quality of relationships between coworkers depends on the personalities and different preferences each person has as well as the ability of the team to match them. Pride and camaraderie can be related back to the concept by ikigai when you think about appreciating others for their personal reason for being whilst valuing yourself for yours. This will create a harmonious work environment composed of successful individuals.’ See more about this concept.

Naturally, it was easier for me to work retail, wash n fold laundry service, cashier, bartending or server jobs after experiencing ikigai. No shame in the game-you learn a multitude of things and are exposed to dynamics you’d never see, know or understand otherwise. It’s humbling yes, it might even feel like punishment. But having a sense of pride, esteem and full comprehension of all angles of work makes you know shit very well. So, this wasn’t something I picked up in one trip-but over the course of my stay in Japan. It’s something that’ll always be a part of me. I know how to put in the elbow grease with no complaints-I know in my mind where I’d like to be. Lastly, I judge no one.

For ambitious folks, this lesson 4 is:

what you do for work isn’t your final destination

DJ Culture & Music, Establishments, Music, New York, promoters, Reflections, theshineprjct, Toronto, Travel

travel story – lesson 3

tunnel vision

If you’ve caught the first 2 stories the running theme is the direct experiences with racism. They were the most profound because I had never encountered those types of scenarios in that kind of way until the moments thy happened. I assure I’ve got so many others this music one is good!

It was the first and last time I was to experience this legendary place. A friend of mine was dating a New Yorker at the time and her first trip to see him in person after he was in Toronto for Caribana earlier that year in the summer. He was trying to impress us but my Hip Hop loving self was more impressed than she was about what we saw that night. We took the Amtrak during the winter of 2000-possibly November or December. If you’ve ever taken the train cross country Canada or anywhere metropolitan North America- you’re aware that the journey is long, the route is scenic and you really need a good wash when you arrive to your final destination.

He kept driving further into Manhattan and eventually we ended up in front of this:

The Legendary Tunnel – courtesy of pinimg.com

As I heard the bass, I realized we were hitting up a club! A club? I was dressed undoubtedly for winter long distance travel with the beanie/toque and cable knit sweater. Ladies, you know how you want to look when you head out on the town. He assured me that there was no dress code but on the real though when you hear the beats of the latest Hip Hop you naturally wanna look lit. Some bouncer opens a little shutter just like in the music videos. He identifies himself and we are led up some stairs. Who’s cutting, scratching and talking to the FULL HOUSE of people on the dancefloor? Can you guess? Funkmaster Flex. I was floored, honestly. IT sounded like a live mixtape. The vibe was so hype! I just recently found out that it closed in 2001 and that Hip Hop parties were never given any priority except for Sundays but wow…lit on a random Sunday? In 2000,I had never seen that many people in one room devoted to Hip Hop. Toronto’s got Rebel and back then Guvernment BUT I heard shit that I’d never heard on any radio or club EVER again even 20 years later!

Have you heard of the legendary Tunnel Nightclub before? Until that Sunday night we arrived I had not. Instead of heading to our guest house destination her guy arrived at Grand Central Terminal at about 9:30pm! He was usually very impulsive and in this case, it was very successful…kinda…..I was so mad that I had a bulky sweater on and I couldn’t take the beanie off my little TWA (teeny weeny afro) because it was crushed on the sides 😂 but I was so shocked to be standing behind one of the dopest Hip Hop DJs in New York! HE was werkin’.

Here I was; dressed like RnB singer Case (look him up) after a 10 hour train ride feeling so dressed appropriately for winter. I was away from home in a sweater and beanie/toque but I DID shake his hand and danced the night away! It was by far one of the best impromptu outings I’d ever experienced during my travels. Every city has it’s sauce and this to me, was the epitome of the Hip Hop era at that time. Unforgettable.

so what’s the lesson?: some of your best moments are the ones you aren’t dressed or prepared for.

123Rf.com
Education, Information, Knowledge, Reflections, Travel

travel story – lesson 2

I had known so many Filipino friends from my childhood and never even imagined I would’ve found myself visiting there!

As I love the tropics anywhere around the world one year before the Easter holiday I swapped around my shifts for additional vacation time and took Mabuhay Airlines over to Manila! When you fly to other Asian countries while in Asia it’s very economical and at that point I needed time off.
As I was there with my friend for almost a month I decided to really take the time to rest and rejuvenate but more importantly take in the history and cuisine. What I ended up learning and how I ended up learning this was ‘the culture shock’
Let me add this in for razzle dazzle: Black People should still be wearing sunscreen. But Black People also need tremendous amounts of sun for health reasons and as I almost 3 winters in Japan…the amount of sun required was taken in mostly on these trips I would go on!
I was gifted a cute caftan from my good friend and aesthetician so I wore that over my bathing suit when I went on those many trips and I promised myself first thing in the morning I’d head to the beach everyday to get a head start on sunbathing and saltwater (you know it heals)
You get to know the staff really when your stay is extended. Also keep in mind that you treat your reception and service staff and crew nice and hope they’ll be nice to you too right? I minded my biz as usual and every morning greet them and know them by first name basis. As I walk past the front desk for the 5th morning that week the guest services lady asked me the strangest question, she said ‘I noticed you go the beach every morning…’

Me: Yes, why not?

Her: Why would you want to be in the sun?

Me: Vacation.
I had no idea where this conversation was headed yo…

Her:‘are you from here?’

Me: No

Her: Is your Mom Filipino?

Me: No (but in my head I’m like do I look Filipino to you?)

Her: You shouldn’t be in the sun-you’ll too dark

Me: Too dark? What? (I’m Black.Hello,I’m Black!)

Her: I thought you were Filipino but because you keep going outside that’s why I’m asking you…..

Me: I don’t understand what you are saying,I’m Black (I’m African) and I’m from Canada living in Japan and both places in Winter get no sun so I can and will roast as much as possible.

Her: In this country we associate being darker with poverty and lower class

Me: But I don’t care what you associate it with, I’m Black (I need sun,I live for it!) I’m on vacation…..I bit my tongue on this (because I was gonna tip her well by the end of my trip!) My mind changed after this interaction though….. what I did say to her though was….and ‘my ‘darker skin’ got me travelling to many places and booking at THIS hotel you work at…..’
I was so confused about the conversation, the mindset (she held) and how people are/were conditioned and why didn’t I know about this at home? (Toronto) Made me realize how much colonization of any kind was sad and dangerous. Later on that day and week I was floored because her ratchet statements and questions led me on a little adventure thereafter…
As I went into town and hit the beach I used to have children shyly walking behind me. Some asking for candy’ and others asking for USD. But one day a little kid with a tightly curled Afro and much coppery tanned skin ran up to me and said: you look like my Mom. 💡
Another reference to me being ‘Filipino’. I just tried not to act surprised when the child said this and was like really? Okayyyyy!
A tour guide assigned to me upon my arrival at the airport asked if myself and my friend wanted to go further across the island and we both agreed that we’d love to! They took us fishing and we stopped mid-ocean for pictures and some history lessons…..Then they took us to the mountainous regions and now in one trip I learnt about the colonization of the country and it’s post effects and the Indigenous that to my knowledge has never been the true face for that country. They led us to the mountainous region weekly marketplace where Indigenous women with woven baskets, hats, rattan home decor, t-shirts and souvenirs gathered for tourists and city folk to purchase stuff. And I came face to face with these gorgeous women. And no lie…..we looked at each other with a kind of recognizance. At the time I had just cut off my dreadlocks so my fro was pretty tight and some of the women had the same hair and beautiful skin that the little boy had. It was a kind of mirror in a way and looking from a child’s eye, I realized that I really did look like them! It was fascinating for me because I learnt all the history I needed to truly understand in one week-starting at my morning appointment with the sun!

So what’s the lesson here? sometimes the roots are the most important parts even if they are buried, behind the scenes, silenced, hidden, removed or unknown

Education, Information, Knowledge, New York, Reflections, theshineprjct

travel story – lesson 1

I was happy for the man that then and there is when he realized and understood his racism. He knew that colourism was tied to his self hate and he knew for sure that he projected that to others he felt were weaker than him. He introduced himself and sat down beside me to explain that he was an inventor and that he visits NYC twice a year to patent and present his inventions. He quickly followed with ‘I have a confession to make’
Lemme assure you before I continue that I didn’t know this man.
He was waiting for his shuttle bus to La Guardia and asked to sit down beside me in the lounge. I hesitated as I was waiting for the time to pass before grabbing my bus at Penn Station and I noticed that he was eager to talk to me-as if he had something profound to say.
He apologized before uttering his truths and talked about his upbringing.

As a young man he explained, he had the deepest hatred for Black People and that he once hated Black folks so much that he would have never sat beside one of us in any public place- buses, offices, classes, meetings and lobbies, like where we were at that very moment. For him to start a convo this way-took a lot out of me and to then sit quietly and listen to him speak HIS truth….and now looking back at who I am today is pretty wild…I have very little patience today.

He admitted that he was treated differently growing up because of his ‘Native’ roots-he was labelled ‘Indio’ at school and though he had ‘Spanish’ roots he did have darker skin. It was a very uncomfortable topic for him at those younger ages to the point where he rejected himself enough to embody that much distaste for someone like me.

Upon moving to the United States though-going to Law school and studying Civil Law and even after becoming a practicing lawyer and later a professor-he still retained the same racist mentality he adapted and maintained specifically against Black People.
He was a middle aged man at this stage (November 2001 post 9/11 to be specific. This is the most important part of this lesson) when I was talking to him. At the time he further described that he was was old enough to still remember the Native tongue he studied and spoke fluently (by his Native Grandparents) in addition to Spanish. He was even given a Native name at birth.

He spoke one of the Mixtec dialects very well. He studied with elders before his coming of age and at age 25 he migrated to the United States and began assimilating and began forgetting who he was. He talked about going to law school. Becoming a lawyer, assimilating into the ‘dominant’ culture while working civil cases for his people (Hispanics and especially Mexicans,)all the while taking digs in many professional settings at African American people especially women-he gave me a very detailed description of his thought process and said he was very ashamed but felt it was important to tell someone like me about his innermost thoughts related to race relations and oppression. It dawned on me then also that NBPOC hold the most adversity towards Black People. And I had never fully understood that concept until I left Toronto because I had grown up in VERY multiethnic neighbourhoods most of my life where the common denominator was being first gen children of immigrants.

What would trigger all these moments of honesty in a hotel lobby in the middle of the financial district in NYC? I was about 23/24 years old at the time. It was November 2001 only 2 months after 9/11.As we waited for our shuttle buses in the lobby to catch flights and buses he was reflecting on his life that had flashed before his eyes as the flight he should’ve been on to San Francisco was flying through one of the skyscrapers that burned down that sombre day. He had initially been angry that the airline had cancelled his flight and that he had to wait around-but as he watched the news at the airport lounge; his life was spared and had he been gone he would’ve left behind three daughters and a wife.

So what am I getting at with this travel story 20+ years later? Simple. Don’t wait for a world altering occasion to change your biases. Don’t allow division by race, colour, country,class-pretty much all the shit that distracts us from why we’re here on this planet keep up the hatred and maligned ways on which we think or treat others. That clichéd but truthful statement that life is short during this age of COViD et al and is too much of a historically altering time that is begging us to shift whether we see or not.
So the man thanked me for hearing him out. He thanked me for listening 👂🏾 intently and apologized for having these types of thoughts towards someone like myself whom he didn’t know! So, that’s the story! He, FINALLY at 50+ years loves himself-took a good look in the mirror after that near death experience and was thankful for his life. He shook off the self hate and learnt to like, get to know and truly respect others. He realized how easy it was to see others as deserving of respect!
I went home that evening thinking about where I had biases (not that kind of deep racial hatred though) and talking to this man made me appreciate being from Toronto!

Beauty, boundaries, Education, Knowledge, Reflections, theshineprjct, Travel

travel stories

for any of you that have followed this blog over the years, you might have known by now that I’ve travelled quite a bit. I have usually only talked about where I’ve been and the fun activities I’ve planned out. It dawned on me the other day though; that I’ve never talked about the deep learning I experienced on my travels. When I look back at older travel pics and what I felt about the places I went to over the years after leaving Toronto only once in my life and then later living in Japan-those experiences changed me. The other night I was flipping through old photo albums and very specific interactions with profound occurrences that shaped my mindset moving forward…I could only think of four really powerful stories.

I’ll share them here over the next four weeks and they are indeed packed with details that I probably would have never shared in general conversation with anyone. These experiences do speak to where the world is headed right now and why it’s important for humanity and society to get it together personally and culturally-so stay ready to read them! 🙂

-shine

Travel stories – a series of lessons

DJ Culture & Music, Establishments, events, House Music, Information, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto

Demuir’s Digital Return – Local House Series – Installment 8 (2020 Vision Series)

As we have reached the final days of February, we reflect on the new way we talk about Black artists in the Underground and all over the globe. Before I make this seem like another Black Artist asking for flowers, let’s consider how many we don’t really pay attention to even though they’ve delivered some excellent projects for the last decade. I’m proud to say he’s Canadian and even more so, he’s represented Toronto on a number of platforms most recently on his own over at IG,Patreon, Demuir DJ set – ReConnect: Deep House | @Beatport Live and Demuir Live From CODA in Toronto also last year. One of the things that caught my attention at first was the poster I saw at ADE a few years back with Demuir among many on a line up (he was at ADE) Demuir became a leader right before our eyes in a space where few speak up about issues that matter. Not only did he speak on multiple elephants in the room in 2020,he spoke on topics that get ignored but still affect the culture year after year.

As I’ve mentioned in a previous article about the ones bringing the spotlight to the genre-Honeycomb Label Owner Josh Milan’s interview, I discussed with Milan back then about being nominated for the Grammy twice which is (rare for House/Underground) and I brought the comparison to Drake at best (even though the genre is different,) the concept of keeping Toronto and Canada at-large on people’s minds and creative collaborations was VERY important then (pre-covid) and NOW.

There’s something to be said as COVID-19 has socially and culturally transitioned Canada into a new era-maybe I’m only speaking for Ontario and Quebec-There are frontrunners like Demuir that can beautifully represent being Black and Canadian in the electronic space at home and abroad. If not him then who? I pose this question because every win is a spotlight for the collective (it ain’t a competition or a point of contention, it’s motivation and in my case shine for all.)

There’s also something to be said where governing Canadian music entities (FACTOR,CBC,Ministry of Culture ,Sports & Tourism,CMW,Junos,Spotify,Apple,Live Nation to name a few) to take a look at nightlife as a viable cultural entity in and beyond the nightclub arena across the country especially now. Why? Now’s the time to anchor deeper roots and build an immovable legacy. It’s more than just pre-colonial museums, artefacts,colonial landmarks and I still say this: Canadian music and talent has always been lucrative and electronic music production has made a sharp boost in the last few years with remote production and tech tools being a little more readily available to most who are serious enough to take the craft to higher levels than most. Pay attention, people forget that Canadians have always supported other components of the local and international dance music landscape for long.

One of the hashtags I’ve used for years is #itsaboutthemusic and I still believe it is, but what happens in and around that though? Well, when Demuir decided to do this (online) he looked at the tools he could gather to assist his journey, the credibility he had developed over the years and the platform he already had and started putting informative pieces out. Demuir explains, ‘you see, apart from the music it’s also great to be in a position to serve people because it creates good vibes. It is about how I can help people. It’s a great feeling- people hit me up to thank me or something as simple as a personal email reply to a purchase or an exchange sets an impression…..going in with a perspective to serve others is rewarding ten fold.’

This chat meant alot because I was met with an incredible challenge a few years ago where at one point I was not able to reach, arrange and talk to DJs at home (Toronto) from a Canadian perspective for a number of years. This interview is VERY important. And in order to truly make a huge difference from a systemic standpoint; discussions should be had. I was pretty stoked to talk to an Electronic music focused DJ from this city who had a lot to say with no holds barred. If you follow him on IG, you’ll know. @Demuir

The Zoom age has actually pulled the communication standard up in that it is one of the only ideal ways available to make change and exchange. Demuir Pierre, owner/founder of Purveyor Underground contributes in more ways than one. He shares knowledge on sound & production, shows expertise on track development and genre specific techniques and very much an expert in music arrangement & instrumentation. And finally-he tells folks where to go. In addition to being informed it’s excellent to see it all come together. We talked about a lot of things and I made sure to ask about his opinion on media and press even small ones like mine and what it meant as an artist, we’ll get into that…..

Served Raw

His take on print and online media: ‘I think media and writers who are actively invested in what they are writing is a good thing for the music. Good and bad feedback in terms of the music itself. It comes down to the media and writer intentions. It should move between both quality and quantity.

How has COVID changed the game? Congratulations on your progress. I did notice how you’re bringing stuff on to the social space. ‘I think social media is the way. Whatever your niche, the tips and tricks is dope. Alot of people are good, but they need to level up. We talked about the huge pause levelling EVERYHING up and everyone up and the way it was reposted multiple times over. The people who get mad, with opinions are the people who pay $10,000 a month to make fans and the public think they’re the shit and then pay someone to make the music sound good with no talent.’ That’s pretty direct….but it’s the truth. If you really have to show us what you’ve got,these situations now have placed folks in a position where it forces people to re-think things-it’s an opportune time to do what is you. Be your authentic self with your craft.

What he thinks about social media platforms: With the SM tips and tricks and YouTube you have to tackle it with purpose. I’ve always had a global focus in mind. It’s (social media) is just a natural inclination to being connected to the world. By leveraging the power of socials he gets to work at what and who he likes, respectfully!

His take on copying and emulation:There used to be an old school gatekeeping mentality about sharing your signature/trademark production secrets because the thought was that someone is going to copy and your sound is gonna be out there-it doesn’t really matter.I can put you in a studio with me for a week, a month even and you will never be like me (it’s true) in terms on intuitively, that’s what makes us unique. There’s more depth to people. He has no problem sharing tips for this reason. And he feels that this way you can inspire someone today to be even better at what they do.Copying and pasting is a moment in time. It’s a form of flattery. It’s funny and frustrating. But it happens.The tips and tricks,plug ins can create something completely different than what Demuir has shown them.

What’s your musical style? For those who don’t know…..’I represent the Underground’s harder stuff.’ He does point out that some other DJ/Producers tend to represent the more commercial side of things but he points out that his stuff is more likened to artists like DJ Sneak, Sea Moss, Besassi. Real heavy hitters.

This symbol the accompanies the label name what is it? What does it represent? (Black History Moment) He brought my attention on the symbol-the concept goes back to the slave trade with the underground railroad. It’s a big part of his heritage and with Trinidadian roots he meaning is quite profound. He explains that ‘when slaves would escape to freedom this symbol would be etched into the ground for direction to the northern star.’ That’s deep.

About the labels: He goes on to explain-‘I’m a seller of free thought of artists and pushing Underground culture. The music is raw sounding, house jacking & tech house.’ He is definitive about the way it sounds. The label represents free thought of artists integrity and artists 100% in the forefront. It’s his 3rd label (Peetaah Music was in the early 2000s) He took a huge hiatus for about 10 years at the time and things had changed dramatically once Apple iTunes was just introduced. He introduced Purveyor Underground in November 2017.Purveyor Underground is an extension of Demuir. He has another joint venture Kultur with Junior Sanchez and it’s inception pays ode to Black and Hispanic roots to Underground sounds.

Strong statement about BLM/Racism in Underground – He doesn’t believe the industry is inherently racist but the method and/or practices with respect to business is an output or consequence of a systemic business model that’s been followed for a number years and must stop. They try to package the music in a way that it’s more easily consumed. He speaks very clearly in 2020 that as many Black artists should and could be on the line up representing their music and should be present at lives and festivals. ‘Factors such as the right look, age and race have affected representation. It’s about action now, visibility and no more long talk. It always should come back to the music. Let’s have more, more, more and in 2021 it looks like MORE is being shown!

What do you wanna work on the last quarter of the year?2020 Continue cultivating direct to consumer avenues particularly making music and focusing on licensing and publishing. He also enjoys the impact his music has at the creator level as well as the fans and supporters. People commend him about the progress he has helped them make when working on music production and it’s indeed fulfilling to receive the feedback. At that time of our interview he had about 11 hours worth of material ready for teaching courses so it’s coming soon. (Expect some tracks out on labels, at home still creating, connecting with true friends. And of course dealing with real people who like what he does.)

The advice about growing, building and establishing in the scene/industry? Alot of producers get caught up with others who look locally and worry about the same line up on every flyer. Work around some of the same things that seem to be deeply connected ,limiting opportunities and blocking the way. Start thinking on a global level. Work harder-think about the person across the globe who has no connections and less resources. Every city has it’s own thing, build yourself up. As an artist you’ve got to define who and where you want to be in this game. Don’t look at it from this city’s perspective. Be concerned about everything that’s happening in the city but find your place.

Looking to step your production game up? Visit Demuir over at Patreon>>>http://patreon.com/demuirofficial

DJ Culture & Music, events, House Music, Movers & Shakers, Music, Reflections, theshineprjct, Toronto, Vancouver

theshineprjct presents: From The Underground Up 🔼⬆️↗️⤴️ A Zoom Panel – Women Bringing Underground Based Businesses to Life- Nov.2020

The Presentation: From the Underground Up, Women Bringing Underground Based Businesses to Life

Zoom Registration Here: https://bit.ly/2TsMI1a

The Talk: I bring a closer lens to these women and their brands, what it takes to build, grow, maintain and now in #COVID; pivot. Women have always had to maneuver to succeed-no matter the circumstance.

We’ll discuss the tools, inspirations and resilience required to keep going. (more stuff too….)

Panelists: Anané Vega (@nulumovement), Asya Shein (@fusicology), Czarina Mirani (@5.magazine), Dam Bee (@drumsradio), Jaidene Veda (@jaideneveda_), and Nneka Gryffyn (@aptentertainment)

#womeninspiringwomen #deephouse #industry #dancenation #housenation #afrohouseuk

The Team:🧿

Moderator/Creative Direction: ms.Chinedu Egwuenu (theshineprjct.com,urbcomgrp.com)

Designed by:@puffazmadeit

Social Media Management: @liliae.mcdonald

Biography, Holistic Health, Knowledge, Reflections, Toronto

New Vibe,Who Dis? (In Remembrance of Who I Am,Do You Know Who Are?)

What in the self-quarantined absorbed post is this?(It’s an interesting time) This was a use-for-later-affirmative-self-rebuilding exercise I put together about 4-5 years ago! I picked this up the other day while clearing out papers and pieced together why I assembled them this way. I was meant to pick this up for later.‘FOR LATER’ is actually like,right now!

Quarantine is such an ideal time for this kind of exercise. This exercise is used to ‘remember’ who you are. I picked this up the other day forgetting that I even created it and the point of the photos were to imprint our happiest moments along with what was happening at the time and photos of people that exude the energy that is most often always you! (I didn’t have any #essence magazines at the time I’m sorrrry mannn) 😆I combined my photos with things I’m #grateful for-I have jars of these everywhere as well as post it’s and also awesome things people had written about me during a team building exercise …. I got to know many of these people over the course of a few days and these are some of the most heartfelt things I’ve ever read!

I’m pleased with the little pieces I gathered because over time in toxic environments,toxic persons and traumatic events (like COVID) are riddled with projections and may skew how you see yourself in the world. It’s truly a process to rebuild all that. It’s quite easy to lose those some of parts of yourself……

I welcomed the positive re-inforcements because I felt open-hearted and comfortable around these people and I got to know them in a way that felt REAL.

The point I’m trying to make:you may not be the person you used to be but some of the core elements will never change and if they’re good-don’t lose ‘em. They’re your most valuable assets (not physical btw) Wherever you go and whoever is chanced to meet you…..those traits do stand out. Don’t let anyone/thing change that about you….and if anyone doesn’t know, it’s okay-you know it for YOU. Super special thanks to Sereda at Naturally High Life for setting me up with this exercise-I created it after completing a few of the modules she created on her site and this was the last item I tucked away!

Keep Growing,

Keep Building,

Be Fierce,

Love Yourself (Wash Your Hands!)

*I never look for external validation BUT I do know what is true about ME…..and that’s pretty valid😎 (Hopefully this downtime helps you realize who you are also!)

DJ Culture & Music, events, House Music, Movers & Shakers, promoters, Public Relations, Reflections, Social Media, theshineprjct, Toronto, Travel, women & entrepreneurship

theshineprjct (this blog) and Drumsradio UK presents-RALF GUM-Progressions – Part Deux with Sir LSG,Dave Rankin (Toronto)

I had to pull out an excerpt from our Skype interview almost 3 years ago! So I asked,’You mentioned at the beginning that you’ve been to Toronto once?’ Which he replied ‘Yes. In the Winter. It might have been 2009. Or 2010. I had a great, great night. It wasn’t at all what I expected. It was an amazing party! I can’t wait to come back’

Interviewed a few years ago at Toronto music lifestyle blog theshineprjct.com at the cusp of his last album release he talked about his first visit to Toronto and how unique he thought our scene was….he returns next month with theshineprjct.com and Drumsradio UK bringing you local and international selectas together…..can’t be missed!Please read it>>>>> https://bit.ly/2Tpd3fz

It’s 2019….and folks,HE’S BACK! I’d like to add that I’ve had a list of people I wanted to interview for years. He’s one of the DJ/Producers that I didn’t expect to return my requests and he did! It was a thought provoking interview and he’s made some banging hits! It’s Ralf GUM feat. Monique Bingham – Take Me To My Love (Ralf GUM Main Mix) – GOGO 053 – that lead me to speak to him.

With a solid Discography spanning more than a decade he gifts House with new,new album Progressions. He wraps instrumentals around vocals, he handcrafts each note to match the human voice (you definitely hear this with Monique Bingham’s tracks!)

theshinprjct.com & Drumsradio UK brings you RALF GUM Progressions with guests SIR LSG and Dave Rankin (Toronto)

German DJ/Producer and Label head Ralf Gum of GO GO Music re-visits #toronto with a long-planned intimate night of Deep and Soulful House. After 10 years he returns and brings forth his latest album Progressions (2019).

DJ/Producer SIR LSG joins Ralf (Luka ft. Jaidene Veda – Overstanding – Remixed with Anthony Nicholson – 2013) and (Gratitude feat. Melanie Scholtz – 2017) on first Traxsource charted album ‘Moving Circles’.

This year’s Canada Music Week selected country focus was South Africa- just because #CMW2019 is over doesn’t mean the electronic rhythms by way of SA aren’t…..theshineprjct.com held a ‘Tribal to AfroTech’ panel with guests Nick Holder and Ralf Gum this past May; to shed a little light on the Canadian and South African #djculture collaboration. Part Deux will be exciting!

These blog-to-live events are the first 2 of a series of #inspiredevents created by Owner/Creator Shanay Egwuenu with her PR/Digital Marketing agency urbcomgrp.com.

With a few years under her belt as a Digital and PR Marketer- I continue to mix my love of blogging,social media and organic promotion with Underground Music. I aim to deliver a fresh perspective on traditional media. Stay tuned for more!

Arrive early,
Come as you are,
We are Global,
It’s #aboutthemusic

drumheavy

Dancefloor Certified.

Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.