DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Reflections, Social Media, Toronto

House Music Series – Toronto LOCAL – Summer 2014 – Installment 3 – Joonya T: The Youngest in the Biz!

Upon returning to Toronto from Japan in 06-07, I didn’t know where to go. I’d been going to events and show all over Kansai (Japan) and got used to the likes of Danny Krivit, Tim Regisford, DJ Spinna and Louie Vega-respectively. I arrived here (Toronto) thinking that elsewhere could be the only way I’d be hearing great music of this genre.

For months I panicked and felt a little depressed until I discovered the mix CDs and podcast downloads. The best part is discovering the local artists that made up the Toronto scene and immediately occupied myself with the weekly/monthly fixes. One of them was Joonya T.

Currently, you can catch him every first Friday of the month at Toronto’s Andy Poolhall along the College St. Little Italy hub in Toronto! He’s got a unique event scheduled this Caribana Weekend (tonight) in collaboration with Moonraiser Ent (the African house pull) at Mojo Lounge (1305 Dundas St.W.)…and for all of you locals-Mojo’s new home is the former Pacha. This show will be demonstrating something a little different from what we normally get during Caribana here in Toronto. This event features a whole roster of DJs from Africa including female Djs! Toronto and tourists; don’t miss it this weekend!

 

Shejay ZandyYou’ll always find Joonya T spinning in the house music corridor at College or Dundas-he’s never off the grid! You can visit him at http://www.joonyat.com/ to see what’s up, current and happening! Check out this Toronto House Music Mix he just put out to showcase the Toronto flavour! Joonya says about the inspiration for the mix that, “Toronto is very specific about what they take in terms of house music…you rarely  see Toronto people pushing Toronto things…..this is why I started doing the Toronto mixes”.
Check out the mix here! http://www.joonyat.com/2014/07/joonya-t-presents-the-toronto-mix-volume-7/

 

Shine: Where does the name Joonya T come from? In 2007…all the same cover and just a different colour……his name is from his reggae DJ name!

Joonya T: From the Reggae DJ name I had in highschool. It stayed with me up until now!

Shine: I’m not sure if this is how you wanted to project the “JoonyaT” brand but I’ve noticed that you’ve transferred a hip-hop DJ esthetic to your DJ set style……it’s quite good and has a crossover appeal…what I mean by this is non-house music listeners are pulled in and become fans. What is it about the Joonya T style that’s a little more unique than the next guy? (It’s okay to brag here!!)

Joonya T: Prior to getting into the house scene I was definitely influenced by hip-hop. I enjoyed DJ Clue’s stuff and DJ Kid Capri’s stuff. And as most have noticed;  through my podcasts with Karizma’s material!

Shine: Explain Back Corner Radio’s concept…Where can viewers locate all this info?

JoonyaT: Back Corner Radio comes from the group of friends “The Back Corner Crew”. Myself and friends all into the house music scene would go to parties and enjoy the back corner of the party hollering people in the back corner. Everyone has moved on…everyone has gone through some life changes. The name is truly a way to pay homage to the crew.

Shine: You’ve got your monthly mixes and then you’ve got Back Corner Radio sets…..why the two different ‘projects’?

Joonya T: I started with a podcast and then followed a whole slew of other podcasts…The first one was Dennis Ferrer…..he came in 2007 and I created a mix to help promote the party at the time. I wasn’t affiliated with the event but I put the word out. It got a lot of play……. And I made more mega mixes to focus on specific productions.

Shine: You attended the ADE Festival last year what was that like for you? Anything you took away from that? So so curious. 🙂 Are you attending again this year?

Joonya T: ADE is something I’ll always remember. It was crazy to be in a city with all these people who are truly into the music! Places like Amsterdam and Japan take in the various music scenes in a whole different way. Places in Europe, Asia and specifically Africa promote house and Electronic Music the same way we promote Pop Music. Billboards at the bus stop with celebrities and promotional flyers are places all over places like the airport……this was a very different experience for me!

Shine: I like the examples you mentioned it shows a little more than what we think we’d notice and understand about a country’s relationship to house/dance music in other cities in the world.

Shine: Making international rounds must be amazing! (Travelling being the best part)- What’s it like explaining to the people you meet (fans and industry heads) that you’re from Toronto? How do you explain the Toronto (house/tech/dance scene)?

Joonya T: First of all this was made possible by my good friend and confidante in the industry (Pascal Morais). He had been talking about it and encouraged me to head over there. I’m not very much in people’s faces….I’m sociable but I don’t go around to chat with people….I sort of observe and feel my environment. It was little nerve-wracking but once I met everyone I had an amazing time!

When I speak of Toronto, I always catch myself talking about a vibe…..certain tracks set things off….in Toronto. There isn’t a young scene coming up to replace the older heads. The vibe or feel is what we still have and it’s celebrated in a specific way here in (Toronto).

Shine: What’s changed for you in Toronto? i.e. promotion, DJ’ing, creativity

Joonya T: In the beginning, (2007) when I started all this, there wasn’t really a Facebook.  Everything is social. You get the people who go out based on whose promoting. I used to burn CDs . Word-of-mouth reigned and flyers were part of the promotion. Right now…people are not only on Facebook but on other outlets. Technology has afforded me the extra memory to extend a mix past the usual 80 mins! House music runs differently than other musical genres….producers are trying to make the same kind of money they used to make….. Everything was still underground pre-2007 and even still I always hear good music and wanna know what tracks are being played. I used to wonder….Does anyone else know about this?… The underground was truly underground. Often, you do hear House heads talk about ‘back in the day’…..those heads are now getting older. Trends are slowly starting to change! It’s rare to have a 200+ sold out party but small events that collaborate seem to work now in Toronto. A lot of the bigger events are happening on the Tech side…DJs come to Toronto two times a year instead of once. Ask anyone in the soulful scenes We laugh about it. They don’t drink….usually I think it’s because they are older. When I started I was always doing parties on my own, now I collaborate with other DJs… My philosophy now: You gotta make your way or knit your own piece of sweater…..its okay to always push brands at the same time!

Shine: I’ve noticed you’ve concentrated on your online media presence and I’d have to say its VERY good! Who’s your audience?

Joonya T: I’ve got a background in Marketing and want to grow the brand so I’ve remained consistent with my name, image and podcasts. I’m trying to pull in a younger crowd.  Frankly speaking, South African supporters and listeners have always been my audience. Next up are supporters in Europe and following that are fans in the U.S.! They consume more dance music than the average music lover!

Shine: What are some parting words you’d like to leave us with today?

Joonya T: Just like at the end of every show, I’d say to them…Love what you do what you love… that’s a mantra I live by and hopefully my listeners can grab a little something to add to their day when they tune in to Back Corner Radio!

We had so much to discuss it was pretty awesome to talk about his expansive projects!

 

For all you socially savvy people you can follow Joonya T’s digital footprints here:

Social links

www.youtube.com/joonyat

www.Soundcloud.com/joonyat

www.twitter.com/joonyat

www.bit.ly/joonyat (iTunes short link)

www.instagram.com/joonyat

Stay tuned for more LOCAL House showcases at shine!

DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto

House Music Series Toronto LOCAL – Summer 2014 – Installment 1 – LetThereBeHouse.ca

This year’s House Music segment is gonna be off the charts! I’m looking forward to it! Just so you know….blog readers and viewers have visited the SHINE prjct from all over the world! shine2u gets the most hits and shares for its House music features….

Canadians are talented! 

Toronto’s got talent! The Toronto House/Dance/Electro Music scene is burgeoning. This year it’ll be local, ALL local……look out DJs, promoters, club owners….I might be at your doorstep! 🙂

See you on the dancefloor people! LMAO #dancenation #beatjunkies#vinyljunkies #flyers #promotion #interviews #toronto #nightlife

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soiree

Sometimes it’s a one person machine other times it’s a collaborative cipher. Let There Be House has truly made its mark on the small but tight-knit Toronto House scene. Let There Be House was a creative project designed as a go –to everyday-all day-what’s–going-on- in-the-Toronto-scene-one-stop-shop.

On that site you’ll find DJ listings, podcasts, interviews, events and more!

What brought this team together? Simply put, the collective love of music that emerged from the early 90s house catalogue. Front lady and promoter Tas felt the need to do things a little differently while embracing the challenge to jump into the existing “HOUSE” and make a noticeable difference!
This difference was attained with the use of more recent methods of promotion. Back in the day mainly flyers and sometimes email got the word out. A website, a Tumblr blog, a Twitter page and FB page allowed for a little more reach. The site (www.lettherebehouse.ca ) began by giving house music lovers the chance to self-inform. This is absolutely one of the main ways that the music and the culture has remained and stayed very much alive in Toronto. This seemed like a better alternative to pushing promo material both on and offline.
What started as online house music hub housing Jack Declared “@jackdeclared” (a play on the classic house song…… ‘In the beginning there was Jack … and Jack had a groove …And from this groove came the grooves of all grooves….And while one day viciously throwing down on his box, Jack boldly declared “Let There Be House” that is how Lettherebehouse.ca was born. (Pretty clever) 🙂
This site’s been around for almost 4 years this November and naturally there’s been a transition. With this transition comes ‘Soiree’-A night where ‘Let There Be House’ is VERY concerned about ambience. A night where the focus is on THIS city. A night where there’s a different line-up EVERY time, a night where people come out of the woodwork to dance their asses off….did I mention it’s a night where the goal is to grab DJs  from other dance scenes?
Soiree takes place on Sundays which for some time has been a rarity in Toronto. For a big city you’d think Sunday would be a weekend add-on but it’s hasn’t been until last year. Let There Be House took a risk that pays off and with Summer under way…it’s one of the few places you’ll wanna be at!
Here’s a little something about Toronto that LTBH wants the world to know: No matter what you like musically; it exists HERE. (in Toronto) There are a number of movements operating synonymously! All good quality music. Whatever your flavour of “dance” music, just like this city and its people-there’s a scene for it! At ‘Soiree’ DJs and dancers have the freedom to do what they want. It’s not genre specific. Let There Be House states that House is House is House. Whether it’s Deep, Techy, Soulful, Jazzy or Afro. Expect anything…..expect to DANCE.
For those from out-of-town coming to Toronto and you’re interested in the dance in this city…..you’ve got an extra day to take it all in there was a ‘Soiree’  last Sunday, this past Thursday for the Canada Day Long Weekend and there’s another one coming up for the Caribana Long Weekend- going LATE into the night (yay!) and just so you know……

Soiree’ locales are always a surprise!!! That’s the fun part. It could happen at its home ‘Bassline ’ (865 Bloor St. West) or it could be anywhere in the city! All you need to know is that it’s gonna be a good time, it’s gonna go late and you’ll be served some great music TORONTO underground style. Where can you find this info? www.lettherebehouse.ca!

 

Don’t forget!

 

-shine

I’m really excited to showcase Toronto’s scene. Hope you enjoy reading the series as much as I enjoy interviewing everyone!

There’s more for this Toronto Summer series…stayed tuned!

Beauty, Biography, Establishments, events, Fashion & Beauty, Movers & Shakers, Public Relations, Social Media, Toronto

Blogger Fashion Week May 5 -11: Shop Your Favourite Blogger’s Closet During Blogger Fashion Week

Toronto, ON (April 29, 2014) – Want to score the latest fashion find from your favourite blogger? Look no further! From May 5th to 11th, fashion addicts across Canada can shop the closets of 100 of Canada’s emerging and established bloggers on www.BloggerFashionWeek.com – a rare opportunity for those with a passion for fashion.

<<“I’m thrilled to participate once again in Blogger Fashion Week! Not only a fabulous way to fall in love with newly discovered Canadian blogs, Blogger Fashion Week takes fashion to a whole new level for shopping from some of the most stylish closets.” said Becky Kung, founder of Velvet & Vino, one of Canada’s top fashion bloggers>>.

Every day of Blogger Fashion Week, a limited number of bloggers’ closets will be unlocked and ready to be shopped! Several bloggers will donate up to 100% of their proceeds to their favourite non-profit or charity through Trend Trunks’ Closets & Causes Program.

“We’re looking forward to helping bloggers grow the relationship with their fans and followers through this unique campaign. It’s extremely exciting to be launching our second Blogger Fashion Week right here in Canada with such an amazing group of bloggers and sponsors!” said Sean Snyder, Founder and President of Trend Trunk.

Connect with your favourite bloggers during #BFWand get a chance to nab their personal style at www.BloggerFashionWeek.com

About Trend Trunk

Trend Trunk is an award-winning company, which has created a social community and the leading app and web-based fashion marketplace in Canada. Recently featured on the Marilyn Denis Show and Cityline, the brand also pitched their innovative concept to a panel of Canadian business moguls on CBC‘s hit show Dragon’s Den, aired in November of 2013. For more information visit www.TrendTrunk.com

 

About FASHION Magazine

Bringing the world of international fashion home to its style-conscious readers, FASHION looks at global trends, up-to-the-minute reports on what’s in Canadian stores now and expert takes on fashion, beauty and style. FASHION is the #1 fashion and beauty brand in Canada with more than 1.7 million readers of FASHION Magazine* and has Canada’s largest fashion social audience including over 514,000 Twitter followers and 213,000 Facebook likes.

*Source: PMB

 

Chinedu Egwuenu

Consumer/Lifestyle Blogger

Emai:pr.urbcomgrp@gmail.com

Sean Snyder

Founder, Trend Trunk

sean@trendtrunk.com

416-577-7326

tt

Fashion Mag

 

 

sd

Establishments, events, Movers & Shakers, Music, Public Relations, Social Media, Toronto

(March 24th 2014 11:00 ET) Album Release Event – Soul Movement 2 Slakah The Beatchild

Slakah Funky pants

Soul Movement 2 – A Long Time Coming

Toronto, ONTARIO–(The Collective/BBE) April 10, 2014 – The Collective is pleased to announce the highly anticipated release of Soul Movement 2! Toronto’s son returns home after a 5 year pause and releases follow-up album Soul Movement 2 in Canada with a live and intimate exchange next month April 10th at the Drake Underground. The show will be co-hosted and DJ’ed by Djaysoulchild with guests Melanie Durrant, Spek Won and super special guest!

What started as a one-time project became a journey of experiences, wisdom with liquid funk and soul. SM2’s ‘tracks showcase Beatchild’s extraordinary ability to blend elements of different genres seamlessly, whilst still maintaining a signature sound as a producer and (artist)-‘RnB producers are a dime a dozen these days, but artists that can create and maintain a unique sound are few and far between and I think Slakah The Beatchild falls neatly into this category’ (Newsoulreview).

This event promises to showcase to Canadian fans and long time enthusiasts who’ve been waiting for a continuation of Slakah’s Soul Movement 1. SM2 is a component of a multi Soul Movement release. His popularity overseas left him humbled ‘they loved me over there, I’ve performed for sold out audiences….ultimately I want to share my new stuff with people here at home…I promised I’d make another album; so here it is’.

Five years later, Soul Movement 2’s list of guest features, delivers the kind of guest line-up that leaves creative soul music connoisseurs on edge! Spek Won, Glenn Lewis, Maylee Todd and Shad all help show his growth and development as an artist and songwriter. When asked about influences he says ‘nothing new really….everything from the past, I’m an old soul that way’.

SM2 follows the same formula as the previous Soul Movement with a mixture of Funk, Soul and Hip Hop joints. Including tracks from The Bamboos, Sharon Jones & The Dap-Kings, James Brown, The Budos Band and more…

#Adventurefor2 one of the singles off the album is the theme for online prize giveaways Twitter! Using the hashtag will enter all fans into the ‘Soul Movement 2’ Album Release Party Contest!

 

Slakah the Beatchild\BBE-An accomplished and eclectic artist, works with artists around the world producing everything from R&B to rock earning 3 Juno nominations (Canadian Grammy). He’s worked with major labels such as BBE, Universal, Warner, SonyBMG & Somerset Ent and runs his own production studio Beatchild Productions. In addition to producing for others, Slakah the Beatchild performs as a solo artist & DJ.

 

 

Follow here for details about the show:
@beatchild
@djaysoulchild
@bbemusic
See you there,

-shine

Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, New York, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

House Music Series – Jellybean Returns to Revival – International

Behind the Decks

Trust your instincts. These are the parting words of a talented artist whose career has spanned many decades.

Trusting his instincts has taken him to  places unimaginable. Literally. As a child from South Bronx, NY he says, ‘there were only two options amongst my friends…’ to be a drug dealer or a bouncer at a club…..I wasn’t gonna get into drugs and I was too short to be a bouncer’……that broke the ice! lol

Jellybean enthusiasts kept passing by; uttering comments, props and questions about when he was gonna  hit the stage. I’m not gonna lie-I knew about Jellybean as a kid because of Madonna.  I mentioned that to him-but what is fascinating is the kind of work he’s amassed in this many years, as well as the industries that he’s crossed. It is truly remarkable BUT also makes sense as he’s always ‘trusted his instincts’.

Another thing I noticed about what always came up while he responded to my questions was his need for CREATIVITY and his focus of wanting to simply MAKE MUSIC. Watching the crowd’s response on the dance floor Benitez said ‘is like GM testing cars…..as a creator of  sounds, tunes, records…..the dance floor allows you to see what works, what’s fresh and what’ll sell’

In his earlier years after Dj’ing for friends parties, his phone started ringing and requests to collaborate with big artists (Madonna, Whitney Houston, Michael Jackson) to name a few- brought him into the studio. By working in the studio with recording artists,  it validated his production skills and allowed him to reach more people.  He left DJ‘ing for 10 years and produced music and soundtracks for films. This instinctual departure added more to his musical talents and skills.

Studio54 and Funhouse residencies allowed him to flaunt his production skills in the clubs and he would go on to produce (3-4 records a week???? Damn!) The music industry has definitely changed! The New York house scene is a very  different one than it was back in the day- in that it strictly thrived as an underground scene. This underground no longer exists. Perhaps this underground scene now thrives online?

I asked him about his XM Satellite Sirius Radio station that started in 2011. He was asked to program the station because of  his expertise, tenure and experience. This allowed him free reign over the design of the station’s music catalogue.  He plays FULL tracks when mixing on air  and that he mentions, has also lost its way with the new style of music mixing. He’s able to give back and educate new  listeners by introducing Disco and Classic House styles within the programming.  So every time, you tune in, and listen to Studio54 satellite radio, YOU learn something new! And just like that, our interview had to end……

Jellybean hit the decks at Revival  and  the  song he plays that draws me in is Louie Vega’s ‘Brand New Day’ feat Blaze. I almost forgot what I was gonna  write tonight.  LOL

I danced the night away 🙂

-shine

If you liked reading this please follow

@theSHINEprjct on Twitter

 

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Music, Offering Recordings, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

Boddhi At Bunda Lounge in Toronto

Boddi Satva (Offering Recordings)

Lights dimmed, incense burning (precisely Nag Champa), music is just right- Late night date? No, not at all. It was the Toronto leg of DJ/Producer Boddhi Satva’s Canadian tour. I had been wondering about Boddhi the artist after stumbling on a podcast a few years ago and was assigned his latest ‘Ancestral Interpretations Pt. 2’ (for review).

I had a chance to sit down with Boddhi Satva last Saturday to discuss the album, the journey, the collaborations and most importantly; the person. He had a lot to say……..

About Being African: Born and raised in the Central African Republic and being well exposed to other parts of Africa and his approach to business and interaction with people in general- this is an integral part of who he is as well as the music he has chosen to share with the world. He is proud and says….’I’m African don’t get it twisted-I’m mixed but anyone who knows me knows I’m more African than any African’

On Being signed to Vega Records: Louie’s got a great heart, he’s family-oriented in business and in life. Our friendship is beyond business….it’s a team effort. He allows me to express my identity. It’s opened many doors for me…it’s definitely increased my credibility. People recognize me for my talent first and foremost……’

On his climb forward: ‘It was very slow, it was and still is lots of work….there are still challenges. Just because you tour, travel, have a label backing you up-the work never stops there. Money is a means to be able to direct your work but it’s not stop….I’m grateful for the all the opportunities awarded. I’m so blessed’

Collaborations with other artists: He’s always wanted to do this! In fact he says,’I wanted to collaborate-it’s the smartest way to get your brand out, it’s all about team work, I can’t have an ego when I know it takes a lot of collaboration with others….

On respecting those that paved the way: He sites Louie Vega, Alton Miller, Kai Alce, Osunlade among many that he has looked up to, worked with, those that have designed the music industry in a way that makes House what it is today….he lists tons of other producers from everywhere-‘I believe in Pan-Africanism especially with art/music’

On African artists namely (Oumou Sangare, Ade Alafia, Yuba, Mangala Camara) and their support of Boddhi Satva using their vocals for ‘house’ consumption- ‘They give me props, she (Oumou) is in full support and respects what I’ve done. The support is mutual-the connection is organic’

On the South African House Invasion: ‘No doubt that South Africa is a hub for house music but EDM in Africa has reached other African countries….Angola has been a runner-up for a few years now and Senegal’s hip hop music scene is stellar. Botswana is another heavy-hitter’

Music to look for: (For those looking for things he’s fond of….music and artists he mentioned during the interview……Paul Randolph (Soldier), Mara TK, Salif Keita, Jose James (Vicadin), Rancido, Offering Recordings vocalist Marie Jolie, Orgasm EP feat.Ade Alafia, Teedra Moses (My fave :D)……

Music as a spiritual connection: ‘Music can move a grown man to tears…..it can heal someone’s spirit, it invokes feelings…it can be sensual in nature’

Working with Promoters: ‘It can be tricky sometimes-my name has been used on events that I didn’t know about….you want to visit different cities but promoters don’t always come through’

On the future of Offering Recordings: ‘Offering Recordings is set to be persistent in providing quality music’

Advice to those on their hustle to succeed in the industry: ‘Stay true, work hard, collaborate, never forget to respect yourself, be grateful for all opportunities’

Impression of Canada (Canadian Tour cities): Winnipeg was happening. The festival (Manitoba Electronic Music Festival)…it was fireburn…a very organic city really peaceful. Lots of street art. Big ups to Winnipeg!’….He describes Toronto as ,vibrant with a mixture of people’ and, ‘good peoples’……’I hear Bunda’s the spot’

Expectations for that night’s (August 17) show (At Bunda Lounge): ‘I hear that Solid Garage and Booty Lounge are pretty good…..(laughs) I don’t have too many expectations but I plan to take the crowd on a journey’

Needless to say, the night was a journey. He traveled the world with music and brought tunes from countries where rhythm rules….no matter the language or dialect….you heard and felt the beats! Dancers of all ages and colours shook their butts (myself included) lol

Afrobeats and Eurobeats ran the night. The interview was as eclectic as the set that night….Boddhi, thanks for the visit!

offeringrecordings logo

 

Knowledge, Public Relations, Reflections, Social Media, Toronto

Did Your Client Even Try?

20130802-183210.jpgAs a freelancer embracing opportunities and leads like a private investigator-I’ve come across some very interesting circumstances. These situations have become synonymous with most clients and situations which led me to write this piece.

When deciding to take on a project whether its paid or not I’ve understood in the last few years that if the client is looking for: a) money b)fame c)endorsement with any of the work you will be doing for them, you are most definitely headed for disaster! Rather than any one of those three driving forces, a client looking to understand what the social media machine means to their business and to themselves as owner/CEO of the business is a key component to my willingness to work with them.

The progress the client/potential client has made since they’ve embraced any form of media-whether it’s a website, Facebook, Twitter, MySpace etc. will translate into how fruitful or complicated the undertaking of the assignment will be.

Clients/partners/collaborators can fall into a few categories:
Client 1: has no idea what social media is but needs help and is open to listen and learn
Client 2: has no idea what ‘new age’ promotion is and unwilling to listen/learn or relinquish control over to you
Client 3: has an idea about social media but doesn’t understand how it can grow a business (but uses it personally-sometimes a little too personally)
Client 4: making very little effort and wants to hand everything over to you to take over (ideal but comes at a cost-financially and brand marketing wise)
Client 5: has an idea what SM is/does but doesn’t use it for business and wants their work/brand/company to speak for itself (possibly living in a bubble or under a rock)

I am not pointing this breakdown at anyone in particular but I’m sure anyone working in the event promotion, marketing, public relations or social media industries would understand the path I’m trying to follow with this article.

If your client does not know how they can highlight their business, service, art, image, brand to the public-no amount of assistance from the best team will help.

So far I’ve found that the clients I prefer to work with and the ones with the most successes or growth besides making money are the ones who’ve tried and (need an extra hand), or those who are starting social media or promotion from the ground up. On the other hand existing brands making transitions from the old style to the ‘new school’ are at a major advantage to grow their reach and influence by tweaking their message.

Brands or entities with a huge fan base or stellar image or body of work can and do grow their businesses in areas they had never imagined possible.

I promise you that anyone seeing your vision as an artist, musician, business, brand will want to do what’s best to see you succeed.

Remember, your work is as good as your client’s efforts! Visit us over at @urbcomgrp_pr for tips and tricks!