DJ Culture & Music, Establishments, events, House Music, Knowledge, Music, promoters, theshineprjct, Toronto, women & entrepreneurship

DJ Colette – OM Records – (APT) Entertainment) Chicago’s – International – House Music – 2020 Vision Series – (Chicago) Pt.2

Her take on passion is insightful: what will her children take from what she puts forth today? Her response were a very different type of introspection that would have quite possibly rolled out a whole lot differently if we had done this exact interview 3 years ago-at this stage she tries to really focus on staying healthy and balanced and to show her kids that she has passion for music. ‘I want them to be around that…. not so they can go out and make music but I’m definitely open to them finding their passions in their own life’.

I talked about last year’s Canada Music Week focus (South Africa) and she matched my excitement and threw in that she toured SA. I told her about the the South African connection program I had put together last year-she added that they (the roster) went in the early 2000s! ‘IT was a long time ago’…..in 2001. She visited Capetown, Durban and Johannesburg it was incredible and with it being her first time, she reminisced about what a beautiful place it was and that over there she felt the love. That feeling ‘the love’ we talk about was felt wherever she went to perform.

About travel and performances: I’ve been on tours to so many countries because of DJ’ing. I’ve been able to visit so many parts of the world. Seeing how connected everyone is-is quite amazing. You can speak a completely different language and still be so connected to each other. Music is universal and when I started going outside of Chicago I saw how connected we all are. We have so much in common because of music y’know? And that’s what is so incredible about us (as people) and it continues to keep us unified. And that’s what is so incredible. Thankfully because of Dj’ing I’ve been able to visit all parts of the world to just see the community between us dj’ing and dancing and how connected how we all are……

One thing I noticed Colette talks about music,arts,dj culture with deep vivid passion. Isn’t that what inspires people the most when it is what you are most authentically passionate about? It really had me thinking how much of this year’s events had changed the trajectory of our lives – our interconnectedness is critical to the survival and sustainability of the culture.

She knew what I meant when I asked how do DJs do life? How does she balance everything? I take it day by day-I started releasing music in 1996 and started touring in 1998 and have always been working on something but having children does take so much time and diligence….. So making music and being a parent is definitely never boring which is good. I don’t sleep as much. When you’re making music and being a parent, being a wife it kind of suddenly is all about juggling and balancing time-So I can do the things that I love.(for me it’s music.)I want them (my kids) to grow up around that and be inspired by that.-I’m open to them finding their own loves in life. But I want them to see that I’m very passionate about something and it’s been like that my entire life.

How has this whole quarantine life been for you? DJ Community especially? Everything is on pause. We both say in unison (Everything is on pause.) At the time of this interview she says, ‘so far it’s been just over a week and I just try to take it day-to-day and spend one part of the day paying attention to the news but at the same time I’m not trying to spend my whole day on there. And my kids are here and we’re homeschooling here and still trying to work on music and y’know not trying to have too much concern and daily thoughts on this change. (wise perspective) I think that these are unprecedented times (how many times have we read this in the promo emails that keep coming through?) There’s no way to really plan for it, all you really can do is focus on the day. (I love that she said this)

Seriously it sounded like a mantra: Colette said, ‘Today I am healthy, today I am safe. What can I do that will bring joy to myself, my children (you know I’d rather show something light or entertaining online because I think that is what everyone needs right now (Don’t we, we really do!) We need some ‘lightness’ in our lives (I’ve been trying to stick to that!) Firm stance is positive. Love this.

She let me know that music is still always coming out. And she wanted to remind us all that as much as it can be disappointing with plenty of events cancelled worldwide-at least for now; it is also for everyone’s safety, health and well being.

Did she have anything that was released this year prior to lockdown? Absolutely! People can still listen to music, can still experience the music and she encourages everyone to look out for new albums that are dropping. She’s got music coming out this year celebrating 10 years of Candy Talk (her label) and will be releasing a bunch of compilations with stuff from the very beginning of DJ Colette’s journey along with new drops as well.

It’s really all about being patient and not getting overwhelmed by everything she reassuringly explained. And she’s right about this across the board. I asked her if we’d be expecting any Second City Sessions next year because I really like those-Her reply to that: ‘Heather and I are always doing tour dates together and we just celebrated 10 years of those…we’ve always toured together. We did have something set up for May at Smartbar…..we’ll play together again sometime soon! It might get pushed back. We have always had the best times playing records together and that’s not going to stop anytime soon!’ And for real those Second City Sessions are where get to really hear and feel their taste for music! These nights are the result of some very tenured music connoisseurs.

DJ Colette & DJ Heather at LOFT Toronto (Second City Sessions)

It’s changed so much in the last 20 years for female DJs and even this year alone the level of exposure that is even more possible with our favourites livestreaming more frequently- and on platforms with wide reaching audiences. Any advice for those who want to break into the scene? Into production? What should they prepare themselves for? What should they do? I think for anyone when diving into the world of music and art is to really focus on what’s inspiring to you instead of going with what the trends of music are….for me I think for anyone….We all have our own special flare and once you’ve learnt your craft and figured out ways to translate music-this is what makes us unique. And that’s what people want. It’s so much more fun to just play and make music that you feel and not worry if it’s popular or if people are gonna like it. First and foremost it has to be honest. And that is what will make you the dj, producer, vocalist, songwriter etc….the happiest. And when you can create music that you really feel-People will gravitate towards that. I find it weird when people are chasing a trends musically because if you don’t like the trend then what are you trying to do? Creating art is magical and you just have to tap into that inner voice, make what inspires you.

I asked about other labelmates she told me it OM was one of her favourite labels…and she gave me a little history ‘My first album debuted on OM, I’ve been signed to OM since 2005…..being on that label changed the course of my music, it changed so many things for me. I support everything they do.’ So I got a little rundown and schooling. I knew Marques Wyatt and Miguel Migs were on there BUT Kaskade?! OM is a big deal to me and even still- I had no idea about that…! I got new info and the correct details (these mean everything to me.)

This entire convo was a vibe. As deeply reflective as she was in the way in which she responds, remarks and teaches- I walked away with a sense of strength and understanding. All in one go I asked specific questions and got waves of info! Having this chat meant I’d now possess an even greater appreciation for her music and the style she’s delivered all these years: It’s flawless. The Second City Sessions event tour date I attended at The Loft (#toronto) almost 3 years ago was where I was introduced to her live vocals on tracks which I’ve never heard live and I listen in more now.

What are some of the projects/lives we can catch again or in the future? She joined the #ChicagoKids crew on Sneak’s Feast of Beats last month (https://futurestream.tv/djsneak exclusive with pay for play access) She was one of many artists providing entertainment at this year’s MCH Virtual Weekend and Fundraiser (MiCasaHoliday) in partnership with Build Chicago and YourPassion1st where artists performed and participants were able to connect with international & local talent! Content was streamed for 7 days, 24 hours a day. Check the snippets out all over FB and YouTube! Most of the lives are grouped together in segments of 5-6 hours, check it out-it’s really good-definitely something to take in while we’ve got a bit more time on our hands for the holidays and the global lockdowns! And at the time we interviewed, the uplifting video dance challenge for 2010 Club Hit Remix ‘Call On Me’ with Joshua Heath was released too! She announced that within a few days that she’d be working on a collaborative music video. Asking folks to contribute their own little videos of new dancing so put together a nice montage of people at home relaxing and dancing around (this is an excellent idea- an all inclusive video) and folks being silly and just letting go. It’s fun to watch!

To sum up this year, she said ‘I’m taking this day-by-day, my kids are healthy-what else can we do? It’s not an easy moment- we’re all trying to get through something that we’ve never seen in our lifetime-I don’t even watch the news more than once a day. It’s too much to process.’

Her daughter entered the room as our talk came to a close and I can’t help but wondering if she’ll get into the industry in the distant future making folks remember again that HOUSE is back and it’s never left! Only time will tell….

DJ Culture & Music, events, House Music, Movers & Shakers, promoters, Public Relations, Reflections, Social Media, theshineprjct, Toronto, Travel, women & entrepreneurship

theshineprjct (this blog) and Drumsradio UK presents-RALF GUM-Progressions – Part Deux with Sir LSG,Dave Rankin (Toronto)

I had to pull out an excerpt from our Skype interview almost 3 years ago! So I asked,’You mentioned at the beginning that you’ve been to Toronto once?’ Which he replied ‘Yes. In the Winter. It might have been 2009. Or 2010. I had a great, great night. It wasn’t at all what I expected. It was an amazing party! I can’t wait to come back’

Interviewed a few years ago at Toronto music lifestyle blog theshineprjct.com at the cusp of his last album release he talked about his first visit to Toronto and how unique he thought our scene was….he returns next month with theshineprjct.com and Drumsradio UK bringing you local and international selectas together…..can’t be missed!Please read it>>>>> https://bit.ly/2Tpd3fz

It’s 2019….and folks,HE’S BACK! I’d like to add that I’ve had a list of people I wanted to interview for years. He’s one of the DJ/Producers that I didn’t expect to return my requests and he did! It was a thought provoking interview and he’s made some banging hits! It’s Ralf GUM feat. Monique Bingham – Take Me To My Love (Ralf GUM Main Mix) – GOGO 053 – that lead me to speak to him.

With a solid Discography spanning more than a decade he gifts House with new,new album Progressions. He wraps instrumentals around vocals, he handcrafts each note to match the human voice (you definitely hear this with Monique Bingham’s tracks!)

theshinprjct.com & Drumsradio UK brings you RALF GUM Progressions with guests SIR LSG and Dave Rankin (Toronto)

German DJ/Producer and Label head Ralf Gum of GO GO Music re-visits #toronto with a long-planned intimate night of Deep and Soulful House. After 10 years he returns and brings forth his latest album Progressions (2019).

DJ/Producer SIR LSG joins Ralf (Luka ft. Jaidene Veda – Overstanding – Remixed with Anthony Nicholson – 2013) and (Gratitude feat. Melanie Scholtz – 2017) on first Traxsource charted album ‘Moving Circles’.

This year’s Canada Music Week selected country focus was South Africa- just because #CMW2019 is over doesn’t mean the electronic rhythms by way of SA aren’t…..theshineprjct.com held a ‘Tribal to AfroTech’ panel with guests Nick Holder and Ralf Gum this past May; to shed a little light on the Canadian and South African #djculture collaboration. Part Deux will be exciting!

These blog-to-live events are the first 2 of a series of #inspiredevents created by Owner/Creator Shanay Egwuenu with her PR/Digital Marketing agency urbcomgrp.com.

With a few years under her belt as a Digital and PR Marketer- I continue to mix my love of blogging,social media and organic promotion with Underground Music. I aim to deliver a fresh perspective on traditional media. Stay tuned for more!

Arrive early,
Come as you are,
We are Global,
It’s #aboutthemusic

drumheavy

Dancefloor Certified.

Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

Biography, DJ Culture & Music, events, House Music, Movers & Shakers, Music, promoters, Reflections, theshineprjct, Toronto, women & entrepreneurship

DJ Heather – Apollo Records – (APT) Chicago’s – International – House Music – Summer Series 2018 – (Chicago) Pt.1

With DJ Colette doing a sound check, I sat with DJ Heather instead: Instead, Heather and I had a REAL good chat.We talked about soooo much- from coming of age,to transitioning into motherhood and remaining artistically inspired. I’m glad the interview was split,we had more of a ‘let’s meet for drinks’ kinda chat.She took control of the energy and convo as I’d expected from a DJ and we journeyed through each topic pretty much like her set later on that night at Second City Sessions. Her energy and style are undeniable.

At 20 years in-she’s reflective and is now finally feeling that she is progressing,thriving,comfortable and starting to feel good….she said ‘as an artist you do have moments where you ebb and flow continuously’ So where does this endless motivation come from? ‘There’s an engine inside of you that continues to drive and regardless of what people think about age,gender-all those social mores fall to the wayside’

On coming of age and being a DJ she says one of her greatest moves forward is when she started focusing on herself and all the other chatter just disappeared- it didn’t matter anymore. The people who usually bring up the age or gender thing are those wondering how long its gonna take to achieve a certain status OR they feel that you’re not inspiring as much as you think you are. But along with that-there’s a clichéd phrase that ‘if you’re not inspired you should retire…..’I don’t really feel like I’m at that stage now to do that and there’s been many times through my life as I’ve DJ ‘ed and I remembered that making music hadn’t really been a thing that I grew up with-I never said I’m going to be a DJ, it kinda just happened’

What role has music played for you? Music was always been something that ran parallel with what I was doing with my life. Working for record labels, I was still always in the music industry but not truly focused on the art of DJ’ing. And over time I really enjoyed the element of DJ’ing because of the ability to TRAVEL. There were numerous friends I met and even still today I continue to meet more people and still enjoy what I do. It can be a struggle at times now because I have an added family element to it (just ask Colette) but it still gives me life, it still gives me enjoyment-the literal act of playing music for people is so satisfying but it becomes more of a difficult thing trying to make a living from your art…and I think that doesn’t matter what age you are-whether in your 20s,30s,40s,50s,60s-whatever 70; but in my personal experience I’m a big fan of artists regardless of the medium they choose.

I admire the fact that she has continued with what she does cause you know, it ain’t a regular job. She explains as an artist that ‘the ones who continue to create probably do it because it’s an ever-present thing like a scratch’ and in this case she has to itch……..lol

We are very aware that in accordance to society, even with modernization and some changing values-regardless of what they do,women often take pause from their paths,careers or jobs. Heather re-iterates ‘we do struggle with stuff and even I took time off after he (her son) was born. I was off for five months give or take, maybe three months?…..And my first gig was New Years Eve the following year!’

About how IT (pregnancy) went: I played up until my seventh month- so yeah, I was at the club and my husband was leading me through the venue and I was playing and literally he helped me up onto this stool. But it was a part of my life that I wanted to experience. Being in a relationship with a person (knowing this is the person I’d love to have a child with) and with this  addition it made me change the way I operate in terms of the flexibility of working when I wanted to (that was gone.) Being regimented,being scheduled and disciplined came back-it was like being in college again. (In a strange way.) You still have all this time but you have to learn again how to make that time work for you because you don’t have a lot of it- and between trying to compartmentalize the childcare with everything else, it kind of dampened. I’ve come out of that little ‘baby-ness’ stage. He’s got his own schedule now-he’s got his own feet. He’s in school so that gives me the opportunity to drop him off and I can work as much as I can during the time that he’s at school.

Do you travel with your son yet? He’s yet to come with me on a trip but he’s seen me play at street festivals and stuff. So he feels at home.

Have you noticed his musicality? I see it- but it translates into the fact that he thinks the DJ stuff is cool and he likes to dance. He’s still kind of figuring out what he likes. He’ll pretend to play…We’re just letting him pursue what he wants to pursue and just kinda find his feet. He’s in the studio sometimes, other times he doesn’t want to be in there. Yesterday he came on his own and gave her a sticker installation with labels to be there for her in the room and she put it on a speaker. He left a piece of himself there with her.

How important is it to have a partner that understands what it takes? Has it been easy? It’s been helpful for sure-I wouldn’t say ideal; but it’s great. We’re in total opposite worlds. He’s in corporate construction and I’m in art and music so we’re not really perpetually talking about the same thing. We appreciate each other and we appreciate what we can offer. He’s more in the tactile side of corporate design so he works with colour and fabrics.He’s more on the art side of his business as well. So we still appreciate art in very different ways.

Mind if I ask how you met? He met me as a DJ, he arrived at my show early and met at the booth. And here we are quite a few years later….. 😉

DJ Heather on relationships: As any relationship goes whether it’s a friendship,marriage or partnership (it is work) but if you both know that your end goal is the same and you don’t want to bail and you’re ready to work through it- that’s half the battle and that’s what’s kept us going and it’s just that awareness. It’s difficult when you’re polar opposites.I wanna be able to do my thing and express myself but I’m also a Mommy and if I weren’t doing this I wouldn’t be the mother I am.Being myself means that I won’t ever have a sense of animosity-so there is a lot of freedom I’m given for sure- and I’m very lucky…..

It’s a powerful conversation to have at this time when women are making bold movements to balance work,purpose,entrepreneurship and identity-This had to have been the highlight of our discussion as the theme running globally is women’s empowerment. There’s no direct path…..I explained my level of concern at this juncture in my own life. She admits ‘I never thought I’d be married, I never thought I’d have a child. And both have happened and I’m still maintaining some sort of career that I’m happy with. I’m still always trying to find out methods that feel organic and natural and very honest. And I’m still trying to maintain that honesty, its very difficult to do. She still feels very fortunate to have people that she can still play records for and can share music with them for this long! And I said surprisingly WHY NOT! Fabric 21 and the House of OM Mix CD were stellar projects-Her insightful breaks from my questions had me looking at her role from many angles.

 

She explained this to me: As a DJ you know that the number of DJs-per-capita has grown. There’s the myth about what a DJ does and what a DJ actually does. Many of those who are discovering the art now are finding that there is no way to kind of ‘break in’ to the scene-unless you have a big record or a ‘team’ or unless you have ‘followers’. Now there are all these other things that you don’t have the luxury of cultivating over time. It’s more instantaneous (Where’s the lie? It’s true-this is one of the industry’s biggest changes!) 

Let’s humanize DJ Heather for a moment: She’s grateful for the opportunity to learn a lot of stuff through trial and error. Hopefully she says,’I’ve built a reputation of being a solid DJ but all the other stuff comes with it. The music stuff is great but hopefully being known as a decent human being and the other stuff falls in line. And of course your relationships should be great. I’ve always tried to make life ‘normal’ and not take it as seriously but only take things as serious because its important to me-this is where I’ve found more balance. It’s about balance. Balance is a good thing.’

It’s about the music: I asked her about new Apollo Records track ‘The Acid’ with Berlin based Detroit producer Lauren Flax (June 8). She’s a great producer,Lauren is one of  her fave persons and can produce her butt off. It dropped June 8th and this ‘Acid’ track Heather describes as raw, to the point and machine based. They collaborated on this track and there are remixes out on her label. (partnered with Dann X and Little Mark) At the time, (May 2018) teasers and promo packs had gone out-the single is now available on Traxsource and the acidity is fresh!

Is there a revival of the Acid sound? There’s a kind of revival but just like Nu Jazz it comes in waves. When people say Deep House is back or Acid Jazz is back-it doesn’t really leave. IT sort of appears in waves of consciousness and you hear these records and they’re kind of throwback but they are also sounds that people really love to hear. There’s warmth,grit and depth.

About Blackcherry Recordings, it says House and Downtempo…….is that something you prefer? Do you like that sound? Yeah, as it pertains to Black Cherry I try to have it perpetuate the Chicago sound-It’s more trackier (polished) stuff as well as Downtempo stuff so it’s a kind of homage to Classic House sounds-let’s say upfront tracky stuff (that’s what I tend to focus on with Blackcherry so I was happy to bring it back with that J-Fader EP and I’ve got something coming out with another artist she’s from Chicago T Mixwell….She’s fantastic and she produces lovely music……the track is currently untitled but its’ coming out before the end of the Summer/early Fall.

For artists on the label are you looking for something specific (sound?feel?) When you receive submissions?You know if I feel something, again-its an honesty thing. It’s like this is right..someone’ll send me a track and a few pieces. I might play it out to see or get a sense of where it could go, if it’s perfect or if I think it’s super hot. I play it and get a response and see the initial feeling about it. That helps me verify in that moment. Its like oh yeah…this is pretty dope. I decide if I’ll make some changes and that kinda thing-I kinda like to test run stuff. I do the same with Apollo Records music as well. I test it out at the club and how a room responds to it spatially. It’s not always in the spirit of House Music. For example Derek Dunbar submitted some stuff and I gave it the nod. It’s nice for people to have it (new stuff) so they can put it out because there’s a market for it.

Do you ever have people approach to ask you to help them out or hook them up? (a leg into the industry) Sometimes,but it’s not that blatant, the help now people are looking for are things like ‘could you say something about my track or could you chart it? could you tweet about it?..but again I do share stuff that I feel connected to. So if someone asks me and its kinda weird, I’m not sure but if I kinda know them and they need a little push I’ll do it, its no problem as I’d want anyone to do the same for me.  In the past I would usually reach out to people and tell them their track was awesome and because they were so enthused, they would literally help me out and PUT ME ON tour and let me open-but there’s plenty of that stuff that clubs don’t wanna do anymore.

She explains the way being PUT ON works today: They’ll have these tours where the headlining DJ picks their supporting cast…..unless you have a camp like Dirty Bird they’ve created a culture where everyone’s in-house and literally everyone who’s with the label throws their own events and showcases their own artists, that’s a  formula that has worked for them.So from top to bottom all night,you’re gonna see people who’ve put music on the label or down with their crew and it’s worked! And when they’ve put their people on they’ve added a particular flavour. People are trying to replicate that formula-sometimes it works other times it doesn’t. Or you’ve had stages that are set up at one event or big festival….and let’s say  for example you have Green Velvet, he’ll have a stage with people he really likes and it works.

I tried to do that at my Smartbar residency by kinda mixing it up with people who haven’t played at the club before. I want to get them in the rotation-so they can get used to the club setting…..(it helps them build confidence too!) Sometimes the club sees the new DJ’s potential and they might want to put that person on. By doing that-new people bring a network of friends OR FAMILY, that’s what it should be about! She’s passing the torch in a sense…..Having friends & family who come out to her events gave Heather confidence back in the day. In an encouraging way she says ‘they can put these on their resumes,get other gigs or put that flyer aside as part of their archival information’ It’s almost like passing the torch……

Imagine what kind of advice she’s going to offer which such an in-depth interview…..Must read. 

  • Don’t be limited with what you think you should be doing versus what you truly want to do. Take risks when you feel like you should. Even now- She still feels nervous before a show and (the fear factor is good.)
  • Never assume what’s going to happen at a venue-even with a sound check (you may have an idea of what to expect but you never know…..all those things are nice to know, but you won’t always know)
  • Make sure you have all your tools (part of your arsenal) to rock the crowd. There might be people at a club, festival or rave who have no clue who you are….its a reality. Don’t forget that you’re there to entertain, to bait and switch…. sometimes it’s okay to give people something that’s relatable. That’s where the balance is.(Starting out as a primarily HipHop DJ gave her another tool to use-because Hip Hop audiences usually only dance to shit they know (truth lol) and that’s the commercial aspect of it. But she was able to squeeze in stuff during sets back then- she really understood the art of DJ’ing, whether it was with Downtempo or Hip Hop

 

What about the way women connect on an emotional level with what they do musically and artistically (Production/DJ’ing/Music?)  I shared with Heather  recording artist Kelela’s Opinion piece from earlier this year at  Resident Advisor and it  then spurred a whole conversation on how to proceed beyond that context. She clearly has had different experiences but the future is here. She says, ‘All Women, Women of colour,Transwomen and LGBTQ groups- these are the voices in vogue now…how long will this platform be in place? Will it stay a trend? Being in the industry for as long as she has been-she doesn’t really feel that it’s no longer about the ‘shine’ on music or artists that has changed-it’s just something people are used to now. After all IT IS entertainment. But women have always been behind the scenes and contributing for a long time. From management, to artists, to DJ’ing, to production and just now we’re seeing women as par for the course. Her advice with these changes is to take advantage of this platform, the visibility, the people paying attention and to not be afraid to ask questions and speak out-especially within a learning capacity. If people think you’re being ridiculous it’s okay….don’t worry about the boys club. There are plenty of women,spaces and places where you can find help, get questions answered, obtain resources from blogs, online and printed media outlets and even platforms like YouTube tutorials for example to learn production, DJ’ing techniques and still maintain anonymity. Feel free to learn your craft the way you’d like.

Just like any other city in the world Toronto’s tempo has changed and what people enjoy has changed as well. DJ Heather from sister city Chicago is excited to still be able to play from a fresh spectrum and it sounds like that! Second City Sessions is a collaborative project that was born from their (DJ Colette and DJ Heather’s) House of OM CD release back in 2006 when they toured and traveled with Fred Everything and Andy Caldwell. Fans love to hear Colette and Heather spin together and they deliver the synergy that works between them whenever they play. DJ Heather will be playing alongside Gene Farris, Jason Hodges,Teeloo and Mike Gleeson on Saturday July 27, 2018 after the lunar eclipse at Toronto’s CODA-it’s gonna be an electric one!!!

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Beauty, Fashion & Beauty, Food, Health & Wellness, Holistic Health, women & entrepreneurship

Naturals for Naturals: An All Natural Product Marketplace!

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Awesome grassroots brands with amazing stories, make healthy living effortless! Living naturally becomes essential when chemicals and toxicity reach high levels. #naturals4naturals is one of those brands holding this philosophy!

 

FOR NATURALS ONLY: @naturals4naturals launched an all natural marketplace FOR NATURALS ONLY.  That means only products with all natural ingredients. 🌿🌿🌿
Go to www.naturals4naturals.com to shop all natural products for men, women, babies, and pets.  You can also sign up as a vendor. (Link in the bio @naturals4naturals)
🌿🌿
Our Story: 1 daughters and 1 mother were tired of checking the labels of “natural” products and still seeing so many ingredients that were not truly “natural,” so they came together to create Naturals 4 Naturals by IveyDale. We are a team of 3 women collectively known as IveyDale (our last names + mother’s maiden name) who are committed to adding more natural & organic products to our kitchen and medicine cabinets.
Why Naturals 4 Naturals? For me (Amber the oldest daughter), it started when I was diagnosed with Multiple Sclerosis (MS) in 2012. I could no longer afford to put chemicals into my body and I started changing my diet. Because of my health concerns, I started looking at labels like a hawk. The sad reality, which many of you already know, is that a lot of our food is extremely toxic. If you have a natural, organic, or vegan product line and you would like to partner with them, contact them at http://www.naturals4naturals.com/
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Establishments, Fashion, Fashion & Beauty, Movers & Shakers, Social Media, theshineprjct, Toronto, women & entrepreneurship

Studio Fitzroy Dress Rentals in Toronto

I’m proud of these ladies because from a vision they had they created a very savvy business for fashionistas wanting to spruce up their look for multiple occasions. Looking for a few dresses but don’t wanna spend more money? You get to spend more money on makeup, shoes, a handbag and hair! Not just any kind of dress-but very high quality, high fashion on trend pieces.  I walked in there and it looked beautiful. Right away I saw Carrie Bradshaw’s closet. Racks and racks of beautiful dresses.Flowers,velvet,chiffon,silk. Absolutely, Amazing!

 

Studio Fitzroy’s assistant asked me where I was going, when I was going and what my size was. She pulled together two racks of items and offered me some Champagne. On a lazy Sunday afternoon-why not? There were dresses in the pile she gave me that I felt right away I didn’t wanna try AT ALL-but she urged me to try. I tried the ones I didn’t like first. Surprisingly they all looked amazing.The assistance is great! The two dresses I chose: For Love and Lemons Ornate Velvet Mini Dress 100.00 CAD for (4 days) and retailing at $800 and Glamourous UK’s Dynasty Dress at 60.00 CAD for (4 days) retailing at $150! Excellent choices for the holidays!

 

When was Fitzroy established exactly and why a dress rental biz?

Fitzroy is 5 years old, but we’ve only been a rental business for less than a year. We were previously just a regular clothing boutique selling clothing online and at seasonal Pop-Ups several times a year. Our first one was in Yorkville back in September 2011, and since then we’ve been hovering around the Queen West and Ossington area where we’ve established a good following.  Over the years as social media’s influence grew, we noticed women didn’t want to wear the same thing twice anymore, and that they were sick of spending a ton of money on dresses that would just sit in their closet taking up space. So we decided to test out the rental concept and it turned out there was a huge demand.  It’s more fun,more affordable,better for the environment ; just makes more sense for so many reasons, so making the switch seemed like a no-brainer!

How is Fitzroy different from the others in Toronto? (i.e. Rent, Frock, Repeat, Rent The Runway)

We definitely have our own unique style, we call it boho-glam. There are certain brands we carry that have that edgy, cool-girl bohemian vibe for sure, a very Californian / Australian look. We’re also different in that you don’t need an appointment to come in and try on the dresses, just pop in anytime during store hours!

I visited the shop while it was a pop up located on Ossington. Why go from a Pop-Up to a full-fledged shop? (the new shop is beautiful by the way!!!!!!)

We’ve been a Pop-Up for 5 years as I mentioned, trying to figure out what we wanted to do with the brand. Once we landed on the idea of rentals we knew we needed to find a permanent home for the collection and create a welcoming, intimate space where women would feel comfortable coming in to try on the dresses. We wanted to make it feel like you’re at your best friend’s house trying on dresses, and that’s the feedback we get about the space most often – it makes us so happy!

What brands do you carry and how do you choose? Do designers approach you or vice versa?

It works both ways but we are very picky and selective about what brands we carry.They all have to fit in with our unique style/vibe, and each piece needs to be something special and unique, that you wouldn’t necessarily see everywhere.

Who’s your target market? Who did you anticipate that would become your target market-any surprises with the types of customers you’ve attracted?

Our target market is largely the same as when we were a clothing store; 20 and 30 something young professional women with a packed calendar and social schedule and a great sense of style.The Queen West girl essentially. However we’ve also had lots of dresses rented by younger and older women – which we love! Fitzroy is for everyone, and we’ve had clients in their teens up to their 70s!

What kind of events do people rent dresses for?

All kinds! Weddings are the most popular in the summer when everyone has at least a few on the horizon, then there are Birthdays, Bridal Showers, Bachelorette Parties, Engagement Parties, Photo Shoots, Trips, Awards shows, Film Premieres (we were slammed for TIFF), Charity Balls, Galas or just something as simple as an anniversary dinner or date night.

Who are your fave local designers?

We love Marika Brose, we have a ton of her pieces, lots of super fun details like feathers and sequins! Also Narces has some beautiful feminine pieces and Jordan de Reuiter makes the most beautiful tulle dresses – we have a few different styles.

What are your fave fashion pieces? Dresses and fashion accessories? (A must have for you.)

My personal go to is a 70s Kaftan! I have quite the collection that i wear in summer with sneakers and big sunglasses. In terms of the shop, we love really flowy, easy to wear pieces in fun colourful prints. The racks are a rainbow of colour when you walk in, and that’s just how we like it.

What’s in store for Studio Fitzroy for 2017?

We’re working on getting in some new styles, definitely more gowns and dressier pieces and a lot more options for our large and plus size ladies. Stay tuned!

To check out what they’ve got before you go try on what they’ve got visit them over at https://www.shopfitzroy.com/collections/rentals. Follow them on social IG or Twitter @studiofitzroy

Dresses can be booked in advance or same-day, either in the studio, online or over the phone at 416 901 6572.

Studio Fitzroy Dress Rentals is located in Toronto at 1227 Dundas Street West, Upper Floor The SHINE prjct wishes Ang and Jules all the best this year and beyond!

 

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Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series -Typical Cat…everything bass. turntables only-LOCAL-Installment 6 (Toronto)

 

Typical Cat

It’s amazing to have a blast from the past……a lady I met about 7-8 years ago we talked about turntables and vinyl. We stayed in touch. Look at what she’s up to now…..

Who are you? DJ Typical Cat

What’s Her Story?

As far back as she could remember her Dad was a drummer. He collected records. Her aunt was a country music singer. ‘When I was younger I was listening to House Music and stuff…I’d turn on the radio and I would just feel it in my heart…stuff like Electric Circus or Much Dance…you know that kinda shit?’ When she first heard something she liked she says, ‘I felt it in my chest, I felt it in my heart…. in high school about grade 8 or 9, Freaky Flow was the first guy I heard of when it came to Jungle or Drum N Bass. In high school I heard his ‘World Domination’ album  and it got me hooked. I heard Nelly Furtado on a track with the drums and bass and I wanted to understand this type of music more. So I got into guys like Andy C, Dj Craze, Dj Hype. I’d always loved this music without knowing what it was. I wanted to know about it and I started to go to raves by myself and I just knew that I wanted to DJ and I was just there for that.

About her first gig…. Her very first event and it was bigger than she expected. This was one of  her very first BIG events at Velvet Underground. ‘I was nervous as hell but I had fun with it and opening up for Plastician was a huge deal for me because he was a DJ, I looked up to in so many ways.’ She noticed that people loved what she was doing. She mentioned that this is something that women go through. She remarked that women should be confident especially when wanting to pursue a thing like Dj’ing. Some people will like that. Focus on the positives.

About raves….I wasn’t going to party and do drugs. I would just watch what the DJ was doing- I just knew that I wanted to DJ.

What did you do the first time around? In grade 9 my mom asked me if I wanted to sign up for-those program books for summer classes. And right away I was like I’ll take that! Then in grade 11 when I had enough money, I bought tables!

How were those classes? What did you learn? ‘I took that class and actually Oscar ‘DJ Grouch’ was the first person to teach me how to use a turntable. He taught me VERY basic stuff-he taught me motions like scratching and stuff, not cuts but feeling it out with drums and using levels. He was an awesome connect because he’s pretty big in the city. Knowing him made me feel like I was on the right path. He wasn’t just some guy turned DJ. He was part of the scene, he was a great teacher. He would even give me records. I started with Hip hop and I went from that to Jungle.

 What kind of music do you like? ‘My heart’s with Drum N Bass. I love listening to the radio. I love top 40. I love funk. I love listening to things I’ve never heard. My sound right now is Bass.’ She plays unreleased dubs straight from producers-I love things that are brand new!

How’d you find your style?  It was a journey. It’s taken her a few years to know her musical taste. She plays a more Housier Bass style now but for awhile she went through a Jackin’ House style even. But really, mostly ‘I need that Heavy Bass…I think I found my sound at Plastician-it has the same BPM as House’ (Yes, it does.)

Working with Alan Lam-what’s that like? Her partnership with Alan Lam (Stranjah) didn’t just happen, It came after some time. ‘He’s got a wikked business sense and very passionate about his work. I’ve thrown parties with him and I know there’s a huge following. Regardless of that-I love this music! She is grateful for her crew because they know what they are talking about. They are pioneers of Jungle. It makes her feel confident.  When they’ve produced tracks he asks her opinion. She never questions his decisions when putting together events or tracks. She recalls her first ever event headlined party with Demuir which was a huge success.

About Vinyl and Serato ‘I really need to learn not to carry records everywhere that I spent so much money on. I went switched to Serato. It’s the next best thing. It’s like faking records. So now I just stick with Serato. It’s funny cuz I feel like I’m stuck in the past with all of this. People are all up on their shit with CDJs and all that. There are USBs wherever you go. Something about the CDJs are just not my thing….I’m a record and turntable person…it’s not the same feel. I need to feel it. People now know that if they’re booking me I won’t show up without turntables….I made it that way.’ She doesn’t care that it’s a hassle. ‘People have told me I wasn’t gonna make it anywhere because I insist on turntables. So many people say it’s not industry standard.’ She thanks and shouts out club owners who come through with turntables.

About Old Skool tunes…. Some old heads have said that they’ve heard some parts of her mixes/sets. They listen to her mixes and they say that the samples or funk records are from back in their B-Boy days…..’If I hear it and I like it and it’s usually from an older genre’.

Vocals? No vocals? ‘I like some singing but not too much of it. It must be subtle….not too overdone. It’s hard when you have a set with too many vocals. Actually, it’s just not my style. Sometimes I like vocals every 2 or 3 tunes. I usually like vocals at the beginning of my mixes because it draws attention to the crowd.’

How do you prep for a gig? ‘You overcome your nerves. Even if the bar is empty I used to get nervous but like always I’m still riding off of it. The rush you get from it is amazing. You break walls after the first gig. You reach out to people you don’t even know. People tell me they’ve downloaded my shit and bump it in their car. And I’m thinking…. I did that just for me….I’m still riding off the gig I did 2 nights ago’ lol

Your Mom and Cousin were at your last gig…..

She told her Mom to wear black to fit in. She thought it was everything that her Mom felt it would be. I talked to her about what my mother said also. It was something out of a movie. ‘I didn’t think my cousin was gonna stick around but she stayed ’til the end of the show!’ She remembers how her mom used to yell at her because all she would hear is Bass shaking the entire house and she’d tell her to stop. Shockingly she kinda yells out ‘Now she’s coming to my parties?!!!! It was very weird. I haven’t even heard her opinion yet. I’m so scared. I don’t even think she has an opinion it was just something for her to experience in the moment. It was amazing. My mom would ask me back in the day about the Bass shaking the walls. I think my mom was very proud of me.’

Cat, who do you wanna work with? She wants to work with anyone specifically with the people who throw Promise parties. She wants to bring her sound to Costa Rica. She sees herself in Europe. (Anywhere in the UK) and many of the people she works with are always touring there. We talked about the Underground and how our scene is quite different from across the pond. For example how progressive and genre flexible the musical tastes are.

Any advice to those in the creative field who want to venture into production, promotion, Dj’ing anything related to the industry/scene? (As a woman to the ladies out there what would you say?) Throughout our talk she kept referring to the old her…’. I was so concerned what others thought about the music I played-now I don’t give a shit’….You don’t always have to play for everybody else just play for yourself. The people who like it will enjoy it….!

How about people who have an original skill/sound….We talked about upcoming female producer Wondagurl she comments ‘I can guarantee you she’s doing shit she loves. I’m not big time nothing but I’m just doing it cuz I love it. I wasn’t ready for it before. I’m ready now. And all the things I’ve always wanted are coming to me. I love this music!’

Cat emphasizes….‘I can’t stress enough…you need to stop caring what other people think of you. Just do it. Reach out to whatever connection you have-because not everyone has them-and if you know even one person that’s into the same thing as you or if you know one person that you’ve looked up to, reach out to them’. She’s reached out to people from across the world on Facebook alone…. ‘It’s that easy, some are flattered and will do everything they can to help you. Take the plunge and just ask. She realizes that she’s the only person holding her back and if it’s meant to be it’ll come’.

Typical Cat spins next at Round Venue in Kensington Market, August 25th 2016

 

Thanks, Cat!

Check out her set Typical Cat – Live @ Rumpshakers Present AMIT + COMPA – July 2nd, 2016 on SoundCloud!

Vinyl Rainbow

 

 

 

 

events, Health & Wellness, Toronto, women & entrepreneurship

Genius of Spirit – 2nd Book Launch – All About Dreams – You’re Invited!

 Book CoverI decided to post about this exciting occasion as it is packed with memories from my past. I ran into one of my high school teachers about a year and half ago while at work. I haven’t seen her since Grade 13! (a long time ago) She looked exactly like I remembered.

We chatted about what has happened since then and I talked about my travels and my life experiences and she had filled me with what had happened after she completed her Ph.d. She was one of my favourite teachers because her class taught me a little more than what I needed to get into university.

She introduced me to a metaphysical world beyond religion, politics and life expectations. She was doing her Ph.d in the study of dreams and dream interpretation at the time. We had to start a journal in September and taught how to remember our dreams and record what happened in them.-Some pretty powerful stuff. So let’s fast forward to right now; she’s written two books one of which is a follow up to the book written back then and based off of some of her findings with the journals that she kept from my graduating class!

I love showcasing what people do and accomplishments they’ve made at shine! Marina Quattrochi is having a second launch event of her book Genius of Spirit at 45 Winnipeg Road, Monday July 7th from 7 pm until 9 pm. Please feel free to drop by for five minutes or stay to relax in the garden. There will be tables, chairs, and canopies set up, music and refreshments. Parking is available on both sides of Winnipeg Road. If you’d like a sneak preview of her book, available at the launch for $22 please go to;www.geniusofspirit.com After July 7th, autographed copies of her book can be purchased by contacting her to set up an appointment.

She’s also started doing a free online Twitter course on my previous book Dreamwork Uncovered. She’steaching the entire book over the next several months. Short sweet tweets that convey important information about living life wisely and well and understanding the messages contained in dreams.

She’s posting some of her photos, and information in the media that she feels is worth reading.
If you know anyone who is interested in dreams—please feel free to let them know. Her twitter address is:
https://twitter.com/MarinaMQuattro

If you happen to be reading this at night-like right NOW….see if you can challenge yourself to remember your dreams when you wake up! Write it down. It all starts now! 🙂

 

Happy Canada Day!

 

-shine

Beauty, Biography, Fashion & Beauty, Product Reviews, Toronto, women & entrepreneurship

After 18 years it was all worth it!!

I found out about her after seeing the work she had done on a photo shoot! I could see how swiftly she applied make up on the model-like she’d be doing it for years.

I met up with Dionne Lafond and was immediately floored at how long she worked at MAC cosmetics. She started her career at MAC 18 years ago in Ottawa, Canada at a time when the company was a young, innovative addition to retail and beauty industries in this country. She wasn’t necessarily keen on make up artistry- but was able to pick up skills quickly through her general curiosity to learn. When I asked her to tell me about her career she closes her eyes and said, ‘Let me think…….there’s so much-I can’t remember’. She looks incredibly young for a lady whose career spanned 20 years at the ‘trend-setting organization’.

DIONNE LAFOND
Dionne Lafond


A friend who worked for MAC who thought she had style + solid retail work experience recommended she apply for a job there. Once she applied she got the job with an aim to watch, practice and learn. She embraced the different opportunities outside of the retail floor to practice skills discovered from being at MAC.

She embraced many opportunities to take part in so many ‘fashion meets charity’ causes affiliated with MAC. She worked at the very first Fashion Cares fashion show, the MAC AIDS fund show, L’Oreal Fashion Week-And in the late 90’s she did quite a few notable music videos!

It’s through her love of creating  and learning that she’s realized she loves to teach. She prefers to teach skills and techniques to students. After so many years of learning and building her expertise it became less interesting. With her love of teaching, she explains ‘I gain customer/client trust with trust I can show them how to make visual changes’. i.e. eyebrows, lip colour, blush

So what’s in store for Ms. Lafond MUA? She is currently participating in a  hair styling for make up artists program at George Brown College in Toronto and looks so excitedly forward to embrace this change. She had a general energy about her and any client would be excited to get dolled up! She continues to freelance for new and longtime clients.

So of course, I took the chance to ask her what was trending in make up this year and her are some trends she mentioned from runway, fashion spread to client requests:

kim kardashian contour            nicki minaj

 

 

 

 

 

 

Lafond says ‘All women regardless of look or ethnicity enjoy the contouring and exaggerated fully made face it’s great for the camera’.

peachy tones, complementary for eyes and lips almost natural
Another spring trend is the peachy almost nude tone complementary to one’s skin tone

nude black girl look

nude_makeupmuted asian make up

funky cat eye 2                      funky cat eye

LOR

LORDE CAT EYE
The funky cat eye as seen on the runway and on singer Lorde

 

Her sound advice for those trying to get and stay in the game:

  • Times have changed things aren’t the way they were. The competition is stiff. Keep this in mind.
  • Get stuff published or at least ensure the projects you’re working  on get published-to get published means it’s decent work!
  • Always work on your craft, never stop learning.
  • Find other artists who inspire you-you don’t have to copy them per se but you can learn skills and techniques that they use (her inspirations are Sir John, Francesca Tolot, Lucia Pieroni and Pat McGrath).
  • About make up application for clients or for yourself-remember to keep it simple….it’s okay to pare it down and keep it clean!

She does make-up for all occasions and can be contacted at dlafond@icloud.com!

-shine

Establishments, Food, women & entrepreneurship

Cake Opera – Not Your Average Cake Boss

With the holidays here, I thought that a feature blog post on Cake Opera Co. would be an amazing  way to share the pleasure of cakes and goodies for office parties, potlucks and family dinners. Cake Opera has made incredible strides and is taking their expertise on the road! Head over there while they’re still around in 2013! http://www.cakeoperaco.com/

cake

 

It was something like September or October 2011,I was walking along Eglinton West Village. There was some sort of customer appreciation weekend where all establishments pull their wares outdoors and give samples or sell items and services at discount. Fairly standard in Toronto. I strolled along the area and stumbled on a gem of a shop and I was offered a mini cupcake. There are so many notable pastry and cupcake shops in Toronto but this one was quite unique……

Cupcakes

I walked in-looked around, asked for the owner. I spoke to the owner’s mother-asked if I can interview her about this ‘Victorian Era Opera-styled’ boutique cake shop and returned a few days later!

I went in and had a more in depth look at the place-the cakes on the shelves were pieces of art! I had tons of questions about where and how this was all created…..I might add that Cake Opera made the cake for Nicole Ritchie’s wedding and that a gorgeous ‘ hobby’ cake model project featured on the Spring/Summer 2006 cover edition of a very well-known wedding magazine!

boutique

When did this all click for her?

She was an OCAD art major with a concentration on painting and drawing. She also enjoyed horror films.Her love of art was more selfish in nature. She wanted to make things she didn’t have. Her drawings often reflected things she coveted more than what she actually had. She also loved cooking. Alexandria says ‘I played around with fondant and bread….I made installations and incorporated string and shapes….I love making sickening pretty things’

Looking at you cake models on display in the shop, you’ve got a style or theme-please explain:

I’m very comfortable cooking, I love the Parisienne esthetic, I wanted a strong background in cake making so I attended Le Cordon Bleu…..I moved to Italy for 8 months, they take pastries and baking seriously there’

Her journey to Cake Opera wasn’t an easy one-true pastry and baking artistry takes many years of training and experience in Europe.

At Cordon Bleu she met Jessica. Jessica and Alexandria became co-owners in 2010 after working from an industrial kitchen created by her parents at home! Business picked up where they were constructing 1 cake a week with maximum time spent at 150 hours per cake!

At one point I ask her about the in between time-the time she returned from schooling in Italy to the time span she started actually building a career she recalls, ‘There was a gap of time where NOTHING was happening…I would be at home making cake models and sketching….not finding a job’. She smiles and says ‘I have massive balls, I’m highly confident, I feel strongly about my aesthetic…these cakes aren’t for everybody…the people who want these kinds of caked found me-their desire for what I make; made me do it’

Who are her clients?

  • Word-of-mouth clients
  • People who trust her expertise
  • People who want food to imitate art

How does she create the work?

She daydreams for inspiration, she used to watch Fashion Television to tap into subtle trends on the runway, the feeling of a movie or song…..

How has the economy affected business?

The decorative cake and pastry industry is a very particular one. We are not a cake business for regular people with regular cake/dessert tastes. People budget for cakes-business hasn’t slowed down at all. We now make 5-6 cakes a week!

Alexandria’s advice for entrepreneurs trying to break into the market:

  • Just do it!
  • It’s a business not a hobby; it isn’t play time!
  • Take it (what you choose to do) seriously
  • Believe in yourself
  • Treat it like a job
  • The initial trade-off will not always be rewarding
  • Start small and slow, feel out the direction you’d like to take it….you’ll grow from that
  • Push yourself while being patient, it’s the only way you’ll grow

cake 4

cakes

cake 2

And yes, I ate two cupcakes out of the box! They were pretty tasty!

-shine