Establishments, Fashion, Fashion & Beauty, Movers & Shakers, Social Media, theshineprjct, Toronto, women & entrepreneurship

Studio Fitzroy Dress Rentals in Toronto

I’m proud of these ladies because from a vision they had they created a very savvy business for fashionistas wanting to spruce up their look for multiple occasions. Looking for a few dresses but don’t wanna spend more money? You get to spend more money on makeup, shoes, a handbag and hair! Not just any kind of dress-but very high quality, high fashion on trend pieces.  I walked in there and it looked beautiful. Right away I saw Carrie Bradshaw’s closet. Racks and racks of beautiful dresses.Flowers,velvet,chiffon,silk. Absolutely, Amazing!

 

Studio Fitzroy’s assistant asked me where I was going, when I was going and what my size was. She pulled together two racks of items and offered me some Champagne. On a lazy Sunday afternoon-why not? There were dresses in the pile she gave me that I felt right away I didn’t wanna try AT ALL-but she urged me to try. I tried the ones I didn’t like first. Surprisingly they all looked amazing.The assistance is great! The two dresses I chose: For Love and Lemons Ornate Velvet Mini Dress 100.00 CAD for (4 days) and retailing at $800 and Glamourous UK’s Dynasty Dress at 60.00 CAD for (4 days) retailing at $150! Excellent choices for the holidays!

 

When was Fitzroy established exactly and why a dress rental biz?

Fitzroy is 5 years old, but we’ve only been a rental business for less than a year. We were previously just a regular clothing boutique selling clothing online and at seasonal Pop-Ups several times a year. Our first one was in Yorkville back in September 2011, and since then we’ve been hovering around the Queen West and Ossington area where we’ve established a good following.  Over the years as social media’s influence grew, we noticed women didn’t want to wear the same thing twice anymore, and that they were sick of spending a ton of money on dresses that would just sit in their closet taking up space. So we decided to test out the rental concept and it turned out there was a huge demand.  It’s more fun,more affordable,better for the environment ; just makes more sense for so many reasons, so making the switch seemed like a no-brainer!

How is Fitzroy different from the others in Toronto? (i.e. Rent, Frock, Repeat, Rent The Runway)

We definitely have our own unique style, we call it boho-glam. There are certain brands we carry that have that edgy, cool-girl bohemian vibe for sure, a very Californian / Australian look. We’re also different in that you don’t need an appointment to come in and try on the dresses, just pop in anytime during store hours!

I visited the shop while it was a pop up located on Ossington. Why go from a Pop-Up to a full-fledged shop? (the new shop is beautiful by the way!!!!!!)

We’ve been a Pop-Up for 5 years as I mentioned, trying to figure out what we wanted to do with the brand. Once we landed on the idea of rentals we knew we needed to find a permanent home for the collection and create a welcoming, intimate space where women would feel comfortable coming in to try on the dresses. We wanted to make it feel like you’re at your best friend’s house trying on dresses, and that’s the feedback we get about the space most often – it makes us so happy!

What brands do you carry and how do you choose? Do designers approach you or vice versa?

It works both ways but we are very picky and selective about what brands we carry.They all have to fit in with our unique style/vibe, and each piece needs to be something special and unique, that you wouldn’t necessarily see everywhere.

Who’s your target market? Who did you anticipate that would become your target market-any surprises with the types of customers you’ve attracted?

Our target market is largely the same as when we were a clothing store; 20 and 30 something young professional women with a packed calendar and social schedule and a great sense of style.The Queen West girl essentially. However we’ve also had lots of dresses rented by younger and older women – which we love! Fitzroy is for everyone, and we’ve had clients in their teens up to their 70s!

What kind of events do people rent dresses for?

All kinds! Weddings are the most popular in the summer when everyone has at least a few on the horizon, then there are Birthdays, Bridal Showers, Bachelorette Parties, Engagement Parties, Photo Shoots, Trips, Awards shows, Film Premieres (we were slammed for TIFF), Charity Balls, Galas or just something as simple as an anniversary dinner or date night.

Who are your fave local designers?

We love Marika Brose, we have a ton of her pieces, lots of super fun details like feathers and sequins! Also Narces has some beautiful feminine pieces and Jordan de Reuiter makes the most beautiful tulle dresses – we have a few different styles.

What are your fave fashion pieces? Dresses and fashion accessories? (A must have for you.)

My personal go to is a 70s Kaftan! I have quite the collection that i wear in summer with sneakers and big sunglasses. In terms of the shop, we love really flowy, easy to wear pieces in fun colourful prints. The racks are a rainbow of colour when you walk in, and that’s just how we like it.

What’s in store for Studio Fitzroy for 2017?

We’re working on getting in some new styles, definitely more gowns and dressier pieces and a lot more options for our large and plus size ladies. Stay tuned!

To check out what they’ve got before you go try on what they’ve got visit them over at https://www.shopfitzroy.com/collections/rentals. Follow them on social IG or Twitter @studiofitzroy

Dresses can be booked in advance or same-day, either in the studio, online or over the phone at 416 901 6572.

Studio Fitzroy Dress Rentals is located in Toronto at 1227 Dundas Street West, Upper Floor The SHINE prjct wishes Ang and Jules all the best this year and beyond!

 

Ang and Jules.png

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series-Local-Installment 8-Ticky Ty & Miz Megs Make an Awesome Team! (Toronto)

No matter where we are there’s always a starting point…..these ladies here revisited memory lane to talk about how they started doing what they’re doing today!

Before the official interview I spoke to Ticky Ty and for some odd reason- I discovered some interesting facts. For those of you who actually know me I’d lived in Japan for a bit and after talking for a bit I learnt that she also lived there! She worked at a local franchise club/bar Sam and Dave’s. They had many locations all across the city and country and I too worked at that same location many years ago. She had lived in Fukuoka/Osaka and I lived in Osaka. Two really happening places in the Kyushu and Kansai areas- this was an awesome surprise!

Cool facts about Miz Megs:

o She met Ticky Ty at Andy Poolhall;she booked her for an all girl DJ line-up

o She just found out about the term ‘New Jack Swing’ this year! She’s loved it long time.

Some cool facts about Ticky Ty:

o Used to listen to Happy Hardcore and Chill out. Did you?

o She started with a 2 channel Stanton Mixer and Battle Mixer Turntables

What struck my interest was the energy they had behind the decks. I wondered what it would be like to talk with them. I’d been to their shows a few times-Li’lys, CODA and Geary Lane. You see, sometimes it’s not so much what they play or how they play…it’s the passion they put into what they do. It shows. They keep the crowd going. I’d seen them spin separately and finally side by side at Love Buzz this past July! They absolutely make a great team. They took a bit of time to chat about how they got started. I’m truly inspired. I asked them what keeps the passion for music going and eventually we talked about how it all started …..

Me: What’s you earliest connection to music?

Megs: I remember being 6 years old, listening to Dance music, pushing the couch aside and watching my reflection in the TV while my parents played cards with their friends. I just loved Pop-you know, Debbie Gibson and Paula Abdul. I would turn on the Pirate Radio Sessions (Energy 108) and listen to Chris Sheppard! (I think everyone started with that.) I also danced Ballet from ages 3-16, that was very similar to Ticky Ty!

Ticky Ty: I started dance at Toronto Dance Theatre at 3 years old. All my early music connections were dance-related. ‘I went back to visit almost 24 years later and the same pianist and drummer was still there. Rhythm came naturally to me.

One thing I loved about talking with them is that they followed each others’ cues. You can see how connected they are. It’s then that I understood that these two had one of the foundational pieces that demonstrated a deep interest in music at such an early age.

Me:Which music era speaks to you the most? For me, I really Iike the 70s……

Miz Megs: 90s Euro and New Jack Swing. ‘I never knew there was a term for it until this summer’ I offered Blackstreet as the more well known groups that was known for this style in the 90s. She spent some time on Youtube listening to songs to see more groups. She never knew there was a term for it until this summer.

Ticky Ty: She says ‘Guys don’t laugh at me, but I really love the 20s. She mentioned the movie Chicago. And the truth is the 20s sound has been sampled quite a bit in Dance music. She is hilarious because she adds ‘ I probably wouldn’t do to well in that era or even be alive then. ‘I still really like Jazz and Swing.’

Me:When did you realize you were into House?

Miz Megs: Dancing at home and thinking I was in a club….’I wanted to be a GO-Go dancer’ and Ticky cheers her on and says ‘It’s not too late girl it’s not too late’ This was the interview highlight.lol

Ticky Ty: ‘For me it would be with an old friend of mine, we used to steal her older sister’s Happy Hardcore CDS and pick raspberries in the backyard and zone out.

Me:How did you both meet? Andy Pool Hall! They were both booked for an all girl Dj line up and Flipside/Andy suggested she ask Ticky for that night. Meg booked Ticky. ‘Thanks Flipside!!’

Me: Who do you wanna work with? Any production yet? ‘We’d love to work with Duro. ‘I had a song out with Jerome….We’ve worked with Flipside. Internationally they’d love to work with Chus and Ceballos and Channo.

Me: What kinda music are you both listening to right now?

Ticky Ty:‘Stuff comin out of Brazil… Groove to Light and all that dirty and hard stuff.(Okay!!!???lol) Megs-‘ Luciano is my all-time favourite but lately I have been especially inspired by Loco Dice. I love that hip hop flavor he adds to his sets.

Me:The one thing that comes to mind ladies; in the industry doing your thing spinning- Meeting people at the party, meeting people in and around the scene. What’s it like? You know, doing business?

They break it down to two trains of thought:

You get the ‘Wow, chicks that’s hot… let’s watch it OR ‘Oh mi gawd chicks;they’re probably gonna suck’…’You get a little bit of both. It’s either you don’t get the same sort of initial responses as with a guy. You’re either a chick or you’re a commodity. Or you suck. ‘You have to prove yourself past those barriers. Every. Fucking.Time. Which is fine-because every time we do it-we show what we can do…..’

Me: You ladies take what some would consider very sexy photos…..what’s up with that? They (the pics)look good by the way…

I got in shit for that a few weeks ago…..Meg said ‘someone called them out for showing side boob and abs’ they were told that on TRC….. that no one would be attending their gig because they actively/purposely used their bodies to sexually try to get a gig’. Their comment got destroyed by people defending us because they are just press PHOTOS and anyone who has actually seen us in person knows we usually wear baggy clothes and are so not like that. The guy eventually apologized. <<<interesting, yes.

Me: Wasn’t the gig already got?

Miz Megs/Ticky Ty: Yes! We didn’t make the flyer. A group discussion ensued and one of our fans supporters told the person where to go….fans are awesome that way!

Me: Where can we find you ladies?

Miz Megs/Ticky Ty:Nest, CZ (Comfort Zone) and various parties across Toronto or in cities out-of-town.

What do you both like about Dj’ing? Meg-‘The music and getting to be a part of something that has to do with the music you love….‘Just being there to dance. And creating a new sound with what you love.’

Ticky Ty:‘I love the connection I have with everybody. It’s really intense. You can almost feel the energy of this group of that people or that group of people. As long as you let go you get into a meditative thing. You can just feel it. Everyone moves as one. Not over thinking it. It’s really nice to be the catalyst of something like that. Spurring a movement, its healing for me and so many others.You can go to an underground party and a CEO of Microsoft can be dancing beside someone homeless. And it doesn’t matter. No one cares what you do in the daytime. No one asks.’ What do you do in the daytime?’ Meg says ‘I hate when people ask that’ they both agree. ‘Shut your face we’re dancing right now.’

It’s a challenge for the music/entertainment scene to really delve into current issues and/or politics but very necessary so I asked anyway:

In light of everything that has happened in the last week. (Orlando shooting) How do you feel about it as a musician/artist/House enthusiast?

Ticky Ty:I wanted to take it back to pride month because the House scene did come from the Black Gay Scene. She played the night and remarked at how special it was to spin for so many.’There are no cultural and sexual boundaries. We don’t give a shit about that stuff. We’re blessed to be part of an Underground Community that embraces everything. No cops standing around at the outdoor party. No one is being searched at the door. People are enjoying the music…..it’s such a gift….……The vibe is really connected. You can’t fake it. It’s visceral. You either don’t like it  or you totally enjoy it.And beats is their gift to us.Entertainment people don’t really like to make comments about political shit but they did! So much has happened since then…..

We’re half way through the year what’s in store for 2017? At the same time they answer: Production! That’s the next step, albums will happen once we tour and produce more!!!

Alright ladies, DO YOUR THANGS! You can find them on most social platforms! @DjTickyTy @MizMegs

Thanks so much ladies!! You both rock!

 

 

 

 

 

Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series -Typical Cat…everything bass. turntables only-LOCAL-Installment 6 (Toronto)

 

Typical Cat

It’s amazing to have a blast from the past……a lady I met about 7-8 years ago we talked about turntables and vinyl. We stayed in touch. Look at what she’s up to now…..

Who are you? DJ Typical Cat

What’s Her Story?

As far back as she could remember her Dad was a drummer. He collected records. Her aunt was a country music singer. ‘When I was younger I was listening to House Music and stuff…I’d turn on the radio and I would just feel it in my heart…stuff like Electric Circus or Much Dance…you know that kinda shit?’ When she first heard something she liked she says, ‘I felt it in my chest, I felt it in my heart…. in high school about grade 8 or 9, Freaky Flow was the first guy I heard of when it came to Jungle or Drum N Bass. In high school I heard his ‘World Domination’ album  and it got me hooked. I heard Nelly Furtado on a track with the drums and bass and I wanted to understand this type of music more. So I got into guys like Andy C, Dj Craze, Dj Hype. I’d always loved this music without knowing what it was. I wanted to know about it and I started to go to raves by myself and I just knew that I wanted to DJ and I was just there for that.

About her first gig…. Her very first event and it was bigger than she expected. This was one of  her very first BIG events at Velvet Underground. ‘I was nervous as hell but I had fun with it and opening up for Plastician was a huge deal for me because he was a DJ, I looked up to in so many ways.’ She noticed that people loved what she was doing. She mentioned that this is something that women go through. She remarked that women should be confident especially when wanting to pursue a thing like Dj’ing. Some people will like that. Focus on the positives.

About raves….I wasn’t going to party and do drugs. I would just watch what the DJ was doing- I just knew that I wanted to DJ.

What did you do the first time around? In grade 9 my mom asked me if I wanted to sign up for-those program books for summer classes. And right away I was like I’ll take that! Then in grade 11 when I had enough money, I bought tables!

How were those classes? What did you learn? ‘I took that class and actually Oscar ‘DJ Grouch’ was the first person to teach me how to use a turntable. He taught me VERY basic stuff-he taught me motions like scratching and stuff, not cuts but feeling it out with drums and using levels. He was an awesome connect because he’s pretty big in the city. Knowing him made me feel like I was on the right path. He wasn’t just some guy turned DJ. He was part of the scene, he was a great teacher. He would even give me records. I started with Hip hop and I went from that to Jungle.

 What kind of music do you like? ‘My heart’s with Drum N Bass. I love listening to the radio. I love top 40. I love funk. I love listening to things I’ve never heard. My sound right now is Bass.’ She plays unreleased dubs straight from producers-I love things that are brand new!

How’d you find your style?  It was a journey. It’s taken her a few years to know her musical taste. She plays a more Housier Bass style now but for awhile she went through a Jackin’ House style even. But really, mostly ‘I need that Heavy Bass…I think I found my sound at Plastician-it has the same BPM as House’ (Yes, it does.)

Working with Alan Lam-what’s that like? Her partnership with Alan Lam (Stranjah) didn’t just happen, It came after some time. ‘He’s got a wikked business sense and very passionate about his work. I’ve thrown parties with him and I know there’s a huge following. Regardless of that-I love this music! She is grateful for her crew because they know what they are talking about. They are pioneers of Jungle. It makes her feel confident.  When they’ve produced tracks he asks her opinion. She never questions his decisions when putting together events or tracks. She recalls her first ever event headlined party with Demuir which was a huge success.

About Vinyl and Serato ‘I really need to learn not to carry records everywhere that I spent so much money on. I went switched to Serato. It’s the next best thing. It’s like faking records. So now I just stick with Serato. It’s funny cuz I feel like I’m stuck in the past with all of this. People are all up on their shit with CDJs and all that. There are USBs wherever you go. Something about the CDJs are just not my thing….I’m a record and turntable person…it’s not the same feel. I need to feel it. People now know that if they’re booking me I won’t show up without turntables….I made it that way.’ She doesn’t care that it’s a hassle. ‘People have told me I wasn’t gonna make it anywhere because I insist on turntables. So many people say it’s not industry standard.’ She thanks and shouts out club owners who come through with turntables.

About Old Skool tunes…. Some old heads have said that they’ve heard some parts of her mixes/sets. They listen to her mixes and they say that the samples or funk records are from back in their B-Boy days…..’If I hear it and I like it and it’s usually from an older genre’.

Vocals? No vocals? ‘I like some singing but not too much of it. It must be subtle….not too overdone. It’s hard when you have a set with too many vocals. Actually, it’s just not my style. Sometimes I like vocals every 2 or 3 tunes. I usually like vocals at the beginning of my mixes because it draws attention to the crowd.’

How do you prep for a gig? ‘You overcome your nerves. Even if the bar is empty I used to get nervous but like always I’m still riding off of it. The rush you get from it is amazing. You break walls after the first gig. You reach out to people you don’t even know. People tell me they’ve downloaded my shit and bump it in their car. And I’m thinking…. I did that just for me….I’m still riding off the gig I did 2 nights ago’ lol

Your Mom and Cousin were at your last gig…..

She told her Mom to wear black to fit in. She thought it was everything that her Mom felt it would be. I talked to her about what my mother said also. It was something out of a movie. ‘I didn’t think my cousin was gonna stick around but she stayed ’til the end of the show!’ She remembers how her mom used to yell at her because all she would hear is Bass shaking the entire house and she’d tell her to stop. Shockingly she kinda yells out ‘Now she’s coming to my parties?!!!! It was very weird. I haven’t even heard her opinion yet. I’m so scared. I don’t even think she has an opinion it was just something for her to experience in the moment. It was amazing. My mom would ask me back in the day about the Bass shaking the walls. I think my mom was very proud of me.’

Cat, who do you wanna work with? She wants to work with anyone specifically with the people who throw Promise parties. She wants to bring her sound to Costa Rica. She sees herself in Europe. (Anywhere in the UK) and many of the people she works with are always touring there. We talked about the Underground and how our scene is quite different from across the pond. For example how progressive and genre flexible the musical tastes are.

Any advice to those in the creative field who want to venture into production, promotion, Dj’ing anything related to the industry/scene? (As a woman to the ladies out there what would you say?) Throughout our talk she kept referring to the old her…’. I was so concerned what others thought about the music I played-now I don’t give a shit’….You don’t always have to play for everybody else just play for yourself. The people who like it will enjoy it….!

How about people who have an original skill/sound….We talked about upcoming female producer Wondagurl she comments ‘I can guarantee you she’s doing shit she loves. I’m not big time nothing but I’m just doing it cuz I love it. I wasn’t ready for it before. I’m ready now. And all the things I’ve always wanted are coming to me. I love this music!’

Cat emphasizes….‘I can’t stress enough…you need to stop caring what other people think of you. Just do it. Reach out to whatever connection you have-because not everyone has them-and if you know even one person that’s into the same thing as you or if you know one person that you’ve looked up to, reach out to them’. She’s reached out to people from across the world on Facebook alone…. ‘It’s that easy, some are flattered and will do everything they can to help you. Take the plunge and just ask. She realizes that she’s the only person holding her back and if it’s meant to be it’ll come’.

Typical Cat spins next at Round Venue in Kensington Market, August 25th 2016

 

Thanks, Cat!

Check out her set Typical Cat – Live @ Rumpshakers Present AMIT + COMPA – July 2nd, 2016 on SoundCloud!

Vinyl Rainbow

 

 

 

 

events, Health & Wellness, Toronto, women & entrepreneurship

Genius of Spirit – 2nd Book Launch – All About Dreams – You’re Invited!

 Book CoverI decided to post about this exciting occasion as it is packed with memories from my past. I ran into one of my high school teachers about a year and half ago while at work. I haven’t seen her since Grade 13! (a long time ago) She looked exactly like I remembered.

We chatted about what has happened since then and I talked about my travels and my life experiences and she had filled me with what had happened after she completed her Ph.d. She was one of my favourite teachers because her class taught me a little more than what I needed to get into university.

She introduced me to a metaphysical world beyond religion, politics and life expectations. She was doing her Ph.d in the study of dreams and dream interpretation at the time. We had to start a journal in September and taught how to remember our dreams and record what happened in them.-Some pretty powerful stuff. So let’s fast forward to right now; she’s written two books one of which is a follow up to the book written back then and based off of some of her findings with the journals that she kept from my graduating class!

I love showcasing what people do and accomplishments they’ve made at shine! Marina Quattrochi is having a second launch event of her book Genius of Spirit at 45 Winnipeg Road, Monday July 7th from 7 pm until 9 pm. Please feel free to drop by for five minutes or stay to relax in the garden. There will be tables, chairs, and canopies set up, music and refreshments. Parking is available on both sides of Winnipeg Road. If you’d like a sneak preview of her book, available at the launch for $22 please go to;www.geniusofspirit.com After July 7th, autographed copies of her book can be purchased by contacting her to set up an appointment.

She’s also started doing a free online Twitter course on my previous book Dreamwork Uncovered. She’steaching the entire book over the next several months. Short sweet tweets that convey important information about living life wisely and well and understanding the messages contained in dreams.

She’s posting some of her photos, and information in the media that she feels is worth reading.
If you know anyone who is interested in dreams—please feel free to let them know. Her twitter address is:
https://twitter.com/MarinaMQuattro

If you happen to be reading this at night-like right NOW….see if you can challenge yourself to remember your dreams when you wake up! Write it down. It all starts now! 🙂

 

Happy Canada Day!

 

-shine

Biography, DJ Culture & Music, Establishments, events, House Music, Japan, Knowledge, Movers & Shakers, Music, Osaka, promoters, Reflections, Toronto, Travel

END OF YEAR House Music Series – House of Pela – Afrobeta Bodega Boston

I got a flyer from the SecSeeTemp<3 ladies of house (Brigette,Denise) a few weeks back that read ‘House of Pela’.  It looked like the sticker label for a bottle of hot sauce. Hot sauce ain’t bad….. What’s a House of Pela? What’s an ‘Afrobeta Bodega’?  I asked proud Dominican DJ via Boston all that. So you buy House of Pela products at the Afrobeta Bodega….now I understand. You get a variety of beats, sounds and ideas at the Afrobeta Bodega on the corner all the way from Boston. Sooo…Afro sound, culture, vibe,essence+Beta (first test version)=Afrobeta.

What’s in Boston? I’d visited a few months back to visit a friend working there. I desperately checked all house outlets for shows, parties, events…..maybe it was Winter. Yes, that’s it. No house events happen in Boston because it’s too cold. I checked all my fave ‘selecta’ websites to see tour dates….NOTHING. I took to Twitter -my hub of information and asked a former BET VJ who happens to be a Boston native and she told me:

Free response on Twitter

Soooo to meet a Max Pela from Boston….I had some questions. Where’s the community? Where’s the underground? Who’s the audience? How did Afrobeta start? Why are you in Toronto? Boston seems VERY straight-laced is what I thought….I got schooled. NAGA  has a laid back vibe as a lounge, restaurant and club.  The home of House of Pela is located in Cambridge, Massachusetts. The home of MIT….the prestigious school. This is always where the underground thrives. Near the schools…the house community must be pretty awesome. Pela sites all kinds of musical influences that he enjoyed in phases- Afro Dominican roots music like Palo, Salve and Gaja from Haiti.

He grew up with rural Dominican cultural influences and he really emphasizes Haitian musical influences which is great to hear considering many of the sociopolitical cultural divides that’s rocked the Dominican Republic for many years. He transitioned from Rock to Old School Hip-Hop to 90s house (this is where it all begins), Tribal, Progressive overall he gravitated to anything with deeper content….

So what does Afrobeta do? Max describes on the site that he is constantly searching ‘ for a specific sound….and has a fondness for non-conventional producers’….what’s non-conventional? He answers ‘anyone can  make music, there many unknowns out there’d like to give them a platform to show what they have….show what makes them unique ; it could even be the old school music production’ I told him that I checked the roster of artists on the site:

All of them have a great body of work. But Marquez- Is the person who told him about US in Toronto! He gave Max the thumbs up and props to come to Toronto! (Shout out to all supporters and enthusiasts of the Toronto house scene!) At afrobetabodega you’ll find live sets, studio recordings, podcasts, news and general musings of  underground house. It’s a work in progress and he mentions that an international expansion is in order.

In 2014 Max wants to make House of Pela a household name and continue to throw successful events. He wants to continue putting Boston on the map. See: TRAXSOURCE. I always ask this because I do feel its important for anyone embarking down creative paths; What advice does House of Pela founder give? – Take risks. ‘If you’ve gotta leave the 9-5 makes sure it’s planned and calculated…..do what makes you happy. If it’s the energy of what you do that drives you, let it be the driving force…there will be times you want to quit…rest assured there will be that one person who will wake you up to keep you going’

House of Pela It’s been fun putting these blog posts out! Follow me in 2014 as I take @theshineprjct  in other directions…. -shine

Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, New York, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

House Music Series – Jellybean Returns to Revival – International

Behind the Decks

Trust your instincts. These are the parting words of a talented artist whose career has spanned many decades.

Trusting his instincts has taken him to  places unimaginable. Literally. As a child from South Bronx, NY he says, ‘there were only two options amongst my friends…’ to be a drug dealer or a bouncer at a club…..I wasn’t gonna get into drugs and I was too short to be a bouncer’……that broke the ice! lol

Jellybean enthusiasts kept passing by; uttering comments, props and questions about when he was gonna  hit the stage. I’m not gonna lie-I knew about Jellybean as a kid because of Madonna.  I mentioned that to him-but what is fascinating is the kind of work he’s amassed in this many years, as well as the industries that he’s crossed. It is truly remarkable BUT also makes sense as he’s always ‘trusted his instincts’.

Another thing I noticed about what always came up while he responded to my questions was his need for CREATIVITY and his focus of wanting to simply MAKE MUSIC. Watching the crowd’s response on the dance floor Benitez said ‘is like GM testing cars…..as a creator of  sounds, tunes, records…..the dance floor allows you to see what works, what’s fresh and what’ll sell’

In his earlier years after Dj’ing for friends parties, his phone started ringing and requests to collaborate with big artists (Madonna, Whitney Houston, Michael Jackson) to name a few- brought him into the studio. By working in the studio with recording artists,  it validated his production skills and allowed him to reach more people.  He left DJ‘ing for 10 years and produced music and soundtracks for films. This instinctual departure added more to his musical talents and skills.

Studio54 and Funhouse residencies allowed him to flaunt his production skills in the clubs and he would go on to produce (3-4 records a week???? Damn!) The music industry has definitely changed! The New York house scene is a very  different one than it was back in the day- in that it strictly thrived as an underground scene. This underground no longer exists. Perhaps this underground scene now thrives online?

I asked him about his XM Satellite Sirius Radio station that started in 2011. He was asked to program the station because of  his expertise, tenure and experience. This allowed him free reign over the design of the station’s music catalogue.  He plays FULL tracks when mixing on air  and that he mentions, has also lost its way with the new style of music mixing. He’s able to give back and educate new  listeners by introducing Disco and Classic House styles within the programming.  So every time, you tune in, and listen to Studio54 satellite radio, YOU learn something new! And just like that, our interview had to end……

Jellybean hit the decks at Revival  and  the  song he plays that draws me in is Louie Vega’s ‘Brand New Day’ feat Blaze. I almost forgot what I was gonna  write tonight.  LOL

I danced the night away 🙂

-shine

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Boddhi At Bunda Lounge in Toronto

Boddi Satva (Offering Recordings)

Lights dimmed, incense burning (precisely Nag Champa), music is just right- Late night date? No, not at all. It was the Toronto leg of DJ/Producer Boddhi Satva’s Canadian tour. I had been wondering about Boddhi the artist after stumbling on a podcast a few years ago and was assigned his latest ‘Ancestral Interpretations Pt. 2’ (for review).

I had a chance to sit down with Boddhi Satva last Saturday to discuss the album, the journey, the collaborations and most importantly; the person. He had a lot to say……..

About Being African: Born and raised in the Central African Republic and being well exposed to other parts of Africa and his approach to business and interaction with people in general- this is an integral part of who he is as well as the music he has chosen to share with the world. He is proud and says….’I’m African don’t get it twisted-I’m mixed but anyone who knows me knows I’m more African than any African’

On Being signed to Vega Records: Louie’s got a great heart, he’s family-oriented in business and in life. Our friendship is beyond business….it’s a team effort. He allows me to express my identity. It’s opened many doors for me…it’s definitely increased my credibility. People recognize me for my talent first and foremost……’

On his climb forward: ‘It was very slow, it was and still is lots of work….there are still challenges. Just because you tour, travel, have a label backing you up-the work never stops there. Money is a means to be able to direct your work but it’s not stop….I’m grateful for the all the opportunities awarded. I’m so blessed’

Collaborations with other artists: He’s always wanted to do this! In fact he says,’I wanted to collaborate-it’s the smartest way to get your brand out, it’s all about team work, I can’t have an ego when I know it takes a lot of collaboration with others….

On respecting those that paved the way: He sites Louie Vega, Alton Miller, Kai Alce, Osunlade among many that he has looked up to, worked with, those that have designed the music industry in a way that makes House what it is today….he lists tons of other producers from everywhere-‘I believe in Pan-Africanism especially with art/music’

On African artists namely (Oumou Sangare, Ade Alafia, Yuba, Mangala Camara) and their support of Boddhi Satva using their vocals for ‘house’ consumption- ‘They give me props, she (Oumou) is in full support and respects what I’ve done. The support is mutual-the connection is organic’

On the South African House Invasion: ‘No doubt that South Africa is a hub for house music but EDM in Africa has reached other African countries….Angola has been a runner-up for a few years now and Senegal’s hip hop music scene is stellar. Botswana is another heavy-hitter’

Music to look for: (For those looking for things he’s fond of….music and artists he mentioned during the interview……Paul Randolph (Soldier), Mara TK, Salif Keita, Jose James (Vicadin), Rancido, Offering Recordings vocalist Marie Jolie, Orgasm EP feat.Ade Alafia, Teedra Moses (My fave :D)……

Music as a spiritual connection: ‘Music can move a grown man to tears…..it can heal someone’s spirit, it invokes feelings…it can be sensual in nature’

Working with Promoters: ‘It can be tricky sometimes-my name has been used on events that I didn’t know about….you want to visit different cities but promoters don’t always come through’

On the future of Offering Recordings: ‘Offering Recordings is set to be persistent in providing quality music’

Advice to those on their hustle to succeed in the industry: ‘Stay true, work hard, collaborate, never forget to respect yourself, be grateful for all opportunities’

Impression of Canada (Canadian Tour cities): Winnipeg was happening. The festival (Manitoba Electronic Music Festival)…it was fireburn…a very organic city really peaceful. Lots of street art. Big ups to Winnipeg!’….He describes Toronto as ,vibrant with a mixture of people’ and, ‘good peoples’……’I hear Bunda’s the spot’

Expectations for that night’s (August 17) show (At Bunda Lounge): ‘I hear that Solid Garage and Booty Lounge are pretty good…..(laughs) I don’t have too many expectations but I plan to take the crowd on a journey’

Needless to say, the night was a journey. He traveled the world with music and brought tunes from countries where rhythm rules….no matter the language or dialect….you heard and felt the beats! Dancers of all ages and colours shook their butts (myself included) lol

Afrobeats and Eurobeats ran the night. The interview was as eclectic as the set that night….Boddhi, thanks for the visit!

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