Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

IMG_4706

One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

img_4713

How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

img_4763

Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

Beauty, Fashion & Beauty, Food, Health & Wellness, Holistic Health, women & entrepreneurship

Naturals for Naturals: An All Natural Product Marketplace!

14099756_175459396215541_438390703_a

Awesome grassroots brands with amazing stories, make healthy living effortless! Living naturally becomes essential when chemicals and toxicity reach high levels. #naturals4naturals is one of those brands holding this philosophy!

 

FOR NATURALS ONLY: @naturals4naturals launched an all natural marketplace FOR NATURALS ONLY.  That means only products with all natural ingredients. 🌿🌿🌿
Go to www.naturals4naturals.com to shop all natural products for men, women, babies, and pets.  You can also sign up as a vendor. (Link in the bio @naturals4naturals)
🌿🌿
Our Story: 1 daughters and 1 mother were tired of checking the labels of “natural” products and still seeing so many ingredients that were not truly “natural,” so they came together to create Naturals 4 Naturals by IveyDale. We are a team of 3 women collectively known as IveyDale (our last names + mother’s maiden name) who are committed to adding more natural & organic products to our kitchen and medicine cabinets.
Why Naturals 4 Naturals? For me (Amber the oldest daughter), it started when I was diagnosed with Multiple Sclerosis (MS) in 2012. I could no longer afford to put chemicals into my body and I started changing my diet. Because of my health concerns, I started looking at labels like a hawk. The sad reality, which many of you already know, is that a lot of our food is extremely toxic. If you have a natural, organic, or vegan product line and you would like to partner with them, contact them at http://www.naturals4naturals.com/
19380117_440445286318825_5718845565618356224_n
Establishments, Fashion, Fashion & Beauty, Movers & Shakers, Social Media, theshineprjct, Toronto, women & entrepreneurship

Studio Fitzroy Dress Rentals in Toronto

I’m proud of these ladies because from a vision they had they created a very savvy business for fashionistas wanting to spruce up their look for multiple occasions. Looking for a few dresses but don’t wanna spend more money? You get to spend more money on makeup, shoes, a handbag and hair! Not just any kind of dress-but very high quality, high fashion on trend pieces.  I walked in there and it looked beautiful. Right away I saw Carrie Bradshaw’s closet. Racks and racks of beautiful dresses.Flowers,velvet,chiffon,silk. Absolutely, Amazing!

 

Studio Fitzroy’s assistant asked me where I was going, when I was going and what my size was. She pulled together two racks of items and offered me some Champagne. On a lazy Sunday afternoon-why not? There were dresses in the pile she gave me that I felt right away I didn’t wanna try AT ALL-but she urged me to try. I tried the ones I didn’t like first. Surprisingly they all looked amazing.The assistance is great! The two dresses I chose: For Love and Lemons Ornate Velvet Mini Dress 100.00 CAD for (4 days) and retailing at $800 and Glamourous UK’s Dynasty Dress at 60.00 CAD for (4 days) retailing at $150! Excellent choices for the holidays!

 

When was Fitzroy established exactly and why a dress rental biz?

Fitzroy is 5 years old, but we’ve only been a rental business for less than a year. We were previously just a regular clothing boutique selling clothing online and at seasonal Pop-Ups several times a year. Our first one was in Yorkville back in September 2011, and since then we’ve been hovering around the Queen West and Ossington area where we’ve established a good following.  Over the years as social media’s influence grew, we noticed women didn’t want to wear the same thing twice anymore, and that they were sick of spending a ton of money on dresses that would just sit in their closet taking up space. So we decided to test out the rental concept and it turned out there was a huge demand.  It’s more fun,more affordable,better for the environment ; just makes more sense for so many reasons, so making the switch seemed like a no-brainer!

How is Fitzroy different from the others in Toronto? (i.e. Rent, Frock, Repeat, Rent The Runway)

We definitely have our own unique style, we call it boho-glam. There are certain brands we carry that have that edgy, cool-girl bohemian vibe for sure, a very Californian / Australian look. We’re also different in that you don’t need an appointment to come in and try on the dresses, just pop in anytime during store hours!

I visited the shop while it was a pop up located on Ossington. Why go from a Pop-Up to a full-fledged shop? (the new shop is beautiful by the way!!!!!!)

We’ve been a Pop-Up for 5 years as I mentioned, trying to figure out what we wanted to do with the brand. Once we landed on the idea of rentals we knew we needed to find a permanent home for the collection and create a welcoming, intimate space where women would feel comfortable coming in to try on the dresses. We wanted to make it feel like you’re at your best friend’s house trying on dresses, and that’s the feedback we get about the space most often – it makes us so happy!

What brands do you carry and how do you choose? Do designers approach you or vice versa?

It works both ways but we are very picky and selective about what brands we carry.They all have to fit in with our unique style/vibe, and each piece needs to be something special and unique, that you wouldn’t necessarily see everywhere.

Who’s your target market? Who did you anticipate that would become your target market-any surprises with the types of customers you’ve attracted?

Our target market is largely the same as when we were a clothing store; 20 and 30 something young professional women with a packed calendar and social schedule and a great sense of style.The Queen West girl essentially. However we’ve also had lots of dresses rented by younger and older women – which we love! Fitzroy is for everyone, and we’ve had clients in their teens up to their 70s!

What kind of events do people rent dresses for?

All kinds! Weddings are the most popular in the summer when everyone has at least a few on the horizon, then there are Birthdays, Bridal Showers, Bachelorette Parties, Engagement Parties, Photo Shoots, Trips, Awards shows, Film Premieres (we were slammed for TIFF), Charity Balls, Galas or just something as simple as an anniversary dinner or date night.

Who are your fave local designers?

We love Marika Brose, we have a ton of her pieces, lots of super fun details like feathers and sequins! Also Narces has some beautiful feminine pieces and Jordan de Reuiter makes the most beautiful tulle dresses – we have a few different styles.

What are your fave fashion pieces? Dresses and fashion accessories? (A must have for you.)

My personal go to is a 70s Kaftan! I have quite the collection that i wear in summer with sneakers and big sunglasses. In terms of the shop, we love really flowy, easy to wear pieces in fun colourful prints. The racks are a rainbow of colour when you walk in, and that’s just how we like it.

What’s in store for Studio Fitzroy for 2017?

We’re working on getting in some new styles, definitely more gowns and dressier pieces and a lot more options for our large and plus size ladies. Stay tuned!

To check out what they’ve got before you go try on what they’ve got visit them over at https://www.shopfitzroy.com/collections/rentals. Follow them on social IG or Twitter @studiofitzroy

Dresses can be booked in advance or same-day, either in the studio, online or over the phone at 416 901 6572.

Studio Fitzroy Dress Rentals is located in Toronto at 1227 Dundas Street West, Upper Floor The SHINE prjct wishes Ang and Jules all the best this year and beyond!

 

Ang and Jules.png

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series-Local-Installment 8-Ticky Ty & Miz Megs Make an Awesome Team! (Toronto)

No matter where we are there’s always a starting point…..these ladies here revisited memory lane to talk about how they started doing what they’re doing today!

Before the official interview I spoke to Ticky Ty and for some odd reason- I discovered some interesting facts. For those of you who actually know me I’d lived in Japan for a bit and after talking for a bit I learnt that she also lived there! She worked at a local franchise club/bar Sam and Dave’s. They had many locations all across the city and country and I too worked at that same location many years ago. She had lived in Fukuoka/Osaka and I lived in Osaka. Two really happening places in the Kyushu and Kansai areas- this was an awesome surprise!

Cool facts about Miz Megs:

o She met Ticky Ty at Andy Poolhall;she booked her for an all girl DJ line-up

o She just found out about the term ‘New Jack Swing’ this year! She’s loved it long time.

Some cool facts about Ticky Ty:

o Used to listen to Happy Hardcore and Chill out. Did you?

o She started with a 2 channel Stanton Mixer and Battle Mixer Turntables

What struck my interest was the energy they had behind the decks. I wondered what it would be like to talk with them. I’d been to their shows a few times-Li’lys, CODA and Geary Lane. You see, sometimes it’s not so much what they play or how they play…it’s the passion they put into what they do. It shows. They keep the crowd going. I’d seen them spin separately and finally side by side at Love Buzz this past July! They absolutely make a great team. They took a bit of time to chat about how they got started. I’m truly inspired. I asked them what keeps the passion for music going and eventually we talked about how it all started …..

Me: What’s you earliest connection to music?

Megs: I remember being 6 years old, listening to Dance music, pushing the couch aside and watching my reflection in the TV while my parents played cards with their friends. I just loved Pop-you know, Debbie Gibson and Paula Abdul. I would turn on the Pirate Radio Sessions (Energy 108) and listen to Chris Sheppard! (I think everyone started with that.) I also danced Ballet from ages 3-16, that was very similar to Ticky Ty!

Ticky Ty: I started dance at Toronto Dance Theatre at 3 years old. All my early music connections were dance-related. ‘I went back to visit almost 24 years later and the same pianist and drummer was still there. Rhythm came naturally to me.

One thing I loved about talking with them is that they followed each others’ cues. You can see how connected they are. It’s then that I understood that these two had one of the foundational pieces that demonstrated a deep interest in music at such an early age.

Me:Which music era speaks to you the most? For me, I really Iike the 70s……

Miz Megs: 90s Euro and New Jack Swing. ‘I never knew there was a term for it until this summer’ I offered Blackstreet as the more well known groups that was known for this style in the 90s. She spent some time on Youtube listening to songs to see more groups. She never knew there was a term for it until this summer.

Ticky Ty: She says ‘Guys don’t laugh at me, but I really love the 20s. She mentioned the movie Chicago. And the truth is the 20s sound has been sampled quite a bit in Dance music. She is hilarious because she adds ‘ I probably wouldn’t do to well in that era or even be alive then. ‘I still really like Jazz and Swing.’

Me:When did you realize you were into House?

Miz Megs: Dancing at home and thinking I was in a club….’I wanted to be a GO-Go dancer’ and Ticky cheers her on and says ‘It’s not too late girl it’s not too late’ This was the interview highlight.lol

Ticky Ty: ‘For me it would be with an old friend of mine, we used to steal her older sister’s Happy Hardcore CDS and pick raspberries in the backyard and zone out.

Me:How did you both meet? Andy Pool Hall! They were both booked for an all girl Dj line up and Flipside/Andy suggested she ask Ticky for that night. Meg booked Ticky. ‘Thanks Flipside!!’

Me: Who do you wanna work with? Any production yet? ‘We’d love to work with Duro. ‘I had a song out with Jerome….We’ve worked with Flipside. Internationally they’d love to work with Chus and Ceballos and Channo.

Me: What kinda music are you both listening to right now?

Ticky Ty:‘Stuff comin out of Brazil… Groove to Light and all that dirty and hard stuff.(Okay!!!???lol) Megs-‘ Luciano is my all-time favourite but lately I have been especially inspired by Loco Dice. I love that hip hop flavor he adds to his sets.

Me:The one thing that comes to mind ladies; in the industry doing your thing spinning- Meeting people at the party, meeting people in and around the scene. What’s it like? You know, doing business?

They break it down to two trains of thought:

You get the ‘Wow, chicks that’s hot… let’s watch it OR ‘Oh mi gawd chicks;they’re probably gonna suck’…’You get a little bit of both. It’s either you don’t get the same sort of initial responses as with a guy. You’re either a chick or you’re a commodity. Or you suck. ‘You have to prove yourself past those barriers. Every. Fucking.Time. Which is fine-because every time we do it-we show what we can do…..’

Me: You ladies take what some would consider very sexy photos…..what’s up with that? They (the pics)look good by the way…

I got in shit for that a few weeks ago…..Meg said ‘someone called them out for showing side boob and abs’ they were told that on TRC….. that no one would be attending their gig because they actively/purposely used their bodies to sexually try to get a gig’. Their comment got destroyed by people defending us because they are just press PHOTOS and anyone who has actually seen us in person knows we usually wear baggy clothes and are so not like that. The guy eventually apologized. <<<interesting, yes.

Me: Wasn’t the gig already got?

Miz Megs/Ticky Ty: Yes! We didn’t make the flyer. A group discussion ensued and one of our fans supporters told the person where to go….fans are awesome that way!

Me: Where can we find you ladies?

Miz Megs/Ticky Ty:Nest, CZ (Comfort Zone) and various parties across Toronto or in cities out-of-town.

What do you both like about Dj’ing? Meg-‘The music and getting to be a part of something that has to do with the music you love….‘Just being there to dance. And creating a new sound with what you love.’

Ticky Ty:‘I love the connection I have with everybody. It’s really intense. You can almost feel the energy of this group of that people or that group of people. As long as you let go you get into a meditative thing. You can just feel it. Everyone moves as one. Not over thinking it. It’s really nice to be the catalyst of something like that. Spurring a movement, its healing for me and so many others.You can go to an underground party and a CEO of Microsoft can be dancing beside someone homeless. And it doesn’t matter. No one cares what you do in the daytime. No one asks.’ What do you do in the daytime?’ Meg says ‘I hate when people ask that’ they both agree. ‘Shut your face we’re dancing right now.’

It’s a challenge for the music/entertainment scene to really delve into current issues and/or politics but very necessary so I asked anyway:

In light of everything that has happened in the last week. (Orlando shooting) How do you feel about it as a musician/artist/House enthusiast?

Ticky Ty:I wanted to take it back to pride month because the House scene did come from the Black Gay Scene. She played the night and remarked at how special it was to spin for so many.’There are no cultural and sexual boundaries. We don’t give a shit about that stuff. We’re blessed to be part of an Underground Community that embraces everything. No cops standing around at the outdoor party. No one is being searched at the door. People are enjoying the music…..it’s such a gift….……The vibe is really connected. You can’t fake it. It’s visceral. You either don’t like it  or you totally enjoy it.And beats is their gift to us.Entertainment people don’t really like to make comments about political shit but they did! So much has happened since then…..

We’re half way through the year what’s in store for 2017? At the same time they answer: Production! That’s the next step, albums will happen once we tour and produce more!!!

Alright ladies, DO YOUR THANGS! You can find them on most social platforms! @DjTickyTy @MizMegs

Thanks so much ladies!! You both rock!

 

 

 

 

 

Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series -Typical Cat…everything bass. turntables only-LOCAL-Installment 6 (Toronto)

 

Typical Cat

It’s amazing to have a blast from the past……a lady I met about 7-8 years ago we talked about turntables and vinyl. We stayed in touch. Look at what she’s up to now…..

Who are you? DJ Typical Cat

What’s Her Story?

As far back as she could remember her Dad was a drummer. He collected records. Her aunt was a country music singer. ‘When I was younger I was listening to House Music and stuff…I’d turn on the radio and I would just feel it in my heart…stuff like Electric Circus or Much Dance…you know that kinda shit?’ When she first heard something she liked she says, ‘I felt it in my chest, I felt it in my heart…. in high school about grade 8 or 9, Freaky Flow was the first guy I heard of when it came to Jungle or Drum N Bass. In high school I heard his ‘World Domination’ album  and it got me hooked. I heard Nelly Furtado on a track with the drums and bass and I wanted to understand this type of music more. So I got into guys like Andy C, Dj Craze, Dj Hype. I’d always loved this music without knowing what it was. I wanted to know about it and I started to go to raves by myself and I just knew that I wanted to DJ and I was just there for that.

About her first gig…. Her very first event and it was bigger than she expected. This was one of  her very first BIG events at Velvet Underground. ‘I was nervous as hell but I had fun with it and opening up for Plastician was a huge deal for me because he was a DJ, I looked up to in so many ways.’ She noticed that people loved what she was doing. She mentioned that this is something that women go through. She remarked that women should be confident especially when wanting to pursue a thing like Dj’ing. Some people will like that. Focus on the positives.

About raves….I wasn’t going to party and do drugs. I would just watch what the DJ was doing- I just knew that I wanted to DJ.

What did you do the first time around? In grade 9 my mom asked me if I wanted to sign up for-those program books for summer classes. And right away I was like I’ll take that! Then in grade 11 when I had enough money, I bought tables!

How were those classes? What did you learn? ‘I took that class and actually Oscar ‘DJ Grouch’ was the first person to teach me how to use a turntable. He taught me VERY basic stuff-he taught me motions like scratching and stuff, not cuts but feeling it out with drums and using levels. He was an awesome connect because he’s pretty big in the city. Knowing him made me feel like I was on the right path. He wasn’t just some guy turned DJ. He was part of the scene, he was a great teacher. He would even give me records. I started with Hip hop and I went from that to Jungle.

 What kind of music do you like? ‘My heart’s with Drum N Bass. I love listening to the radio. I love top 40. I love funk. I love listening to things I’ve never heard. My sound right now is Bass.’ She plays unreleased dubs straight from producers-I love things that are brand new!

How’d you find your style?  It was a journey. It’s taken her a few years to know her musical taste. She plays a more Housier Bass style now but for awhile she went through a Jackin’ House style even. But really, mostly ‘I need that Heavy Bass…I think I found my sound at Plastician-it has the same BPM as House’ (Yes, it does.)

Working with Alan Lam-what’s that like? Her partnership with Alan Lam (Stranjah) didn’t just happen, It came after some time. ‘He’s got a wikked business sense and very passionate about his work. I’ve thrown parties with him and I know there’s a huge following. Regardless of that-I love this music! She is grateful for her crew because they know what they are talking about. They are pioneers of Jungle. It makes her feel confident.  When they’ve produced tracks he asks her opinion. She never questions his decisions when putting together events or tracks. She recalls her first ever event headlined party with Demuir which was a huge success.

About Vinyl and Serato ‘I really need to learn not to carry records everywhere that I spent so much money on. I went switched to Serato. It’s the next best thing. It’s like faking records. So now I just stick with Serato. It’s funny cuz I feel like I’m stuck in the past with all of this. People are all up on their shit with CDJs and all that. There are USBs wherever you go. Something about the CDJs are just not my thing….I’m a record and turntable person…it’s not the same feel. I need to feel it. People now know that if they’re booking me I won’t show up without turntables….I made it that way.’ She doesn’t care that it’s a hassle. ‘People have told me I wasn’t gonna make it anywhere because I insist on turntables. So many people say it’s not industry standard.’ She thanks and shouts out club owners who come through with turntables.

About Old Skool tunes…. Some old heads have said that they’ve heard some parts of her mixes/sets. They listen to her mixes and they say that the samples or funk records are from back in their B-Boy days…..’If I hear it and I like it and it’s usually from an older genre’.

Vocals? No vocals? ‘I like some singing but not too much of it. It must be subtle….not too overdone. It’s hard when you have a set with too many vocals. Actually, it’s just not my style. Sometimes I like vocals every 2 or 3 tunes. I usually like vocals at the beginning of my mixes because it draws attention to the crowd.’

How do you prep for a gig? ‘You overcome your nerves. Even if the bar is empty I used to get nervous but like always I’m still riding off of it. The rush you get from it is amazing. You break walls after the first gig. You reach out to people you don’t even know. People tell me they’ve downloaded my shit and bump it in their car. And I’m thinking…. I did that just for me….I’m still riding off the gig I did 2 nights ago’ lol

Your Mom and Cousin were at your last gig…..

She told her Mom to wear black to fit in. She thought it was everything that her Mom felt it would be. I talked to her about what my mother said also. It was something out of a movie. ‘I didn’t think my cousin was gonna stick around but she stayed ’til the end of the show!’ She remembers how her mom used to yell at her because all she would hear is Bass shaking the entire house and she’d tell her to stop. Shockingly she kinda yells out ‘Now she’s coming to my parties?!!!! It was very weird. I haven’t even heard her opinion yet. I’m so scared. I don’t even think she has an opinion it was just something for her to experience in the moment. It was amazing. My mom would ask me back in the day about the Bass shaking the walls. I think my mom was very proud of me.’

Cat, who do you wanna work with? She wants to work with anyone specifically with the people who throw Promise parties. She wants to bring her sound to Costa Rica. She sees herself in Europe. (Anywhere in the UK) and many of the people she works with are always touring there. We talked about the Underground and how our scene is quite different from across the pond. For example how progressive and genre flexible the musical tastes are.

Any advice to those in the creative field who want to venture into production, promotion, Dj’ing anything related to the industry/scene? (As a woman to the ladies out there what would you say?) Throughout our talk she kept referring to the old her…’. I was so concerned what others thought about the music I played-now I don’t give a shit’….You don’t always have to play for everybody else just play for yourself. The people who like it will enjoy it….!

How about people who have an original skill/sound….We talked about upcoming female producer Wondagurl she comments ‘I can guarantee you she’s doing shit she loves. I’m not big time nothing but I’m just doing it cuz I love it. I wasn’t ready for it before. I’m ready now. And all the things I’ve always wanted are coming to me. I love this music!’

Cat emphasizes….‘I can’t stress enough…you need to stop caring what other people think of you. Just do it. Reach out to whatever connection you have-because not everyone has them-and if you know even one person that’s into the same thing as you or if you know one person that you’ve looked up to, reach out to them’. She’s reached out to people from across the world on Facebook alone…. ‘It’s that easy, some are flattered and will do everything they can to help you. Take the plunge and just ask. She realizes that she’s the only person holding her back and if it’s meant to be it’ll come’.

Typical Cat spins next at Round Venue in Kensington Market, August 25th 2016

 

Thanks, Cat!

Check out her set Typical Cat – Live @ Rumpshakers Present AMIT + COMPA – July 2nd, 2016 on SoundCloud!

Vinyl Rainbow

 

 

 

 

805 Studio, CDR Toronto, DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto

CDR Toronto- Local Music Series – June 16 2016-Part 2 (cdr-projects.com)

CDR (Create, Define, Release) – The night of ideas and tracks in the making at 805 Studio

CDR Cover Banner June 2016

I decided to re-cap the first CDR event of 2016. CDR thrives on genre differences and a lot of that was played a few weeks ago.  Musical differences are what CDR is all about.

The idea is for all participants to hear other sounds and maybe connect each other to the musicality of sound. CDR speaks to collaboration. The last session has seen a steady progression in participants reaching out mostly on the night of the event. Gavin mentioned that it was great to see extra layers of music people coming out of the word works.

‘We’re starting to see a bit of an organic development. There were a larger number of listeners. People are bringing in gangs of friends who are also interested in making music….It’s a discovery for everyone’

Some of the submissions are spontaneous and most were last minute. Gavin and Ramon specifically sent a shout out to Peter Delorum from Kingston, Ontario. He submitted a wikked track ‘Iliad’. He drove from Kingston, Ontario! CDR Toronto had an amazing Akai software giveaway. (Just one of the few reasons why it’s a great place to be!) The reason is to empower good production people and increase the potential to make great music!

The Dego event in April really helped CDR expand their reach! One of two mandates is to promote CDR artists at other clubs/events followed by the other to create a visual understanding of other artists’ creative process.

CDR continues to focus on supporting local Toronto/Canadian-based artists. Gavin believes that Canadians are poor at self promotion. Events like these are a great way to get your musical projects out there. Ramon shouts out DJ Gareth (Snafu 76) who is always ready and attended all 3 CDRs and as always the team is excited to see more new faces.  Special thanks to Elizabeth Da Costa for allowing CDR to run events at her community arts building! (805 Studio) It’s an amazing space which personifies CDR-be sure to check out the next event on June 16th! Have your submissions ready!

 

DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto, Travel

House Music Series – Toronto LOCAL -The Boxing Loft Social Club – Installment 4 – A Commitment to Excellence (Original article no misquotes here) :D

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is THE original article. There are many House DJs,artists,promoters all over Toronto. Be sure to check HERE. No one is above anyone else. No one is more supported than anyone else. The House Community should be a place where many people can showcase their work,make people move and most importantly show the world what we have here. (Not divisive in nature.) I would never support one movement,genre,sound,crew,mixer,club-over the other. I would never post anything that suggested that either. It’s highly unfortunate that more interviews couldn’t be successfully completed throughout the city…..oh well 👍🏾

The language used in the other versions were NOT the words spoken or recorded during the interview. Please check for misquotes and re-structured sentences and phrasing. Fact check for accurate info. I repeat there are so many people who contribute to the scene all over the city. As I started this section, my intention wasn’t to say one thing was better than another.

I’ve got many friends who visit this city and don’t know where to go if they want to hear good sounds and many are not aware that Toronto has a burgeoning House or Techno scene. We had an amazing interview, Emile. This is NOT what was said. No loss in translation. (Names of artists, hosts, promoters or venues might be preferential to the individual expressing that in the interview but if anyone has ever quoted anything sounding very odd-know that it is edited before it is posted here.)

(Emile, please don’t misquote our discussion, that’s not what was said.)* 

TBL_logo1

From a gig as paralegal to event party planner to disciplined athlete turned boxing instructor and now accomplished business man-Emile Awe Reed is one focused individual seeking excellence.

I’d been to Loft SC a few times…I wondered who was behind  its open concept. I chatted with Emile via Skype a little over a week ago and talked about it quite a bit….

How House Music has influenced his life: Music has always been a part of his life. He was in the choir at school. He attended North Western State University and was a member of their Choir. He grew up listening to Nana Maskari, Harry Belafonte among very many unique artists. He grew up listening to Classic Rock and loved bands like The Who and Led Zeppelin. He still hadn’t embraced House by then yet but by the 80s and 90s  (the most influential era in my House Music opinion) and really got into Reggae.

He notes that it was not until one of the longest running Toronto parties (Twilight Zone) that created the connection. He started attending events in (2004).
During a difficult time in his life he truly embraced House. He eventually met DJ Gene King who always mentioned the importance of an ‘open mind’.They are now business partners! Look out for UDM (Underground Dance Music) parties they throw twice a year!

House Music IS Just So Cool: He opened The Boxing Loft Social Club. House music’s sole purpose at the Boxing Club serves as a pace-setter for boxing technique (shadowboxing) and foot technique. ‘Boxing still uses rhythm just like dance….. Reed tells me with conviction,’most of the House I hear, I love…if you want to be a good boxer, you’ve got to be good at everything-a complete fighter…this is why I fight to music’.

Unlike many…..I had no idea ‘The Boxing Loft’ was an actual boxing gym! As a brand marketing pro-star I thought it was a well-crafted brand image that simply brought people together-along with a prop stage boxing ring (silly me)! With ‘Inspired Gatherings’ happening frequently, ‘Social Club’ is exactly what it is. There are arts focused events, boxing instruction and dance party events all happening within those four walls! The social component never ends!

Reed started running events at 199 Queen St. E in 2004 and ran into snags with liquor permits for locations and capacity violations. It made sense to find a permanent home for events and voilà: The Boxing Loft was born! Growing up he watched Fred Astaire and Ginger Rogers and learnt that during their time social clubs were VERY popular. People with similar interests gathered to socialize and grow their memberships. This is what the future will look like at the Boxing Loft!

The Way Emile Sees It: Reed has a way he does business with co-organizers in the scene. ‘I’m always gonna be upfront and real with people…I’m a new cat, I’m still learning….I like to work with anyone who is willing to learn, you need others in order to attain wealth….With more people there’s power…I’m a business person first….You have to be respectful…It’s not just about me’. <<<shine’s thing too!

Misquoted elsewhere. Working With the Local Toronto House Behind-the-scenes promo people: If it wasn’t for my team, I wouldn’t be here without hosts and promoters. (if I didn’t mention you, I apologize) I removed the names because it seemed to cause issue. You are the ones that enable my name to get out there. I appreciate that they have helped me brand The Boxing Loft. Even though I’m the boss-I don’t stand alone…..I’d be nowhere if the DJs didnt play in my space.

shine’s words added here>>>SO MANY AMAZING KEY PLAYERS THAT MAKE UP THE CITY’s scene-I WISH IT WAS AN EVEN BIGGER SCENE with a unified platform to bring more people from overseas to (Toronto). Absolutely no shade. 

DJs as Artists:How Does That Work? (Misquoted section)<<<click here

DJs should be validated as artists. I have an idea of how DJs should play. This is how/why I choose who plays at The Boxing Loft. DJs like Yogi,Stan Zeff, Zepherin Saint,Ian Friday, Josh Milan, Joe Rizla. DJs of THAT calibre-this is how I choose. I try to keep the DJ guest choices at a certain level…..you know that standard…..As an athlete I strive to be the best, same as the DJs. I have to make sure I shine so the DJ shines and the underground’ll shine. I want The Boxing Loft to act like an advocate for House Music. <<<<<<<(there are many groups, that are very good, that sound good and have large, medium or small followings all over Toronto-it doesn’t make anyone better or worse.)

What to expect at The Boxing Loft:

No drugs allowed inside (it’s a sports venue and creative space too!)

Make sure as you enter TBL you can somehow relate to what you’re taking in (art/music/sport)

Come in with an open mind

You will always be treated well

It’s a place with an incredible vibe

You too can box or dance at The Boxing Loft Social Club….For events visit Twitter @TheBoxingLoftSC  or their website http://theboxingloft.com/

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is the original article. There are many House DJs,artists,promoters all over Toronto. Be sure to fact check HERE. No one is above anyone else.All key players as a WHOLE contribute in many ways. People visiting Toronto internationally should be able to visit many venues to party safely during their stay here. Please check for misquotes. Fact check for real info. All media outlets are used as informative vehicles for change and to build legacy. The section of this blog was intended to bring all types of people to Toronto to embrace all genres of House. This article was not intended to be divisive in nature. I enjoy House music. And this section is all about it.Don’t take offense until you know what you’re reading is TRUE. Don’t misquote or force something that wasn’t said. (Updated in 2018-had no idea this was altered elsewhere!)

-shine