Education, Information, Knowledge, Reflections, Travel

travel story – lesson 2

I had known so many Filipino friends from my childhood and never even imagined I would’ve found myself visiting there!

As I love the tropics anywhere around the world one year before the Easter holiday I swapped around my shifts for additional vacation time and took Mabuhay Airlines over to Manila! When you fly to other Asian countries while in Asia it’s very economical and at that point I needed time off.
As I was there with my friend for almost a month I decided to really take the time to rest and rejuvenate but more importantly take in the history and cuisine. What I ended up learning and how I ended up learning this was ‘the culture shock’
Let me add this in for razzle dazzle: Black People should still be wearing sunscreen. But Black People also need tremendous amounts of sun for health reasons and as I almost 3 winters in Japan…the amount of sun required was taken in mostly on these trips I would go on!
I was gifted a cute caftan from my good friend and aesthetician so I wore that over my bathing suit when I went on those many trips and I promised myself first thing in the morning I’d head to the beach everyday to get a head start on sunbathing and saltwater (you know it heals)
You get to know the staff really when your stay is extended. Also keep in mind that you treat your reception and service staff and crew nice and hope they’ll be nice to you too right? I minded my biz as usual and every morning greet them and know them by first name basis. As I walk past the front desk for the 5th morning that week the guest services lady asked me the strangest question, she said ‘I noticed you go the beach every morning…’

Me: Yes, why not?

Her: Why would you want to be in the sun?

Me: Vacation.
I had no idea where this conversation was headed yo…

Her:‘are you from here?’

Me: No

Her: Is your Mom Filipino?

Me: No (but in my head I’m like do I look Filipino to you?)

Her: You shouldn’t be in the sun-you’ll too dark

Me: Too dark? What? (I’m Black.Hello,I’m Black!)

Her: I thought you were Filipino but because you keep going outside that’s why I’m asking you…..

Me: I don’t understand what you are saying,I’m Black (I’m African) and I’m from Canada living in Japan and both places in Winter get no sun so I can and will roast as much as possible.

Her: In this country we associate being darker with poverty and lower class

Me: But I don’t care what you associate it with, I’m Black (I need sun,I live for it!) I’m on vacation…..I bit my tongue on this (because I was gonna tip her well by the end of my trip!) My mind changed after this interaction though….. what I did say to her though was….and ‘my ‘darker skin’ got me travelling to many places and booking at THIS hotel you work at…..’
I was so confused about the conversation, the mindset (she held) and how people are/were conditioned and why didn’t I know about this at home? (Toronto) Made me realize how much colonization of any kind was sad and dangerous. Later on that day and week I was floored because her ratchet statements and questions led me on a little adventure thereafter…
As I went into town and hit the beach I used to have children shyly walking behind me. Some asking for candy’ and others asking for USD. But one day a little kid with a tightly curled Afro and much coppery tanned skin ran up to me and said: you look like my Mom. 💡
Another reference to me being ‘Filipino’. I just tried not to act surprised when the child said this and was like really? Okayyyyy!
A tour guide assigned to me upon my arrival at the airport asked if myself and my friend wanted to go further across the island and we both agreed that we’d love to! They took us fishing and we stopped mid-ocean for pictures and some history lessons…..Then they took us to the mountainous regions and now in one trip I learnt about the colonization of the country and it’s post effects and the Indigenous that to my knowledge has never been the true face for that country. They led us to the mountainous region weekly marketplace where Indigenous women with woven baskets, hats, rattan home decor, t-shirts and souvenirs gathered for tourists and city folk to purchase stuff. And I came face to face with these gorgeous women. And no lie…..we looked at each other with a kind of recognizance. At the time I had just cut off my dreadlocks so my fro was pretty tight and some of the women had the same hair and beautiful skin that the little boy had. It was a kind of mirror in a way and looking from a child’s eye, I realized that I really did look like them! It was fascinating for me because I learnt all the history I needed to truly understand in one week-starting at my morning appointment with the sun!

So what’s the lesson here? sometimes the roots are the most important parts even if they are buried, behind the scenes, silenced, hidden, removed or unknown

Education, Information, Knowledge, New York, Reflections, theshineprjct

travel story – lesson 1

I was happy for the man that then and there is when he realized and understood his racism. He knew that colourism was tied to his self hate and he knew for sure that he projected that to others he felt were weaker than him. He introduced himself and sat down beside me to explain that he was an inventor and that he visits NYC twice a year to patent and present his inventions. He quickly followed with ‘I have a confession to make’
Lemme assure you before I continue that I didn’t know this man.
He was waiting for his shuttle bus to La Guardia and asked to sit down beside me in the lounge. I hesitated as I was waiting for the time to pass before grabbing my bus at Penn Station and I noticed that he was eager to talk to me-as if he had something profound to say.
He apologized before uttering his truths and talked about his upbringing.

As a young man he explained, he had the deepest hatred for Black People and that he once hated Black folks so much that he would have never sat beside one of us in any public place- buses, offices, classes, meetings and lobbies, like where we were at that very moment. For him to start a convo this way-took a lot out of me and to then sit quietly and listen to him speak HIS truth….and now looking back at who I am today is pretty wild…I have very little patience today.

He admitted that he was treated differently growing up because of his ‘Native’ roots-he was labelled ‘Indio’ at school and though he had ‘Spanish’ roots he did have darker skin. It was a very uncomfortable topic for him at those younger ages to the point where he rejected himself enough to embody that much distaste for someone like me.

Upon moving to the United States though-going to Law school and studying Civil Law and even after becoming a practicing lawyer and later a professor-he still retained the same racist mentality he adapted and maintained specifically against Black People.
He was a middle aged man at this stage (November 2001 post 9/11 to be specific. This is the most important part of this lesson) when I was talking to him. At the time he further described that he was was old enough to still remember the Native tongue he studied and spoke fluently (by his Native Grandparents) in addition to Spanish. He was even given a Native name at birth.

He spoke one of the Mixtec dialects very well. He studied with elders before his coming of age and at age 25 he migrated to the United States and began assimilating and began forgetting who he was. He talked about going to law school. Becoming a lawyer, assimilating into the ‘dominant’ culture while working civil cases for his people (Hispanics and especially Mexicans,)all the while taking digs in many professional settings at African American people especially women-he gave me a very detailed description of his thought process and said he was very ashamed but felt it was important to tell someone like me about his innermost thoughts related to race relations and oppression. It dawned on me then also that NBPOC hold the most adversity towards Black People. And I had never fully understood that concept until I left Toronto because I had grown up in VERY multiethnic neighbourhoods most of my life where the common denominator was being first gen children of immigrants.

What would trigger all these moments of honesty in a hotel lobby in the middle of the financial district in NYC? I was about 23/24 years old at the time. It was November 2001 only 2 months after 9/11.As we waited for our shuttle buses in the lobby to catch flights and buses he was reflecting on his life that had flashed before his eyes as the flight he should’ve been on to San Francisco was flying through one of the skyscrapers that burned down that sombre day. He had initially been angry that the airline had cancelled his flight and that he had to wait around-but as he watched the news at the airport lounge; his life was spared and had he been gone he would’ve left behind three daughters and a wife.

So what am I getting at with this travel story 20+ years later? Simple. Don’t wait for a world altering occasion to change your biases. Don’t allow division by race, colour, country,class-pretty much all the shit that distracts us from why we’re here on this planet keep up the hatred and maligned ways on which we think or treat others. That clichéd but truthful statement that life is short during this age of COViD et al and is too much of a historically altering time that is begging us to shift whether we see or not.
So the man thanked me for hearing him out. He thanked me for listening 👂🏾 intently and apologized for having these types of thoughts towards someone like myself whom he didn’t know! So, that’s the story! He, FINALLY at 50+ years loves himself-took a good look in the mirror after that near death experience and was thankful for his life. He shook off the self hate and learnt to like, get to know and truly respect others. He realized how easy it was to see others as deserving of respect!
I went home that evening thinking about where I had biases (not that kind of deep racial hatred though) and talking to this man made me appreciate being from Toronto!

Beauty, boundaries, Education, Knowledge, Reflections, theshineprjct, Travel

travel stories

for any of you that have followed this blog over the years, you might have known by now that I’ve travelled quite a bit. I have usually only talked about where I’ve been and the fun activities I’ve planned out. It dawned on me the other day though; that I’ve never talked about the deep learning I experienced on my travels. When I look back at older travel pics and what I felt about the places I went to over the years after leaving Toronto only once in my life and then later living in Japan-those experiences changed me. The other night I was flipping through old photo albums and very specific interactions with profound occurrences that shaped my mindset moving forward…I could only think of four really powerful stories.

I’ll share them here over the next four weeks and they are indeed packed with details that I probably would have never shared in general conversation with anyone. These experiences do speak to where the world is headed right now and why it’s important for humanity and society to get it together personally and culturally-so stay ready to read them! 🙂

-shine

Travel stories – a series of lessons

Album Reviews, DJ Culture & Music, House Music, Movers & Shakers, Music, Reviews, Toronto

Hot🔥House Tracks For Summer 2020-2021

What a time to be alive! 2020/2021 was one for the books in all areas of life-but for House Music, i’ll say bravo, bravo! I spent most of the lock watching DJOON and Detroit Movement lives and caught all kinds of dope shit that I would’ve planned to see at festivals. .

I don’t know about you but…these tracks moved me! Time is an illusion so I’ve mashed together last summer and some of this summer’s finest that I play for my own ears and soul. As I presently have them all and more on rotation, let me preface this by saying that with many shifts in pace and modes of socialization gradually changing, music has re-emerged as the pillar of strength that carried us through that was seen on programs like Verzuz as well as dedicated channels and pay per view events.

I’ve taken in so many live sets online of which I wouldn’t be privy to unless I’ve seen those artists live somewhere, somehow. I’ve taken in tons of material that I don’t believe I would’ve heard if these artists were on the road most of the year. Thanks to Twitch, YouTube and other online platforms I make sure to factor in new and existing artist lives-I check for hot new drops and I am steadily listening to while I work.

Here are some of my top Global House & Tech track favourites! As much of a House and Deep House Lover that I am, I do listen to music outside of my faves and have stumbled on some good, good stuff. There’s some Canadian tracks squeezed in and around on rotation here goes:

Like a Fool
Fred Everything Lazy Vox

Crazy P – 15 Years of Lazy Days

This is what I remember hearing so often at Li’lys in Toronto! 2021’s Lazy Vox version of Like A Fool is a smoother and groovier collaboration with Crazy P. I call this a more buss down version of the earlier release in 2015. It’s subtle but waaayy heavier! One thing I love the most is when a Montreal DJ/Producer like Fred Everything puts his spin or re-interpretation on already really good tracks. Just when you think it can’t be made any better….This track sounds like what he usually puts out. It’s honest, raw and right in the centre of that pure Deep House scale. 2015’s Mercyless feat.Wayne Tennant has that same bounce. I couple this up with his Madhouse Records release Imagination & Determination. It’s soothing to my ears and soul. Keep them coming!

Stay Inside (Girls of the Internet Extended Remix)
JT Donaldson, Liv.e, Girls of the Internet
Classic Music Company |

I think upon hearing this I really didn’t mind being inside at all!!! Soulful vocals like this were definitely heard across most 90s tracks for them to be a certified bop; this revival is a solid new classic. This is what I was saying earlier about songs being created at the time for that perfect moment in history- it feels very authentic. I don’t know how else to say this; but black female vocals are unmatched. This is smooth and renews a place in time for 2021 and beyond! Accolades for the both of you putting something as dope as this! More please!
https://bit.ly/3eV6sph

China Charmeleon – I Want My Soul – Tribute To George Floyd (My Father’s Records)
Stay True Sounds

Soulful and timely for the year that everything changed. His death touched many around the globe including our brothers and sisters in Africa South. Something special about 2020 and 2021 brought forth cuts like this. This tune has the signature classic sound that moves us House heads. This is fresher. This track brought me to look a little deeper at China’s pre Stay True Sounds discography and remixes. China literally lights up any previously released track in a multitude of ways. We see that in Sculptured Music’s fire track re-do of Sad To Think. Check out China’s set at Djoon’s presentation of the Stay True Sounds roster to capture a more direct taste of his kind of vibe!
https://bit.ly/3kQo3Cu

Boiler
Original Mix
Sydney Blu
Release: Conviction
I love to dance and this is it for me. It took me a minute to release that this was a punchier and persuasively Housier version of the Undr The Radr release in 2020. This track is an example of a period in time where Dance music had some very lit energy! The vocals are catchy and this to me stood out on the Conviction release. This goes with me to the gym, this sits with me as I work! I have to add in that she is also Canadian! You can hear this album here at this presentation from earlier this year! Mr. Afterparty presents Sydney Blu – Conviction Album Set https://bit.ly/3l64ir1

Devotion
by Fred P
devotion
W&P by Fred P

A good friend put me on to his music years ago as he ventured out to Berlin from the U.S. years ago -and his sound imprint has only gotten clearer and deeper over the years. I’m a huge fan of Fred P’s Private Society on Bandcamp and look forward to all the new vibrations he puts forth on this platform quite often. His genre is described as ambient, electronic and it really does sound like this. Devotion is that perfect background music used to gather inspo to create masterpieces and is one of 7 beautifully crafted cerebral tracks released a few months ago. I look forward to anything under Perpetual Sound. How distinct is he as a DJ/Producer? Have a listen to this Fred P remix for Electro Pop artist St. Vincent featured on Nina Kraviz presents release compilation from 2019. I love to chill and lounge with some wicked thought provoking tunes and Fred P did THAT! (listen to the original as well!) He changed that tune into a whole other genre in his distinct style! https://bit.ly/3iLzKaV

Portia Monique
FLOWER
Portia Monique
Sexy…Classy…Seductive

I’ve loved Portia Monique’s sound for quite sometime. She captured my ears in (2013) on The Layabouts – Colours of Love. In addition to that I stayed listening in (2019) on Ralf Gum’s (Go Go Music) album Progressions with sneaky link track After Midnight and right now, this year with Who You Know and Flower. This song intends to nurture the soul and it does just that! The most beautiful tracks are the ones with the strongest messages. She can effortlessly ride these beats so if you’re more into the beauty and strength of vocals-check this out and take it in. Her voice is gorgeous and her sound is unforgettable! She knows her voice (lyrically and soulfully)-you should get to know it too!

The Way (Jazzuelle Darkside Remix)
Luka, Jaidene Veda, Jazzuelle
Re:Vibe Music (Afro Creations Vol.10 Compilation) – Spotify

Reunited again and it sounds so good! Three artists on the House/Deep House circuit that I absolutely enjoy listening to when they collaborate with others but together-is some synergy. One signature style/sound I’ve come to recognize about Luka is what I personally call dark and jazzy which is rarely captured ensemble in ‘House’ anything. I first took notice on 2 out of 3 of them collaborating on the 2013 release Overstanding with the We Go Deep label remixed by sir lsg & Anthony Nicholson. Jazzuelle definitely demonstrates the deviation from his signature futuristic sound on his own projects. I love to hear it!
https://bit.ly/371nQUW

Listen, I could go on and on but these are just a few of the things I listen to- maybe I’ll check in with some stuff in the fall or winter! Enjoy being outside and keep dancing!

DJ Culture & Music, House Music, Information, Knowledge, theshineprjct, Toronto

The Canadian Underground Scene & Industry Writing: Through a More Colourful Lens

What will it take for underground music publications in Canada to start seeing it more broadly (you know, a little differently?)

Another perspective never hurt anyone…….

The BLM outcry phase of 2020 permeated the globe and touched all socio-cultural, political,entertainment and justice areas among many other sore spots in our collective human stories. As we can all recall, it touched the world so profoundly that many large capital cities all held peaceful and profound rallies to support their awareness of the fact that humanity hasn’t always been kind to Black People from the onset of human recorded history. I myself, cried seeing these rallies because as a Black Woman with African roots born and raised in Toronto, I have experienced my brand of adversity in the creative space where I reside. #torontoishome

Although ‘performative ally ship’ and ‘inclusivity’ are now common buzzwords that appear more frequently in conversation; the tidal waves that this topic made across the music industry, I believe is one that has catapulted Black Music’s value to an even higher degree across the globe. Jamila Thomas and Brianna Agyemang, two Black music industry executives at Atlantic Records and Platoon (Apple) organized #TheShowMustBePaused (where corporate colleagues spread the word across social media for many to change their tiles black in efforts to) ‘hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable … It is the obligation of these entities to protect and empower the Black communities that have made them disproportionately wealthy in ways that are measurable and transparent.’ The Underground is more known for its DIY promotion, rugged venues and a more grassroots development so it’s hardly comparable to the ‘wealth’ described in Thomas and Agyemang’s quote. (But stay with me here.)

As there are so many factors that make up the scene globally- all segments of the scene could equally contribute strongly to the industry in a much different way than how it was usually glossed over in the past.

I’m not calling any existing publications out at all. But this time-into the next decade; let’s start reporting about it from a different lens. Let me explain what I mean: As multiple newsrooms, print magazines and newspapers have folded up and as brick and mortar facilities have gone digital, and some others have completely abandoned publications because print has dried up in the last recent years, reporting from a different lens as I call it; is what needs to happen as publications realize that their scope has been limited. And as freelance writers and previous journalists now have the flexibility to write differently-I think it’s time to look at other genres of Underground Music and have it written and reported from the lens that understands it. You know, a first person/first hand perspective i.e. not limited to but from the culture, by the culture. It might not be written from a lens that is widely embraced or be completely understood by a publication’s readership but it may attract more readers and build a wider audience.

The more frequently and out of the comfort zone the writing is,I believe the readership becomes accustomed to MORE (the community develops from coast to coast) and with the global lockdown and public venues bringing DJ based entertainment to a halt, this is the Underground grassroots publications and supporting media’s cue to start looking outside their bases to rebuild and bolster the culture’s roots.

At the top of 2021 it’s okay to still keep BLM in mind and recognize all Black artists that have contributed to the scene but let’s put this into practice. And for publications that have writers outside the scope of what they’ve always covered, it allows the publication to research more about the genre i.e. Afro House, Afro Tech and other subcultures as well as upcoming new talents and of course-OGs in Canada who have paved the way. It has become increasingly difficult to capture movements and trends because they are so hidden and that is also the beauty of the Underground!

What brought about me writing this piece is that on the ‘Urban’ side of things-now called Progressive R&B and Melodic Rap (the term’s been abolished) countless publications that downsized their teams following last year’s lockdowns did have many Canadian Writers on their U.S. rosters and many writers and creators faced lay offs. Others faced a shortage of pitching opportunities with changing publication staffing and release dates/times. I do imagine a revived industry across the board where Black perspectives are valued and sought after instead of diminished and diluted.

I’m not saying that publications should loosen up their pitch guidelines and points of consciousness to change the trajectory of a magazine or publication’s legacy. Nor am I saying that publications should loosen their standards to accept any old kind of writer. What I am saying is by having more diverse writers in all genres and writing methodologies, the cultural landscape is better. Black humour,Black expression and Black experiences are eye-opening and stylish at best.(Everyone knows this!) Canada has plenty to offer the global scene (look at how many Canadian DJs,Vocalists and Producers we have? I can make a huge list here there are many!)

The discussions about European and American dominance over what encompasses the real Underground, who founded the genre and what the scene and industries should look like has come up a few times a month on and offline across social platforms but still, a little more quiet in Canada. So here are some questions: What does the industry look like in Canada, how many Underground publications exist here in this country? How is it reported? How many publications have gone digital? How many are still in print? What’s the readership like? Who are the fans? And does the writing reflect the Underground (House,Tech,Deep,Dub) scenes across the country at all levels? What are the regional publications in Canada? How do publications view themselves in the greater environment? To that I answer- it can and should look like whatever it wants to be with a few small changes I’m proposing here:

· Working with writers who write differently, express uniquely and come from different parts of the cities across Canada, it’ll prevent the slow death the scene is experiencing as one chapter of nightlife is ending.

· Connect people with things that make sense. By bringing in more diverse writing into the fold with publications that already exists it offers guidance to its subscribers at home and beyond, with heavy emphasis on Canadian representation first and foremost.

Editors: Be more open-minded to the style of writer you can and should accept. Why? The more open minded you are to the types of topics, writing styles and point of views- the more colourful the industry will be: Paint it Black if you will. Although publications that have celebrated many great years of readership and tremendous levels of success and ‘tradition’. By changing the flavor of writing, its stance and its bird’s eye view will garner more attention, more success, more fans and greater influence. I would even argue a better industry and scene in Canada. Think about it! The Underground is the IT factor for a reason-it sets trends in advance of a few years before it becomes common to everybody else and that is a HUGE accomplishment. And what is IT that I refer to in the title up top? The Black Experience. It’s fun, it’s juicy, it’s dynamic. It exists!

Biography, DJ Culture & Music, events, House Music, Movers & Shakers, Music, promoters, Reflections, theshineprjct, Toronto, women & entrepreneurship

DJ Heather – Apollo Records – (APT) Chicago’s – International – House Music – Summer Series 2018 – (Chicago) Pt.1

With DJ Colette doing a sound check, I sat with DJ Heather instead: Instead, Heather and I had a REAL good chat.We talked about soooo much- from coming of age,to transitioning into motherhood and remaining artistically inspired. I’m glad the interview was split,we had more of a ‘let’s meet for drinks’ kinda chat.She took control of the energy and convo as I’d expected from a DJ and we journeyed through each topic pretty much like her set later on that night at Second City Sessions. Her energy and style are undeniable.

At 20 years in-she’s reflective and is now finally feeling that she is progressing,thriving,comfortable and starting to feel good….she said ‘as an artist you do have moments where you ebb and flow continuously’ So where does this endless motivation come from? ‘There’s an engine inside of you that continues to drive and regardless of what people think about age,gender-all those social mores fall to the wayside’

On coming of age and being a DJ she says one of her greatest moves forward is when she started focusing on herself and all the other chatter just disappeared- it didn’t matter anymore. The people who usually bring up the age or gender thing are those wondering how long its gonna take to achieve a certain status OR they feel that you’re not inspiring as much as you think you are. But along with that-there’s a clichéd phrase that ‘if you’re not inspired you should retire…..’I don’t really feel like I’m at that stage now to do that and there’s been many times through my life as I’ve DJ ‘ed and I remembered that making music hadn’t really been a thing that I grew up with-I never said I’m going to be a DJ, it kinda just happened’

What role has music played for you? Music was always been something that ran parallel with what I was doing with my life. Working for record labels, I was still always in the music industry but not truly focused on the art of DJ’ing. And over time I really enjoyed the element of DJ’ing because of the ability to TRAVEL. There were numerous friends I met and even still today I continue to meet more people and still enjoy what I do. It can be a struggle at times now because I have an added family element to it (just ask Colette) but it still gives me life, it still gives me enjoyment-the literal act of playing music for people is so satisfying but it becomes more of a difficult thing trying to make a living from your art…and I think that doesn’t matter what age you are-whether in your 20s,30s,40s,50s,60s-whatever 70; but in my personal experience I’m a big fan of artists regardless of the medium they choose.

I admire the fact that she has continued with what she does cause you know, it ain’t a regular job. She explains as an artist that ‘the ones who continue to create probably do it because it’s an ever-present thing like a scratch’ and in this case she has to itch……..lol

We are very aware that in accordance to society, even with modernization and some changing values-regardless of what they do,women often take pause from their paths,careers or jobs. Heather re-iterates ‘we do struggle with stuff and even I took time off after he (her son) was born. I was off for five months give or take, maybe three months?…..And my first gig was New Years Eve the following year!’

About how IT (pregnancy) went: I played up until my seventh month- so yeah, I was at the club and my husband was leading me through the venue and I was playing and literally he helped me up onto this stool. But it was a part of my life that I wanted to experience. Being in a relationship with a person (knowing this is the person I’d love to have a child with) and with this  addition it made me change the way I operate in terms of the flexibility of working when I wanted to (that was gone.) Being regimented,being scheduled and disciplined came back-it was like being in college again. (In a strange way.) You still have all this time but you have to learn again how to make that time work for you because you don’t have a lot of it- and between trying to compartmentalize the childcare with everything else, it kind of dampened. I’ve come out of that little ‘baby-ness’ stage. He’s got his own schedule now-he’s got his own feet. He’s in school so that gives me the opportunity to drop him off and I can work as much as I can during the time that he’s at school.

Do you travel with your son yet? He’s yet to come with me on a trip but he’s seen me play at street festivals and stuff. So he feels at home.

Have you noticed his musicality? I see it- but it translates into the fact that he thinks the DJ stuff is cool and he likes to dance. He’s still kind of figuring out what he likes. He’ll pretend to play…We’re just letting him pursue what he wants to pursue and just kinda find his feet. He’s in the studio sometimes, other times he doesn’t want to be in there. Yesterday he came on his own and gave her a sticker installation with labels to be there for her in the room and she put it on a speaker. He left a piece of himself there with her.

How important is it to have a partner that understands what it takes? Has it been easy? It’s been helpful for sure-I wouldn’t say ideal; but it’s great. We’re in total opposite worlds. He’s in corporate construction and I’m in art and music so we’re not really perpetually talking about the same thing. We appreciate each other and we appreciate what we can offer. He’s more in the tactile side of corporate design so he works with colour and fabrics.He’s more on the art side of his business as well. So we still appreciate art in very different ways.

Mind if I ask how you met? He met me as a DJ, he arrived at my show early and met at the booth. And here we are quite a few years later….. 😉

DJ Heather on relationships: As any relationship goes whether it’s a friendship,marriage or partnership (it is work) but if you both know that your end goal is the same and you don’t want to bail and you’re ready to work through it- that’s half the battle and that’s what’s kept us going and it’s just that awareness. It’s difficult when you’re polar opposites.I wanna be able to do my thing and express myself but I’m also a Mommy and if I weren’t doing this I wouldn’t be the mother I am.Being myself means that I won’t ever have a sense of animosity-so there is a lot of freedom I’m given for sure- and I’m very lucky…..

It’s a powerful conversation to have at this time when women are making bold movements to balance work,purpose,entrepreneurship and identity-This had to have been the highlight of our discussion as the theme running globally is women’s empowerment. There’s no direct path…..I explained my level of concern at this juncture in my own life. She admits ‘I never thought I’d be married, I never thought I’d have a child. And both have happened and I’m still maintaining some sort of career that I’m happy with. I’m still always trying to find out methods that feel organic and natural and very honest. And I’m still trying to maintain that honesty, its very difficult to do. She still feels very fortunate to have people that she can still play records for and can share music with them for this long! And I said surprisingly WHY NOT! Fabric 21 and the House of OM Mix CD were stellar projects-Her insightful breaks from my questions had me looking at her role from many angles.

 

She explained this to me: As a DJ you know that the number of DJs-per-capita has grown. There’s the myth about what a DJ does and what a DJ actually does. Many of those who are discovering the art now are finding that there is no way to kind of ‘break in’ to the scene-unless you have a big record or a ‘team’ or unless you have ‘followers’. Now there are all these other things that you don’t have the luxury of cultivating over time. It’s more instantaneous (Where’s the lie? It’s true-this is one of the industry’s biggest changes!) 

Let’s humanize DJ Heather for a moment: She’s grateful for the opportunity to learn a lot of stuff through trial and error. Hopefully she says,’I’ve built a reputation of being a solid DJ but all the other stuff comes with it. The music stuff is great but hopefully being known as a decent human being and the other stuff falls in line. And of course your relationships should be great. I’ve always tried to make life ‘normal’ and not take it as seriously but only take things as serious because its important to me-this is where I’ve found more balance. It’s about balance. Balance is a good thing.’

It’s about the music: I asked her about new Apollo Records track ‘The Acid’ with Berlin based Detroit producer Lauren Flax (June 8). She’s a great producer,Lauren is one of  her fave persons and can produce her butt off. It dropped June 8th and this ‘Acid’ track Heather describes as raw, to the point and machine based. They collaborated on this track and there are remixes out on her label. (partnered with Dann X and Little Mark) At the time, (May 2018) teasers and promo packs had gone out-the single is now available on Traxsource and the acidity is fresh!

Is there a revival of the Acid sound? There’s a kind of revival but just like Nu Jazz it comes in waves. When people say Deep House is back or Acid Jazz is back-it doesn’t really leave. IT sort of appears in waves of consciousness and you hear these records and they’re kind of throwback but they are also sounds that people really love to hear. There’s warmth,grit and depth.

About Blackcherry Recordings, it says House and Downtempo…….is that something you prefer? Do you like that sound? Yeah, as it pertains to Black Cherry I try to have it perpetuate the Chicago sound-It’s more trackier (polished) stuff as well as Downtempo stuff so it’s a kind of homage to Classic House sounds-let’s say upfront tracky stuff (that’s what I tend to focus on with Blackcherry so I was happy to bring it back with that J-Fader EP and I’ve got something coming out with another artist she’s from Chicago T Mixwell….She’s fantastic and she produces lovely music……the track is currently untitled but its’ coming out before the end of the Summer/early Fall.

For artists on the label are you looking for something specific (sound?feel?) When you receive submissions?You know if I feel something, again-its an honesty thing. It’s like this is right..someone’ll send me a track and a few pieces. I might play it out to see or get a sense of where it could go, if it’s perfect or if I think it’s super hot. I play it and get a response and see the initial feeling about it. That helps me verify in that moment. Its like oh yeah…this is pretty dope. I decide if I’ll make some changes and that kinda thing-I kinda like to test run stuff. I do the same with Apollo Records music as well. I test it out at the club and how a room responds to it spatially. It’s not always in the spirit of House Music. For example Derek Dunbar submitted some stuff and I gave it the nod. It’s nice for people to have it (new stuff) so they can put it out because there’s a market for it.

Do you ever have people approach to ask you to help them out or hook them up? (a leg into the industry) Sometimes,but it’s not that blatant, the help now people are looking for are things like ‘could you say something about my track or could you chart it? could you tweet about it?..but again I do share stuff that I feel connected to. So if someone asks me and its kinda weird, I’m not sure but if I kinda know them and they need a little push I’ll do it, its no problem as I’d want anyone to do the same for me.  In the past I would usually reach out to people and tell them their track was awesome and because they were so enthused, they would literally help me out and PUT ME ON tour and let me open-but there’s plenty of that stuff that clubs don’t wanna do anymore.

She explains the way being PUT ON works today: They’ll have these tours where the headlining DJ picks their supporting cast…..unless you have a camp like Dirty Bird they’ve created a culture where everyone’s in-house and literally everyone who’s with the label throws their own events and showcases their own artists, that’s a  formula that has worked for them.So from top to bottom all night,you’re gonna see people who’ve put music on the label or down with their crew and it’s worked! And when they’ve put their people on they’ve added a particular flavour. People are trying to replicate that formula-sometimes it works other times it doesn’t. Or you’ve had stages that are set up at one event or big festival….and let’s say  for example you have Green Velvet, he’ll have a stage with people he really likes and it works.

I tried to do that at my Smartbar residency by kinda mixing it up with people who haven’t played at the club before. I want to get them in the rotation-so they can get used to the club setting…..(it helps them build confidence too!) Sometimes the club sees the new DJ’s potential and they might want to put that person on. By doing that-new people bring a network of friends OR FAMILY, that’s what it should be about! She’s passing the torch in a sense…..Having friends & family who come out to her events gave Heather confidence back in the day. In an encouraging way she says ‘they can put these on their resumes,get other gigs or put that flyer aside as part of their archival information’ It’s almost like passing the torch……

Imagine what kind of advice she’s going to offer which such an in-depth interview…..Must read. 

  • Don’t be limited with what you think you should be doing versus what you truly want to do. Take risks when you feel like you should. Even now- She still feels nervous before a show and (the fear factor is good.)
  • Never assume what’s going to happen at a venue-even with a sound check (you may have an idea of what to expect but you never know…..all those things are nice to know, but you won’t always know)
  • Make sure you have all your tools (part of your arsenal) to rock the crowd. There might be people at a club, festival or rave who have no clue who you are….its a reality. Don’t forget that you’re there to entertain, to bait and switch…. sometimes it’s okay to give people something that’s relatable. That’s where the balance is.(Starting out as a primarily HipHop DJ gave her another tool to use-because Hip Hop audiences usually only dance to shit they know (truth lol) and that’s the commercial aspect of it. But she was able to squeeze in stuff during sets back then- she really understood the art of DJ’ing, whether it was with Downtempo or Hip Hop

 

What about the way women connect on an emotional level with what they do musically and artistically (Production/DJ’ing/Music?)  I shared with Heather  recording artist Kelela’s Opinion piece from earlier this year at  Resident Advisor and it  then spurred a whole conversation on how to proceed beyond that context. She clearly has had different experiences but the future is here. She says, ‘All Women, Women of colour,Transwomen and LGBTQ groups- these are the voices in vogue now…how long will this platform be in place? Will it stay a trend? Being in the industry for as long as she has been-she doesn’t really feel that it’s no longer about the ‘shine’ on music or artists that has changed-it’s just something people are used to now. After all IT IS entertainment. But women have always been behind the scenes and contributing for a long time. From management, to artists, to DJ’ing, to production and just now we’re seeing women as par for the course. Her advice with these changes is to take advantage of this platform, the visibility, the people paying attention and to not be afraid to ask questions and speak out-especially within a learning capacity. If people think you’re being ridiculous it’s okay….don’t worry about the boys club. There are plenty of women,spaces and places where you can find help, get questions answered, obtain resources from blogs, online and printed media outlets and even platforms like YouTube tutorials for example to learn production, DJ’ing techniques and still maintain anonymity. Feel free to learn your craft the way you’d like.

Just like any other city in the world Toronto’s tempo has changed and what people enjoy has changed as well. DJ Heather from sister city Chicago is excited to still be able to play from a fresh spectrum and it sounds like that! Second City Sessions is a collaborative project that was born from their (DJ Colette and DJ Heather’s) House of OM CD release back in 2006 when they toured and traveled with Fred Everything and Andy Caldwell. Fans love to hear Colette and Heather spin together and they deliver the synergy that works between them whenever they play. DJ Heather will be playing alongside Gene Farris, Jason Hodges,Teeloo and Mike Gleeson on Saturday July 27, 2018 after the lunar eclipse at Toronto’s CODA-it’s gonna be an electric one!!!

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DJ Culture & Music, Establishments, events, Music, promoters, Public Relations, Reflections, Toronto

Canadian Music Week – CMW 2018 – The Information Age

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A full week of non-stop music, panel discussions and mentorship all here in the T-Dot! This has to be one of the largest Music Week’s held in Canada this year! The official program guide was jam-packed with dozens of events hourly (Held at Toronto’s Sheraton Centre Toronto Hotel and all over the city.)

Jointly presented by San Rafael and Amsterdam Brewery-I don’t even know WHERE to begin-this Canadian Music Week was PACKED with current information; From the Mentors’ Cafe to the panels, to industry organization exhibitors (SOCAN, MROC,FACTOR)

It was refreshing to see all the various organizations that work behind the scenes to assist artists in bringing forth new-ish ways of tackling the good ole industry…..

Their app was quite good! I loved the high touch accessibility of the app and it was much easier to navigate than look through the program and section it off with post-its like I did in the past…..or maybe I like apps. My favourite was the scheduling tool! You know where to be and at what time……

Blockchain

With the app I found Blockchain Music:Set It and Forget It,You’re Getting Paid it’s been a hot topic for a minute and this was a conversation circulation at ADE2017! Panelists (Dino Celotti,Jason Robert,Jesse Grushack,Ritesh Patel and Steven Masur) all part of the Music Production and Indie Label industries,collectively explained Blockchain and how it benefits the artists and the cascading industry as a whole. It’s great to see that many panels across the board had a heavy focus on the future of the industry with all the new talent and new technology. It’s interesting to see how they’ll connect and grow to make things a little more efficient (especially for the artist.)

My takeaway from this presentation: Blockchain could work if implemented correctly by making sure who gets paid at what point in the process of the file sharing process-and that this is a huge task and a bit of a lengthy process.

Lemme re-iterate here: The idea of being able to move assets between artists or from business to business in a seamless process, can make distribution simpler. With Blockchain promotion is still primary and editing and recordings can’t be remixed or altered. Blockchain is great for tracking transactions and artists still maintains rights to their music.

I ventured over to the SOCAN,!eDDS and travel booths-What’s travel got to do with it? Hundreds of people came through all week (May 7-13, 2018) especially very specific cities all over the U.S. and Canada. What makes this so important is that the cities closest to us all play a role in boosting the travel,tourism and music industries!

Part of the infrastructure built around the music industry depends not only on the talent, businesses and establishments but it may partially coincide on the neighbouring cities closest to us.

Discover America located in Mississauga,Ontario in conjunction with city states nearby- ‘promotes U.S. Travel and Tourism to Canadians in Canada. They offer ‘a variety of initiatives that connect travel and tourism stakeholders on both sides of the border’
Hotels, travel agents and Motor Coach Airlines are members of this organization.

I spoke to Dream America Canadian representative and Montreal native Pedro Barbosa who delved a little more into the topic of music festival tourism and the mandate in place for the cities involved in boosting their travel and tourism initiatives for any of the music festival seasons. Barbosa mentioned that ‘most of these places present today have routes covered by Air Canada or Porter Airlines-so there’s the routes that bring Canadians and Americans from all over the country, it gets the word out across the country and it’s kind of like a trade and exchange…..some of the places exhibiting here at #CMW2018 are even closer to Montreal than Toronto is’.

We talked about the benefits of visiting cities that have broad musical varieties. He’s big into Jazz and Metal but some city scenes he feels ‘are much smaller and there appears to be less of a fan base even when the scene is popular in that city.’

Barbosa did mention though that ‘when it comes to niche [music] markets, it’s the markets themselves that don’t always reach tourist outlets. Tourism boards tend to focus on specific genres and in order for Tourism Boards to present music venues,events and seasonal programs in their plans and more liaisons can be formed in the future to promote all music across the board.

All representatives for each city/state were highly informative and provided tons of info on the vibrant nightlife for each of these cities. Surprisingly,Portland has a very vibrant Underground House scene and Choose Chicago (sister city to Toronto,) representative spoke in detail about Chicago’s House and Underground scenes…..it’s looks like a coincidence that just a few days ago it was announced that there would be a lunch hour dance party at Daley Plaza! (Yaassss Chicago!)

Portland – The cities represented at this year’s CMW all had one thing in common: thousands of Canadians commute from all over Canada to all these places-each booth was set to highlight their musical influences,entertainment and nightlife. I spoke to Director of Content Strategy Karen Martwick about Portland’s offerings and was presented with information about Craft Beer, Independent Design both Interior and Graphic by Independent Artists. The other booths held tons of information for Canadians on: Myrtle Beach, NC (undergoing major reconstruction), Georgia (Explore Georgia-Macon/Decatur and other historic sites.) And finally Austin,Texas. I look forward to delving into their Underground scenes in the future!

!Earshot for Indie Artists !Earshot Digital Distribution (!eDDS) really stood out among all the booths because of its slant on music distribution.Partially funded by the NCRA (National Campus & Community Radio Association)  It’s an online platform that is designed to get music from the Canadian music industry to the Canadian College campus and community radio sector.) With so many platforms internationally available in 2018 it’s easy to overlook a distribution system like this. Canadian College and University radio is still a powerful method to chart Canadian music and with Canadian Pride at it’s all time high over the last few years, I think this is an essential resource alongside all other local and global platforms. Over 90 stations are on this roster in May 2018.

Independent artists will be able to fully access this database this September. The cost is $7 per song and $50 per album! College Campus radio is still one of the most powerful outlets for pushing new and local music.  The list will grow by September especially after Canadian Music Week-check out the details here: I highly recommend any new or existing artists getting their feet wet and/or would like to do a little more national radio promo…..Tap into this resource as a starter or accompanying promotional tool.This is exciting!

Late Night Delights

What I missed: the Drake Underground with Amber Mark (her vocals possess Rihanna’s abruptness and Sade’s familiar sounding velvety Contralto. Live Nation artist tickets were sold out right away-no luck in May, I’m sure she’ll be visiting Toronto again!

What was recommended: Taiwan Beats (ABAO) Aljenljeng, JADE EYES and Dizparity

What I enjoyed: Ottawa MC @draemusic. He closed out for two of T.O.s hottest crooners: Tika and Sophia Danai! That night was electrifying (TIKA, HMLT,Sophia Danai and BAYLA.)  Drae laid some strong lyrics with a very. live. band. I’m lovin’ the live band and MC sound all over again!

Can’t wait to hear what next year’ll bring!

DJ Culture & Music, Establishments, events, House Music, promoters, Reflections, theshineprjct, Toronto, Travel

In the Land of Windmills and Dance Music: 11 Things a House Head Should do at #ADE2017

25 years in the making and it shows! I was looking at where to visit and I chose the Netherlands (Amsterdam Dance Event) mostly because of their emphasis on technology. Amsterdam has been known to be forward thinking and many steps ahead in the way they run their society among other things…….Amsterdam Dance Event describes itself as ‘the leading electronic music platform and the biggest club festival in the world for the whole spectrum of electronic sub-genres’.

I absolutely admired ADE’s strong support for all genres. They welcome all sorts of DJ culture-regardless of colour, gender and preference.What I loved the most is the way the city embraced  & all the artists,press,delegates that were participating! There were posters,stickers and promo EVERYWHERE!

I personally loved this scene so much and in several days I took in some DNB, Classic,Deep, Tech and Afro House-it was all-inclusive. It was crazy fun! I met all kinds of people-all music enthusiasts from all over the world in town for ONE thing: music! I met some of the same people at many events. Some enthusiasts from Belgium asked me where I was headed because they were so used to checking out the same artists everywhere.

Before and After a Music FestivalI truly wished I had gone a few years prior. I can’t wait until they expand even more. Jokes aside with memes depicting festival burnout, after the 6 hour flight from Toronto to Schipol Airport it was not tiring at first…… but after 48 hours………with all the excitement and party line-up-I crashed!

 

The one thing that really caught my attention was the Health and Wellness program dedicated to festival burnout and Dance Music/Club Culture. With all the networking events,panel discussions and parties-there were daily yoga and meditation sessions available for whoever needed it. Panel discussions like  [Protecting Mental & Physical Health for Fans & Professionals], and “Who is Responsible for the Mental Health of an Artist?” are very important discussions to be had in any industry.

I was floored by the holistic/health and wellness shops on every corner-shops all over the city carrying products I still have to order online lol! From sprinkles on buttered toast and fresh fruit and smoothies on Albert Cuyp Straat……the contrast was so refreshing. Everything was within walking distance-once you get the subway/streetcar line down pat-you can get anywhere within minutes. A sleek UBER from Schipol Airport takes you to the main city in a 15 min car ride!

The drivers, airport staff and city all expectedly ask you if you’re there for ADE and they have tons of information at their fingertips to help you navigate the city! (LOVE IT!) October is a bit chilly so bundle up with layers and your favourite walking shoes!

DRUGS and ADE! Everyone is aware ADE exists here and speak highly of the event. All drugs are tested before they are brought into venues to avoid injury and/or death! I highly respect this approach because Dance is often intertwined with hard drugs and this is a primary method to eradicate the misconception behind it.Total props!!!!!

Testlocaties-ADE-2017They push for body positive health awareness. I praise their drug education and push for ‘healthier’ usage instead of the ‘war on drugs’.

As drugs are often synonymous with club culture they do encourage safe usage and responsibility for fellow party-goers. It’s impressive.

All aspects of the scene are considered, and openly discussed. Room is made available to talk about the future of the industry. Panel discussions covering technology from equipment- to vinyl’s revival all had a space to showcase,teach and exchange ideas. ADE University teamed up with labels to discuss how they can improve websites, apps and ticket sales to boost revenue and allocate funds in an organized fashion.

I’m not sure if it’s organization is a Dutch thing or that it’s 25 years in the making, but whatever they are doing is beyond music for music’s sake.

I did find their app a little complicated to maneuver and also found it hard to navigate some of the workshops and networking locations around the city. However, all the flags and physical landmarks labelled everywhere made up for the app. I really wanted to attend more events but there are so many programs happening at the same time and back to back that by week’s end-I knew I’d be coming back! All these years I’d only stopped over at Schipol Airport and was finally able to visit and was  so grateful for!

The highlights of the week were the Detroit Love Party (Mirko Loko,Waajeed,Carl Craig,Kenny Larkin,Stacey Pullen,Kevin Saunderson and Moodyman) EPIC partay.

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Detroit Love 2

One of the final night parties at Paradiso (Louie Vega, Joey Negro, Francois K,Space Dimension Controller,Prins Thomas,Amine K,Beesmunt Soundsystem,Jan van Kampen) was memorable!

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Honourable mentions go to the guys over at Cuisine 020 (Bar Karakter)-DJ Migosy (Offering Recordings), DJ Andrew Foley (Deep Rooted Soul), and AMW Gill Charleston-it was a tight-knit LIVE joint! Had a great time! I’m sure by October this year………

11 things to do in Amsterdam (during ADE ) if you’re a House Head or purveyor of Dance Music

  • Go to the Amsterdam Dance Event, check out as many genres as you can……
  • Take naps in between events-you’ll wake up refreshed for your next workshop
  • Go to the artist panels/talks (they are so informative and inspirational)
  • Check out the good eats (so many amazing restaurants-if the locals are in it- it’s the shit!)
  • Buy some records, take in new music say hello to your fave and upcoming DJs (the environment is so chill out there!)
  • Club Hop, there are so MANY amazing events, all on the same night, check out all of them!
  • Purchase tickets in advance from home (they sell out FAST-months in advance), make sure you can actually attend all the events once you arrive!
  • Check out the Heineken Museum
  • Go to a local Coffee House and meet some interesting people, try out the green (if you feel like it!) It feels fabulous to be at a place where there are no issues with green treats-you’ll find many,many,many strains and flavoured paper 🙂
  • Don’t forget to browse in as many weed shops as you can-Many of the shops get most of their best strains from Canada (betcha didn’t know that!) *wink,wink
  • Link up with people who you’ll be able to work with later on-you just never know!!!!

Bravo #ADE2017 see you people at #ADE2018!

Establishments, Food, Health & Wellness, Knowledge, theshineprjct, Toronto

It’s That Time of Year Again…..1 month to go…….

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Even though corporations have vast collaborations with food banks to donate food on a grand scale and they are in every position to do what we can’t do financially; it’s people like you and I that add a personal touch to giving.

There are many things you can do as an individual to stay grounded. Staying grounded is something you should do regularly to remind yourself who you are, where you could be and what you want life look like internally. A great way to live your life is one where you’re giving of your time, efforts and hands to those in need-especially those that will appreciate it!

As a high school student I volunteered at the Y and loved teaching kids sports! I designed simplified Basketball, Soccer and Volleyball activities for really young kids. I loved watching kids progress with their motor skills and confidence over a year’s time-it was so rewarding! At the local hospital I’d be helping operating room patients fill out their paperwork when they could not understand the information or did not have next-of-kin with them when they checked in!

Those moments I’ll always remember. For the last few Christmases-I would call around and sign up with different organizations to help out for soup kitchens and/or food banks and the waiting lists are so long because so many want to help out this time of year. Early last Fall, I called the Daily Bread Food Bank and asked if they needed any people and they did!

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I reached out before Canadian Thanksgiving and glad I checked in a lot earlier. Just like food donations and hands, it’s better to start early. Did you know #DailyBreadTO supplies other food banks in Toronto with food/supplies/preserves? This insures that all neighbourhoods get an equal measure of what’s needed instead of running out-especially this time of year!

Apart from feeling good about helping others, the most rewarding part was seeing some of the same families every week who feed their children and are truly grateful for what’s available. Some of the other volunteers were so kind, dedicated and gracious. Once I got to know everyone, I got to hear their stories. Many people in the city are making ends meet and a few extra things make a huge difference.

The Food Bank is set up to look and feel like an actual grocery store to remove the ‘ration’ style of the Food Bank process and each customer can shop like they should. Volunteers are waiting to help bag the groceries and customers know how much they are permitted to receive!

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I lived in Etobicoke for almost 7 years and had no idea that Daily Bread Food Bank was on Islington Ave! I’m writing this not to promote volunteerism or helping out during the holidays but mostly to encourage food donation all year round. Once the holidays are over-shelves are bare. Many items running out quickly are things like diapers, wipes, ensure, milk, eggs, produce, laundry detergent, toilet paper and toiletries.  Anything that is used daily or weekly is so needed.  After talking to so many people, when the holidays have passed, it’s tougher to retain enough stock to go round.

There are so many corporations who bring their employers in for food sorting and packaging marathons to raise money for the Food Bank and those events are always high energy with good music and live DJs! (That’s my favourite part.)

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One thing I found touching was seeing patrons check labels for calories, sodium,  ingredients and expiration dates. They are just as conscious about what they are eating as the next person! Give what you can of course BUT think about the health of your fellow human beings.

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For me personally, food donation and donation in general has now taken on a whole new meaning. I give outside of the common holiday gift giving times, I give whether or not there’s a dire need or disaster and I try to give what’s necessary besides the usual donation items.

It was an incredible experience. Have a Happy Holiday! Have a wikked 2018!

-shine

 

DJ Culture & Music, Establishments, events, Knowledge, Manifesto, Movers & Shakers, Music, New York, promoters, Reflections, theshineprjct, Toronto

Manifesto 11 – Toronto (June 2017)

It’s with the utmost pride that I can say Toronto’s got an organization devoted to Urban Arts & Culture. Something I’ve always supported and it’s where my musical roots came from. Artists like Maestro,Kardi,Julli Black,Ghetto Concept and Dream Warriors is what I knew. I’ll always love Hip-Hop no doubt but I turned away when outlets remained bare.

I was so frustrated that I even started a talent showcase with fellow York U Undergrad (Dj Nana) we hoped to provide a platform for unsigned hype from Singers to Battle Rappers to Poets and it ran for a minute. We even tried to start an Urban Media Arts Association-but the work and support back then was bleak.

As I took stock of the many years learning about the music scene in Toronto, I started with my first internship at what was Flow 93.5 and from there I became a NXNE and Honey Jam volunteer to promoting parties and events over at CHRY college radio station. Manifesto is the evolved and growing version of what I’ve always hoped for.

An organization like @Manifesto_TO is something to be incredibly proud of. To see artists,acts and personalities rally around an incredible festival that’s put Toronto on the map (permanently) is quite amazing. With Canadian exports like the Biebs,Drake,Tory,Party Next Door,Weekend,Tika,Slakah,Majid Jordan and the list gets longer….. we’ve got so many more to put on display!

If you haven’t purchased tickets to anything; look for something and become a part of Toronto’s rich ‘Urban Culture’ landscape. Find an art installation, find a concert.Hit up the Opening/Closing Party and Artists Panel. If Urban isn’t your thing check it out, you’ll be blown away. Here’s the website: http://mnfsto.com/

This weekend the #theSHINEprjct is pretty excited to be stationed over at Echo Beach not just as a volunteer,intern or avid concert goer but a part of the festival reppin’ Toronto at Manifesto 11. Here’s to another groundbreaking decade!

Stay social:

Socials
Twitter: @Manifesto_TO
Instagram: @Manifesto_TO
Hashtag: #Manifesto11