Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

DJ Culture & Music, Establishments, events, Music, promoters, Public Relations, Reflections, Toronto

Canadian Music Week – CMW 2018 – The Information Age

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A full week of non-stop music, panel discussions and mentorship all here in the T-Dot! This has to be one of the largest Music Week’s held in Canada this year! The official program guide was jam-packed with dozens of events hourly (Held at Toronto’s Sheraton Centre Toronto Hotel and all over the city.)

Jointly presented by San Rafael and Amsterdam Brewery-I don’t even know WHERE to begin-this Canadian Music Week was PACKED with current information; From the Mentors’ Cafe to the panels, to industry organization exhibitors (SOCAN, MROC,FACTOR)

It was refreshing to see all the various organizations that work behind the scenes to assist artists in bringing forth new-ish ways of tackling the good ole industry…..

Their app was quite good! I loved the high touch accessibility of the app and it was much easier to navigate than look through the program and section it off with post-its like I did in the past…..or maybe I like apps. My favourite was the scheduling tool! You know where to be and at what time……

Blockchain

With the app I found Blockchain Music:Set It and Forget It,You’re Getting Paid it’s been a hot topic for a minute and this was a conversation circulation at ADE2017! Panelists (Dino Celotti,Jason Robert,Jesse Grushack,Ritesh Patel and Steven Masur) all part of the Music Production and Indie Label industries,collectively explained Blockchain and how it benefits the artists and the cascading industry as a whole. It’s great to see that many panels across the board had a heavy focus on the future of the industry with all the new talent and new technology. It’s interesting to see how they’ll connect and grow to make things a little more efficient (especially for the artist.)

My takeaway from this presentation: Blockchain could work if implemented correctly by making sure who gets paid at what point in the process of the file sharing process-and that this is a huge task and a bit of a lengthy process.

Lemme re-iterate here: The idea of being able to move assets between artists or from business to business in a seamless process, can make distribution simpler. With Blockchain promotion is still primary and editing and recordings can’t be remixed or altered. Blockchain is great for tracking transactions and artists still maintains rights to their music.

I ventured over to the SOCAN,!eDDS and travel booths-What’s travel got to do with it? Hundreds of people came through all week (May 7-13, 2018) especially very specific cities all over the U.S. and Canada. What makes this so important is that the cities closest to us all play a role in boosting the travel,tourism and music industries!

Part of the infrastructure built around the music industry depends not only on the talent, businesses and establishments but it may partially coincide on the neighbouring cities closest to us.

Discover America located in Mississauga,Ontario in conjunction with city states nearby- ‘promotes U.S. Travel and Tourism to Canadians in Canada. They offer ‘a variety of initiatives that connect travel and tourism stakeholders on both sides of the border’
Hotels, travel agents and Motor Coach Airlines are members of this organization.

I spoke to Dream America Canadian representative and Montreal native Pedro Barbosa who delved a little more into the topic of music festival tourism and the mandate in place for the cities involved in boosting their travel and tourism initiatives for any of the music festival seasons. Barbosa mentioned that ‘most of these places present today have routes covered by Air Canada or Porter Airlines-so there’s the routes that bring Canadians and Americans from all over the country, it gets the word out across the country and it’s kind of like a trade and exchange…..some of the places exhibiting here at #CMW2018 are even closer to Montreal than Toronto is’.

We talked about the benefits of visiting cities that have broad musical varieties. He’s big into Jazz and Metal but some city scenes he feels ‘are much smaller and there appears to be less of a fan base even when the scene is popular in that city.’

Barbosa did mention though that ‘when it comes to niche [music] markets, it’s the markets themselves that don’t always reach tourist outlets. Tourism boards tend to focus on specific genres and in order for Tourism Boards to present music venues,events and seasonal programs in their plans and more liaisons can be formed in the future to promote all music across the board.

All representatives for each city/state were highly informative and provided tons of info on the vibrant nightlife for each of these cities. Surprisingly,Portland has a very vibrant Underground House scene and Choose Chicago (sister city to Toronto,) representative spoke in detail about Chicago’s House and Underground scenes…..it’s looks like a coincidence that just a few days ago it was announced that there would be a lunch hour dance party at Daley Plaza! (Yaassss Chicago!)

Portland – The cities represented at this year’s CMW all had one thing in common: thousands of Canadians commute from all over Canada to all these places-each booth was set to highlight their musical influences,entertainment and nightlife. I spoke to Director of Content Strategy Karen Martwick about Portland’s offerings and was presented with information about Craft Beer, Independent Design both Interior and Graphic by Independent Artists. The other booths held tons of information for Canadians on: Myrtle Beach, NC (undergoing major reconstruction), Georgia (Explore Georgia-Macon/Decatur and other historic sites.) And finally Austin,Texas. I look forward to delving into their Underground scenes in the future!

!Earshot for Indie Artists !Earshot Digital Distribution (!eDDS) really stood out among all the booths because of its slant on music distribution.Partially funded by the NCRA (National Campus & Community Radio Association)  It’s an online platform that is designed to get music from the Canadian music industry to the Canadian College campus and community radio sector.) With so many platforms internationally available in 2018 it’s easy to overlook a distribution system like this. Canadian College and University radio is still a powerful method to chart Canadian music and with Canadian Pride at it’s all time high over the last few years, I think this is an essential resource alongside all other local and global platforms. Over 90 stations are on this roster in May 2018.

Independent artists will be able to fully access this database this September. The cost is $7 per song and $50 per album! College Campus radio is still one of the most powerful outlets for pushing new and local music.  The list will grow by September especially after Canadian Music Week-check out the details here: I highly recommend any new or existing artists getting their feet wet and/or would like to do a little more national radio promo…..Tap into this resource as a starter or accompanying promotional tool.This is exciting!

Late Night Delights

What I missed: the Drake Underground with Amber Mark (her vocals possess Rihanna’s abruptness and Sade’s familiar sounding velvety Contralto. Live Nation artist tickets were sold out right away-no luck in May, I’m sure she’ll be visiting Toronto again!

What was recommended: Taiwan Beats (ABAO) Aljenljeng, JADE EYES and Dizparity

What I enjoyed: Ottawa MC @draemusic. He closed out for two of T.O.s hottest crooners: Tika and Sophia Danai! That night was electrifying (TIKA, HMLT,Sophia Danai and BAYLA.)  Drae laid some strong lyrics with a very. live. band. I’m lovin’ the live band and MC sound all over again!

Can’t wait to hear what next year’ll bring!

DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto, Travel

House Music Series – Toronto LOCAL -The Boxing Loft Social Club – Installment 4 – A Commitment to Excellence (Original article no misquotes here) :D

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is THE original article. There are many House DJs,artists,promoters all over Toronto. Be sure to check HERE. No one is above anyone else. No one is more supported than anyone else. The House Community should be a place where many people can showcase their work,make people move and most importantly show the world what we have here. (Not divisive in nature.) I would never support one movement,genre,sound,crew,mixer,club-over the other. I would never post anything that suggested that either. It’s highly unfortunate that more interviews couldn’t be successfully completed throughout the city…..oh well 👍🏾

The language used in the other versions were NOT the words spoken or recorded during the interview. Please check for misquotes and re-structured sentences and phrasing. Fact check for accurate info. I repeat there are so many people who contribute to the scene all over the city. As I started this section, my intention wasn’t to say one thing was better than another.

I’ve got many friends who visit this city and don’t know where to go if they want to hear good sounds and many are not aware that Toronto has a burgeoning House or Techno scene. We had an amazing interview, Emile. This is NOT what was said. No loss in translation. (Names of artists, hosts, promoters or venues might be preferential to the individual expressing that in the interview but if anyone has ever quoted anything sounding very odd-know that it is edited before it is posted here.)

(Emile, please don’t misquote our discussion, that’s not what was said.)* 

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From a gig as paralegal to event party planner to disciplined athlete turned boxing instructor and now accomplished business man-Emile Awe Reed is one focused individual seeking excellence.

I’d been to Loft SC a few times…I wondered who was behind  its open concept. I chatted with Emile via Skype a little over a week ago and talked about it quite a bit….

How House Music has influenced his life: Music has always been a part of his life. He was in the choir at school. He attended North Western State University and was a member of their Choir. He grew up listening to Nana Maskari, Harry Belafonte among very many unique artists. He grew up listening to Classic Rock and loved bands like The Who and Led Zeppelin. He still hadn’t embraced House by then yet but by the 80s and 90s  (the most influential era in my House Music opinion) and really got into Reggae.

He notes that it was not until one of the longest running Toronto parties (Twilight Zone) that created the connection. He started attending events in (2004).
During a difficult time in his life he truly embraced House. He eventually met DJ Gene King who always mentioned the importance of an ‘open mind’.They are now business partners! Look out for UDM (Underground Dance Music) parties they throw twice a year!

House Music IS Just So Cool: He opened The Boxing Loft Social Club. House music’s sole purpose at the Boxing Club serves as a pace-setter for boxing technique (shadowboxing) and foot technique. ‘Boxing still uses rhythm just like dance….. Reed tells me with conviction,’most of the House I hear, I love…if you want to be a good boxer, you’ve got to be good at everything-a complete fighter…this is why I fight to music’.

Unlike many…..I had no idea ‘The Boxing Loft’ was an actual boxing gym! As a brand marketing pro-star I thought it was a well-crafted brand image that simply brought people together-along with a prop stage boxing ring (silly me)! With ‘Inspired Gatherings’ happening frequently, ‘Social Club’ is exactly what it is. There are arts focused events, boxing instruction and dance party events all happening within those four walls! The social component never ends!

Reed started running events at 199 Queen St. E in 2004 and ran into snags with liquor permits for locations and capacity violations. It made sense to find a permanent home for events and voilà: The Boxing Loft was born! Growing up he watched Fred Astaire and Ginger Rogers and learnt that during their time social clubs were VERY popular. People with similar interests gathered to socialize and grow their memberships. This is what the future will look like at the Boxing Loft!

The Way Emile Sees It: Reed has a way he does business with co-organizers in the scene. ‘I’m always gonna be upfront and real with people…I’m a new cat, I’m still learning….I like to work with anyone who is willing to learn, you need others in order to attain wealth….With more people there’s power…I’m a business person first….You have to be respectful…It’s not just about me’. <<<shine’s thing too!

Misquoted elsewhere. Working With the Local Toronto House Behind-the-scenes promo people: If it wasn’t for my team, I wouldn’t be here without hosts and promoters. (if I didn’t mention you, I apologize) I removed the names because it seemed to cause issue. You are the ones that enable my name to get out there. I appreciate that they have helped me brand The Boxing Loft. Even though I’m the boss-I don’t stand alone…..I’d be nowhere if the DJs didnt play in my space.

shine’s words added here>>>SO MANY AMAZING KEY PLAYERS THAT MAKE UP THE CITY’s scene-I WISH IT WAS AN EVEN BIGGER SCENE with a unified platform to bring more people from overseas to (Toronto). Absolutely no shade. 

DJs as Artists:How Does That Work? (Misquoted section)<<<click here

DJs should be validated as artists. I have an idea of how DJs should play. This is how/why I choose who plays at The Boxing Loft. DJs like Yogi,Stan Zeff, Zepherin Saint,Ian Friday, Josh Milan, Joe Rizla. DJs of THAT calibre-this is how I choose. I try to keep the DJ guest choices at a certain level…..you know that standard…..As an athlete I strive to be the best, same as the DJs. I have to make sure I shine so the DJ shines and the underground’ll shine. I want The Boxing Loft to act like an advocate for House Music. <<<<<<<(there are many groups, that are very good, that sound good and have large, medium or small followings all over Toronto-it doesn’t make anyone better or worse.)

What to expect at The Boxing Loft:

No drugs allowed inside (it’s a sports venue and creative space too!)

Make sure as you enter TBL you can somehow relate to what you’re taking in (art/music/sport)

Come in with an open mind

You will always be treated well

It’s a place with an incredible vibe

You too can box or dance at The Boxing Loft Social Club….For events visit Twitter @TheBoxingLoftSC  or their website http://theboxingloft.com/

*Please be mindful, there may be multiple versions of the article posted elsewhere. This is the original article. There are many House DJs,artists,promoters all over Toronto. Be sure to fact check HERE. No one is above anyone else.All key players as a WHOLE contribute in many ways. People visiting Toronto internationally should be able to visit many venues to party safely during their stay here. Please check for misquotes. Fact check for real info. All media outlets are used as informative vehicles for change and to build legacy. The section of this blog was intended to bring all types of people to Toronto to embrace all genres of House. This article was not intended to be divisive in nature. I enjoy House music. And this section is all about it.Don’t take offense until you know what you’re reading is TRUE. Don’t misquote or force something that wasn’t said. (Updated in 2018-had no idea this was altered elsewhere!)

-shine

DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Social Media, theshineprjct, Toronto

House Music Series Toronto LOCAL – Summer 2014 – Installment 1 – LetThereBeHouse.ca

This year’s House Music segment is gonna be off the charts! I’m looking forward to it! Just so you know….blog readers and viewers have visited the SHINE prjct from all over the world! shine2u gets the most hits and shares for its House music features….

Canadians are talented! 

Toronto’s got talent! The Toronto House/Dance/Electro Music scene is burgeoning. This year it’ll be local, ALL local……look out DJs, promoters, club owners….I might be at your doorstep! 🙂

See you on the dancefloor people! LMAO #dancenation #beatjunkies#vinyljunkies #flyers #promotion #interviews #toronto #nightlife

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Sometimes it’s a one person machine other times it’s a collaborative cipher. Let There Be House has truly made its mark on the small but tight-knit Toronto House scene. Let There Be House was a creative project designed as a go –to everyday-all day-what’s–going-on- in-the-Toronto-scene-one-stop-shop.

On that site you’ll find DJ listings, podcasts, interviews, events and more!

What brought this team together? Simply put, the collective love of music that emerged from the early 90s house catalogue. Front lady and promoter Tas felt the need to do things a little differently while embracing the challenge to jump into the existing “HOUSE” and make a noticeable difference!
This difference was attained with the use of more recent methods of promotion. Back in the day mainly flyers and sometimes email got the word out. A website, a Tumblr blog, a Twitter page and FB page allowed for a little more reach. The site (www.lettherebehouse.ca ) began by giving house music lovers the chance to self-inform. This is absolutely one of the main ways that the music and the culture has remained and stayed very much alive in Toronto. This seemed like a better alternative to pushing promo material both on and offline.
What started as online house music hub housing Jack Declared “@jackdeclared” (a play on the classic house song…… ‘In the beginning there was Jack … and Jack had a groove …And from this groove came the grooves of all grooves….And while one day viciously throwing down on his box, Jack boldly declared “Let There Be House” that is how Lettherebehouse.ca was born. (Pretty clever) 🙂
This site’s been around for almost 4 years this November and naturally there’s been a transition. With this transition comes ‘Soiree’-A night where ‘Let There Be House’ is VERY concerned about ambience. A night where the focus is on THIS city. A night where there’s a different line-up EVERY time, a night where people come out of the woodwork to dance their asses off….did I mention it’s a night where the goal is to grab DJs  from other dance scenes?
Soiree takes place on Sundays which for some time has been a rarity in Toronto. For a big city you’d think Sunday would be a weekend add-on but it’s hasn’t been until last year. Let There Be House took a risk that pays off and with Summer under way…it’s one of the few places you’ll wanna be at!
Here’s a little something about Toronto that LTBH wants the world to know: No matter what you like musically; it exists HERE. (in Toronto) There are a number of movements operating synonymously! All good quality music. Whatever your flavour of “dance” music, just like this city and its people-there’s a scene for it! At ‘Soiree’ DJs and dancers have the freedom to do what they want. It’s not genre specific. Let There Be House states that House is House is House. Whether it’s Deep, Techy, Soulful, Jazzy or Afro. Expect anything…..expect to DANCE.
For those from out-of-town coming to Toronto and you’re interested in the dance in this city…..you’ve got an extra day to take it all in there was a ‘Soiree’  last Sunday, this past Thursday for the Canada Day Long Weekend and there’s another one coming up for the Caribana Long Weekend- going LATE into the night (yay!) and just so you know……

Soiree’ locales are always a surprise!!! That’s the fun part. It could happen at its home ‘Bassline ’ (865 Bloor St. West) or it could be anywhere in the city! All you need to know is that it’s gonna be a good time, it’s gonna go late and you’ll be served some great music TORONTO underground style. Where can you find this info? www.lettherebehouse.ca!

 

Don’t forget!

 

-shine

I’m really excited to showcase Toronto’s scene. Hope you enjoy reading the series as much as I enjoy interviewing everyone!

There’s more for this Toronto Summer series…stayed tuned!

Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Music, Offering Recordings, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

Boddhi At Bunda Lounge in Toronto

Boddi Satva (Offering Recordings)

Lights dimmed, incense burning (precisely Nag Champa), music is just right- Late night date? No, not at all. It was the Toronto leg of DJ/Producer Boddhi Satva’s Canadian tour. I had been wondering about Boddhi the artist after stumbling on a podcast a few years ago and was assigned his latest ‘Ancestral Interpretations Pt. 2’ (for review).

I had a chance to sit down with Boddhi Satva last Saturday to discuss the album, the journey, the collaborations and most importantly; the person. He had a lot to say……..

About Being African: Born and raised in the Central African Republic and being well exposed to other parts of Africa and his approach to business and interaction with people in general- this is an integral part of who he is as well as the music he has chosen to share with the world. He is proud and says….’I’m African don’t get it twisted-I’m mixed but anyone who knows me knows I’m more African than any African’

On Being signed to Vega Records: Louie’s got a great heart, he’s family-oriented in business and in life. Our friendship is beyond business….it’s a team effort. He allows me to express my identity. It’s opened many doors for me…it’s definitely increased my credibility. People recognize me for my talent first and foremost……’

On his climb forward: ‘It was very slow, it was and still is lots of work….there are still challenges. Just because you tour, travel, have a label backing you up-the work never stops there. Money is a means to be able to direct your work but it’s not stop….I’m grateful for the all the opportunities awarded. I’m so blessed’

Collaborations with other artists: He’s always wanted to do this! In fact he says,’I wanted to collaborate-it’s the smartest way to get your brand out, it’s all about team work, I can’t have an ego when I know it takes a lot of collaboration with others….

On respecting those that paved the way: He sites Louie Vega, Alton Miller, Kai Alce, Osunlade among many that he has looked up to, worked with, those that have designed the music industry in a way that makes House what it is today….he lists tons of other producers from everywhere-‘I believe in Pan-Africanism especially with art/music’

On African artists namely (Oumou Sangare, Ade Alafia, Yuba, Mangala Camara) and their support of Boddhi Satva using their vocals for ‘house’ consumption- ‘They give me props, she (Oumou) is in full support and respects what I’ve done. The support is mutual-the connection is organic’

On the South African House Invasion: ‘No doubt that South Africa is a hub for house music but EDM in Africa has reached other African countries….Angola has been a runner-up for a few years now and Senegal’s hip hop music scene is stellar. Botswana is another heavy-hitter’

Music to look for: (For those looking for things he’s fond of….music and artists he mentioned during the interview……Paul Randolph (Soldier), Mara TK, Salif Keita, Jose James (Vicadin), Rancido, Offering Recordings vocalist Marie Jolie, Orgasm EP feat.Ade Alafia, Teedra Moses (My fave :D)……

Music as a spiritual connection: ‘Music can move a grown man to tears…..it can heal someone’s spirit, it invokes feelings…it can be sensual in nature’

Working with Promoters: ‘It can be tricky sometimes-my name has been used on events that I didn’t know about….you want to visit different cities but promoters don’t always come through’

On the future of Offering Recordings: ‘Offering Recordings is set to be persistent in providing quality music’

Advice to those on their hustle to succeed in the industry: ‘Stay true, work hard, collaborate, never forget to respect yourself, be grateful for all opportunities’

Impression of Canada (Canadian Tour cities): Winnipeg was happening. The festival (Manitoba Electronic Music Festival)…it was fireburn…a very organic city really peaceful. Lots of street art. Big ups to Winnipeg!’….He describes Toronto as ,vibrant with a mixture of people’ and, ‘good peoples’……’I hear Bunda’s the spot’

Expectations for that night’s (August 17) show (At Bunda Lounge): ‘I hear that Solid Garage and Booty Lounge are pretty good…..(laughs) I don’t have too many expectations but I plan to take the crowd on a journey’

Needless to say, the night was a journey. He traveled the world with music and brought tunes from countries where rhythm rules….no matter the language or dialect….you heard and felt the beats! Dancers of all ages and colours shook their butts (myself included) lol

Afrobeats and Eurobeats ran the night. The interview was as eclectic as the set that night….Boddhi, thanks for the visit!

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Reflections, Toronto

Finishing internships is like so last year!

It’s been way too long…..after 2 months of early mornings, I’m proud to say that I love PR! I completed my internship on December 29,2009! It was an amazing way to finish off the year and I’m eager to find opportunities that are custom fit. I worked in the consumer care/beauty “department” and loved it! I found myself getting very focused at times. I enjoyed the tedious preparation before an event. The prep helped me see the bigger picture and anticipate the level of dedication required. Some of the skills I acquired were:
Media coverage tracking – I had to learn over time that having coverage trackers ready for client consumption was key.

Pitching – Phone & media pitching. I gree confidence in this area. Part of being able to develop stronger pitching was my ability to hear/feel the media contacts response to the pitch.

Active writing – Writing actively meant being concise,focused and developing for the audience. Having a clear writing objective for industry websites vs. electronic pitches for industry media equals very different

Keeping track of media impressions – This had to be a science of sorts : ) Running in EVERY morning with commuter papers and publications anticipating media coverage for the client, had me feeling very in tune with the beauty industry.

Media list building – This was so challenging. A proper media list gives you a chance to clearly redefine your client’s objectives. By aiming to the correct media outlet, I found that the media contacts were open-minded about covering the topic in their publication or running a product review in their blog or even better: attending the event planned by my firm!

The list of skills I acquired was enough to make me feel that I chose the right industry and that I will consider starting a business……….

Until then, I’m trying to “build relationships” with people and organizations that I can benefit from and can also benefit from me.