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END OF YEAR House Music Series – House of Pela – Afrobeta Bodega Boston

I got a flyer from the SecSeeTemp<3 ladies of house (Brigette,Denise) a few weeks back that read ‘House of Pela’.  It looked like the sticker label for a bottle of hot sauce. Hot sauce ain’t bad….. What’s a House of Pela? What’s an ‘Afrobeta Bodega’?  I asked proud Dominican DJ via Boston all that. So you buy House of Pela products at the Afrobeta Bodega….now I understand. You get a variety of beats, sounds and ideas at the Afrobeta Bodega on the corner all the way from Boston. Sooo…Afro sound, culture, vibe,essence+Beta (first test version)=Afrobeta.

What’s in Boston? I’d visited a few months back to visit a friend working there. I desperately checked all house outlets for shows, parties, events…..maybe it was Winter. Yes, that’s it. No house events happen in Boston because it’s too cold. I checked all my fave ‘selecta’ websites to see tour dates….NOTHING. I took to Twitter -my hub of information and asked a former BET VJ who happens to be a Boston native and she told me:

Free response on Twitter

Soooo to meet a Max Pela from Boston….I had some questions. Where’s the community? Where’s the underground? Who’s the audience? How did Afrobeta start? Why are you in Toronto? Boston seems VERY straight-laced is what I thought….I got schooled. NAGA  has a laid back vibe as a lounge, restaurant and club.  The home of House of Pela is located in Cambridge, Massachusetts. The home of MIT….the prestigious school. This is always where the underground thrives. Near the schools…the house community must be pretty awesome. Pela sites all kinds of musical influences that he enjoyed in phases- Afro Dominican roots music like Palo, Salve and Gaja from Haiti.

He grew up with rural Dominican cultural influences and he really emphasizes Haitian musical influences which is great to hear considering many of the sociopolitical cultural divides that’s rocked the Dominican Republic for many years. He transitioned from Rock to Old School Hip-Hop to 90s house (this is where it all begins), Tribal, Progressive overall he gravitated to anything with deeper content….

So what does Afrobeta do? Max describes on the site that he is constantly searching ‘ for a specific sound….and has a fondness for non-conventional producers’….what’s non-conventional? He answers ‘anyone can  make music, there many unknowns out there’d like to give them a platform to show what they have….show what makes them unique ; it could even be the old school music production’ I told him that I checked the roster of artists on the site:

All of them have a great body of work. But Marquez- Is the person who told him about US in Toronto! He gave Max the thumbs up and props to come to Toronto! (Shout out to all supporters and enthusiasts of the Toronto house scene!) At afrobetabodega you’ll find live sets, studio recordings, podcasts, news and general musings of  underground house. It’s a work in progress and he mentions that an international expansion is in order.

In 2014 Max wants to make House of Pela a household name and continue to throw successful events. He wants to continue putting Boston on the map. See: TRAXSOURCE. I always ask this because I do feel its important for anyone embarking down creative paths; What advice does House of Pela founder give? – Take risks. ‘If you’ve gotta leave the 9-5 makes sure it’s planned and calculated…..do what makes you happy. If it’s the energy of what you do that drives you, let it be the driving force…there will be times you want to quit…rest assured there will be that one person who will wake you up to keep you going’

House of Pela It’s been fun putting these blog posts out! Follow me in 2014 as I take @theshineprjct  in other directions…. -shine

Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, New York, promoters, Reflections, Social Media, theshineprjct, Toronto, Travel

House Music Series – Jellybean Returns to Revival – International

Behind the Decks

Trust your instincts. These are the parting words of a talented artist whose career has spanned many decades.

Trusting his instincts has taken him to  places unimaginable. Literally. As a child from South Bronx, NY he says, ‘there were only two options amongst my friends…’ to be a drug dealer or a bouncer at a club…..I wasn’t gonna get into drugs and I was too short to be a bouncer’……that broke the ice! lol

Jellybean enthusiasts kept passing by; uttering comments, props and questions about when he was gonna  hit the stage. I’m not gonna lie-I knew about Jellybean as a kid because of Madonna.  I mentioned that to him-but what is fascinating is the kind of work he’s amassed in this many years, as well as the industries that he’s crossed. It is truly remarkable BUT also makes sense as he’s always ‘trusted his instincts’.

Another thing I noticed about what always came up while he responded to my questions was his need for CREATIVITY and his focus of wanting to simply MAKE MUSIC. Watching the crowd’s response on the dance floor Benitez said ‘is like GM testing cars…..as a creator of  sounds, tunes, records…..the dance floor allows you to see what works, what’s fresh and what’ll sell’

In his earlier years after Dj’ing for friends parties, his phone started ringing and requests to collaborate with big artists (Madonna, Whitney Houston, Michael Jackson) to name a few- brought him into the studio. By working in the studio with recording artists,  it validated his production skills and allowed him to reach more people.  He left DJ‘ing for 10 years and produced music and soundtracks for films. This instinctual departure added more to his musical talents and skills.

Studio54 and Funhouse residencies allowed him to flaunt his production skills in the clubs and he would go on to produce (3-4 records a week???? Damn!) The music industry has definitely changed! The New York house scene is a very  different one than it was back in the day- in that it strictly thrived as an underground scene. This underground no longer exists. Perhaps this underground scene now thrives online?

I asked him about his XM Satellite Sirius Radio station that started in 2011. He was asked to program the station because of  his expertise, tenure and experience. This allowed him free reign over the design of the station’s music catalogue.  He plays FULL tracks when mixing on air  and that he mentions, has also lost its way with the new style of music mixing. He’s able to give back and educate new  listeners by introducing Disco and Classic House styles within the programming.  So every time, you tune in, and listen to Studio54 satellite radio, YOU learn something new! And just like that, our interview had to end……

Jellybean hit the decks at Revival  and  the  song he plays that draws me in is Louie Vega’s ‘Brand New Day’ feat Blaze. I almost forgot what I was gonna  write tonight.  LOL

I danced the night away 🙂

-shine

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