DJ Culture & Music, events, House Music, Movers & Shakers, promoters, Public Relations, Reflections, Social Media, theshineprjct, Toronto, Travel, women & entrepreneurship

theshineprjct (this blog) and Drumsradio UK presents-RALF GUM-Progressions – Part Deux with Sir LSG,Dave Rankin (Toronto)

I had to pull out an excerpt from our Skype interview almost 3 years ago! So I asked,’You mentioned at the beginning that you’ve been to Toronto once?’ Which he replied ‘Yes. In the Winter. It might have been 2009. Or 2010. I had a great, great night. It wasn’t at all what I expected. It was an amazing party! I can’t wait to come back’

Interviewed a few years ago at Toronto music lifestyle blog theshineprjct.com at the cusp of his last album release he talked about his first visit to Toronto and how unique he thought our scene was….he returns next month with theshineprjct.com and Drumsradio UK bringing you local and international selectas together…..can’t be missed!Please read it>>>>> https://bit.ly/2Tpd3fz

It’s 2019….and folks,HE’S BACK! I’d like to add that I’ve had a list of people I wanted to interview for years. He’s one of the DJ/Producers that I didn’t expect to return my requests and he did! It was a thought provoking interview and he’s made some banging hits! It’s Ralf GUM feat. Monique Bingham – Take Me To My Love (Ralf GUM Main Mix) – GOGO 053 – that lead me to speak to him.

With a solid Discography spanning more than a decade he gifts House with new,new album Progressions. He wraps instrumentals around vocals, he handcrafts each note to match the human voice (you definitely hear this with Monique Bingham’s tracks!)

theshinprjct.com & Drumsradio UK brings you RALF GUM Progressions with guests SIR LSG and Dave Rankin (Toronto)

German DJ/Producer and Label head Ralf Gum of GO GO Music re-visits #toronto with a long-planned intimate night of Deep and Soulful House. After 10 years he returns and brings forth his latest album Progressions (2019).

DJ/Producer SIR LSG joins Ralf (Luka ft. Jaidene Veda – Overstanding – Remixed with Anthony Nicholson – 2013) and (Gratitude feat. Melanie Scholtz – 2017) on first Traxsource charted album ‘Moving Circles’.

This year’s Canada Music Week selected country focus was South Africa- just because #CMW2019 is over doesn’t mean the electronic rhythms by way of SA aren’t…..theshineprjct.com held a ‘Tribal to AfroTech’ panel with guests Nick Holder and Ralf Gum this past May; to shed a little light on the Canadian and South African #djculture collaboration. Part Deux will be exciting!

These blog-to-live events are the first 2 of a series of #inspiredevents created by Owner/Creator Shanay Egwuenu with her PR/Digital Marketing agency urbcomgrp.com.

With a few years under her belt as a Digital and PR Marketer- I continue to mix my love of blogging,social media and organic promotion with Underground Music. I aim to deliver a fresh perspective on traditional media. Stay tuned for more!

Arrive early,
Come as you are,
We are Global,
It’s #aboutthemusic

drumheavy

Dancefloor Certified.

DJ Culture & Music, events, Music, promoters, theshineprjct, Toronto

LUXELIFE SOUND Touches Toronto

A few minutes before I arrive at a Downtown Café last Fall, she sends a quick text identifying herself as the one with the big curly hair! Walked up to the glass doors and yes, she had the massive hair and the warmest bubbly smile. We just dived right in! Cleo Ellis, one half of LUXELIFE SOUND broke down for me how the business came about, and like most of the conversations I’ve had with shineprjct interviewees, it was soooo organic!!!!

With the strong ongoing 2018 theme of women-lifting-women up and the pride I can hear in her voice, this story  is definitely a huge accomplishment. She didn’t expect it to take the direction it did ‘it kinda just happened’ Ellis said.

Originally from Edmonton, she  moved to Toronto from Vancouver  in 2014  to pursue her Masters Degree in Professional Communication and almost immediately started a  volunteer position with Canadian PR Powerhouse Natasha Koifman of (NKPR) during their TIFF IT Lounge. That was also how she met her now business partner, DJ Lissa Monet — and unbeknownst to them both, that was the beginning of Toronto’s first all-female boutique DJ booking agency — LUXELIFE SOUND. JUST.LIKE.THAT.

Cleo Ellis – Partner
Photo: @djpplus

Anyone following Monet on Twitter will notice that she drops needles of wisdom navigating the industry as a tenured DJ and as a woman. She’s one of Toronto’s most well known DJs and has pioneered the way for a host of other DJs in the city, particularly female DJs.

DJ Lissa Monet – Partner

Even further ‘Our DJs are more than just a playlist. They actually have the skill needed to live-spin to the needs of the crowd’. LUXELIFE SOUND’s goal is to set a luxury standard of service for their clients, but also to ensure each and every DJ on their roster is paid their worth and treated fairly — the DJ industry, particularly in the club sector is notorious for these issues.  Cleo takes the time to educate each client on the expectations of hiring a DJ, while making the process seamless and simple on both ends. . One of the most engaging parts of our exchange was her communal ideology. ‘In our world, everyone gets a bag and everyone shines’ (Yeah, baby EVERYONE).

For years she was on the club circuit  and transitioned to corporate events , all while keeping a keen eye on other up and coming  lady DJs in the space. Many of whom  I’ve seen and heard at various events all over the city. The grouping of what is now LUXELIFE’S  roster includes a few definitive selectas from all over Canada. Cleo explains ‘we lucked out in that every DJ on the roster is so different; if the client requires a certain style, WE DELIVER and that is our strength’

Although business is flowing in from all over Canada they are not yet ready to expand nationwide but would like to continue reaching clients from coast-to-coast. “One day we hope to replicate this model on a larger scale in other cities, and maybe even expand to the US — but slow and steady wins the race. We want to be able to have the infrastructure to support a move like that”.

If you’re looking for more LUXELIFE SOUND has a dope SoundCloud channel  right now. Keep your ears open for the ladies at the next private party, it might be yours! Wishing LUXELIFE SOUND amazing success in 2019!

Follow ‘em IG: @luxelifesound

Follow ‘em on Facebook: @Luxelifesound

Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

Establishments, Food, Health & Wellness, Knowledge, theshineprjct, Toronto

It’s That Time of Year Again…..1 month to go…….

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Even though corporations have vast collaborations with food banks to donate food on a grand scale and they are in every position to do what we can’t do financially; it’s people like you and I that add a personal touch to giving.

There are many things you can do as an individual to stay grounded. Staying grounded is something you should do regularly to remind yourself who you are, where you could be and what you want life look like internally. A great way to live your life is one where you’re giving of your time, efforts and hands to those in need-especially those that will appreciate it!

As a high school student I volunteered at the Y and loved teaching kids sports! I designed simplified Basketball, Soccer and Volleyball activities for really young kids. I loved watching kids progress with their motor skills and confidence over a year’s time-it was so rewarding! At the local hospital I’d be helping operating room patients fill out their paperwork when they could not understand the information or did not have next-of-kin with them when they checked in!

Those moments I’ll always remember. For the last few Christmases-I would call around and sign up with different organizations to help out for soup kitchens and/or food banks and the waiting lists are so long because so many want to help out this time of year. Early last Fall, I called the Daily Bread Food Bank and asked if they needed any people and they did!

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I reached out before Canadian Thanksgiving and glad I checked in a lot earlier. Just like food donations and hands, it’s better to start early. Did you know #DailyBreadTO supplies other food banks in Toronto with food/supplies/preserves? This insures that all neighbourhoods get an equal measure of what’s needed instead of running out-especially this time of year!

Apart from feeling good about helping others, the most rewarding part was seeing some of the same families every week who feed their children and are truly grateful for what’s available. Some of the other volunteers were so kind, dedicated and gracious. Once I got to know everyone, I got to hear their stories. Many people in the city are making ends meet and a few extra things make a huge difference.

The Food Bank is set up to look and feel like an actual grocery store to remove the ‘ration’ style of the Food Bank process and each customer can shop like they should. Volunteers are waiting to help bag the groceries and customers know how much they are permitted to receive!

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I lived in Etobicoke for almost 7 years and had no idea that Daily Bread Food Bank was on Islington Ave! I’m writing this not to promote volunteerism or helping out during the holidays but mostly to encourage food donation all year round. Once the holidays are over-shelves are bare. Many items running out quickly are things like diapers, wipes, ensure, milk, eggs, produce, laundry detergent, toilet paper and toiletries.  Anything that is used daily or weekly is so needed.  After talking to so many people, when the holidays have passed, it’s tougher to retain enough stock to go round.

There are so many corporations who bring their employers in for food sorting and packaging marathons to raise money for the Food Bank and those events are always high energy with good music and live DJs! (That’s my favourite part.)

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One thing I found touching was seeing patrons check labels for calories, sodium,  ingredients and expiration dates. They are just as conscious about what they are eating as the next person! Give what you can of course BUT think about the health of your fellow human beings.

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For me personally, food donation and donation in general has now taken on a whole new meaning. I give outside of the common holiday gift giving times, I give whether or not there’s a dire need or disaster and I try to give what’s necessary besides the usual donation items.

It was an incredible experience. Have a Happy Holiday! Have a wikked 2018!

-shine

 

DJ Culture & Music, Establishments, events, Manifesto, Movers & Shakers, Music, Social Media, Toronto

Manifesto 11 -Toronto-Let’s Re-CAP!

Post-Manifesto re-cap and I’m still reeling from the festival’s High Energy vibe. A weekend mash up of Oldskool meets NuSkool under many historical roofs and under the open sky. (RBC Echo Beach) It was such an exciting weekend to look forward to and what an unexpected show it was! (The weather was fabulous!)

The peaceful party vibes continued all 4 days! Shout outs to local lady DJs Dre Ngozi and Nino Brown alongside special guest Selecta Vashtie for throwing down! What I loved was the way all eras and genres connected to Hip Hop legacy with pride and knowledge. All events were spread out all over the city!! Local acts Tika Simone,The Sorority,Sean Leon,Derin Falana,Matthew Progress and Majid Jordan all represented! Truly a pleasure to watch and sing along!

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Sitting in to chat with Brooklyn’s Sweetheart Vashtie, we get to see the other side of urban culture and what it actually took for her to build her foundation from the inside/out. Che went from the mundane to the spiritual to the video light perspective. We learned a lot about how she ‘arrived’. Her story’s amazing. In a new age of the music industry, where it doesn’t take much to be notable, we often forget about what it takes to get there. Vashtie talked about Health/Wellness, the Art of Networking, her time at the record label, her travels, her childhood and her heritage. She’s a remarkable young woman. No wonder she’s sought after! Not only did Manifesters walk away with a little bashment but they walked away with some gems for self development.

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Right now as social media reigns, Che asked about her play-by-play social postings online (prior to her arrival to the T.Dot that weekend.) She talked about her reasons for relying on it so much, “I think it comes from my filmmaking, storytelling side…..I feel like if you’re watching something, you should see it all-the conversations I have with people…..from having a blog…I want to show that I’m like everyone else.I come from a generation where we just don’t share information—and so now making a connection with people with every snap (Snapchat) I feel like I’m showing what’s happening. Back then (in 1998/1999) I felt that Social Media was so strange and I’m coming from a generation where we just don’t share information….but with technology we can talk to anyone anywhere”.

With social sharing permitted at a showcase like Manifesto-all angles of the weekend were splashed all over the web and city. Yes, there were smartphone users all over the concert but the ability to capture these moments helped show the world what’s here and it’s an incredible kind of new beginning.

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If Manifesto is one of many Urban Culture fixtures that collectively brought the rest of North America to look at Urban Culture they way they did this June-I’m down. What’s most inspiring is to see the crowds of people at the live concert and parties enjoying all the incredible acts! Toronto is diverse-all ages and all faces really show what a mosaic looks like united in music and I love that.

The verdict: Toronto people love music and support local acts with force. According to Vashtie, (Che didn’t have to twist her arm or nothing) J Canadians are killin’ it with talent. Manifesto you’ve come a long way, Toronto let’s keep going!

Establishments, Fashion, Fashion & Beauty, Movers & Shakers, Social Media, theshineprjct, Toronto, women & entrepreneurship

Studio Fitzroy Dress Rentals in Toronto

I’m proud of these ladies because from a vision they had they created a very savvy business for fashionistas wanting to spruce up their look for multiple occasions. Looking for a few dresses but don’t wanna spend more money? You get to spend more money on makeup, shoes, a handbag and hair! Not just any kind of dress-but very high quality, high fashion on trend pieces.  I walked in there and it looked beautiful. Right away I saw Carrie Bradshaw’s closet. Racks and racks of beautiful dresses.Flowers,velvet,chiffon,silk. Absolutely, Amazing!

 

Studio Fitzroy’s assistant asked me where I was going, when I was going and what my size was. She pulled together two racks of items and offered me some Champagne. On a lazy Sunday afternoon-why not? There were dresses in the pile she gave me that I felt right away I didn’t wanna try AT ALL-but she urged me to try. I tried the ones I didn’t like first. Surprisingly they all looked amazing.The assistance is great! The two dresses I chose: For Love and Lemons Ornate Velvet Mini Dress 100.00 CAD for (4 days) and retailing at $800 and Glamourous UK’s Dynasty Dress at 60.00 CAD for (4 days) retailing at $150! Excellent choices for the holidays!

 

When was Fitzroy established exactly and why a dress rental biz?

Fitzroy is 5 years old, but we’ve only been a rental business for less than a year. We were previously just a regular clothing boutique selling clothing online and at seasonal Pop-Ups several times a year. Our first one was in Yorkville back in September 2011, and since then we’ve been hovering around the Queen West and Ossington area where we’ve established a good following.  Over the years as social media’s influence grew, we noticed women didn’t want to wear the same thing twice anymore, and that they were sick of spending a ton of money on dresses that would just sit in their closet taking up space. So we decided to test out the rental concept and it turned out there was a huge demand.  It’s more fun,more affordable,better for the environment ; just makes more sense for so many reasons, so making the switch seemed like a no-brainer!

How is Fitzroy different from the others in Toronto? (i.e. Rent, Frock, Repeat, Rent The Runway)

We definitely have our own unique style, we call it boho-glam. There are certain brands we carry that have that edgy, cool-girl bohemian vibe for sure, a very Californian / Australian look. We’re also different in that you don’t need an appointment to come in and try on the dresses, just pop in anytime during store hours!

I visited the shop while it was a pop up located on Ossington. Why go from a Pop-Up to a full-fledged shop? (the new shop is beautiful by the way!!!!!!)

We’ve been a Pop-Up for 5 years as I mentioned, trying to figure out what we wanted to do with the brand. Once we landed on the idea of rentals we knew we needed to find a permanent home for the collection and create a welcoming, intimate space where women would feel comfortable coming in to try on the dresses. We wanted to make it feel like you’re at your best friend’s house trying on dresses, and that’s the feedback we get about the space most often – it makes us so happy!

What brands do you carry and how do you choose? Do designers approach you or vice versa?

It works both ways but we are very picky and selective about what brands we carry.They all have to fit in with our unique style/vibe, and each piece needs to be something special and unique, that you wouldn’t necessarily see everywhere.

Who’s your target market? Who did you anticipate that would become your target market-any surprises with the types of customers you’ve attracted?

Our target market is largely the same as when we were a clothing store; 20 and 30 something young professional women with a packed calendar and social schedule and a great sense of style.The Queen West girl essentially. However we’ve also had lots of dresses rented by younger and older women – which we love! Fitzroy is for everyone, and we’ve had clients in their teens up to their 70s!

What kind of events do people rent dresses for?

All kinds! Weddings are the most popular in the summer when everyone has at least a few on the horizon, then there are Birthdays, Bridal Showers, Bachelorette Parties, Engagement Parties, Photo Shoots, Trips, Awards shows, Film Premieres (we were slammed for TIFF), Charity Balls, Galas or just something as simple as an anniversary dinner or date night.

Who are your fave local designers?

We love Marika Brose, we have a ton of her pieces, lots of super fun details like feathers and sequins! Also Narces has some beautiful feminine pieces and Jordan de Reuiter makes the most beautiful tulle dresses – we have a few different styles.

What are your fave fashion pieces? Dresses and fashion accessories? (A must have for you.)

My personal go to is a 70s Kaftan! I have quite the collection that i wear in summer with sneakers and big sunglasses. In terms of the shop, we love really flowy, easy to wear pieces in fun colourful prints. The racks are a rainbow of colour when you walk in, and that’s just how we like it.

What’s in store for Studio Fitzroy for 2017?

We’re working on getting in some new styles, definitely more gowns and dressier pieces and a lot more options for our large and plus size ladies. Stay tuned!

To check out what they’ve got before you go try on what they’ve got visit them over at https://www.shopfitzroy.com/collections/rentals. Follow them on social IG or Twitter @studiofitzroy

Dresses can be booked in advance or same-day, either in the studio, online or over the phone at 416 901 6572.

Studio Fitzroy Dress Rentals is located in Toronto at 1227 Dundas Street West, Upper Floor The SHINE prjct wishes Ang and Jules all the best this year and beyond!

 

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Biography, DJ Culture & Music, Establishments, events, House Music, Knowledge, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series-Local-Installment 8-Ticky Ty & Miz Megs Make an Awesome Team! (Toronto)

No matter where we are there’s always a starting point…..these ladies here revisited memory lane to talk about how they started doing what they’re doing today!

Before the official interview I spoke to Ticky Ty and for some odd reason- I discovered some interesting facts. For those of you who actually know me I’d lived in Japan for a bit and after talking for a bit I learnt that she also lived there! She worked at a local franchise club/bar Sam and Dave’s. They had many locations all across the city and country and I too worked at that same location many years ago. She had lived in Fukuoka/Osaka and I lived in Osaka. Two really happening places in the Kyushu and Kansai areas- this was an awesome surprise!

Cool facts about Miz Megs:

o She met Ticky Ty at Andy Poolhall;she booked her for an all girl DJ line-up

o She just found out about the term ‘New Jack Swing’ this year! She’s loved it long time.

Some cool facts about Ticky Ty:

o Used to listen to Happy Hardcore and Chill out. Did you?

o She started with a 2 channel Stanton Mixer and Battle Mixer Turntables

What struck my interest was the energy they had behind the decks. I wondered what it would be like to talk with them. I’d been to their shows a few times-Li’lys, CODA and Geary Lane. You see, sometimes it’s not so much what they play or how they play…it’s the passion they put into what they do. It shows. They keep the crowd going. I’d seen them spin separately and finally side by side at Love Buzz this past July! They absolutely make a great team. They took a bit of time to chat about how they got started. I’m truly inspired. I asked them what keeps the passion for music going and eventually we talked about how it all started …..

Me: What’s you earliest connection to music?

Megs: I remember being 6 years old, listening to Dance music, pushing the couch aside and watching my reflection in the TV while my parents played cards with their friends. I just loved Pop-you know, Debbie Gibson and Paula Abdul. I would turn on the Pirate Radio Sessions (Energy 108) and listen to Chris Sheppard! (I think everyone started with that.) I also danced Ballet from ages 3-16, that was very similar to Ticky Ty!

Ticky Ty: I started dance at Toronto Dance Theatre at 3 years old. All my early music connections were dance-related. ‘I went back to visit almost 24 years later and the same pianist and drummer was still there. Rhythm came naturally to me.

One thing I loved about talking with them is that they followed each others’ cues. You can see how connected they are. It’s then that I understood that these two had one of the foundational pieces that demonstrated a deep interest in music at such an early age.

Me:Which music era speaks to you the most? For me, I really Iike the 70s……

Miz Megs: 90s Euro and New Jack Swing. ‘I never knew there was a term for it until this summer’ I offered Blackstreet as the more well known groups that was known for this style in the 90s. She spent some time on Youtube listening to songs to see more groups. She never knew there was a term for it until this summer.

Ticky Ty: She says ‘Guys don’t laugh at me, but I really love the 20s. She mentioned the movie Chicago. And the truth is the 20s sound has been sampled quite a bit in Dance music. She is hilarious because she adds ‘ I probably wouldn’t do to well in that era or even be alive then. ‘I still really like Jazz and Swing.’

Me:When did you realize you were into House?

Miz Megs: Dancing at home and thinking I was in a club….’I wanted to be a GO-Go dancer’ and Ticky cheers her on and says ‘It’s not too late girl it’s not too late’ This was the interview highlight.lol

Ticky Ty: ‘For me it would be with an old friend of mine, we used to steal her older sister’s Happy Hardcore CDS and pick raspberries in the backyard and zone out.

Me:How did you both meet? Andy Pool Hall! They were both booked for an all girl Dj line up and Flipside/Andy suggested she ask Ticky for that night. Meg booked Ticky. ‘Thanks Flipside!!’

Me: Who do you wanna work with? Any production yet? ‘We’d love to work with Duro. ‘I had a song out with Jerome….We’ve worked with Flipside. Internationally they’d love to work with Chus and Ceballos and Channo.

Me: What kinda music are you both listening to right now?

Ticky Ty:‘Stuff comin out of Brazil… Groove to Light and all that dirty and hard stuff.(Okay!!!???lol) Megs-‘ Luciano is my all-time favourite but lately I have been especially inspired by Loco Dice. I love that hip hop flavor he adds to his sets.

Me:The one thing that comes to mind ladies; in the industry doing your thing spinning- Meeting people at the party, meeting people in and around the scene. What’s it like? You know, doing business?

They break it down to two trains of thought:

You get the ‘Wow, chicks that’s hot… let’s watch it OR ‘Oh mi gawd chicks;they’re probably gonna suck’…’You get a little bit of both. It’s either you don’t get the same sort of initial responses as with a guy. You’re either a chick or you’re a commodity. Or you suck. ‘You have to prove yourself past those barriers. Every. Fucking.Time. Which is fine-because every time we do it-we show what we can do…..’

Me: You ladies take what some would consider very sexy photos…..what’s up with that? They (the pics)look good by the way…

I got in shit for that a few weeks ago…..Meg said ‘someone called them out for showing side boob and abs’ they were told that on TRC….. that no one would be attending their gig because they actively/purposely used their bodies to sexually try to get a gig’. Their comment got destroyed by people defending us because they are just press PHOTOS and anyone who has actually seen us in person knows we usually wear baggy clothes and are so not like that. The guy eventually apologized. <<<interesting, yes.

Me: Wasn’t the gig already got?

Miz Megs/Ticky Ty: Yes! We didn’t make the flyer. A group discussion ensued and one of our fans supporters told the person where to go….fans are awesome that way!

Me: Where can we find you ladies?

Miz Megs/Ticky Ty:Nest, CZ (Comfort Zone) and various parties across Toronto or in cities out-of-town.

What do you both like about Dj’ing? Meg-‘The music and getting to be a part of something that has to do with the music you love….‘Just being there to dance. And creating a new sound with what you love.’

Ticky Ty:‘I love the connection I have with everybody. It’s really intense. You can almost feel the energy of this group of that people or that group of people. As long as you let go you get into a meditative thing. You can just feel it. Everyone moves as one. Not over thinking it. It’s really nice to be the catalyst of something like that. Spurring a movement, its healing for me and so many others.You can go to an underground party and a CEO of Microsoft can be dancing beside someone homeless. And it doesn’t matter. No one cares what you do in the daytime. No one asks.’ What do you do in the daytime?’ Meg says ‘I hate when people ask that’ they both agree. ‘Shut your face we’re dancing right now.’

It’s a challenge for the music/entertainment scene to really delve into current issues and/or politics but very necessary so I asked anyway:

In light of everything that has happened in the last week. (Orlando shooting) How do you feel about it as a musician/artist/House enthusiast?

Ticky Ty:I wanted to take it back to pride month because the House scene did come from the Black Gay Scene. She played the night and remarked at how special it was to spin for so many.’There are no cultural and sexual boundaries. We don’t give a shit about that stuff. We’re blessed to be part of an Underground Community that embraces everything. No cops standing around at the outdoor party. No one is being searched at the door. People are enjoying the music…..it’s such a gift….……The vibe is really connected. You can’t fake it. It’s visceral. You either don’t like it  or you totally enjoy it.And beats is their gift to us.Entertainment people don’t really like to make comments about political shit but they did! So much has happened since then…..

We’re half way through the year what’s in store for 2017? At the same time they answer: Production! That’s the next step, albums will happen once we tour and produce more!!!

Alright ladies, DO YOUR THANGS! You can find them on most social platforms! @DjTickyTy @MizMegs

Thanks so much ladies!! You both rock!