DJ Culture & Music, Establishments, events, Information, Music, promoters, Public Relations, theshineprjct, Toronto

The Mod Club’s Got A New Name & Look…Now Let’s Check Out The Vibe……..

ALL AXIS FESTIVAL

After last year’s multiple closures in the hospitality and venue space industries things became a little quieter than usual around the 6ix. Usually, right after the holidays as is often what happens after Christmas and New Year’s. I know this as I’ve worked at many of those places over the years. As the sun set on many of the city’s favourite places-recent memories included: Raw Artists, his signature anonymous (House of Balloons) ‘Weekend’ presentations before he became the mega star he is today- Now that I think about it over the years, I’ve even been to a few NXNE festival presentations or showcases there too!

Just a few short days ago Work Late dropped the announcement that the former Mod Club is renamed Axis and also re-opening! It’s an exciting new chapter as this corridor of College St. has so many historic spots! This piece was supposed to go out a few days ago and as I was excited to see that an old venue is re-emerging anew- my hope for the future, as with many venues and venue owners in this city, is that they would take a more open-minded approach to hosting events and artists outside of the genre they were most comfortable with and used to.

What I intended to write in this piece is that I felt Hip Hop and Underground genres should be given more of a closer look- considering how many Canadian acts have gone out to do great things on global charts and streams (the lockdown shows this) We are all very aware at this point that Canadian artists and acts can and do pull a crowd at many venues around the world.

The Axis Club then goes on a few days later to release this line up for the All Axis Festival next month! A full 2 in 1.The two-day hybrid event will featuring both IRL performances as well as pre-recorded streams via Happin, a ticketing and live streaming platform with artists Savannah Ré, The Dirty Nil, DijahSB, Dylan Sinclair and more will perform at the newly renovated venue. And who is actually more?

On September 9th along with 2021 Juno winner Savannah Re there’s 3409,Dani Doucette,DJ Shub,Dylan Sinclair,No Tourists,TRP.P,Villabeatz. And the following night- GRAE,Korea Town Acid,Olivia Lunny,Orson Wilds,Peter Serrado*+more

Happin,a Toronto based tech and ticketing company is working in collaboration with Axis Club and the Unison Benevolent Fund (a music industry charity, providing emergency relief to the Canadian music community in times of hardship for about a decade now) to deliver an amazing streamed and IRL experience for this event. Things have changed and they are combining the two performance options together. I like this.

This is one of the great ways to restart this city’s nightlife in a completely new way! For more details contact (Stay Out Late) and check https://theaxisclub.com/ for details on their next club/concert nights. The future of nightlife in Toronto is looking up.
-theshineprjct

Album Reviews, DJ Culture & Music, Movers & Shakers, Music, promoters, Social Media, Toronto

Bare Selection Flowdan – Guilty As Charged – The Remixes


The definition of ‘if a remix was a true remix. All tracks were really good! You guys dropped this at just the right time. You know that tail end of summer?…..Flowdan’s flow is tight ‘I can smell what they’re cooking and I can’t overlook it! This is it! From UK Bass Master Roska, to local label Bare Selection’s come up king Wize, sub-soca legend Marcus Visionary (Inner City Dance) have you seen him live? I went to a Roni Size/Marcus Visionary party and my God, it was wikked and lastly local Cassius by way of Berlin and new with Bare Selection but knowledgeable in UKG as well as bassline Lijah (Bristol) ALL dropped a little something for us.

Here’s something worth noting: as new and underground sounds become more en vogue , Bare Selection is stepping forward and building up the scene. You know adding legs and deeper roots for Toronto’s underground community. I think we can FINALLY say that Canada (starting in Toronto,of course) is finally sustaining and creating a solid scene that is here to stay! So many pockets of subculture right here in the city and so many names, brands, events have their own distinct style. Bravo, Electronic & Underground Toronto! Yasss!

The one fave that stuck out the most on this Aug.6 re-release was ‘Plans In Motion’ why? well, the UK funky, drill and leftfield bass sounds (like any brand new track,) can and I’m sure, DID move waistlines in the 6ix-I’m sure of it, easily. Actually-tracks like these can and do appeal to multiple crowds. These tracks dropped at the perfect post Caribana ‘hotter than a devil’s balls’ time frame; when we reminisce about how summer went while still enjoying it.

This heat dropped at the perfect time. I had to replay them both a few times to see where/what was different and how it moved me.Plans In Motion was already loved by crowds, both here and across the pond. The newer improved versions though,give it more life! Wize definitely has the Toronto and London crowds in mind with the heavier (grime sound) while Visionary kept it a little more soca (sub-soca to be exact.) These sounded carefully crafted,and still all the way bashment!Let the tunes hit your ears and hips for these potential final weeks of outside (I hope not.)Keep an eye (and both hips) out for more fire drops from Bare Selection.

The full remix album with all tracks: Pump Fake,Light Work,Eagle Cry are on all streaming and purchasing platforms Bandcamp, Spotify, Apple Music, TIDAL, Beatport, Juno Download and more. Find Bare Selection on IG/Twitter https://www.instagram.com/bareselection/
https://twitter.com/BareSelection

Album Reviews, DJ Culture & Music, House Music, Movers & Shakers, Music, Reviews, Toronto

Hot🔥House Tracks For Summer 2020-2021

What a time to be alive! 2020/2021 was one for the books in all areas of life-but for House Music, i’ll say bravo, bravo! I spent most of the lock watching DJOON and Detroit Movement lives and caught all kinds of dope shit that I would’ve planned to see at festivals. .

I don’t know about you but…these tracks moved me! Time is an illusion so I’ve mashed together last summer and some of this summer’s finest that I play for my own ears and soul. As I presently have them all and more on rotation, let me preface this by saying that with many shifts in pace and modes of socialization gradually changing, music has re-emerged as the pillar of strength that carried us through that was seen on programs like Verzuz as well as dedicated channels and pay per view events.

I’ve taken in so many live sets online of which I wouldn’t be privy to unless I’ve seen those artists live somewhere, somehow. I’ve taken in tons of material that I don’t believe I would’ve heard if these artists were on the road most of the year. Thanks to Twitch, YouTube and other online platforms I make sure to factor in new and existing artist lives-I check for hot new drops and I am steadily listening to while I work.

Here are some of my top Global House & Tech track favourites! As much of a House and Deep House Lover that I am, I do listen to music outside of my faves and have stumbled on some good, good stuff. There’s some Canadian tracks squeezed in and around on rotation here goes:

Like a Fool
Fred Everything Lazy Vox

Crazy P – 15 Years of Lazy Days

This is what I remember hearing so often at Li’lys in Toronto! 2021’s Lazy Vox version of Like A Fool is a smoother and groovier collaboration with Crazy P. I call this a more buss down version of the earlier release in 2015. It’s subtle but waaayy heavier! One thing I love the most is when a Montreal DJ/Producer like Fred Everything puts his spin or re-interpretation on already really good tracks. Just when you think it can’t be made any better….This track sounds like what he usually puts out. It’s honest, raw and right in the centre of that pure Deep House scale. 2015’s Mercyless feat.Wayne Tennant has that same bounce. I couple this up with his Madhouse Records release Imagination & Determination. It’s soothing to my ears and soul. Keep them coming!

Stay Inside (Girls of the Internet Extended Remix)
JT Donaldson, Liv.e, Girls of the Internet
Classic Music Company |

I think upon hearing this I really didn’t mind being inside at all!!! Soulful vocals like this were definitely heard across most 90s tracks for them to be a certified bop; this revival is a solid new classic. This is what I was saying earlier about songs being created at the time for that perfect moment in history- it feels very authentic. I don’t know how else to say this; but black female vocals are unmatched. This is smooth and renews a place in time for 2021 and beyond! Accolades for the both of you putting something as dope as this! More please!
https://bit.ly/3eV6sph

China Charmeleon – I Want My Soul – Tribute To George Floyd (My Father’s Records)
Stay True Sounds

Soulful and timely for the year that everything changed. His death touched many around the globe including our brothers and sisters in Africa South. Something special about 2020 and 2021 brought forth cuts like this. This tune has the signature classic sound that moves us House heads. This is fresher. This track brought me to look a little deeper at China’s pre Stay True Sounds discography and remixes. China literally lights up any previously released track in a multitude of ways. We see that in Sculptured Music’s fire track re-do of Sad To Think. Check out China’s set at Djoon’s presentation of the Stay True Sounds roster to capture a more direct taste of his kind of vibe!
https://bit.ly/3kQo3Cu

Boiler
Original Mix
Sydney Blu
Release: Conviction
I love to dance and this is it for me. It took me a minute to release that this was a punchier and persuasively Housier version of the Undr The Radr release in 2020. This track is an example of a period in time where Dance music had some very lit energy! The vocals are catchy and this to me stood out on the Conviction release. This goes with me to the gym, this sits with me as I work! I have to add in that she is also Canadian! You can hear this album here at this presentation from earlier this year! Mr. Afterparty presents Sydney Blu – Conviction Album Set https://bit.ly/3l64ir1

Devotion
by Fred P
devotion
W&P by Fred P

A good friend put me on to his music years ago as he ventured out to Berlin from the U.S. years ago -and his sound imprint has only gotten clearer and deeper over the years. I’m a huge fan of Fred P’s Private Society on Bandcamp and look forward to all the new vibrations he puts forth on this platform quite often. His genre is described as ambient, electronic and it really does sound like this. Devotion is that perfect background music used to gather inspo to create masterpieces and is one of 7 beautifully crafted cerebral tracks released a few months ago. I look forward to anything under Perpetual Sound. How distinct is he as a DJ/Producer? Have a listen to this Fred P remix for Electro Pop artist St. Vincent featured on Nina Kraviz presents release compilation from 2019. I love to chill and lounge with some wicked thought provoking tunes and Fred P did THAT! (listen to the original as well!) He changed that tune into a whole other genre in his distinct style! https://bit.ly/3iLzKaV

Portia Monique
FLOWER
Portia Monique
Sexy…Classy…Seductive

I’ve loved Portia Monique’s sound for quite sometime. She captured my ears in (2013) on The Layabouts – Colours of Love. In addition to that I stayed listening in (2019) on Ralf Gum’s (Go Go Music) album Progressions with sneaky link track After Midnight and right now, this year with Who You Know and Flower. This song intends to nurture the soul and it does just that! The most beautiful tracks are the ones with the strongest messages. She can effortlessly ride these beats so if you’re more into the beauty and strength of vocals-check this out and take it in. Her voice is gorgeous and her sound is unforgettable! She knows her voice (lyrically and soulfully)-you should get to know it too!

The Way (Jazzuelle Darkside Remix)
Luka, Jaidene Veda, Jazzuelle
Re:Vibe Music (Afro Creations Vol.10 Compilation) – Spotify

Reunited again and it sounds so good! Three artists on the House/Deep House circuit that I absolutely enjoy listening to when they collaborate with others but together-is some synergy. One signature style/sound I’ve come to recognize about Luka is what I personally call dark and jazzy which is rarely captured ensemble in ‘House’ anything. I first took notice on 2 out of 3 of them collaborating on the 2013 release Overstanding with the We Go Deep label remixed by sir lsg & Anthony Nicholson. Jazzuelle definitely demonstrates the deviation from his signature futuristic sound on his own projects. I love to hear it!
https://bit.ly/371nQUW

Listen, I could go on and on but these are just a few of the things I listen to- maybe I’ll check in with some stuff in the fall or winter! Enjoy being outside and keep dancing!

DJ Culture & Music, events, House Music, Movers & Shakers, promoters, Public Relations, Reflections, Social Media, theshineprjct, Toronto, Travel, women & entrepreneurship

theshineprjct (this blog) and Drumsradio UK presents-RALF GUM-Progressions – Part Deux with Sir LSG,Dave Rankin (Toronto)

I had to pull out an excerpt from our Skype interview almost 3 years ago! So I asked,’You mentioned at the beginning that you’ve been to Toronto once?’ Which he replied ‘Yes. In the Winter. It might have been 2009. Or 2010. I had a great, great night. It wasn’t at all what I expected. It was an amazing party! I can’t wait to come back’

Interviewed a few years ago at Toronto music lifestyle blog theshineprjct.com at the cusp of his last album release he talked about his first visit to Toronto and how unique he thought our scene was….he returns next month with theshineprjct.com and Drumsradio UK bringing you local and international selectas together…..can’t be missed!Please read it>>>>> https://bit.ly/2Tpd3fz

It’s 2019….and folks,HE’S BACK! I’d like to add that I’ve had a list of people I wanted to interview for years. He’s one of the DJ/Producers that I didn’t expect to return my requests and he did! It was a thought provoking interview and he’s made some banging hits! It’s Ralf GUM feat. Monique Bingham – Take Me To My Love (Ralf GUM Main Mix) – GOGO 053 – that lead me to speak to him.

With a solid Discography spanning more than a decade he gifts House with new,new album Progressions. He wraps instrumentals around vocals, he handcrafts each note to match the human voice (you definitely hear this with Monique Bingham’s tracks!)

theshinprjct.com & Drumsradio UK brings you RALF GUM Progressions with guests SIR LSG and Dave Rankin (Toronto)

German DJ/Producer and Label head Ralf Gum of GO GO Music re-visits #toronto with a long-planned intimate night of Deep and Soulful House. After 10 years he returns and brings forth his latest album Progressions (2019).

DJ/Producer SIR LSG joins Ralf (Luka ft. Jaidene Veda – Overstanding – Remixed with Anthony Nicholson – 2013) and (Gratitude feat. Melanie Scholtz – 2017) on first Traxsource charted album ‘Moving Circles’.

This year’s Canada Music Week selected country focus was South Africa- just because #CMW2019 is over doesn’t mean the electronic rhythms by way of SA aren’t…..theshineprjct.com held a ‘Tribal to AfroTech’ panel with guests Nick Holder and Ralf Gum this past May; to shed a little light on the Canadian and South African #djculture collaboration. Part Deux will be exciting!

These blog-to-live events are the first 2 of a series of #inspiredevents created by Owner/Creator Shanay Egwuenu with her PR/Digital Marketing agency urbcomgrp.com.

With a few years under her belt as a Digital and PR Marketer- I continue to mix my love of blogging,social media and organic promotion with Underground Music. I aim to deliver a fresh perspective on traditional media. Stay tuned for more!

Arrive early,
Come as you are,
We are Global,
It’s #aboutthemusic

drumheavy

Dancefloor Certified.

DJ Culture & Music, events, Music, promoters, theshineprjct, Toronto

LUXELIFE SOUND Touches Toronto

A few minutes before I arrive at a Downtown Café last Fall, she sends a quick text identifying herself as the one with the big curly hair! Walked up to the glass doors and yes, she had the massive hair and the warmest bubbly smile. We just dived right in! Cleo Ellis, one half of LUXELIFE SOUND broke down for me how the business came about, and like most of the conversations I’ve had with shineprjct interviewees, it was soooo organic!!!!

With the strong ongoing 2018 theme of women-lifting-women up and the pride I can hear in her voice, this story  is definitely a huge accomplishment. She didn’t expect it to take the direction it did ‘it kinda just happened’ Ellis said.

Originally from Edmonton, she  moved to Toronto from Vancouver  in 2014  to pursue her Masters Degree in Professional Communication and almost immediately started a  volunteer position with Canadian PR Powerhouse Natasha Koifman of (NKPR) during their TIFF IT Lounge. That was also how she met her now business partner, DJ Lissa Monet — and unbeknownst to them both, that was the beginning of Toronto’s first all-female boutique DJ booking agency — LUXELIFE SOUND. JUST.LIKE.THAT.

Cleo Ellis – Partner
Photo: @djpplus

Anyone following Monet on Twitter will notice that she drops needles of wisdom navigating the industry as a tenured DJ and as a woman. She’s one of Toronto’s most well known DJs and has pioneered the way for a host of other DJs in the city, particularly female DJs.

DJ Lissa Monet – Partner

Even further ‘Our DJs are more than just a playlist. They actually have the skill needed to live-spin to the needs of the crowd’. LUXELIFE SOUND’s goal is to set a luxury standard of service for their clients, but also to ensure each and every DJ on their roster is paid their worth and treated fairly — the DJ industry, particularly in the club sector is notorious for these issues.  Cleo takes the time to educate each client on the expectations of hiring a DJ, while making the process seamless and simple on both ends. . One of the most engaging parts of our exchange was her communal ideology. ‘In our world, everyone gets a bag and everyone shines’ (Yeah, baby EVERYONE).

For years she was on the club circuit  and transitioned to corporate events , all while keeping a keen eye on other up and coming  lady DJs in the space. Many of whom  I’ve seen and heard at various events all over the city. The grouping of what is now LUXELIFE’S  roster includes a few definitive selectas from all over Canada. Cleo explains ‘we lucked out in that every DJ on the roster is so different; if the client requires a certain style, WE DELIVER and that is our strength’

Although business is flowing in from all over Canada they are not yet ready to expand nationwide but would like to continue reaching clients from coast-to-coast. “One day we hope to replicate this model on a larger scale in other cities, and maybe even expand to the US — but slow and steady wins the race. We want to be able to have the infrastructure to support a move like that”.

If you’re looking for more LUXELIFE SOUND has a dope SoundCloud channel  right now. Keep your ears open for the ladies at the next private party, it might be yours! Wishing LUXELIFE SOUND amazing success in 2019!

Follow ‘em IG: @luxelifesound

Follow ‘em on Facebook: @Luxelifesound

Beauty, events, Health & Wellness, Holistic Health, Reflections, supply, Toronto, women & entrepreneurship

Lift & Co’s Expo & Legalization in Canada

As of October 17, 2018 Canada is one of the first countries in the world to legalize non-medical pot at the federal level. That day put Canada on the map as being the first G7 country in the world to legalize non-medical pot federally.

After walking around the Metro Toronto Convention Centre on both days during the Expo, I was surrounded by anything BUT a bunch of smokers (they weren’t allowed in the building anyway!) I was introduced to topics surrounding Cannabis use as related to medicare, food, body pain and  CBD oil based products for pets and beauty! All panel discussions talked candidly about how to normalize public engagement and all leaders within the industry spoke on their perspectives.

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One of the first questions I asked was…..Soooo what about Jamaica? One of the major questions I asked Lift and Co’s CMO about the country with the strongest advocacy for cannabis’ medicinal and health benefits (for many generations.) An official announcement was released late May 2018 after theshineprjct.com’s interview confirming that Jamaica will be the sole exporter of Marijuana to Canada.

As of May 27 of this year, JMCC has just announced agreements to provide medical cannabis to Canadian LPs, pending Health Canada’s approval. JMCC operates a collective in Jamaica that is owned 51% by local farmers and 49% by JMCC Canada.(Jamaican Medical Cannabis Collective)

CEO Diane Scott and Jamaican Minister for Science, Energy and Technology, Hon. Andrew Wheatley gave a joint presentation entitled “When Countries Collaborate” on the final days at the LIFT Conference shedding some light on this decision.

Other things to note:

  • JMCC is well on track to produce volumes equivalent to the large Canadian producers.
  • JMCC is already under contract to provide Jamaican cannabis to three Canadian LPs, pending Health Canada approval.
  • It has signed a three-way supply agreement with a developer of cutting-edge medical and health cannabis products, and an LP that remains confidential.
  • It has received signed letters of intent to purchase from another seven LPs, and is in discussions with another half-dozen in Canada and Europe.

The Jamaican government is focusing on Canada as a major market for its legal medical cannabis and has been very supportive of the industry. Furthermore, it fully supports JMCC. 

Folks,meet Kerri-Lynn McAllister (Chief Marketing Officer, Lift & Co) She describes the trepidation she had after being vetted by Lift and Co as their now Chief Marketing Officer! ‘I was head hunted from a tech space. I wasn’t too keen on working in the weed business at first but once I saw it’s potential and investigated some more-I found my role was exciting. IT was an opportunity to shape an industry’.

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How has the discussion about Cannabis changed since she joined Lift and Co? In six months she reports that plenty of people want to come out of the woodwork to talk about stocks/investments or how it’s helped them or family members. She was not aware of the discussions people were having prior to joining the organization. So it’s been interesting to see who was or wasn’t interested in the topic. It also shows that there is still some hesitancy to discuss topics on how to change public perception.

Do you see a difference in the getting this together-organizing it, running it? The size and scale in Vancouver is smaller but the vibe is incredible. Our events team is on the ball and have created an amazing event. Vancouver was a little more challenging to set up the event. There’s only one venue. January is the only time we were offered and January isn’t the best time for an Expo but we still have very successful attendance. From the dispensary perspective and the prevalence of cannabis businesses in the recreational market it seems Vancouver is more progressive but Toronto is way more open.

This year’s expo seems heavily focused on every avenue of the cannabis industry-it seems as though there’s an opportunity everywhere where does it start? End? Many insulary services and external products for women and particularly exciting beauty products. She noticed that Sephora was starting to carry CBD products. It’s a huge market. Food, Machinery,Textiles is all here. We don’t allow you to sell anything while exhibiting. Everything has to be above-board. We welcome various segments of the industry. We feel that there are so many auxiliary products that can serve the industry. The real focus at this Expo are the licensed producers and the niche companies.

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Canada as the Cannabis leader: Setting World standards How? So the Netherlands now gets mentioned for the first time in the whole discussion. Cannabis isn’t legal there but the by-law is re-translated to include all substances. So Canada would be the first country behind Uruguay to legalize it. And second, the first UN country to legalize it for recreational use at the Federal level. Canada is also considered a pioneer of medical cannabis use. Germany and Australia are nations observing Canada’s process in order to monitor recreational use over there!

A thought: As Canada is attempting to build a profitable Cannabis industry,one would hope that foundations like Lift and Co could join in the fight to remove charges and laws protecting those accused of profiting from Cannabis illegally. McAllister agrees that it’s not fair. We both agreed that it is a topic to be re-visited once details are ironed out from the retail point of view. Many aren’t talking about how to connect lawmakers and big businesses about deep changes that must be made to criminal legislation at a local and federal level. No organizations have come forward to discuss…..So many issues that were called into question spur a whole new set of questions. What does it look like for other provinces? What does it look like internationally? How will the cannabis industry look come October 2019?

Am I staunch Cannabis supporter? Yes and No

Do I recommend it to minors? NOPE.

Do I recommend it to treat ailments and diseases that pharmaceuticals should not be treating? Yes! 

Personally, I have vastly changed my opinion on the matter. After seeing my best friend’s Mom fight the battle of her life for almost five years with vicious stage three abdominal/cervical cancer. Seeing one of the strongest women I know lose weight and strength…..I was alarmed with how much medication was administered to her. Her condition, her overall body pain and deteriorating health after each aggressive chemotherapy session was heartbreaking. THC and Cannabis oils were not considered an option so late in her treatment but I do often think about how much it might have alleviated her pain.

Marketing Cannabis: Challenges and Opportunities

Although there were many restrictions imposed on marijuana industries on how information should be disseminated it didn’t dampen many companies/brands from reaching the public. All organizations ran into snags but found very specific techniques wildly successful. By employing savvier techniques to promote higher distribution of info and less visible imagery (lending more to the pothead stereotype), it’s made them more advanced than other industries which is one of the most difficult images to shake-off; especially in society or groups that still see weed that way. (As a drug)

In many cases it seems like a generational roadblock combined with a competitive push (to compete) with massive pharmaceutical brands.

What happens when all standard pharmaceutical cocktails fail terminally ill patients and/or chronic pain survivors? See Pain Warriors Movie 

In many cases pharma drugs are overwhelming to the system. Hurdles to overcome post-operative and/or incurable pain- includes insufficient funding, unwillingness to collaborate with Marijuana organizations from tactics like stonewalling, to the rejection of advertising and/or co-collaboration, lack of legal support, limited staff, little or no funding for startups, no bookkeeping and/or accounting services, restraints on public (social media) platforms about what can/can’t be mentioned (wording) online. The list goes on……

So where does that leave a rapidly growing and slightly forbidden industry in 2019?

One of the key answers to this ‘blazing’ question: Find the organizations that will. Cannabis organizations are savvier, they find the best in their respective lanes/industries and the right UN-biased yet open-minded companies who would like to grow with the industry. Find the companies courageous enough to overlook the stigma and see how far the movement can go. (The movement has gone so far that legislation has currently been approved at the House of Commons, and awaiting final approval) McAllister strongly suggests ‘If you’re paying attention to the space and you’re a professional services business-you’re ignoring Cannabis to your own detriment. You’re letting your political views get in the way of growing business’. (Are you?)

How Does The Growing Industry Work Around The Social Stigma? These are some VERY excellent marketing and promotional take-aways that have worked well for the industry. 

  • In short-harmless but necessary features such as clean & clear, unbiased branding, well-emphasized key mission statements (CULTURE, HEALTH/WELLNESS and COMMUNITY for example) emblazoned all over venues and promotional material (and actively creating those environments for the public to focus on.
  • Tactile and sensory marketing to convert socially doubtful and biased (opinion) to genuinely embrace items containing secondary marijuana products with an openness that might not have been possible 10 years ago. i.e. taste,test,smell

Many online platforms (Twitter, FB, IG) have rules and regulations for promoting ‘illegal substances’ online. Certain photos, commentary and suggestive language cannot be used. Marijuana businesses often align themselves in terms of community-building, health/wellness/awareness and/or industry building. All cannabis industries ran into snags but found very specific techniques to achieve success. By employing savvier techniques (strong digital and traditional marketing) was used to promote usage and/or distribution; it’s made this sector more advanced and in many cases they have more of an advantage because they’ve created a stronger movement like what we’re seeing now. Aurora Cannabis has done a fine example of clearing away the ‘pothead’ image-which is one of the most difficult images to erase pre-legalization. i.e. Collaboration with NXNE

What are some of the opinions for and against Marijuana?

Seems to fall into 3 camps:

  1. Post-operative terminal illness survivors who try to live day-to-day while searching for holistic topical methods to combat pain. In most cases Dr. prescribed pharmaceuticals numb pain and makes all tasks slightly bearable. (On the fence.)
  2. Those who do not tolerate use as an alternative choice under any circumstances (Is that societal, cultural, generational, institutional?)
  3. And those who use it recreationally and accept it.

In Ontario a private retail model is set to go public April 1st this year-What this means for Ontarians is that recreational marijuana is currently sold online for recreational use and will be sold by licensed re-sellers to the public. Will this make business better? Will it change the way other countries and societies at-large view Cannabis? Only time will tell.

Establishments, Food, Health & Wellness, Knowledge, theshineprjct, Toronto

It’s That Time of Year Again…..1 month to go…….

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Even though corporations have vast collaborations with food banks to donate food on a grand scale and they are in every position to do what we can’t do financially; it’s people like you and I that add a personal touch to giving.

There are many things you can do as an individual to stay grounded. Staying grounded is something you should do regularly to remind yourself who you are, where you could be and what you want life look like internally. A great way to live your life is one where you’re giving of your time, efforts and hands to those in need-especially those that will appreciate it!

As a high school student I volunteered at the Y and loved teaching kids sports! I designed simplified Basketball, Soccer and Volleyball activities for really young kids. I loved watching kids progress with their motor skills and confidence over a year’s time-it was so rewarding! At the local hospital I’d be helping operating room patients fill out their paperwork when they could not understand the information or did not have next-of-kin with them when they checked in!

Those moments I’ll always remember. For the last few Christmases-I would call around and sign up with different organizations to help out for soup kitchens and/or food banks and the waiting lists are so long because so many want to help out this time of year. Early last Fall, I called the Daily Bread Food Bank and asked if they needed any people and they did!

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I reached out before Canadian Thanksgiving and glad I checked in a lot earlier. Just like food donations and hands, it’s better to start early. Did you know #DailyBreadTO supplies other food banks in Toronto with food/supplies/preserves? This insures that all neighbourhoods get an equal measure of what’s needed instead of running out-especially this time of year!

Apart from feeling good about helping others, the most rewarding part was seeing some of the same families every week who feed their children and are truly grateful for what’s available. Some of the other volunteers were so kind, dedicated and gracious. Once I got to know everyone, I got to hear their stories. Many people in the city are making ends meet and a few extra things make a huge difference.

The Food Bank is set up to look and feel like an actual grocery store to remove the ‘ration’ style of the Food Bank process and each customer can shop like they should. Volunteers are waiting to help bag the groceries and customers know how much they are permitted to receive!

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I lived in Etobicoke for almost 7 years and had no idea that Daily Bread Food Bank was on Islington Ave! I’m writing this not to promote volunteerism or helping out during the holidays but mostly to encourage food donation all year round. Once the holidays are over-shelves are bare. Many items running out quickly are things like diapers, wipes, ensure, milk, eggs, produce, laundry detergent, toilet paper and toiletries.  Anything that is used daily or weekly is so needed.  After talking to so many people, when the holidays have passed, it’s tougher to retain enough stock to go round.

There are so many corporations who bring their employers in for food sorting and packaging marathons to raise money for the Food Bank and those events are always high energy with good music and live DJs! (That’s my favourite part.)

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One thing I found touching was seeing patrons check labels for calories, sodium,  ingredients and expiration dates. They are just as conscious about what they are eating as the next person! Give what you can of course BUT think about the health of your fellow human beings.

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For me personally, food donation and donation in general has now taken on a whole new meaning. I give outside of the common holiday gift giving times, I give whether or not there’s a dire need or disaster and I try to give what’s necessary besides the usual donation items.

It was an incredible experience. Have a Happy Holiday! Have a wikked 2018!

-shine

 

DJ Culture & Music, Establishments, events, Manifesto, Movers & Shakers, Music, Social Media, Toronto

Manifesto 11 -Toronto-Let’s Re-CAP!

Post-Manifesto re-cap and I’m still reeling from the festival’s High Energy vibe. A weekend mash up of Oldskool meets NuSkool under many historical roofs and under the open sky. (RBC Echo Beach) It was such an exciting weekend to look forward to and what an unexpected show it was! (The weather was fabulous!)

The peaceful party vibes continued all 4 days! Shout outs to local lady DJs Dre Ngozi and Nino Brown alongside special guest Selecta Vashtie for throwing down! What I loved was the way all eras and genres connected to Hip Hop legacy with pride and knowledge. All events were spread out all over the city!! Local acts Tika Simone,The Sorority,Sean Leon,Derin Falana,Matthew Progress and Majid Jordan all represented! Truly a pleasure to watch and sing along!

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Sitting in to chat with Brooklyn’s Sweetheart Vashtie, we get to see the other side of urban culture and what it actually took for her to build her foundation from the inside/out. Che went from the mundane to the spiritual to the video light perspective. We learned a lot about how she ‘arrived’. Her story’s amazing. In a new age of the music industry, where it doesn’t take much to be notable, we often forget about what it takes to get there. Vashtie talked about Health/Wellness, the Art of Networking, her time at the record label, her travels, her childhood and her heritage. She’s a remarkable young woman. No wonder she’s sought after! Not only did Manifesters walk away with a little bashment but they walked away with some gems for self development.

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Right now as social media reigns, Che asked about her play-by-play social postings online (prior to her arrival to the T.Dot that weekend.) She talked about her reasons for relying on it so much, “I think it comes from my filmmaking, storytelling side…..I feel like if you’re watching something, you should see it all-the conversations I have with people…..from having a blog…I want to show that I’m like everyone else.I come from a generation where we just don’t share information—and so now making a connection with people with every snap (Snapchat) I feel like I’m showing what’s happening. Back then (in 1998/1999) I felt that Social Media was so strange and I’m coming from a generation where we just don’t share information….but with technology we can talk to anyone anywhere”.

With social sharing permitted at a showcase like Manifesto-all angles of the weekend were splashed all over the web and city. Yes, there were smartphone users all over the concert but the ability to capture these moments helped show the world what’s here and it’s an incredible kind of new beginning.

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If Manifesto is one of many Urban Culture fixtures that collectively brought the rest of North America to look at Urban Culture they way they did this June-I’m down. What’s most inspiring is to see the crowds of people at the live concert and parties enjoying all the incredible acts! Toronto is diverse-all ages and all faces really show what a mosaic looks like united in music and I love that.

The verdict: Toronto people love music and support local acts with force. According to Vashtie, (Che didn’t have to twist her arm or nothing) J Canadians are killin’ it with talent. Manifesto you’ve come a long way, Toronto let’s keep going!

Establishments, Fashion, Fashion & Beauty, Movers & Shakers, Social Media, theshineprjct, Toronto, women & entrepreneurship

Studio Fitzroy Dress Rentals in Toronto

I’m proud of these ladies because from a vision they had they created a very savvy business for fashionistas wanting to spruce up their look for multiple occasions. Looking for a few dresses but don’t wanna spend more money? You get to spend more money on makeup, shoes, a handbag and hair! Not just any kind of dress-but very high quality, high fashion on trend pieces.  I walked in there and it looked beautiful. Right away I saw Carrie Bradshaw’s closet. Racks and racks of beautiful dresses.Flowers,velvet,chiffon,silk. Absolutely, Amazing!

 

Studio Fitzroy’s assistant asked me where I was going, when I was going and what my size was. She pulled together two racks of items and offered me some Champagne. On a lazy Sunday afternoon-why not? There were dresses in the pile she gave me that I felt right away I didn’t wanna try AT ALL-but she urged me to try. I tried the ones I didn’t like first. Surprisingly they all looked amazing.The assistance is great! The two dresses I chose: For Love and Lemons Ornate Velvet Mini Dress 100.00 CAD for (4 days) and retailing at $800 and Glamourous UK’s Dynasty Dress at 60.00 CAD for (4 days) retailing at $150! Excellent choices for the holidays!

 

When was Fitzroy established exactly and why a dress rental biz?

Fitzroy is 5 years old, but we’ve only been a rental business for less than a year. We were previously just a regular clothing boutique selling clothing online and at seasonal Pop-Ups several times a year. Our first one was in Yorkville back in September 2011, and since then we’ve been hovering around the Queen West and Ossington area where we’ve established a good following.  Over the years as social media’s influence grew, we noticed women didn’t want to wear the same thing twice anymore, and that they were sick of spending a ton of money on dresses that would just sit in their closet taking up space. So we decided to test out the rental concept and it turned out there was a huge demand.  It’s more fun,more affordable,better for the environment ; just makes more sense for so many reasons, so making the switch seemed like a no-brainer!

How is Fitzroy different from the others in Toronto? (i.e. Rent, Frock, Repeat, Rent The Runway)

We definitely have our own unique style, we call it boho-glam. There are certain brands we carry that have that edgy, cool-girl bohemian vibe for sure, a very Californian / Australian look. We’re also different in that you don’t need an appointment to come in and try on the dresses, just pop in anytime during store hours!

I visited the shop while it was a pop up located on Ossington. Why go from a Pop-Up to a full-fledged shop? (the new shop is beautiful by the way!!!!!!)

We’ve been a Pop-Up for 5 years as I mentioned, trying to figure out what we wanted to do with the brand. Once we landed on the idea of rentals we knew we needed to find a permanent home for the collection and create a welcoming, intimate space where women would feel comfortable coming in to try on the dresses. We wanted to make it feel like you’re at your best friend’s house trying on dresses, and that’s the feedback we get about the space most often – it makes us so happy!

What brands do you carry and how do you choose? Do designers approach you or vice versa?

It works both ways but we are very picky and selective about what brands we carry.They all have to fit in with our unique style/vibe, and each piece needs to be something special and unique, that you wouldn’t necessarily see everywhere.

Who’s your target market? Who did you anticipate that would become your target market-any surprises with the types of customers you’ve attracted?

Our target market is largely the same as when we were a clothing store; 20 and 30 something young professional women with a packed calendar and social schedule and a great sense of style.The Queen West girl essentially. However we’ve also had lots of dresses rented by younger and older women – which we love! Fitzroy is for everyone, and we’ve had clients in their teens up to their 70s!

What kind of events do people rent dresses for?

All kinds! Weddings are the most popular in the summer when everyone has at least a few on the horizon, then there are Birthdays, Bridal Showers, Bachelorette Parties, Engagement Parties, Photo Shoots, Trips, Awards shows, Film Premieres (we were slammed for TIFF), Charity Balls, Galas or just something as simple as an anniversary dinner or date night.

Who are your fave local designers?

We love Marika Brose, we have a ton of her pieces, lots of super fun details like feathers and sequins! Also Narces has some beautiful feminine pieces and Jordan de Reuiter makes the most beautiful tulle dresses – we have a few different styles.

What are your fave fashion pieces? Dresses and fashion accessories? (A must have for you.)

My personal go to is a 70s Kaftan! I have quite the collection that i wear in summer with sneakers and big sunglasses. In terms of the shop, we love really flowy, easy to wear pieces in fun colourful prints. The racks are a rainbow of colour when you walk in, and that’s just how we like it.

What’s in store for Studio Fitzroy for 2017?

We’re working on getting in some new styles, definitely more gowns and dressier pieces and a lot more options for our large and plus size ladies. Stay tuned!

To check out what they’ve got before you go try on what they’ve got visit them over at https://www.shopfitzroy.com/collections/rentals. Follow them on social IG or Twitter @studiofitzroy

Dresses can be booked in advance or same-day, either in the studio, online or over the phone at 416 901 6572.

Studio Fitzroy Dress Rentals is located in Toronto at 1227 Dundas Street West, Upper Floor The SHINE prjct wishes Ang and Jules all the best this year and beyond!

 

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Biography, DJ Culture & Music, Establishments, events, House Music, Movers & Shakers, Music, promoters, Reflections, Social Media, theshineprjct, Toronto, women & entrepreneurship

House Music Series -Typical Cat…everything bass. turntables only-LOCAL-Installment 6 (Toronto)

 

Typical Cat

It’s amazing to have a blast from the past……a lady I met about 7-8 years ago we talked about turntables and vinyl. We stayed in touch. Look at what she’s up to now…..

Who are you? DJ Typical Cat

What’s Her Story?

As far back as she could remember her Dad was a drummer. He collected records. Her aunt was a country music singer. ‘When I was younger I was listening to House Music and stuff…I’d turn on the radio and I would just feel it in my heart…stuff like Electric Circus or Much Dance…you know that kinda shit?’ When she first heard something she liked she says, ‘I felt it in my chest, I felt it in my heart…. in high school about grade 8 or 9, Freaky Flow was the first guy I heard of when it came to Jungle or Drum N Bass. In high school I heard his ‘World Domination’ album  and it got me hooked. I heard Nelly Furtado on a track with the drums and bass and I wanted to understand this type of music more. So I got into guys like Andy C, Dj Craze, Dj Hype. I’d always loved this music without knowing what it was. I wanted to know about it and I started to go to raves by myself and I just knew that I wanted to DJ and I was just there for that.

About her first gig…. Her very first event and it was bigger than she expected. This was one of  her very first BIG events at Velvet Underground. ‘I was nervous as hell but I had fun with it and opening up for Plastician was a huge deal for me because he was a DJ, I looked up to in so many ways.’ She noticed that people loved what she was doing. She mentioned that this is something that women go through. She remarked that women should be confident especially when wanting to pursue a thing like Dj’ing. Some people will like that. Focus on the positives.

About raves….I wasn’t going to party and do drugs. I would just watch what the DJ was doing- I just knew that I wanted to DJ.

What did you do the first time around? In grade 9 my mom asked me if I wanted to sign up for-those program books for summer classes. And right away I was like I’ll take that! Then in grade 11 when I had enough money, I bought tables!

How were those classes? What did you learn? ‘I took that class and actually Oscar ‘DJ Grouch’ was the first person to teach me how to use a turntable. He taught me VERY basic stuff-he taught me motions like scratching and stuff, not cuts but feeling it out with drums and using levels. He was an awesome connect because he’s pretty big in the city. Knowing him made me feel like I was on the right path. He wasn’t just some guy turned DJ. He was part of the scene, he was a great teacher. He would even give me records. I started with Hip hop and I went from that to Jungle.

 What kind of music do you like? ‘My heart’s with Drum N Bass. I love listening to the radio. I love top 40. I love funk. I love listening to things I’ve never heard. My sound right now is Bass.’ She plays unreleased dubs straight from producers-I love things that are brand new!

How’d you find your style?  It was a journey. It’s taken her a few years to know her musical taste. She plays a more Housier Bass style now but for awhile she went through a Jackin’ House style even. But really, mostly ‘I need that Heavy Bass…I think I found my sound at Plastician-it has the same BPM as House’ (Yes, it does.)

Working with Alan Lam-what’s that like? Her partnership with Alan Lam (Stranjah) didn’t just happen, It came after some time. ‘He’s got a wikked business sense and very passionate about his work. I’ve thrown parties with him and I know there’s a huge following. Regardless of that-I love this music! She is grateful for her crew because they know what they are talking about. They are pioneers of Jungle. It makes her feel confident.  When they’ve produced tracks he asks her opinion. She never questions his decisions when putting together events or tracks. She recalls her first ever event headlined party with Demuir which was a huge success.

About Vinyl and Serato ‘I really need to learn not to carry records everywhere that I spent so much money on. I went switched to Serato. It’s the next best thing. It’s like faking records. So now I just stick with Serato. It’s funny cuz I feel like I’m stuck in the past with all of this. People are all up on their shit with CDJs and all that. There are USBs wherever you go. Something about the CDJs are just not my thing….I’m a record and turntable person…it’s not the same feel. I need to feel it. People now know that if they’re booking me I won’t show up without turntables….I made it that way.’ She doesn’t care that it’s a hassle. ‘People have told me I wasn’t gonna make it anywhere because I insist on turntables. So many people say it’s not industry standard.’ She thanks and shouts out club owners who come through with turntables.

About Old Skool tunes…. Some old heads have said that they’ve heard some parts of her mixes/sets. They listen to her mixes and they say that the samples or funk records are from back in their B-Boy days…..’If I hear it and I like it and it’s usually from an older genre’.

Vocals? No vocals? ‘I like some singing but not too much of it. It must be subtle….not too overdone. It’s hard when you have a set with too many vocals. Actually, it’s just not my style. Sometimes I like vocals every 2 or 3 tunes. I usually like vocals at the beginning of my mixes because it draws attention to the crowd.’

How do you prep for a gig? ‘You overcome your nerves. Even if the bar is empty I used to get nervous but like always I’m still riding off of it. The rush you get from it is amazing. You break walls after the first gig. You reach out to people you don’t even know. People tell me they’ve downloaded my shit and bump it in their car. And I’m thinking…. I did that just for me….I’m still riding off the gig I did 2 nights ago’ lol

Your Mom and Cousin were at your last gig…..

She told her Mom to wear black to fit in. She thought it was everything that her Mom felt it would be. I talked to her about what my mother said also. It was something out of a movie. ‘I didn’t think my cousin was gonna stick around but she stayed ’til the end of the show!’ She remembers how her mom used to yell at her because all she would hear is Bass shaking the entire house and she’d tell her to stop. Shockingly she kinda yells out ‘Now she’s coming to my parties?!!!! It was very weird. I haven’t even heard her opinion yet. I’m so scared. I don’t even think she has an opinion it was just something for her to experience in the moment. It was amazing. My mom would ask me back in the day about the Bass shaking the walls. I think my mom was very proud of me.’

Cat, who do you wanna work with? She wants to work with anyone specifically with the people who throw Promise parties. She wants to bring her sound to Costa Rica. She sees herself in Europe. (Anywhere in the UK) and many of the people she works with are always touring there. We talked about the Underground and how our scene is quite different from across the pond. For example how progressive and genre flexible the musical tastes are.

Any advice to those in the creative field who want to venture into production, promotion, Dj’ing anything related to the industry/scene? (As a woman to the ladies out there what would you say?) Throughout our talk she kept referring to the old her…’. I was so concerned what others thought about the music I played-now I don’t give a shit’….You don’t always have to play for everybody else just play for yourself. The people who like it will enjoy it….!

How about people who have an original skill/sound….We talked about upcoming female producer Wondagurl she comments ‘I can guarantee you she’s doing shit she loves. I’m not big time nothing but I’m just doing it cuz I love it. I wasn’t ready for it before. I’m ready now. And all the things I’ve always wanted are coming to me. I love this music!’

Cat emphasizes….‘I can’t stress enough…you need to stop caring what other people think of you. Just do it. Reach out to whatever connection you have-because not everyone has them-and if you know even one person that’s into the same thing as you or if you know one person that you’ve looked up to, reach out to them’. She’s reached out to people from across the world on Facebook alone…. ‘It’s that easy, some are flattered and will do everything they can to help you. Take the plunge and just ask. She realizes that she’s the only person holding her back and if it’s meant to be it’ll come’.

Typical Cat spins next at Round Venue in Kensington Market, August 25th 2016

 

Thanks, Cat!

Check out her set Typical Cat – Live @ Rumpshakers Present AMIT + COMPA – July 2nd, 2016 on SoundCloud!

Vinyl Rainbow